Fanfare joins Alibaba Influencer Network

7 September 2017, Hong Kong – Fanfare is excited to announce that it has joined the Alibaba Influencer Network through a signed partnership with VideoUP, a global video analytics platform.

“We are extremely delighted with this new venture, as it builds upon Fanfare’s video-sharing and social commerce platform, while opening new doors for our Fanfare Ambassadors”, says Benny Phang, Fanfare’s Rainmaker.

To-date, Fanfare has an ecosystem of 90 Fanfare Ambassadors from 24 countries, ranging from micro-influencers to social media personalities, with a combined reach of 13 million followers worldwide. This exclusive entry into Alibaba’s Influencer Network will allow eligible Fanfare Ambassadors direct access to a galaxy of brands and merchants available on the Alibaba and Lazada marketplace, with monetary rewards when they create brand-related review videos.

“The world has become a more social place. It is no longer just about concocting your own secret sauces or conceiving elaborate strategies. It’s about connection, collaboration and co-creation. This is the power of fan-generated content, the future of brand amplification and the crucible for social commerce”, adds Benny Phang.

About Fanfare 

Fanfare is a mobile APP that rewards Fans for creating interesting video content about the Brands they love.

It serves as an omni-channel missing link between fans and their favorite brands. Through community-created video content, viral campaigns, gaming elements, exclusive prizes, as well as e-Commerce – all on a single mobile platform – Fanfare aims to empower consumers or fans around the world to have more personalized engagements and meaningful moments with their favorite Brands, while getting rewarded at the same time.


Also published on Medium.

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