Singapore, 3 January 2018 –The year 2017 ended with a good showing for the Singapore Exchange (SGX), with total funds raised through Initial Public Offerings (IPOs) being the highest in the past four years. In 2017, a total of S$4.7 billion raised, double that of 2016 at approximately S$2.3 million.
The SGX saw a total of 20 IPOs with seven listings on the Mainboard and 13 listings on the Catalist Board in 2017. In terms of amount raised, REITS and BT made up of approx 88% of Singapore’s IPOs in 2017. See below Fig 1.
Figure 1. IPO fund raised by sectors in 2017 (S$ million, % of market share)
The report states that REITs and BTs will likely continue to be the niche for SGX. The exchange has welcomed the listings of eight REITs and BTs since 2015, which combined raised a total of S$6.6 billion in gross proceeds, contributing to 85% of the total IPO funds raised over the past three years.
Despite the overall stellar IPO performance in 2017, the report also found that the delisting trend continued with 24 companies delisted in 2017.Pessimism in the market may have been in part due to the declining trading volume and muted confidence in the local equities market. Furthermore, the low valuation of certain listed companies have created merger and acquisition opportunities to buyout these companies which led to their delisting from the exchange.
Lastly, SGX is expected to face more intense competition from the Hong Kong Stock Exchange (HKEx) with a key pull factor being the perception that the HKEx offers higher valuations and liquidity.With this, the number of Singapore-based companies listed on the HKEx has more than doubled in the past year, from six companies in 2016 to 13 in 2017, and PwC foresees that in 2018 local companies will continue listing on HKEx.
Singapore, 2 January 2018 – HMD Global announced the launch of the Nokia 2 that promises two-day battery life.
The enomous 4100mAh battery allows you to enjoy continuous entertainment from your favourite shows, songs, social media without constantly worrying about running out of battery. The Nokia 2 also features a 8MP rear camera and 5MP front camera for you to snap and capture memories on the go.
The Nokia 2 will be available in Pewter/Black and Pewter/White at SGD 159 and are now available through sole distributor A-Mobile from all M1, Courts, Challenger, Best Denki, Sprint Cass, Gain City, Handphoneshop, 3Mobile outlets, Mustafa and online at Lazada.
Huawei Mate 10 and Mate 10 Pro have been appearing in the news frequently and they are certainly one of the most sought-after phones in 2017.
Before we round up this year, The Neo Dimension would like to do a review for the Huawei Mate 10 Pro. If you have been following our blog closely, it has been a while since we have done a review on smartphone. This time, we are doing a little different from usual. We manage to interview a prominent blogger in Singapore, Mr Chester Tan (CT) to share with us more about how he feels about Huawei’s latest Mate 10 Pro.
Q1: What’s your impression when you first touch the Huawei Mate 10 Pro?
CT: It feels solid, does not have the sleek feminine curves like the P10 series.
Q2: What did you use the phone for? What’s the best feature of the Huawei Mate 10 Pro?
CT: Throughout the 10 days, I use it as a primary phone, transferring all data from my current phone and installing my apps. The best feature that makes Mate 10 Pro stands out has got to be the EMUI Desktop. The camera is superb but is an incremental upgrade from the P10 series.
Q3: Everybody is talking good stuff about the camera? Is it really that good? Tell me more on your photography experience with the phone
CT:The camera captures images quickly without lag, the exposure is well compensated so there is little post-adjustments. I rarely use the monochrome mode because I prefer to shoot in colour then process in black-white. The best mode to shoot is the wide aperture mode, as it achieves the unique shallow depth of field which can be easily adjusted post-shooting. What I like is that adjustment is really fast and not cumbersome, something that other brands fail to achieve.
Q4: Personally, I have yet to hear bad reviews on the phone. Is there any specific area that you think Huawei could have done better?
CT: I think Huawei needs to continue to reach out to the consumers to give them a chance to experience the phone, to convince them that it is an excellent product. Unlike bloggers, these consumers do not have the luxury of testing the phones at lengths. Among their peers, someone must be using a Huawei phone who will spread the good word about the phone, then others will give it a go.
Q5: Out of 5, what score will you give to Huawei Mate 10 Pro?
CT: I give 4.5.
About Chester Tan
Chester Tan is a freelance blogger with a healthy appetite for technology and social media. If he’s not shooting photos or composing music, he’s likely to be spending time with family while tinkering with mobile devices, headphones or other gadgets. His passion for consumer technology lifestyle shines through on his blog, where he shares insight, reviews and opinions on some of the newest gadgets and apps in a non-techie perspective. Through this blog, he hopes to reach out to readers who need opinions to products they are looking out for. To know more about him, visit his blog at http://musicphotolife.com/ or you could follow his instagram at http://instagram.com/musicdiary
SINGAPORE – Media OutReach – 22 December 2017 – Spackman Entertainment Group Limited (“Spackman Entertainment Group” or the “Company” and together with its subsidiaries, the “Group“) (Stock Quote: SGX: 40E), one of Korea’s leading entertainment production groups founded by Mr. Charles Spackman, wishes to announce that the Company has entered into a sale and purchase agreement with independent third parties to acquire the entire issued and paid-up share capital of the Constellation Agency Pte. Ltd. (“Constellation Agency“) (the “Proposed Acquisition“).
Constellation Agency is primarily involved in the business of representing and advising Korean artists in overseas markets outside of Korea. It acts as agent and advisor to a selective group of major Korean artists in entertainment content projects, events, and commercial endorsements in overseas markets, namely, in Greater China, Southeast Asia, and the U.S.
Constellation Agency owns The P Factory Co., Ltd. (“The P Factory“), an innovative marketing solutions provider specializing in event and branded content production. The P Factory leverages on its expertise across film, television, digital media, music, and access to key talent to originate and execute creative marketing strategies that enhance the marketing position of brands of various consumer products and services.
Constellation Agency also owns Platform Media Group Co., Ltd. (“PMG“), a talent management agency which represents and manages the careers of major artists in film, television, commercial endorsements, and branded entertainment. The artist roster of PMG includes drama and film artists such as Wang Ji-won (ONE LINE 2017, HOSPITAL SHIP 2017), Lee Ji-hun (I CAN SPEAK 2017, THE UNIVERSE’S STAR 2016), Han Ji-an (MARITAL HARMONY 2017, THAT SUN IN THE SKY 2016) and Oh Cho-hee (BLACK 2017, VOICE 2017).
The total purchase consideration for the Proposed Acquisition shall be 144,770,861 newly issued ordinary shares of the Company at S$0.115 per share, which was arrived at following arm’s length negotiations on a willing buyer, willing seller basis, and taking into account, inter alia, the Constellation Agency’s unaudited net profit of US$1.2 million (approximately S$1.6 million) for the period from the date of its incorporation to 30 November 2017 and its unaudited net asset value of US$3.6 million (approximately S$5.0 million) as at 30 November 2017.
Are Robot stealing our jobs? Is A.I going to dominate the human’s economy? Are we ready for that kind of future? These are some of the many questions that our worried workforce constantly thinks about.
To make this easier for the readers, I have made reference to the report and list down their top 10 jobs of the future.
Artificial Intelligence Business Development Manager
Artificial Intelligence Business Development Manager will define, develop and deploy effective and targeted programs to accelerate broad-based sales and business development activities.
This role will require both business development experience, on top of experience with AI/machine-learning software platforms
AI-Assisted Healthcare Technician
AI-assisted healthcare technician will ideally be excellent at building close, trusting relationships with patients and efficient in making optimal use of digital diagnosis tools and remote doctors at their disposal.
The technician will have at least three years’ experience in nursing or a related field, and be comfortable and competent dealing with software packages and digital testing equipment.
Cyber City Analyst
Cyber city analysts will ensure interoperable data flow to keep cities safe, secure and operational.
Analysts require data engineering qualifications in Agile, DevOps and continuous integration, as well as circuitry skills, understanding of design thinking, and startup methodologies
Quantum Machine Learning Analyst
Quantum computing will be at the intersection of quantum information processing and machine learning to create technology functionalities that never existed before.
Quantum Machine Learning Analysts are well-versed with quantum information processing devices, quantum data and machine learning techniques to develop well-capitalized, revenue-generating industry-specific solutions for the future.
Augmented Reality Journey Builder
Augmented Reality (AR) Journey Builders are the successors of composers, bricklayers and playwrights, serving as pioneers in the “experience economy”.
They will design, write, create, calibrate, gamify, build and personalise the next generation of mind-blowing stories and in-the-moment vignettes for viewers’ trips in AR
Master of Edge Computing
Masters of Edge Computing define the IoT roadmap, carefully evaluate the technical requirements and assess the feasibility for establishing the edge processing unit.
This role requires experience in working on IoT hardware and software platform, on top of a PhD in computer science, electronics, telecommunications, electrical engineering, etc.
Man-Machine Teaming Manager
The man-machine teaming manager is a seasoned professional who will help shape the future of work and workplace within the company. The manager will design flexible experiences that meet workers’ expectations, while providing a simple and intuitive interaction with machine
Ideal managers will be passionate about advancing human-to-bot cooperation strategies in a dynamic business environment. Qualifications needed are graduate degrees in experimental psych, human neuroscience techniques, robotics, excellent leadership, communication and collaboration skills.
Chief Trust Officer
Ideal Chief Trust officers demonstrate the ability to build trust by enforcing and encouraging transparent and responsible financial trading of cryptocurrencies with all organisational stakeholders
Successful chief trust officers have experience in cryptocurrency trading and speculation, blockchain, traditional currency trading and PR/marketing.
Personal Data Broker
A personal data broker is part of the newly mandated banking sector to administer personal data assets of citizens and consumers. He ensures consumers receive revenue from their data.
The ideal candidate will hold professional qualifications needed to trade on the world’s newly established data exchanges. He has a high degree of curiosity for discovering alternative forms of data commercialization through third-party APIs to other insight services, and a drive to determine data value and submit and price offers into data exchanges for trade.
Bring your own IT Facilitator
The Bring Your own IT Facilitator (BYOIT_ enables the entire workforce to work better and smarter at a known level of acceptable risk by creating a system for uninterrupted visibility into on-and-off-premises environments.
Skills required include a master’s degree in either IT, computer science, natural science, engineering or businesss admin, as well as exposure to IT demand management, business management, among others.
If you are too lazy to read through the report, watch the video instead.
My personal takeway from this. Technology is a double-edge swords. It obsoletes old jobs but creates new one. The so-called “jobs” have no meaning to machines and robots. They don’t have emotional attachment towards their jobs and the reason is simple- there is no way they could spend the money they earned from their “job”. They are just simply doing it for us, the human.
Anyway, there are always some skills that machines could not replace the human. Skills that requires human touch. I kind of like the way Cognizant categorize “human-touch” skills namely – Coaching, Caring, and Connecting.
Coaches can reshape work by making it more engaging, humane and purposeful. Those who have a flair for mentoring and helping people to improve at things (managing their finances, managing their weight) should hone those skills.
Forward-thinking organizations will focus on making the best of people, and not just the best of technology. Workers with social intelligence and the ability to make sense of complex processes will be in high demand to improve people’s health and wellness.
Workers with a collaborative mindset will be key to helping connect the dots in a technology-led workplace. New roles identified in the report require workers to be good at building bridges between man and machine, traditional and shadow IT, the physical and the virtual world, and commerce and ethics.
Do you agree or disagree to their report? Tell us in the below comment. We would love to hear more from you.
(Johor Bahru, 18 December 2017) Following an intense sing-off among the eight finalists, Lim Wen Suen of Team Gary emerged as the champion of《The Voice 决战好声》. Chosen solely through public voting, she walked away with a co-management contract with mm2 Entertainment (a wholly owned subsidiary of mm2 Asia Ltd.) and Universal Music Group, which includes the release of a single and an EP.
《The Voice 决战好声》 has achieved remarkable success since making its debut on Astro and StarHub in September. Its online videos have garnered over 9 million views before last night’s final. Talents in the show received invaluable personal coaching from four highly accomplished celebrity coaches Tan Hanjin 陈奂仁, Della Ding 丁当, Gary Chaw 曹格 and Sky Wu 伍思凯. With their coaches’ help and guidance, they produced some mesmerizing performances that left audiences in awe. The four celebrity coaches were big crowd pullers too, entertaining audiences with witty bantering and insightful comments.
Fans can catch the full series and highlights of 《The Voice 决战好声》on StarHub Go for free. The Grand Final episode is also available for catch up on Hub E City (StarHub TV Channel 111/825) via the yellow button. Astro viewers can catch up on the full series of The Voice via On Demand or Astro GO, while all Malaysians can enjoy the show through the free live streaming app, NJOI Now anytime, anywhere.
SMARC is set up with the purpose to digitally transform and reinvent HP’s Supplies manufacturing processes through the use of next-generation digital technologies including additive manufacturing (3D printing), advanced robotics, and large-scale data analytics.
SMARC has also partnered with local insitutions such as NUS and Nanyang Polytechnic to allow their students to participate in the research area of IoT and Data Analytic via internship program
Currently, the team of engineers managing SMARC’s 6,000 square foot facility currently oversee more than 50 Supplies manufacturing lines across the world.
The Center also sees opportunities in bringing smart manufacturing processes to small medium enterprises in Singapore. For instance, HP has partnered SME suppliers Mega Plus Technology and Super Pak Manufacturing, under the Partnership for Capability Transformation (PACT) programme, to create a more environment-friendly packaging for ink canisters. That collaboration allowed the two SMEs to develop new expertise and capabilities, which they leveraged on to further advance their businesses.
Check out hashtag #reinventingwithHP for more updates.
The Asia’s Got Talent Season 2 Grand Final result is going to take place at Marina Bay Sands in Singapore this Thurs 14 Dec, and it’s promising to be the most thrilling night of the year. The winner for this season is based on the Fans’ vote and if you have not casted your support, hurry up! The voting will close at 13 Dec 2359 (SGT time).
Here are the nine grand finalists of this high-octane season:
Indonesian singer and harpist Angela July(#AGTVote2) impressed the judges so much that she received the first judges’ pick of the season. With her angelic harp and powerful vocals, Angela is this season’s singing sensation.“Tonight, you were the very best version of yourself.”
– David Foster.
Philippines’ beatboxer Neil Rey Garcia Llanes (#AGTVote6) returned this season determined to make it to the Grand Final. His awe-inspiring vocal percussion ability has made him a social phenomenon on Facebook and YouTube.“I was very much impressed by you from the first season, but then you came back and stepped it up…I’m really hoping that you go very, very far.” – Anggun
It takes a lot of work to sync his dancing with his visual art, but the hosts’ Golden Buzzer pick, Canion Shijirbat(#AGTVote8) from Mongolia delivered a truly unique performance in both of his auditions. Will he be able to take his performance to the next level in the Grand Final?“I love unique…I love your brain and what you’ve created. Bravo!” – David Foster.
Jay Park’s Golden Buzzer, Kyrgyzstan’s ADEM Dance Crew’s(#AGTVote9) delivered yet again with a strong ‘Night in the Museum’ inspired performance that received a standing ovation from the audience. But facing strong competitors like DM-X, can ADEM emerge victorious?“I got to give you props for how much you’ve sacrificed and go through for your craft, I got to give you props.”
– Jay Park
If there’s one act that truly represented this season of Asia’s Got Talent unpredictability, it would have to be Indonesian viral sensation The Sacred Riana(#AGTVote11). Her Asia’s Got Talent performance clips have been viewed over 70 million times on YouTube and Facebook globally, making her a hot favourite.“I think I peed in my pants a little. Very unique. It was scary but was still entertaining at the same time. Great overall.” -Jay Park
Hailing from The Philippines, DM-X Comvalenoz(#AGTVote16) knows how to put on a show! In the midst of rocking it out, they pulled a 180 to show us the feminine side of their group, performing a dance that was a perfect blend of sexy, glamour and class.“As far as the dance performance go, I think you guys have it all. You have the full package, you have everything. So good job!” – Jay Park.
Taiwanese child prodigy Feng E(#AGTVote19) received David Foster’s Golden Buzzer AND judges’ pick, making him a double threat. His talent is unparalleled in this competition but he faces a tough opponent in another judges’ pick, Angela July. It will be an epic battle for sure!
“If I could push the Golden Buzzer again, I would do it. There might not even be another person that could play the ukulele like you.” – David Foster
Representing Malaysia, illusionist Sobhi Shaker(#AGTVote23) has been declared the best magician that David Foster has ever seen. This Syrian refugee’s inspiring story and reason to win Asia’s Got Talent makes him one of the most compelling act to watch this season.
“That performance was flawless, that was the best performance of the night. I have never experienced goosebumps during a magic performance. Thank you.” – Anggun
Flyers from the south, Philippines’ Urban Crew(#AGTVote24) gave 110% of their hearts and souls with an adrenaline pumping ninja-style dance, complete with inhuman jumps, flips and spins, straight out of an anime! The passionate crew is dancing for a cause, to help kids stay off the streets.
“The stunts and moves are definitely the most difficult I have ever seen. You guys are world-class in my eyes.” – Jay Park
Just for the reminder; all nine acts will be up for public voting and only one act can win Asia’s Got Talent and the grand prize of US$100,000. Voting opens till 13 December, 11:59pm, and fans can vote via Facebook Hashtag, Facebook Messenger and Google Search. For more information on voting, visit www.AXN-Asia.com/AGTVote.
Asia’s Got Talent Season 2 will culminate thisThursday, 14 Dec at 8:30pm (7:30pm JKT/BKK) on AXN with the Results Show. To follow the journey of this season’s acts, check out #AXNAsia and #AsiasGotTalent.
SINGAPORE, December 2017– Keysight Technologies, Inc. (Stock Quote: KEYS) and the Singapore University of Technology and Design (SUTD) signed a Memorandum of Understanding (MOU) for research collaboration and opened the new Measurement Technologies Laboratory. Keysight donated S$8 million worth of cutting-edge equipment to the lab, coupled with another S$2 million in research grants to accelerate research and development (R&D) in the domains of advance manufacturing, data analytics and IoT security.
Guest-of-Honour, Mr S. Iswaran, Singapore’s Minister for Trade and Industry (Industry) witnessed the MOU signing between Mr Gooi Soon Chai, President of Keysight’s Electronic Industrial Solutions Group and Senior Vice president, Keysight Technologies Inc., and Professor Thomas Magnanti, SUTD President, at a ceremony held in SUTD.
Minister Iswaran also officially opened the new Measurement Technologies Laboratory, which is equipped with Keysight’s latest solutions and technologies.
Speech by Mr S. Iswaran, Minister for Trade and Industry (Industry)
Mr Gooi said: “Today’s convergence of technology domains and the explosion of electronic content everywhere is driving the entire industrial eco-system into a whole new dimension. Organisations are facing tremendous pressure to keep up with the accelerating pace and complexity of today’s advancements. Keysight, as the world’s leader in electronic measurement, is collaborating with SUTD, with its multi-disciplinary research talents, to reimagine innovation that will help the world’s organisations today face these challenges and deliver their products and services, faster, better and safer.”
At the Lab, researchers will leverage Keysight’s latest state-of-the-art equipment and software solutions, and tap on the company’s global technology and industry expertise as they work on three major areas – security, Big Data analytics and Internet of Things (IoT) for Smart Factories of tomorrow (also known as Industry 4.0).
These projects will translate into better quality products, smarter utilisation of resources, improved efficiency, productivity and security.
The setting up of the Lab in Singapore is strategic to Keysight to tap on explosive growth in the Asia region. 5G, for instance, will be key technology driver in their future business development as the company believes that the full implement of the technology will realized by the year 2020.
Criteo S.A. (Stock Quote: CRTO), the commerce marketing technology company, unveiled findings from two third-party studies, which highlight the pressing need for retailers and brands to organise and apply data at scale to understand shoppers, reach them, and inspire them to buy. To help retailers and brands, Criteo is opening up an ecosystem that enables retailers and brands who participate to benefit from a much broader data set and more intelligent technology than they could acquire or develop on their own
A Criteo-commissioned study, conducted by Forbes Insights and titled “The Commerce Data Opportunity: How Collaboration Levels the Retail Playing Field,” highlights the value of data collaboration and pooling data to better meet customers’ needs, drive value and compete. The “Shopper Story 2017” study, also commissioned by Criteo and conducted by an independent researcher, highlights the rise of “omnishoppers” – those that use a variety of devices, channels and platforms to browse and buy products. Overall, both studies reinforce the need for brands and retailers to innovate through collaboration and harness the collective power of data to engage with consumers at every moment and across any screen or device during the shopper journey.
To help retailers and brands deliver seamless and relevant shopping experiences across all devices and channel, Criteo announced its vision to build the highest performing and open commerce marketing ecosystem. As part of the company’s commerce marketing vision, two new solutions – Criteo Audience MatchBETA and Criteo Kinetic Design with Video – have been made generally available across the Asia-Pacific region.
“Collaboration in an open ecosystem levels the playing field and paves the way for commerce companies to shape their future. This is especially crucial for eCommerce companies in Asia-Pacific where the market is expected to grow to more than US$3 trillion by 2021,” said Huang Hanming, Managing Director of South Asia and Greater China at Criteo. “We have developed Criteo Commerce Marketing Ecosystem to unleash the value of collaboration and the power of data to all who participate.”
Key Findings from Forbes Insights:
Retail Industry Disruption is Reshaping Commerce: 50 percent of brands demonstrate concern that physical-digital giants will limit access to their products and 41 percent are concerned that they will not have access to information about their own customers and products. Retailers also worry that this trend will cause consumers to turn away from smaller retailers.
Brands and Retailers Realize Data’s Potential, but Lack Activation Capabilities: Nearly four out of five brands and retailers include customer data as a key part of their business strategy. But while retailers have access to more data than brands, especially online, they are less confident than brands in their ability to activate data into actionable insights. Bottom line: more data alone doesn’t necessarily translate into a greater ability to take action.
Pooled Data Assets are a Powerful Way to Get Ahead: Brands and retailers see value in collaboration and pooling data assets to meet customer needs and drive value for their business. In fact, 71 percent of retailers are willing to contribute online search data to a pool. And, three-fifths of those surveyed are already part of a data cooperative, with almost seven out of 10 of those companies already happy with their collaborations as well as the data they receive. Additionally, 72 percent of marketers cite “increased revenue” as a key benefit they experience from pooled data.
Key Findings from The Shopper Story 2017:
More than 3/4 of Shoppers Globally Engage in Omnishopping: Most consumers are going online to shop and buying in-store, and vice versa.
Webrooming and Showrooming are the Norm: 66 percent of consumers occasionally browse products online and then purchase at retail, with 24 percent making this a regular occurrence; whereas 74 percent of consumers occasionally make purchases online after seeing a product in retail, with 15 percent communicating they do this regularly.
Digital Drives Conversion: As mobile continues to permeate everyday life, online is now a critical point of purchase driver; with nearly half of all omnishoppers from various countries sharing that websites were the “last influence before purchase” and 62 percent of consumers reporting that they use their phone while in-store to research products online.
Using customer relationship management (CRM) or data management platform (DMP) data to accurately target audiences across web, mobile browser and apps, Criteo Audience MatchBETA provides marketers with a new way to re-engage their customer base with broad-reaching, paid display campaigns. Criteo has built a foundation of deterministic IDs within Criteo Shopper Graph, enabling beta customers to see a match rate of more than 60 percent of their existing client lists with online profiles. Commerce marketers can use Criteo Audience MatchBETA to:
Quickly execute cost-effective, paid display campaigns across a diverse set of marketing scenarios, including re-engagement of lapsed customers, promotion of seasonal offers, cross-sell of products related to previous purchases, and more.
Drive unmatched advertising engagement through optimized ads, balancing brand-inspired design and ad performance through Kinetic Design.
Synchronize perfectly with Criteo Dynamic Retargeting to ensure cross-campaign optimization and attribution.
Criteo has also added video as a new channel and inventory source for commerce marketers. Criteo Kinetic Design with Video automatically optimises every visual aspect of an ad to inspire and engage a shopper. Kinetic Design already allows for more than 17 trillion variations from one base design in display ads. This has been now expanded to incorporate video, creating personalized video ads that feature relevant products based on Criteo’s complete understanding of the shopper. These video ads are created automatically, on-the-fly, and appear across web and mobile.
As consumer video consumption continues to grow, Criteo’s clients can now use video to relevantly re-engage shoppers without production time, resources, or costs. Video is delivered in a non-intrusive manner to provide a seamless browsing experience – in app, in feed or on a website. Criteo’s video capability also allows marketers to take advantage of video ads on a cost-per-click basis.
“Understanding consumer purchasing behavior is challenging for retailers given that shoppers are on more platforms than ever before, with collected data being difficult to integrate and analyse, at scale,” said Alban Villani, General Manager, Southeast Asia, Hong Kong and Taiwan, Criteo. “To help retailers and brands overcome this challenge, Criteo Audience Match and Criteo Kinetic Design with Video, as part of a robust suite of commerce marketing technologies, will support the full shopper journey, enabling brands to create relevant and engaging experiences for customers online and offline.”