Energizer (stock quote: ENR), the maker of world’s longest-lasting AA battery, announced a rebranding campaign, including new packaging, in-store displays, logo and advertising for its battery product lines, as well as an even more prominent role for Mr. Energizer , the brand’s beloved charismatic character. The new visual treatments, to be introduced in Singapore in June, will provide a contemporary look with a lighter, brighter presentation and a helpful new approach, with distinct colors deployed to help consumers more easily and intuitively find the best product to suit their needs. Whether it’s the world’s longest-lasting Energizer® Ultimate Lithium™ AA battery, a lithium coin battery or an Energizer Recharge® rechargeable battery, the new packaging and color schemes will help consumers quickly identify the right choice
This is the first major rebranding exercise since 2008, a year after the very first iPhone was launched. Market has evolved for the past 10 years. This year, Energizer surprised all at MWC with their gigantic P18K smartphone that featured 18,000 mAH battery ( you could continuously watch video on this device for 2 days!). Avenir Telecom has even started a Indiegogo project hoping to raise USD 1.2 million to develop the product.
You will get to see the new packaging hitting the stores this month.