The New LG gram Targets Mobile Workforce

Last month,  LG Singapore held LG HE and IT Product Launch at Marina Bay Sand.  At the event, LG Singapore launched their new LG gram ultrabooks that target at mobile workforce.

 

LG Singapore pitches that Portability, Functionality, Battery Life, Durability are the 4 ingredients in their development of LG gram.

 

LG gram

Portability: The New LG gram comes in 3 distinct models – 13.3 -, 14- and 15.6- inch  weigh approximately between 960g – 1.1kg which honestly speaking, is very light compared to similar laptops in the market.  All the 3 models measured not more than 1.68cm which could fit comfortably into most sling bags used by mobile executives.

 

Functionality:   The new LG gram is equipped with latest 8th Gen Intel Core and SSD storage that delivers performance for mobile workers. Despite its slim body, it still has all the the necessary ports such as HDMI. microSD, USB, USB-C and headphone jack (Yes, this is a feature!)

 

The product also comes with Fingerprint ID that enable users to log in and power on with the press of a button without comprising security.

 

Battery Life: LG gram is equipped with a 72Wh battery that LG claims could last up to 22.5hrs in a single charge. The long battery life is very ideal for busy executives who are always on the move.

 

Durability: The new LG gram has improved its build quality;  a magnesium alloy called Nano Carbon (with Magnesium) is used for the LG gram’s body. This material is known to be tough and light and is commonly used  in aerospace engineering. LG gram is even put under US military MIL-STD 810G durability tests for resistance to impact, pressure and temperature. You may wish to see the short demo we shot at the event below.

 

My thoughts: The product demo is impressive and freelancer like me who is always on the move will be keen to own one.  Speaking about the price, the LG gram is selling at RRP starting from SGD1,999 . Indeed, it is a hefty price tag compared to other similar products. Afterall, you have to pay a price for the portability and toughness of the product.

 

In business, it is about productivity and impression. The LG gram has packed with supreme hardware features that promises to deliver productivity and powerful. However, LG, in the laptop market, has not established a clear business impression as compared to other established names like Lenovo’s ThinkPad and Apple’s Mac (ok, Mac is for creative professionals). In my opinion, you are paying more on the LG gram’s hardwares than the brand. In short, you are getting what you pay for but this product may not the one that caters to all.

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