Tag Archives: communication

REA GROUP ANNOUNCES NEW ASIA COMMUNITY PARTNERSHIP PROGRAM

REA Group (Stock Quote – ASX:REA) today announced a new Asian community partnership program through a three-year commitment with the International Committee of the Red Cross (ICRC).

Henry Ruiz, REA Group Asia Chief Executive Officer

As part of the partnership, REA Group will provide financial and in-kind support to regional projects and local Red Cross/Red Crescent societies. REA Group which owns and operates the iProperty Group will support the Singapore Red Cross, in the form of matched employee donations and volunteering.

 

Henry Ruiz, REA Group Asia Chief Executive Officer, said the business is incredibly proud to be partnering with the ICRC to support the organisation’s efforts around ensuring humanitarian protection and assistance for people in need.

 

“We’re incredibly pleased to be bringing our community partnership program to Asia for the first time and having the opportunity to work alongside the ICRC to improve the lives of others across the region.

“The ICRC is the largest humanitarian network in the world and we feel humbled to be able to play a role in supporting the incredibly important work they do,” Mr Ruiz said.

Arnaud De Baecque, ICRC’s Deputy Regional Director for Asia and the Pacific welcomed REA’s three year commitment, and commented: “Expressions of solidarity like this one from REA Group and its employees makes it possible for the ICRC to continue our work in some of the most difficult areas in support of those most affected by conflict and violence.”

 

Established in 1863, the ICRC is an impartial, neutral and independent organisation whose exclusively humanitarian mission is to protect and assist victims of armed conflict and other violence. In 2016, the ICRC provided food to 14.8 million people, delivered curative medical consultations to over 3.8 million people, and helped repair, build or upgrade water-supply, sanitation and other infrastructure benefitting 28.4 million people. The ICRC also helped 910 people, mostly minors, reunited with their families.

Huawei Signs MoU with Leading Data Analytic and Cloud Providers At CommunicAsia 2017

Huawei, REDtone and Fusionex Collaborate to Accelerate Cloud Transformation for Government and Enterprise Business

[Singapore, May 23, 2017] Huawei, REDtone (Stock: 0032.KL)and Fusionex (Stock: FXL.L)announced the forming of a tripartite partnership to serve the rapid increase in demand for big data and analytics Cloud solutions in Asia Pacific. A Memorandum of Understanding (MoU) between the three parties was completed at the Huawei eco-Connect, Singapore, in conjunction with CommunicAsia 2017, the largest ICT trade event in the region.

Signing of MoU at #CommunicAsia 2017. (From left) Raju Chellam VP New Technologies of #Fusionex, Andy Yau #CEO #REDtone and George Pan #CTO Solution Sales Department of #Huawei Malaysia. Source: Instagram user @weewu

The collaboration aims to leverage on all partners’ unique expertise to intelligently identify pain points and opportunities for users while lowering OPEX and CAPEX with on-demand one-stop cloud service solution. Huawei, a global leader of Telecommunications ICT solutions, will be cloud solution provider and the Go-to-Market advisor. REDtone flexiCloud, the next generation business-to-business cloud, offers Enterprise Cloud Services that runs on the Huawei’s cloud platform. Whilst Fusionex, an international software provider of analytics, big data and the Internet of Things (IoT), will contribute business insights and analytics-as-a-service to complete the full-suite of Cloud Solutions ideal for verticals including healthcare, retail and more.

Noting the rising trend of digital transformation among SMEs, Mr Andy Yau, CEO of REDtone highlights how cloud services could help SME owners to kickstart the digitalization process for their business without incuring high investment. Mr Raju Chellam, Vice President, New Technologies for Fusionex Pte Ltd, also illustrates the amount of cost-saving typically ranging from 70%-90% of system installation charges depending on the nature of the industries.

George Pan, Chief Technology Officer of Huawei Malaysia said, “With this strategic partnership, we are moving towards swift digital transformation together with our partners and customers, as well as enabling business success of our customers by helping them to cloudify their business through our global experience and professional services. We see this as a future model of growth for enterprises in the digital era,”

 

About REDtone International Berhad

REDtone International Berhad is a subsidiary of Berjaya Corporation Berhad. Listed on Bursa Malaysia, REDtone is a leading integrated telecommunications and digital infrastructure services provider. A well respected home-grown brand founded in 1996, REDtone has evolved from a voice provider to one that offers an extensive range of services under three main categories: (i) telecommunications servicesit offers data, voice, mobile and managed cyber security services to government, enterprises and SMEs. REDtone is the only service provider in the industry to provide infrastructure integration expertise. Its access to a unique suite of last mile technologies also enables it to offer broadband-on-demand. (ii)managed telecommunications network services – this includes building, maintaining and operating large scale WiFi hotspots, base stations and fiber infrastructure. (iii) industry digital services – it offers cloud services and applications, data centre services, Internet of Things (IoT) / smart cities services, and healthcare solutions to enterprises, government and the healthcare industry.

 

About Fusionex

Fusionex is a multi-award winning international provider of software solutions, specializing in Analytics, Big Data, the Internet of Things (IoT), Artificial Intelligence and Deep Learning. Its offerings help organizations manage, understand and derive value, insights, and foresight from data.

Video:Dr Yaacob Highlights Key Aspects of Digital Transformation

BroadcastAsia and CommunicAsia 2017 will be held concurrently at Suntec City and Marina Bay Sand from 23 – 25 May 2017. This year, global exhibitors bring in new technologies advancement in cloud computing, IoT, big data analytic, satellite communication, artificial intelligence and Robotics

Present at the event, Dr Yaacob Ibrahim (Minister for Communications and Information) speaks about the need of technology in improving productivity of the workforce as well as people’s life. As part of government’s effort in escalating digital transformation among businesses in Singapore, Dr Yaacob also announced that 5G airwave fees to be waived in Singapore till Dec 2019

Infocomm Media Development Agency (IMDA) will be focusing on key industrial interests namely Artificial intelligence, cyber-security, Immersive Media (Augment Reality, Virtual Reality) and Internet of Things. You may wish to view the Facebook live speech starting from 8:09

 

Huawei and Keppel Data Centres Sign MoU on Next-Generation Data Centers in Singapore

Huawei and Keppel Data  Centres Holding Pte Ltd (KDCH) today announced the launch of Huawei’s Cognitive Datacenter reference site located at Keppel DC Singapore 4.

Announced at the Huawei Asia Pacific ISP Summit 2017 in Singapore, the collaboration between Huawei and KDCH aims to explore on the data center efficiency and sustainability in the areas of Green Technology, High Performance Computing, Scientific Software applications, Network Solutions and more.

The project is also a showcase of cognitive computing within a datacentre environment. Enterprises will be able to leverage on deep learning and AI-driven computing to drive automate insights that will inform their next step of growth.

Interview with Lightvert’s CEO – Daniel Siden

Augmented Reality (AR) – A term that you could find all around the web. It is not uncommon that you have heard people around you spoke about this before.

However, how many people truly understand the technology? If you ask your friends how much they know about the technology, it is likely that you hear Pokemon Go as the answer.

Today, we have an AR expert-cum-entrepreneur Mr Daniel Siden to share with you his entrepreneurial experience in this space.

  1. Do you mind introducing yourself as well as your ventures to our friends in Asia?

Sure, my name is Daniel Siden, I’m the CEO of Lightvert Ltd. a digital outdoor media technology company.  We’re working to introduce a wholly new visual medium we call ECHO into the outdoor advertising industry.  ECHO allows us to produce the worlds largest digital outdoor images but without the need for the worlds largest LED screen.  ECHO is what is referred to as a Persistence of Vision (PoV) display technology, with a PoV display like ECHO we can create fleeting images from just a single thin vertical line of light through the persistence of vision effect.  The images exist only in the viewer’s eye and not in reality.  The resulting experience for the viewer is wondrous.  Images appear in their field of view for what feels like 1/10th to 1/4th of a second and at a massive scale!  It’s really quite magical and transformative to the cityscape.  We’ve patented a new means of creating this type of display which allows us to scale up the size of the display massively, up to 200 meters in height!

 

You can find video of viewer reactions and our demonstrations on your YouTube channel: https://www.youtube.com/channel/UCHApcDFUwO8hVNRDuC4sD9A

 

We’re a small company right now, and I’m not only the CEO but also the technologist in the team.  I come from an engineering and industrial design background, I’m a serial entrepreneur and recently stepped back from my previous company, Haberdashery which i co-founded with two business partners, Mac Cox and Ben Rigby.  I’ve always been attracted to light based products and technologies and my career has naturally followed my heart I suppose.

 

2. In Asia, we heard a lot about augmented reality but most of us don’t exactly understand the meaning of it. What is “augmented reality” all about? And why are you entering to this space?

Augmented Reality and Mixed Reality are really two interchangeable terms, so your readers might be hearing about both, but they are really the same thing.   Both refer to the ability to overlay digital images and information in the real world.  Mixing digital information with real-world sensory information: vision, sound primarily.

 

This is undoubtably the future of information, and anyone who watched the Facebook F8 conference will realise that soon the mobile phone will be replaced by mixed reality devices and the web will grow to accommodate mixed reality media.

 

The power of mixed reality comes down to context… it places the person in both a physical context and a digital context at the same time, and with so much of our lives lived through both, but via very separate channels at present I’m sure your readers can imagine the power and value mixed reality can bring to our daily lives.

 

What’s particularly interesting about our ECHO technology is that it doesn’t require a wearable or mobile device to see the digital content we produce so the thrill and the intrigue of the experience is available to everyone, but once a wearable or mobile device is incorporated into the experience, a wide range of opportunities open up for the viewer.

 

  1. Outdoor or Out-of-Home (OOH) advertising could be quite competitive and in some developed cities, it could be capital-intensive to set up such business. How did you intend to break the barriers of the market? What are the strategies you are employing to enter the markets like US or Europe?

You’re right, OOH is a very challenging space to enter.  And it hasn’t had it’s technology revolution yet unlike web and mobile. But this is quickly changing.  Advertisers and viewers is becoming much more progressive in terms of their acceptance of new media and new commercial experiences.  We’ve partnered with Kinetic Worldwide here in the UK (part of WPP group) and we are looking to form similar partnerships in other regions around he world to introduce our ECHO media to the OOH industry.

 

We recognise that there is going to be a period of education for the general public as they begin to understand ECHO. So we’re working to align first uses of the medium with civic and cultural experiences, such as sports and the arts to allow the viewing public to accept it on their own terms, rather than force the medium into the confines that have been defined by traditional screen media.

 

  1. What are the challenges or opportunities for Lightvert in the next 3 years?

Quite a few!  But our main challenge is ensuring that we introduce the medium in the right way such that different regions and markets appreciate it for what it is.  Everyone expects outdoor media to be a screen or a poster and ECHO has very little in common with either of those mediums.  Most people though don’t recognise that their entire way of thinking about visual communications relates to screens or print, so we need to introduce ECHO in the right way so that people can find their own path to break outside the paradigms of traditional media expectations.

5.What’s your expansion plan for Lightvert? Any plans to enter Asia markets in the near term?

Asia is a large and very attractive market for Lightvert. We are actively looking for the right partners in the region to help us enter the market there.  And we encourage anyone to contact us through our website should they be interested in working together.

 

  1. Is Lightvert raising capital? If so, which funding stage the company is at right now?

We are currently in advanced discussions with a Hong Kong based investor to close our seed round.  Once we complete this round of funding we will be working to produce the first commercial unit for Q4 of 2017.  We anticipate an A round in about 12 months time, which will focus on building out a larger network of ECHO displays.

 

  1. As an entrepreneur yourself, what are the attributes do you think an entrepreneur should possess?

Firstly, It really helps if entrepreneur’s are good all-rounders… they have a thirst to know about finance, HR, design etc., but most importantly they need to know about their customers.  Always stay close to your customers.

 

Secondly, and while it isn’t 100% necessary it certainly helps to be outgoing and tenacious!  Entrepreneurs need to own their space and really be a part of the beating heart, the cutting edge of their market so it pays to be ‘on the scene’ as i call it, attending the events, contributing to blogs like the NEO Dimension, and putting your communications out there.

 

Thirdly, don’t buy into your own hype.  You’re going to spend a lot of time selling your product, but good entrepreneurs keep a very close eye on constructive feedback and draw out the constructive feedback from every person they interact with. A lot of people will shower entrepreneurs in platitudes and it is easy to become too proud.

 

  1. What advice will you give for our budding entrepreneurs or people who want to start a business?  

 

Firstly, build it, do it, make it, sell it.  Make your product, even if it is just a prototype, offer your service for sale.  Get to your minimum viable product/offer before you try to raise any equity funding.  The lessons you learn from building it and doing it will be invaluable to get your business going.

 

Secondly, don’t be afraid to take on equity partners.  You can have 100% of nothing or a lesser % of something, which would you prefer?  Finding the right partners can be the biggest challenge though, so take advice as to how to bring them into your business.

 

Thirdly, try to find a mentor.  A good mentor can really mean the world during the inevitable highs and lows you will go through in your business journey. I personally really enjoy mentoring entrepreneurs.  The right mentor will be a friend and an ally but also help to keep you on track.

 

  1. It is said that every entrepreneur has their own set of checklists while evaluating a venture. As an entrepreneur, do you mind sharing with us yours?

Team – Is the team capable of supporting the pillars of the business?

Finances – Do they have a robust financial model and what are the assumptions in the model?

Product – Does their product or service work?  Has it been proven?  Has it been sold?

Poisonvine.com’s review on Sudio Regent Wireless Headphones

Sudio has released their latest product – Sudio Regent Wireless Headphones. We managed to get hold of a unit for review. Instead of writing about how we feel about the product, we’ve decided to do something different this time and get a female blogger  (poisonvine.com) to share with us her experience after using this product.

 

Q1. Have you heard of Sudio? What’s your first impression when you first got hold of the Sudio Regent?

I first got to know about Sudio until they launched the Sudio Vasa Blå. It left a very strong impression on me because the earphones looked stunning!

Sudio Regent exemplifies the Sudio’s design philosophy – minimalist, elegant and timeless. It’s definitely a beautiful headphone that you would want to show off to your friends.

Poisonvine.com’s review on Sudio Regent Wireless Headphone. Source: Instagram user @weewu

Q2. Which genre do you usually listen to? And does the sound profile meet your expectations?  

I listen to a rather wide variety of genres so it’s a bit difficult to say. For instrumentals, I prefer artists like Kenny G, Keiko Matsui, Kaori Kobayashi and Jessy J. For vocals, I like Andrea Bocelli, Josh Groban, Michael Bublé, Il Divo, Mariah Carey, Mary J. Blige and Toni Braxton.

Anyway, I find that the Sudio Regent generally performs well for instrumentals, there is good clarity and balance. Unfortunately, the bass is a little weaker than I would like. For vocals, I find that the sound quality tends to be a bit airy.

Sudio Regent. Source: Instagram user @weewu

Q3. What’s the best (or worst) experience you had while using this product?

I like that the Sudio Regent offers both Bluetooth and wired option, which makes it very versatile and is ideal for travelling. The headphone is light and foldable, making it very portable. In addition, you can change the caps on the headphone and match the headphones to your OOTD.

The headphones sits on the ear and is generally quite comfortable. However, after prolonged usage, the headphone will start to feel a bit too tight for my head (maybe because I have a big head?) But for commuting I would not expect to wear this continuously for over an hour so it’s not a big issue.

 

Q4. Considering all factors: Design, features, sound quality and price, how do you rate the product?

I would give it a 6.5/10. It is definitely worthy of a consideration if you are in the market for portable headphones.

Availability

The Sudio Regent is available in two colors, black and white and retails for S$229.

If you are in Singapore, you will get a 20% off that price because of tax rebates. After the 20%, it becomes S$183.20.

Using my promo code “neodimension” at their site, it will give you an additional 15% discount. So in total, you pay just S$155.72 for the Sudio Regent.

 

On top of that, you will receive a free express shipping and a phone case.

 

Who is poisonvine.com?

Typical working class Singaporean who is a caffeine addict and an aspiring home barista. Like most Singaporeans, she loves food and travel. She believes that Google will eventually rule the world (“hail Google!”) and is waiting for the day when language is no longer a barrier because Google translate attained perfection. Also a die-hard Blackberry fan.

Criteo Significantly Improves Tiki’s Customer Engagement and Sales with Personalised Content to Local Shoppers

  • Tiki collaborates with Criteo to convert web and mobile app store traffic into actual sales
  • Partnership increases App Conversion Rate by 184 percent and monthly revenue by 64 percent
  • Cross-device and in-app performance marketing solutions ensure online shoppers discover Tiki’s latest products, enhancing their eCommerce experiences and improving operational efficiency

 

Criteo (NASDAQ: CRTO), the performance marketing technology company, and Tiki, the largest business-to-consumer (B2C) eCommerce company in Vietnam, today announced results from their ongoing collaboration. Tiki has been using Criteo’s cross-device and in-app performance marketing solutions since July 2016. Within three months, Criteo’s technology helped Tiki achieve a 184 percent increase in App Conversion Rate and a 64 percent increase in monthly revenue.

 

Founded in 2010, Tiki was one of the first eCommerce startups in Vietnam. After achieving success as an online bookstore, the company started diversifying its offerings 6 years ago to include electronics and lifestyle goods. However, its vast online catalogue of more than 300,000 products soon became a double-edged sword. While Tiki was regularly updating its inventory with new items to meet a variety of needs, it found that the millions of daily website and mobile app visitors were unable to keep up with its latest products. This made it challenging for Tiki to drive sales conversions for these new offerings.

 

Vietnam is a truly ‘mobile-first’ market – 97 percent of local shoppers are regular users of mobile shopping apps, of which, 88 percent have completed purchases in-app[1]. To effectively convert consumers across PCs and smartphones, Tiki turned to Criteo’s cross-device and in-app performance marketing solutions.

 

Powered by the Criteo Engine, these solutions use machine learning to compute an individual’s preferences and readiness to purchase, by assessing online browsing behaviour across devices. It then automatically delivers personalised content – relevant and recommended products – after a shopper has left Tiki.vn. This encourages the user to return and complete a purchase. Through this partnership, Tiki saw a significant increase in App Conversion Rate, Average Order Value and monthly revenue.

 

“Shoppers use apps like Tiki.vn because they enjoy the variety of goods and services available on a single platform. But large product catalogues mean consumers are often unaware of certain products that best meet their needs. To ensure they discover the right products, eCommerce players must use technologies that empower them with a more personalised customer engagement strategy. Criteo’s performance marketing solutions allow for more meaningful shopping experiences, and thus increasing interactions and conversions further driving eCommerce growth for retailers across Vietnam,” said Alban Villani, Commercial Director, Southeast Asia, Criteo.

 

Quarterly Results of Criteo’s Collaboration with Tiki

 

Tiki evaluates a marketing channel’s effectiveness by examining how it improves customer engagement, sales acquisition and overall revenue. Since July 2016, Criteo’s performance marketing solutions have delivered positive results:

  • 184 percent increase in App Conversion Rate on Tiki’s branded mobile app
  • 67 percent increase in Average Order Value
  • 64 percent increase in monthly revenue

 

“Criteo’s technology fits into our vision of offering original products, insightful customer service that leads to excellent shopping experiences, and unparalleled delivery and fulfilment. As we grow our business and the size of our product inventory, ads that are automatically served across platforms with precision free up our staff to focus on other operational tasks. More importantly, Criteo’s ability to deliver highly personalised advertising content helps consumers discover products that truly meet their needs. This has increased positive customer interactions and enhanced our status as a trustworthy eCommerce provider. Criteo has become an important partner for Tiki and we are very satisfied with the results so far,” said Phan Tuan Anh, Head of Marketing, Tiki.

The full Tiki Case Study can be accessed at the following link: http://www.criteo.com/media/6064/criteo-tiki-case-study.pdf

 

A Swedish Company is Trying to Improve Singapore’s Retail Sector

Axis Communications (Axis, stock quote: STO:AXIS ), a Swedish maker of network cameras, aims to redefine local brick-and-mortar store operations and customer engagement, with the launch of its video network solution today. The new solution offers HD TV image quality, intelligent video functions and analytic capabilities. These will support retailers in their efforts to remain productive, reduce manpower reliance, gain consumer insights, and ultimately, win back customers from e-commerce players.

“The consumer shift from brick-and-mortar stores to e-commerce have undeniably impacted traditional retailers. However, we believe that brick-and-mortar shops still have a competitive edge over e-tailers, and that is the human aspect of a shopping experience,” said Mr Magnus Zederfeldt, Director, South Asia Pacific, Axis Communications. “Customers want authentic experiences today, and it is thus imperative for traditional retailers to leverage emerging technologies to enhance this. If implemented effectively, brick-and-mortar stores can flourish.”

Magnus Zederfeldt, Regional Director South Asia Pacific Axis Communications. Source: Instagram user @weewu

Key highlights of Axis’ network video solution

Axis’ network video solution is capable of helping retailers in two key aspects:

 

1.    Enhanced security

  • Axis network video solution provides high resolution store-wide image coverage that enables retailers to follow any suspicious behaviour inside and outside store, even after operating hours.
  • The new solution is able to distribute HD TV video over any kind of IP network or the internet, assisting investigators with crime and positive identification.

 

2.    Enhanced customer experience

  • When placed strategically, the network cameras can assist retailers in recording, measuring and better understanding consumer activity and buying behaviour.
  • Retailers will be able to identify the popular areas in-store and optimise the store and display layouts accordingly.

 

Axis’ had previously launch its retail solution in the region, and some of its key customers  include Hang Ten in Taiwan, and Volkswagen in China. Customers have feedback that the solution has not only helped to effectively reduce its operational costs, but also raised in-store surveillance and employee productivity.

 

“Competition against huge e-commerce players, such as Alibaba and Amazon, are heating up. As such, Singapore retailers must focus on delivering greater value to consumers through the implementation of digital initiatives in stores. This will enable local store owners to stand against e-tailers, and bring about enhanced experience for consumers,” said Mr Zederfeldt.

 

 

Contributed Article – From ‘Doing Digital’ to ‘Being Digital’

By John Burgin, APAC Head, Digital Business, Cognizant

All business leaders have heard the call — and with good reason — to become ‘digital’. We’ve seen many established companies across the globe get disrupted by the likes of Lyft, Pandora, Airbnb and Purplebricks, names that showed up seemingly out of nowhere and forced companies across and beyond their sectors to sit up, take notice and reengineer themselves.

 

Most business leaders recognize that they need to employ a digital strategy to avoid becoming the next hapless victim of disruption. We all know what ‘doing digital’ looks like. The majority of us have actively embraced social media platforms and also taken opportunities to simplify our lives through online banking and bill payment services. As a society, we’ve embraced digital tools to replace traditional ways of working. The crux of digital transformation, however, lies in learning to go from ‘doing digital’ to ‘being digital.’

 

For enterprises, truly embracing digital means altogether re-imagining the traditional operating model. Consider an airline that wants to take a fundamentally different view of the experience it provides to its customers. One day, a business traveler asks a flight attendant for her favorite cup of coffee. The airline captures this preference — and many others — to build a detailed persona for the traveler. Aside from standard travel preferences — class of travel, seat type, dietary requirements — the airline builds a richer view of specific information that can help provide a delightful new experience for the frequent traveler.

 

Imagine the beautiful surprise when on the next trip, the traveler is collected by a limo driver who hands over a long macchiato whilst discussing the itinerary for her trip. The traveler is further delighted to find that check-in and transfer of luggage to her preferred hotel accommodation at her destination have been arranged, and that leisure activities, including gourmet dining and a golf tee time, have been pre-booked. The airline has thus delivered a truly exceptional travel and hospitality experience, one that requires a fundamental change in the airline’s business plan, enterprise architecture and operational processes.

 

At companies that have made the leap from ‘doing digital’ to ‘being digital’, contextually-relevant, hyper-personalized experiences, agility, mobility and social linkages tend to continue across all stages of the customer journey. On their part, customers can easily differentiate between companies that embrace digital as part of their DNA and those that have thrown together a mixed bag of digital experiences in a bid to go digital.

 

Who should be in the driver’s seat?

 

Digital endeavors require a centralized effort, but cannot be the responsibility of a single team. However, adopting a digital mindset can only happen with active sponsorship from senior-level executives, including the CEO.

 

Companies looking to grow as digital businesses often start with smaller digital initiatives in various parts of the organization. These initiatives are not run-of-the-mill projects. Instead, they require new thinking around implementation and ROI analysis, outside the usual framework of annual budget cycles, making it vital for the CEO to be fully on board.

 

Digital transformation efforts that are led exclusively by the CMO or CIO often fall short of addressing transformational needs across the business, as they fail to prevent insular, departmental or divisional agendas from overtaking the enterprise digital mandate. The most holistic transformations can take place by creating a focused organizational unit to drive the digital agenda in collaboration with all functions across the organization.

 

Use a human lens for digital success

 

For companies looking to drive meaningful change, it’s important to make sure that any initiative is aligned with changing industry dynamics and the shifting needs of their customers. In this case, ethnographic research can provide useful insights into the type of new experiences that different types of customers will respond to. Such insights can make the difference between success and failure of a new product launch. They can also be used to start the important work in re-thinking the company operating model and enterprise architecture.

 

Don’t change. Evolve

 

Growing into digital maturity — from ‘doing’ to ‘being’ — is a process of evolution, encompassing experiments and failures. The transformation might start at the periphery of the organization, but ultimately redefines the enterprise. Companies intent on success must foster behavior that encourages difficult questions, challenges industry norms, and looks beyond organizational boundaries.

 

Companies must continue to build or leverage external capabilities in ethnographics, data sciences, automation and artificial intelligence to become digital. The reward for doing so is to put the company on a new path to sustained customer loyalty and trust and thus, higher revenues, better reputation and higher employee satisfaction.

 

Collaboration between CyberSource and OnePlus To Offer Payment Alternative To The World

Singapore – 19 January 2017 – CyberSource, a Visa Inc. company (NYSE: V), and one of the world’s largest providers of eCommerce payment management services, today announced its collaboration with OnePlus, a global mobile technology start-up focused on developing flagship smartphones for its tech-savvy users.

Leveraging CyberSource’s suite of payment management solutions, OnePlus will be able to securely accept digital payment methods through both web and mobile channels as it looks to grow its market share across Europe and North America.

OnePlus will deploy CyberSource’s full suite of payment, fraud management and tokenization services. Through the CyberSource global payment gateway, OnePlus will be able to process a wide range of international online and mobile payments from multiple credit card issuers, as well as certain alternative payment methods.

Since its founding in 2013, OnePlus has grown rapidly in a short time and operates in more than 30 countries today. As the company continued to expand overseas, OnePlus wanted to offer preferred payment options and currencies in local markets to expand customer reach, without increasing payment security or fraud risk for customers in Europe and North America.

 

“OnePlus needs to continue building trust among our customers for sustainable growth,” said Steven Gao, head of global eCommerce at OnePlus. “This relationship with CyberSource is important to that strategy as we are now able to accept a greater variety of payment modes and streamline payment acceptance, thus improving the entire customer experience.”

Additionally, OnePlus will use CyberSource Decision Manager, which features the World’s Largest Fraud Detection Radar. With insights from over 68 billion transactions processed annually by Visa and CyberSource, supplemented by over 260 real-time global validation tests, OnePlus will be able to automatically screen more inbound orders faster, with increased accuracy and less manual interventions. This will significantly enable OnePlus to better mitigate its online fraud rate with the ability to accept more genuine orders with confidence, while minimizing the rejection of valid ones.

“Today’s customers expect more choices,” said Sarah Wu, Head of Sales, Greater China, CyberSource. “Increasingly, customers are more likely to simply abandon their shopping carts if their preferred payment option is not available. As merchants look to expand overseas, a solid and secure payment management infrastructure will help improve customer experience. We are thrilled to work with OnePlus to optimize their payment and fraud management services, enabling them to provide a secure end-to-end online payment experience that caters to their growing user base.”