Category Archives: technology

Announcing the new Surface Pro for Singapore

Microsoft announced that the new Surface Pro and Surface Pro Signature Type Cover are now available for pre-order in Singapore starting 20 July from the Microsoft Store, as well as authorised retailers including Best Denki, Challenger, Courts, Harvey Norman, and Newstead. Pre-order for commercial customers is also available via Authorised Device Resellers including AsiaPac Distribution Pte Ltd, Insight Technology Solutions Pte Ltd, JK Technology Pte Ltd, SoftwareOne Pte Ltd and UIC Asian Computer Services Pte Ltd.

Unveiled earlier in May, the new Surface Pro has been redesigned from the inside out to give people more performance with improved battery life. Everything has been streamlined and refined — from softer, rounded edges to cameras built to fade into the bezel. At just 8.5mm thin and starting at 767 grams, the new Surface Pro packs the power of a 7th generation Intel® Core™ processor into a new fanless, whisperquiet design.

 

The Surface Pro delivers the most performance and battery life in a laptop that is this thin, light and quiet. It features up to 13.5 hours of battery life, providing unmatched versatility and mobility in a lighter, more refined design.

 

Pricing 

 

Product Suggested Retail Price

(inclusive of GST)

Surface Pro Configurations
Intel® Core™ m3, 128 GB SSD, 4GB RAM, Intel® HD Graphics 615 S$1,188
Intel® Core™ i5, 128 GB SSD, 4GB RAM, Intel® HD Graphics 620 S$1,488
Intel® Core™ i5, 256 GB SSD, 8GB RAM, Intel® HD Graphics 620 S$1,788
Intel® Core™ i7, 256 GB SSD, 8GB RAM, Intel® IrisTM Plus Graphics 640 S$2,288
Intel® Core™ i7, 512 GB SSD, 16GB RAM, Intel® IrisTM Plus Graphics 640 S$3,188
Accessories
Surface Pro Type Cover

(Available in Black)

S$199
Surface Pro Signature Type Cover

(Available in Platinum, Burgundy and Cobalt Blue)

S$249
Surface Pen

(Available in Black, Platinum, Burgundy and Cobalt Blue)

S$148
Microsoft Surface Arc Mouse

(Available in Light Gray, Burgundy, Cobalt Blue. Black available as the Microsoft Arc Mouse.)

S$118

OPPO Announces Singapore Launch Date for Limited Edition Red R11

The Red R11 will debut on 29 July, with preorders starting on 21 July.

The all-new Red colour variant will be launched together with French cosmetic brand MAKE UP FOR EVER, the Official Makeup Partner of the Red R11. Consumers will receive a limited edition custom engraved red lipstick by the cult beauty label with successful purchases of the Red R11 camera phone. The launch will be accompanied by a multi-platform campaign fronted by local Instagram personalities including Daryl Yow (@darylaidenyow), Cassandra Tan (@caxs) and Sophia Chong (@sophiachong). Named ‘Caught You RED Handed’, the campaign aims to excite consumers with the creative use of the OPPO Red phone in Instagram stars’ ‘red-handed’ mugshots.

 

In addition to Instagram celebrations, OPPO will transform part of the OPPO Suntec City concept store into a picture-worthy experience zone, where consumers will be able to try out first-hand the Red R11’s camera capabilities against stunning backdrops – guaranteed to attract more Instagram likes. Consumers will also have the exclusive opportunity to experience beauty products by MAKE UP FOREVER in their Red R11 photoshoots.

 

The perfect accessory for fashion enthusiasts, the R11 features a sleek and streamlined appearance and boasts the world’s first 20MP front camera and 20MP+16MP rear dual camera, allowing fashionistas to capture their #OOTD’s and everyday moments in greater clarity. Makeup aficionados can also master the art of clear and beautiful portraits with the R11, thanks to the foreground bokeh effect, the automatic HDR function, and intelligent skin tone beautification technology that ensure every shot is captured to perfection.

 

The limited edition Red R11 retails at S$699 and is available for preorder from 21 to 28 July at all OPPO concept stores and online at the official OPPO Singapore website

Logitech to Acquire ASTRO Gaming, Adding Console Gaming Headsets to its Position as the #1 Maker of PC Gaming Gear

Source: Instagram user @weewu

SINGAPORE, July 14, 2017  Logitech International​(SIX: LOGN) (Nasdaq: LOGI) today announced that it has agreed to acquire ​ASTRO Gaming​, a leading console gaming brand with a history of producing award-winning headsets for professional gamers and enthusiasts. ​Logitech and ASTRO, together, is the number one maker of headsets, mice, keyboards and streaming webcams for PC and console gamers.

 

“ASTRO is the leading player for premium console headsets and is the preferred headset for console e-sports athletes,” said Ujesh Desai, ​Vice President and General Manager of Logitech G​. “It’s a perfect complement to LogitechG’s focus on PC gaming and we couldn’t be more excited; we love the team, the brand and the products. Together, we want to make game play even more fun for gamers everywhere.”

 

Jordan Reiss, co-founder and president of ASTRO, added, “The whole team at ASTRO has always heldLogitech and Logitech G products in the highest regard, so I’m ecstatic we are joining forces. ASTRO’s brand strength combined with Logitech G’s unrivaled technology and global distribution network is going to bring our products to even more gamers around the world.”

 

ASTRO, is a pioneer in gaming audio and lifestyle products and has a strong leadership position in the premium end of the global console gaming headset market. ASTRO is best known for its iconic A40 and A50 headsets designed for pro gamers and core enthusiasts. ASTRO’s recently introduced A10 expands the company’s reach in the console headset market, offering the essence of what makes their headsets premium, but at a more broadly accessible price point.

 

Expected impact on financial results for Fiscal Year 2018

 

L​ogitech will purchase ASTRO for $85 million in cash, and the acquisition is expected to close in early August. With the addition of ASTRO, we’re investing in an adjacent gaming market — the console gaming market — to help accelerate the long-term growth of our gaming business. In FY 2018, we expect the acquisition of ASTRO to add approximately two points of growth to the to​p line, and to be slightly dilutive to the bottom line in the first year, as we integrate the business and invest to expand ASTRO internationally.

 

 

BBM Messenger Partners with Criteo to Augment Access to Premium Brands and Advertisers in Indonesia

Partnership Enables Brands to Maximise In-app Engagement with BBM Messenger Users in Indonesia

 

Instagram user @weewu checking his BBM on BlackBerry Classic

Singapore – July 13, 2017  Since establishing its publisher relationship with Criteo (NASDAQ: CRTO), the performance marketing technology company, in 2016, Creative Media Works, operating as BBM, has expanded its access to premium brands and high-value advertisers, resulting in significant increases in in-app engagement for brands through BBMMessenger.

 

BBM is the largest messaging platform in Indonesia and has more than 60 million monthly active users. Since it was created in August 2005, BBM has evolved from a pure messaging application for text and video communications to online social ecosystem unifying chat, social, commerce and services like bill payments, top-ups, vouchers / coupons, games, comics, news, video, shopping, travel, sport, career and polls.

 

BBM Messenger’s strength lies in its ability to convert app traffic into consumer engagement, thereby enabling eCommerce players with ads within BBM to increase online sales and engagement. BBM leveraged Criteo to accomplish the following:

  • Efficiently pinpoint or target specific users within BBM Messenger’s user base, by leveraging The Criteo Engine’s ability to understand each consumer’s online browsing and purchasing behaviour.
  • Optimise BBM Messenger’s ad inventory by allowing premium, high-value advertisers to engage more effectively withBBM Messenger users through personalised and brand-appropriate ads delivered in real-time.

 

“Indonesians spend an average of 5.5 hours a day on apps and the mobile web, with BBM Messenger being one of the top mobile apps when it comes to usage frequency and duration. For brands looking to grow online sales in Indonesia, in-app advertising on BBM Messenger is a massive consumer engagement opportunity. Criteo’s machine learning algorithms intelligently match publishers’ ad inventories with brands’ dynamic ads to achieve the best consumer engagement results. We look forward to continuing to help platforms like BBM Messenger maximise revenue, while helping brands maximise digital ad spending,” said Dushyant Sapre, Regional Director, Global Supply and Business Development, Asia-Pacific, Criteo.

 

Results from Criteo’s Collaboration with BBM

 

Since becoming a Criteo publisher, BBM has achieved the following results:

  • 50 percent increase in overall click-through rates on the BBM platform
  • 50 percent increase in click-through rates for retail-related ads on the BBM platform
  • 50 percent increase in BBM’s daily ad revenue

 

“BBM Messenger works with the best-in-breed partners globally, as part of a continuous effort to provide an enriched user experience, while delivering optimal results to brands and advertisers. The partnership with Criteo gives us access to a robust network of premium and high-value advertisers, while increasing our user engagement and click-through rates. In addition, this collaboration allows both teams to collectively explore various ad formats and methods that work best for brands looking to engage mobile consumers in Indonesia,” said Matthew Talbot, CEO of Creative Media Works, the company that operates and runs BBM globally.

BBM - Publisher Case Study - English Version - 13 Jul 2017 - Final

About BBM:

On 27 June 2016, Creative Media Works, a division of PT Elang Mahkota Teknologi Tbk. (Emtek, IDX:EMTK) – one of Indonesia’s largest media, content and technology businesses – announced a long term strategic alliance with BlackBerry Limited to accelerate BBM’s consumer research and development in offering new and exciting features, services and content to the global consumer market. As part of this strategy, BBM is making its APIs available to expedite the growth of partners and consumer services such as:

  • Content – music and video streaming, games, sports, news, celebrity blogs, horoscopes and more
  • Commerce – shopping, gifting and coupons/vouchers
  • Online to Offline Commerce – booking movies, travel, health services, real-estate or job postings
  • Finance – P2P payments, money transfer, mobile phone re-charge, and utilities billing

 

Creative Media Works now operates under the BBM banner as a stand-alone consumer focused business with teams operating from Waterloo, Mississauga, Ottawa, Singapore, Jakarta, UAE and South Africa. For more information, visit www.bbm.com.

Starhub & Linksys Offers EA7500v2 Wireless Routers to Subscribers

Linksys®, together with StarHub, announced the launch of the newly-improved Linksys Max-StreamTM EA7500v2 AC1900+ MU-MIMO Wi-Fi Router for StarHub customers.

Target at families with multiple users, the Max-StreamTM EA7500v2 leverages the 802.11ac Wave 2 MU-MIMO (Multi-User, Multiple-Input, Multiple-Output) technology which helps make Wi-Fi networks more efficient when delivering high bandwidth 4K video streams to numerous devices, while connecting to home appliances at the same time. This means that the whole household can enjoy 4K and HD video streaming to various devices, as well as play video games, listen to music, check email, be on social media, shop, and more – all at the same time.

Max-StreamTM EA7500v2 AC1900+ MU-MIMO Wi-Fi Router

“An average Singaporean uses more than five Wi-Fi enabled devices at home. When added with the devices of their family members, this often leads to slow Wi-Fi speeds.  Our solution to this level of Wi-Fi usage is the Linksys Max-StreamTM EA7500v2 AC1900+ MU-MIMO Wi-Fi Router.” said Jenny Ng, Vice President for APAC, Linksys. “The newly-improved EA7500v2 spots an extra antenna which helps with broader coverage and improved radio performance for faster speeds. Linksys is excited to be working with StarHub to offer Singaporean homes a seamless and smooth Wi-Fi experience.”

 

“The demands on home networks are increasing and so the quality of Wi-Fi router models that we offer customers becomes even more important. We are happy to be the first to carry the latest Linksys Max-Stream router, enabling our broadband customers to enjoy faster Wi-Fi performance and automatic firmware updates for greater router security,” said Justin Ang, Head of Product, StarHub.

Pricing and availability

Starting 15 July 2017, customers who sign up for or renew their StarHub 1Gbps Fibre Broadband, HomeHub 1000 and HomeHub Go 1Gbps plans will receive the new Max-StreamTM EA7500v2 free of charge (Usual Price: S$299).

 

Impact Hub Singapore becomes Google for Entrepreneurs’ first tech hub partner in Southeast Asia

Singapore’s entrepreneurs gain access to Google for Entrepreneurs’ global programs

Singapore, 10 July 2017 – Singapore’s largest coworking and entrepreneur-building community, Impact Hub, announced its partnership with Google for Entrepreneurs today, becoming the company’s first tech hub partner in Southeast Asia. Impact Hub Singapore members can now take advantage of Google for Entrepreneurs’ global network and resources, spanning dozens of coworking spaces and community programs across 135 countries.

Impact Hub Singapore is home to a vibrant entrepreneurial community with a strong track record in supporting companies as they build and scale their businesses. Member startups have raised more than $180 million USD ($250 million SGD) since Impact Hub Singapore opened it’s doors. Impact Hub Singapore comprises more than 650 entrepreneurs, professionals and freelancers, and has partnerships with 50 corporate, university and government-linked organisations. The five year-old Impact Hub is home to Singapore’s largest community of creatives, entrepreneurs, and technologists. Impact Hub Singapore takes a holistic approach to encouraging startups by providing everything from co-working space to resources and tools early stage businesses need to grow.

At the launch, Grace Sai, CEO and Co-Founder, Impact Hub Singapore, said, “We are proud to be the first Google for Entrepreneurs tech hub partner in Southeast Asia, and we are looking forward to being the goto place for entrepreneurs, not only for local Singaporean companies, but also for startups from around the world that wish to build and scale their business in Singapore and Southeast Asia.”

Impact Hub Singapore’s range of services for startups include mentoring programmes, incubation, networking events, fundraising workshops, consultancy with experts, marketing support, and access to a global network of more than 100 Impact Hubs on five continents with over 20,000 Hubbers.

Bradley Horowitz, VP of Product Management, Google, who leads Google for Entrepreneurs globally, added, “We’re thrilled to expand our Google for Entrepreneurs Partner Network to Impact Hub Singapore. Grace and her team are indispensable members of the Singapore startup community, and Impact Hub is an innovation leader not only for Singapore, but across greater Southeast Asia. Google for Entrepreneurs is all about providing the best of Google’s resources to our global partner network. We can’t wait to collaborate with Impact Hub Singapore’s members.”

As members of the Google for Entrepreneurs network, Impact Hub Singapore and the greater Singapore startup community will have access to new resources including training and mentorship opportunities and access to Google programs and products including:

● Google for Entrepreneurs global programs: Hubbers can now apply to the incredible programs Google runs for entrepreneurs, including Google for Entrepreneurs Exchange, a series of weeklong, vertically-specific global immersion programs aimed at helping startups gain access into new markets and insights, and Google Demo Day an event that brings together a diverse group of startups from around the world to showcase their technology and meet top investors and mentors in Silicon Valley.

● A global network: Hubbers will join 50 other organizations with a global footprint in more than 135 countries, including six Campuses, which are Google-owned and operated spaces for entrepreneurs. Impact Hub members are now connected to the Google for Entrepreneurs Passport program, which allows members to access more than 20 Google partner spaces the world over, from Seoul to San Francisco.

● Google resources: Relevant startups will be eligible for Google product offers and have access to local and international mentorship from Google advisors.

In addition to all of these great offerings from Google for Entrepreneurs, Impact Hub Singapore, inspired by Google’s Campus’, will also start providing more opportunities for collaboration:

● 30 new coworking seats: From August onwards, Impact Hub Singapore will open 30 free coworking seats per day in the coworking area be even more inclusive and welcoming to the techcurious as well as to current and aspiring entrepreneurs.

GUARDIAN PARTNERS WITH MYDOC TO ADDRESS SINGAPORE’S POPULATION HEALTH NEEDS THROUGH INTEGRATING TECHNOLOGY AND SELF-CARE

(From left) Dr Snehal Patel Co-Founder of MyDoc, Ms Grace Chew Senior Patient Care Pharmacist, Guardian Health & Beauty, Ms Sarah Boyd CEO, Guardian Health & Beauty Singapore & Cambodia. Source: Instagram user @weewu

SINGAPORE, 6 JULY 2017 – Guardian Health & Beauty entered partnership with MyDoc, a digital health tech start-up, trying to address the population health needs of Singaporeans. As Singapore’s demographics and healthcare demands continue to evolve, there is a growing need for better self-care solutions that are supported by technology to reduce healthcare costs. At the moment, the island nation is set to become the highest healthcare spender in Asia Pacific, projected to reach $66 billion annually by 2030. (Source: Elderly healthcare costs to rise tenfold by 2030 – Report by Marsh & McLennan Companies’ Asia Pacific Risk Centre)

This partnership aims to offer simple, easy-to-use and time-saving services for convenient and accessible healthcare to reduce the burden on the healthcare system.  Consumers/Patient could access to pharmacists from Guardian and doctors through virtual health consultations via MyDoc’s messaging platform.

MyDoc’s messaging interface on iPad

“As one of the leading pharmacies in the region, Guardian takes a great deal of responsibility for Singapore’s self-care needs,” said Sarah Boyd, CEO of Guardian Health & Beauty, Singapore and Cambodia. “To ensure that these needs are taken care of, it is not enough to merely provide reactive remedies for the population. We need to be proactive in our solutions and services. A generation of consumers that are more aware and informed of their options places an increasing importance on personalised care and patient experience. Healthcare services are moving away from a B2B model towards a consumer based system, placing us in an era of retailisation of healthcare. Guardian Health & Beauty is stepping up to this challenge and our partnership with MyDoc is a wonderful example of this.”

 

“MyDoc was born from the need to simplify access and delivery of healthcare solutions for both patients and doctors. As a company that brings together patients, healthcare providers and partners, MyDoc’s platform empowers Guardian consumers to effectively manage their health and wellness needs through communication with an expanded network of qualified Guardian pharmacists. Together with Guardian, MyDoc is making it easier to access and provide quality health to the whole of Singapore,” said Dr Snehal Patel, Co-Founder and CEO, MyDoc.

 

 

Cracks in the Cloud: The Next Frontier for Cybercrime

Singapore ranks the lowest in terms of using both encryption and tokenization to secure their cloud data.

Symantec (Nasdaq: SYMC), the global leader in cyber security, today released findings from the new Symantec cloud security survey which reveals the state of enterprise data security. The advantages of cloud computing—scalability, speed to market, lower costs and higher productivity—are well known throughout most industries. But for cyber criminals, this new, borderless infrastructure is a potential goldmine.

Survey findings reveal that cloud security is a top concern for chief information security officers (CISOs) in Singapore and are taking measures to improve security in 2017. Covering 1,100 CISOs across 11 global markets, the report reveals that companies in Singapore currently ranks the lowest in terms of using both encryption and tokenization to secure their cloud data.

A widening scope for cloud-based attacks
The survey shows the extent to which cloud security is keeping CISOs in Singapore awake at night. Tellingly, almost all (90%) believe that ensuring cloud applications meet compliance regulations is one of the most stressful aspects of their job.

The industry compliance issues that they find most worrying include the governance of corporate-owned mobile devices (23%), and broad sharing of compliance-controlled data in cloud applications (21%).

Other concerns include the broad sharing of employee use of unsanctioned cloud applications (20%), tracking of activities in sanctioned cloud applications (19%), and keeping on top of country and region-specific data residency and control regulations (17%).

The widespread adoption of cloud applications, coupled with risky user behavior that corporations may not even be aware of, is further widening the scope for cloud-based attacks. Singapore CISOs estimate that, on average, 32% of cloud-based applications used at their company are unsanctioned, or ‘shadow apps’. The vast majority (77%) also believe that their Chief Executive Officer has probably broken internal security protocols at some point – either intentionally or unintentionally.

A need for end-to-end solutions
As enterprises become more reliant on the cloud to improve collaboration and flexibility, it’s becoming increasingly difficult for CISOs to keep track of and secure sensitive company data, let alone maintain compliance with regulatory requirements. To bolster information security as their organization’s data flows between on-premises systems, mobile applications and cloud services, 97% of CISOs in Singapore plan to increase spending on IT staff security training on average by 25% this year. This is a significantly higher average increase than overall CISOs surveyed which stood at 20%. On average, new IT employees will undergo 16 hours of security training during their onboarding process in 2017.

The need for data security, compliance, and residency is also driving Singapore CISOs to look for encryption and/or tokenization solutions to support their Software as a Service (SaaS) initiatives. Symantec’s survey reveals that while 94% of CISOs in Singapore believe tokenization of cloud data is the best way to meet data residency and control regulations, only 59% use tokenization methods. Instead, 78% use encryption to secure their cloud data. Further, less than half (37%) use both encryption and tokenization – the fewest among all the countries surveyed.

Despite such measures, security challenges remain. Cybercriminal groups are opportunistic in the way they operate, using flaws in legitimate operating systems, tools, and cloud services to compromise networks. To effectively counter such behaviors, CISOs require unparalleled visibility and control over sensitive content that users upload, store and share via the cloud. Rather than relying on one-off fixes and reactive patches to protect confidential information, successful CISOs are eradicating exploitable vulnerabilities by deploying proactive, end-to-end solutions.

Addressing cloud security through a holistic approach
Failure to ensure appropriate security protection when using cloud services could ultimately result in higher costs and potential loss of business, thus eliminating any of the potential benefits of cloud computing. To ensure success, organizations require a new model of integrated security which provides stronger protection, greater visibility and better control of critical assets, users, and data.

Addressing cloud security holistically creates operational efficiencies and allows Singapore CISOs to take full advantage of the cloud. This approach guarantees their critical information is secure and protected, giving them the peace of mind they need to lead their companies in the data-driven era.

What is Petya Ransomware? How could you prevent it?

Petya Ransomware, out of the sudden, has became the most talk-about words on the web. It has affected organization causing disruption on business process and system outrage. In merely a day, it has affected hundreds of organizations in Ukraine.  

According to Nick Savvides, Security Advocate, Symantec Asia Pacific and Japan, While the threat may have started in Eastern Europe, it has quickly spread across the world within a short time.”

He emphasized further, “Manufacturing organisations, which are highly concentrated in Asia, are particularly at risk as most do not apply updates and patches to their industrial computers as swiftly as corporate entities. This makes them especially vulnerable to rapid infections and complete shutdowns.”

What exactly is Petya? and what’s the difference between Petya and the recent WannaCry attack?

Similar to WannaCry, Petya is a ransomware attack that locks up files and it is using the ETERNALBLUE (MS17-010) Windows vulnerability as an infection vector to spread inside networks.

However, unlike WannaCry, Petya goes beyond file locking. It renders the victim’s computer completely inoperable through the attacking of the Master Boot Record (a key part of the startup system that helps to load the OS. It is also where key data about the hard disk partition stores).

From this point forwards, it restricts access to the system by seizing information of file names, sizes and location on the physical disk. Finally, Petya replaces the computer’s MBR with its own code, which displays the ransom note once the system is powered up.

How Petya has spread on the 27 Jun 2017?

According to Symantec blog,  it is confirmed that MEDoc, a tax and accounting software package, is used for the initial insertion of Petya into corporate networks. MEDoc is widely used in Ukraine, indicating that organizations in that country were the primary target.

Petya is a worm, meaning it has the ability to self-propagate. Once it establishes a foothold (this case, in Ukraine), it starts to builds a list of target computers and spread to those computers via the following 2 methods:

  • Execution across network shares: It attempts to spread to the target computers by copying itself to [COMPUTER NAME]\\admin$ using the acquired credentials. It is then executed remotely using either PsExec or the Windows Management Instrumentation Command-line (WMIC) tool. Both are legitimate tools.
  • SMB exploits: It attempts to spread using variations of the EternalBlue and EternalRomance exploits.

How bad had Petya caused across the globe? 

The chart below gives an overview on the number of organizations affected by Petya Ransomware.

Top 20 countries based on numbers of affected organizations. Source: Symantec Security Response

Products That Protects from Petya

  • Cloud service providers usually protect the data from malware or ransomware attack. For instance, the Acronis Active Protection has been independently tested by MRG Effitas and AV Test, and has been proven effective against the threat of ransomware, and is now available with Acronis True image 2017 New Generation for consumers, as well as Acronis Backup 12.5 for businesses
  • Use Reputable antivirus software – Companies like ESET and Norton Symantec will regularly post updates on the latest trend in cybersecurity space through their blogs. More importantly, users should keep a good habit in updating their antivirus software regularly so as to safeguard yourselves for such attack. You should follow ESET‘s and Norton Symantec‘s blogs to better understand of such attack.

Trend Micro Launches New $100 Million Venture Fund

Will accelerate growth in emerging technology ecosystems, like IoT, to inform and ignite corporate growth

 

SINGAPORE, JUNE 27, 2017 Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global leader in cybersecurity solutions, today announced the launch of a corporate venture fund to explore emerging technology markets. With an initial investment of $100 million, this venture fund will allow Trend Micro to nurture a portfolio of startups that are incubating ideas and living at the epicenter of hyper growth markets, such as the Internet of Things (IoT).

 

According to Gartner estimates, 26 billion devices will be connected to the Internet by 2020.1

Eva Chen, founder and chief executive officer for Trend Micro noted, “Trend Micro’s vision has always been to make the world safe for exchanging digital information. The explosion of devices is transforming how the world works, thinks and acts. It is clear that the ecosystem is still evolving and there is work to do to ensure organizations and individuals can operate and live safely in this new reality.”

 

Trend Micro’s venture will offer companies financial backing, access to its world-class global threat intelligence, strategic alliances, as well as its channel of more than 28,000 partners.

 

In return, working with these investments will uncover insights into emerging ecosystem opportunities, disruptive business models, market gaps and skillset shortages. These learnings will influence Trend Micro’s cybersecurity solution planning across the company.

 

“We have a 29-year history of successfully anticipating technology trends to secure all types of environments,” said Chen. “The first mega wave we caught was the growth of the PC marketplace; we committed early on to endpoint protection and remain a Leader in Gartner’s Magic Quadrant for Endpoint Protection Platforms today2. The second mega wave was all about the cloud; we made a bet early on to securing the cloud and so far we have secured over two billion workload hours on Amazon Web Services (AWS) alone. Now, we believe the next wave has arrived with IoT; our fund will help us harness this opportunity.”

 

With a strong financial position and 72 quarters of consecutive profitability, Trend Micro is well positioned to invest funds to do research and make advancements consistent with its corporate strategy. The formation of this venture arm allows additional freedom to dive into new areas without disrupting core business resources.

 

 

  1. Gartner, the Six Forces That Will Shape Business and Technology in 2030, Stephen Prentice, 01 February 2016
  2. Gartner, Magic Quadrant for Endpoint Protection Platforms, Eric Ouellet, Ian McShane, Avivah Litan, 30 January 2017