VIDEO: TECH 65 Unboxed My INQ Mini 3G


Follow-up from my yesterday blog post: Singapore is the first to have social networking mobile phone in Asia, I have let Tech65 to do the unboxing of INQ Mini 3G (as they are more professional than me in doing unboxing).

Watch the video below. 

As you can see it from the video, the device is pretty small and it fits nicely with your hand. It weighs 90g which is pretty light for a device that connects you to the internet whenever you go.

Battery life has been pretty good. I have been facebooking with the device since early in the morning and the battery is still at the healthy level when I am back home at night. I foresee that it can last me for the entire day tomorrow.

Although it is not laggy when you switched across different application, it does take a while to refresh the facebook contents probably it is due to the slower GPRS/HSDPA network.

The uploading of photo over the internet is fast. Although the 2.0 megapixel fixed focus camera produces a lower-than-market standard picture quality, I can upload a pic to facebook account in about 5 seconds. I can share a decent photo in a shortest period of time.

Critique: We still don’t know the price of this phone in Singapore yet but based on the estimation of £59.99, I will say it is a good substitute against smart phones in the market. Given its portability, it delivers good user experience for mobile phone users to engage in social network (in the mobile way). 

LG Chocolate Is Not A Phone

LG’s New Chocolate Makes Runway Debut with Twenty8Twelve at London Fashion Week

SAVANNAH SIENNA_official profile photos

9 September 2009, Singapore LG Electronics (LG), a global leader and technology innovator in mobile communications, announced today a partnership with young fashion label Twenty8Twelve designed by Creative Director Savannah Miller and international film star, Sienna Miller. The first joint project between LG and Twenty8Twelve will be a luxurious designer case for the stylish new Chocolate mobile phone, the only handset to offer a widescreen display for extreme multimedia performance.

United by a shared vision to drive innovation and inspiration in design, the collaboration between LG and Twenty8Twelve was a natural fit. The talented sisters found the new Chocolate the perfect product for their first foray into premium phone cases. In addition to creating the limited-edition Twenty8Twelve-branded designer case, the partnership will extend to LG and new Chocolate sponsoring the Twenty8Twelve London Fashion Week show on 21 September and the commissioning of digital content exclusively for the new Chocolate.

Pouch image shot-3sSheathed in luxurious bespoke leather and proudly bearing the Twenty8Twelve name on a stainless steel tag, this stunning designer case is the perfect accessory for the sleek, glossy-black new Chocolate and will be modeled before the who’s who of the international fashion world in London later this month.

“It’s a privilege for us to be working with the new LG Chocolate. It’s the most beautiful phone I’ve ever seen,” said Sienna Miller, who is currently appearing in the hit action movie G.I. Joe: The Rise of Cobra. “We just love its super sleek design. It embodies everything Twenty8Twelve aspires to be,” added Savannah Miller.

“Sienna and Savannah Miller stand out as forward-thinking designers and two of today’s hottest trendsetters while the new Chocolate stands out for challenging conventional design with its disruptive new design,” said Chang Ma, Vice President of Marketing Strategy for LG Electronics Mobile Communications Company. “As a hip new fashion label, Twenty8Twelve is the perfect partner to highlight the new Chocolate’s exceptional design qualities.”

A highlight for fans of the Miller sisters and fashion will be a behind-the-scenes look into the making of Twenty8Twelve’s runway show to be available exclusively on the new LG Chocolate microsite as well as additional multimedia content including a video feature of Sienna and Savannah sharing their thoughts on the new LG Chocolate.

For more information on the new Chocolate by LG and news on the Twenty8Twelve partnership, visit the microsite at

Who Knows, Your Phone Can Fly U To Barcelona For Free!

Of Course! Join The Smaato Award

The Smaato Award is searching for outstanding mobile applications and mobile websites and passionate mobile entrepreneurs that lead this new medium with their content offerings. From Smaato’s own experience in the early days of a start-up with a promising new product, there are things that help publishers grow: buzz, connections and media attention and a meeting with a venture capital firm.

The Smaato Award tries to help with all of the above. As a finalist you will be sure to see a panel of outstanding jury of mobile influencers and media czars. Maybe if they like you even more, there is a chance for further media attention and interviews or portraits of your company.

Barcelona! Yes – the world championship of mobile events and conferences: Mobile World Congress 2010. The mothership and hotbed of the mobile economy and the biggest global market place when it comes to making new business and media contacts. Three winners will be invited to fly to Barcelona, join the Smaato booth in Hall 7, get a hotel room and entry tickets – all for free!

As a special award, there is a booth waiting for a lucky winner at MDays 2010, a leading mobile event in Europe, happening in Munich at the end of January. There is an even bigger carrot out there: The winners will meet with four VC partners of investors in mobile media. If you are still looking for funding or feedback from the venture community, we think this is a pretty cool networking opportunity.

When does the competition take place?
Launch: September 9, 2009
Official End: Cut off / Submission end date – October 9th 2009
Winners will be announced – October 15th, 2009

Are there any entry fees?
No, entry to the Smaato Mobile Advertising Award is completely free!

What are the prizes?

  • MWC Barcelona, Spain: free booth participation, flight & hotel
    (two passes, one flight & one double room per winner and category)
  • Booth at M-Days 2010, a leading mobile event & conference in Germany
  • Meetings with four partner level VC’s (each winner)
  • Additional prizes: possibly added later

Are there any categories?

There are three categories this year

  • iPhone (any app or mobile website specifically designed for the iPhone)
  • Mobile website (all browsers or mobile operating systems)
  • Mobile application including games (all other platforms)

The Smaato Award Jury is looking for mobile publishers and developers with an outstanding mobile ad-enabled solution either in-app or mobile web app/widget.

How can publishers and developers join the competition?

The jury will look at: Unique approach, traction in the market, management team, idea, originality and branding to name a few…

Participants provide a short description of their website/application/game and their company. They can upload up to three PDF pages of screenshots and supporting materials for further explanation.
Submission URL:

Who is in the Jury?

The Smaato Award 2009 features a world-class jury of leading influencers in the mobile community:

Bambi Francisco (, Bena Roberts (GoMoNews), Caroline Lewko (WIP Mobile Jam), Giselle Tsirulnik (Mobile Marketer), James Cameron (Camerjam/mobile events), Jim Cook (MobiAdNews), Kei Shimada (Infinita, JP), Lubna Dajani (Mobile Monday, NYC), Mark Wächter (Mobile Monday, Germany & BVDW), Matthäus Krzykowski (Venture Beat), Matthew Snyder (ADObjects,Inc), Michelle Sklar (bnetTV), Peggy Anne Salz (MSearchGroove), Ragnar Kruse (Smaato Inc.), Rudy De Waele (dotOpen/mTrends), Timothy Chang (Norwest Venture Partners), Tim Green (Mobile Entertainment, UK), Tomi Ahonen (Author, HKG), Trey Harvin (mobiThinking).

Creative bets big on Zii technology

CREATIVE Technology’s US$1 billion technology bet, Zii, could show up in TV set-top boxes, digital signage systems and mobile phones from other manufacturers next year.

In an interview with BT, ZiiLabs president Hock Leow offered the clearest directions yet for the local tech group’s latest computing chip technology foray, which was launched in January this year.

The US-based executive, who was in Singapore last week, said that over the next 12 months ‘you will definitely see some form of set-top box from somebody, and some customers embracing it in the digital signage area, while the mobile phone is definitely a possibility’.

He hinted that future Zii-powered devices could include those that run on Internet search giant Google’s upcoming Chrome computer operating system, which could bring Zii into the realm of netbooks.

‘A Zii set-top box can be built for, I am guessing, in the neighbourhood of US$50’, making such devices significantly cheaper than those in the market today, he said. Its low-cost appeal should also make Zii a hit with makers of digital signage systems found in shopping malls, which typically comprise big screen TVs displaying advertisements or informercials fed by PCs or laptops.

As for upcoming Zii mobile phones, they could look like the Zii EGG, a handset Creative launched last month, which runs the Google mobile phone operating system, Android.

Mr Hock said ZiiLabs has been talking with companies and partners from a number of countries including Singapore, about adopting this technology.

He added that Creative is also mulling the possibility of using this technology in the future for its own line of products, such as video conferencing systems and speakers.

Targeted at developers and manufacturers, Creative’s Zii is a low-powered, low-cost computing platform aimed at a broad range of manufacturers as building blocks for mobile phones and other electronic devices. Developed by Creative unit 3DLabs, now renamed ZiiLabs, it features ‘ready-made technologies that can be put together almost like a Lego set, allowing companies to get to the market as fast as possible’, Mr Hock said.

Zii is the latest revenue-diversification effort by Creative, which saw revenues plunge 37 per cent to US$466.1 million for its FY2009. The company last year launched a video conferencing system called inPerson, but that has yet to become a hit. Now, with Zii, market watchers are once again talking it up as Creative’s next big thing.

With Zii, Creative is trying to emulate the business model of chip-makers like Intel Corp, which not only makes chips but designs chipsets, as well as works with software vendors to ensure their applications run well on the hardware.

Mr Hock added, however, that Creative is going one step further by making near-complete products, such as the Zii EGG, which manufacturers can use to churn out their own finished products faster than they can with just starting out from a chipset.

‘Doing something like the Zii EGG really connected what an end product can be to the silicon. This is because the silicon is one end of the spectrum and the end product like the Zii EGG is another end of the spectrum, and between that there is so much work that has to get done – and not every company possesses all levels of engineering to bring it together,’ he said.

‘For some companies, the time savings (by adopting the Zii platform) can be as much as 12 months.’

Mr Hock said this platform can earn ‘significant’ revenue for Creative in future but declined to give a forecast. He did, however, predict that Zii’s biggest market in the near term will be China, because manufacturers there ‘are willing to try and eager to catch up’.

The Business Times, Singapore

New Sony Vaio W Series Mini Notebook in Town Now


(Singapore, 30 Jul 2009) Sony announces new Vaio W series mini notebook which target at portability and mobile entertainment experiences. Just like other VAIOs, looks and designs are the key attributes of this notebook. Wanna to have a peek of this product? I have included some pictures in this blog post.


VAIO W_Brown_Above_Keyboard

VAIO W_Pink_Back_Right 

So what’s the dimension of this product?


It weights 1,19kg (pretty light)

What’s the price? VAIO = expensive? I am quite surprised when I was informed that it costs $899. if you have read my previous post NOTEBOOK THAT FITS NICELY IN YOUR POCKET, the not-so-powerful VAIO P costs about $1000. It is quite evident that Sony has changed its pricing strategies. 

This is only my first impression of the product. If I can get more information or possibly, getting a review set, I can share with you guys more.

Thank you Hill and Knowlton for feeding me the latest information of this product.

Heard Coca-Col and BMW Discuss About Mobile Strategies. Watch This Event Online Live From Berlin

The Mobile Marketing Association’s 5th Annual Mobile Marketing Forum Europe in Berlin will bring together leading operators, brands, agencies, content providers, entertainment and media companies from around the world to address hot topics affecting the industry today. The MMA will also exclusively reveal never seen before research into the European mobile marketing industry. Other topics that will be discussed at the event include:

· How Coca-Cola is using the mobile channel to engage with customers worldwide

· Creating mobile services in the airline industry · How publishers approach the mobile channel · Mobile marketing in 2010 and beyond – a vision of the market

· Ten game-changers for mobile marketing

· How the user experience will change mobile marketing

Who: Speaking at the event will be a range of brands, marketing agencies and operators including:

· Hinde Pagani: Senior Mobile Marketing Manager – Global Interactive Marketing, The Coca-Cola Company

· Marcus Casey: Director, Global Ecommerce and Mobile Services, Lufthansa

· Tom Bowman: VP International Ad Sales, BBC Worldwide

· Hervé Le Jouan: Managing Director, Census Solutions, comScore Inc.; MMA Chair EMEA

· Federico Pisani Massamormile: CEO, Hanzo; Global Chair, Mobile Marketing Association

· Marc Mielau: Head of Digital Media, BMW Group

The Mobile Marketing Forum is produced by the Mobile Marketing Association (MMA) ( in partnership with Informa Telecoms and Media. Event sponsors include Jinny Software, i-New Communications, Openwave, comverse, Smaato, and Velti.

When: September 8 – 10th 2009

Where: NH Berlin Mitte Hotel, Berlin

Join via a live stream: For those attendees who will be unable to travel to the Forum, the MMA has introduced an interactive Live Stream Webcast powered by bnetTV that allows people to watch the event and text in real-time questions to speakers and moderators. Interested applicants can register at

MSC Malaysia InnoTech – Idea Launchpad


Malaysia faces a macro issue of not being a financial centre, as such the country has not been captured in the global investor’s radar. It is a challenge to attract 1st tier venture capitalist (VC) to invest in the country whereby some of these VCs are bound by their investment mandate for countries they are allowed to invest. As a result, local companies and budding technopreneurs lack funding opportunities and global exposure.

MSC Malaysia InnoTech provides a platform for technopreneurs, MSC Malaysia status companies, local and global VCs and professionals to connect and forge partnership, collaborations, creativity, innovation and knowledge sharing.


Regardless whether you are a technopreneur or representative of a company as long you are interested to meet up with VCs/Angel investor, grant providers, partners and financial institutions, you should be attending this event. 

Date: 30 June 2009

Persada Johor International Conventional Centre

Jalan Abdullah Ibrahim

PO BOX 293, 80730 Johor Bahru

Johor Malaysia

Time (Registration) : 8.00am – 8.30am

Business suit/Smart casual

Link : Download MSC Malaysia InnoTech Invitation

Link : Download MSC Malaysia InnoTech Agenda

Link : Download MSC Malaysia InnoTech Reply Slip

Link : Download FAQ

IDA denies SingTel full regulatory relief

4 of 7 appeals over dominant licensee obligations rejected


(SINGAPORE) After deliberating for 18 months, the Infocomm Development Authority of Singapore (IDA) is standing firm on its decision to deny Singapore Telecom full exemption from government regulations designed to keep the country’s largest operator in check.

The telecommunications regulator has officially turned down four of SingTel’s seven appeals to be freed from so-called ‘dominant licensee obligations’ relating to the provision of business telephony services.

Under Singapore’s Telecom Competition Code, SingTel is subject to these stringent operating rules in areas where it is deemed to have a commanding market presence. The conditions were put in place to ensure SingTel deals with other telecommunications licensees in a fair and non-discriminatory manner. For example, it requires SingTel to offer other service providers access to parts of its infrastructure under prices and conditions set by the government.

SingTel submitted two appeals for regulatory relief to IDA in October 2007. The first ‘customer segment request’ applied to corporate clients who spend more than $250,000 a year on telecom services, while the second ‘market-based request’ was for six business telephony services.

IDA reached a final decision this week after three rounds of public feedback and interviews with other industry players over the past 18 months.

‘SingTel’s request is far broader than its three previous exemption requests,’ IDA’s deputy director-general of telecom and post Andrew Haire said in a letter to SingTel on Tuesday.

‘If IDA were to grant SingTel’s request in its entirety, SingTel would be relieved from dominant licensee regulation for all telecommunication services it provides to government and business customers who spend at least $250,000 a year on telecommunication services.’

Full exemption in this customer segment would mean that SingTel would be unshackled from dominant licensee stipulations for most of the services it provides to businesses with a telecom budget below $250,000, he added.

Given these considerations, IDA decided to reject SingTel’s first customer-segment request. However, the regulator will grant SingTel regulatory relief for three of the six market segments contained in its second request.

According to Mr Haire, the backhaul and terrestrial international private leased circuits (IPLC) segments ‘are now effectively competitive’ and SingTel will be freed from its dominant licensee obligations in these markets. In addition, the regulator will continue to exempt SingTel in the international managed data services market.

These exemptions, however, will not be extended to the remaining three Singapore-centric business segments detailed by SingTel.

‘IDA has concluded that because effective competition has not yet taken root in the business local telephony service, LLC (local leased circuit) and local managed data service, IDA will not grant exemption in those markets,’ Mr Haire said.

The rulings are expected to kick in by June 16. When contacted, SingTel did not confirm whether it will appeal to IDA. ‘We are reviewing the decision. However, we welcome IDA’s decision to relieve us from dominant licensee obligations in respect to the terrestrial IPLC market and the backhaul market,’ a SingTel spokesman said.

Source: The Business Times

Launch of MSI X-SLIM X340


On 1 June, I was invited to the media launch of MSI X340 at Serenity Restaurant in Vivocity (thanks to Sally from CR MEDIA for the invitation).

MSI gained popularity in Singapore with its MSI U100 which was one of the more popular netbooks around. Now, MSI is launching with another exciting product that will grab the hearts of fashionistas who also look for functionality.

Welcome MSI X340, the latest addition to the X-SLIM series of notebooks. As the name suggests, the X340 is incredibly slim. It measures only 19.8 mm at its thickest point. The sleekness of X340 makes it a sure head-turner. And did I tell you it weighs merely 1.3 kg? (1.3kg includes the weight of the 4-cell battery that comes along with X340. You can also get an 8-cell battery if you want longer battery life.)

MSI launch 002

MSI launch 003

For a notebook that weighs 1.3kg and is only 19.8mm thick, X340 does pack a punch. It runs on Intel® Core™2 Solo processor ULV SU3500 (1.4GHz), sports 2 USB ports, 1 HDMI port, 1 VGA port. All your regular connectivity options like Bluetooth and wireless LAN 802.11b/g/n are available. X340 is also great for watching videos with its 16:9 screen.

 MSI launch 027 MSI launch 028 MSI launch 030

MSI launch 039 

In conclusion, this notebook is certainly a good option for those who want something slim and light enough to carry around without strain, something that looks sleek enough to make others look with envy, and something with more processing power than Atom-based devices. No doubt, fashion and function can exist together.


(blog post written by Poisonvine)

Technorati Tags: ,,,,

SMAATO Press: Smaato releases new white paper on Mobile Advertising Optimization

Smaato releases new white paper on Mobile Advertising Optimization

NEW YORK, June 1, 2009 – Smaato, the leading global mobile Ad Optimizer, released today its new white paper on Mobile Advertising: “Higher revenues with mobile Ad Optimization & global Ad Network aggregation.” The white paper can be downloaded at

The white paper describes the opportunities mobile publishers and developers have to monetize their inventory world wide. It explores how different mobile fill rates can be expected from mobile ad networks and what types of pricing tiers are out there for mobile inventory. It also explains how ad revenue optimization works, and helps to realize the true potential of mobile inventory.

“Publishers of mobile websites & developers of cool mobile apps face the growing challenge of matching their expanding global popularity with the daunting task of filling their ad inventory associated with those very services. Smaato identified this issue many moons ago, and is capitalizing on the provision of global mobile ad optimization using its SOMA platform. Smaato has come from nowhere and gained significant experience and footprint in this section of mobile advertising and marketing in a very short, yet incredibly successful, period” states Nick Lane, Chief Researcher / writer, mobileSQUARED.

The information featured in the white paper is based on the experience of Smaato’s ad ops and engineering teams over the last years in order to boost mobile ad revenues and give mobile publishers the opportunity to maximize their Ad ARPU.

“The buzz in the mobile advertising space is around delivering the right ad to the right person – even better if this occurs in the right context. But the real issue publishers face is how to identify – in real-time – the right ad network to deliver the right results,” added Peggy Anne Salz, Chief Analyst at MSearchGroove (MSG). “Smaato, a global company whose own evolution shows its grasp of the key issues impacting the mobile advertising business ecosystem at all levels, has gained significant traction through its ability to dynamically identify the ad networks that monetize publishers’ inventory best. This innovation is core to Smaato‘s competitive advantage and pivotal in moving the mobile advertising industry to the next level.”

Meet Smaato at MMA New York: Harald Neidhardt, CMO & Co-Founder of Smaato, will moderate a panel at the MMA Forum: International Innovation in Mobile – What are the trends for the future? June 3rd, 12:30 – 12:50pm.

Press contact Smaato Inc.
Harald Neidhardt
CMO & Co-Founder
Smaato Inc.
3 Lagoon Drive, Suite 170
Redwood Shores, CA 94065
Phone (USA): +1 (650) 286 11 98
Phone (Europe) +49 (40) 35 71 83 88

About Smaato Inc.
Smaato is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising) and partners with mobile publishers, developers, ad networks and operators.

SOMA’s unique feature is the aggregation of multiple leading ad networks globally to maximize mobile advertising ARPU in more than 200 countries. SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.

Smaato is an active member of the Mobile Marketing Association, the Advisory Group and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2009 & 2007) and was an Andrew Seybold Choice Awards finalist at CTIA 2008 for best Newcomer, among other awards.

Smaato Inc. is based in Redwood Shores, California. The privately held company was founded in 2005 by an experienced International management team. The European headquarters are in Hamburg, Germany.

About mobileSQUARED
mobileSQUARED offers the very latest bespoke research, analysis, forecasting, and insight on the mobile data market. From in-depth reports, to agile research in as little as 48 hours, business model analysis, unique market data, and contract publishing, our team of industry experts deliver it. Our complimentary research newsletter is published every six weeks, which offers in-depth analysis on key areas of the mobile data market – sectors, companies, territories and individuals. For more information, please visit

About MSearchGroove
MSearchGroove is a leading source of in-depth analysis and commentary on mobile search, mobile advertising, and social media. Peggy Anne Salz, Founder and Chief Analyst, leads a committed team of industry experts, undertaking custom research and consulting projects. Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics, indisputably establishing her as a mobile advertising authority. For more information, please visit: