Press Release – First in Singapore: Golden Village Multiplex Launches Auro 11.1 3D Sound Technology By Barco

We have heard about Auro 11.1 3D  Technology by Barco for many years. Finally, it is here in Singapore!

Golden Village Multiplex is the first cinema operator in Singapore to support the revolutionary 3D immersive sound technology, Auro 11.1 by Barco. Auro 11.1 brings sound from all around and above to create the most impactful experience. Golden Village Suntec City is the first cinema in Singapore to deploy Auro 11.1 with the debut of Jack Neo’s latest Chinese New Year comedy/ drama, “Long, Long Time Ago”, which was natively mixed in the new immersive technology at Galaxy Studios Belgium.

Mr Sebastian Fong, Manager, Projection Management, Golden Village Multiplex, “Visualisation has grown tremendously in recent years. On the other hand, the evolution of audio technology has been at a gradual pace. This makes Auro 11.1 by Barco a monumental evolution in the history of cinema audio technology. We understand that 50% of the movie experience relies on pitch-perfect audio, which makes it most gratifying for us to be the first cinema operator to launch Auro 11.1 in Singapore”

Auro 11.1 is touted as the most realistic 3D sound experience currently available in the market. Unlike other technologies where speakers are placed only on a horizontal plane and directly above, the Auro 11.1 by Barco’s system uses a sound reproduction speaker layout based on three axes (x=width, y=depth, z=height) and three vertical layers (surround, height, top), which provides the most natural true-to-life reproduction of sound. Thanks to its unique mezzanine layer located between the standard surround and overhead speakers, Auro 11.1 by Barco provides a much better spread of sound in the vertical axis which delivers a natural representation of 3D sound all around the listener using fewer channels than other immersive sound systems.

 

The benefits of using Auro 11.1 have encouraged Hollywood producers and others from around the world to release more than 125 films that leveraged on the new technology. Jeffrey Katzenberg, the CEO of DreamWorks Animation, has praised Auro 11.1 for offering the best cinematic experience to movie patrons.  DreamWorks Animation’s latest film, Kung Fu Panda 3, is currently playing in theatres in Auro 11.1 by Barco.

 

Says Mr Eddie Tan, General Manager, South East Asia Entertainment for Barco: “Auro 11.1 by Barco is the apex of cinema audio. Every boom, swoop and whisper will be fully experienced, making your movie experience the ultimate adventure. Auro 11.1 gives film fans the biggest reason to watch movies within the theatres and not in the confines of their homes. We thank Golden Village for this partnership and for launching Auro 11.1 in Singapore.”

 

 

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