- New Latitude portfolio, including a new 2-in-1 and rugged laptop, enables secure and manageable productivity for every workforce
- OptiPlex Micro offers space-saving design in Dell’s smallest, most versatile desktop form factor
SINGAPORE – September– As a global leader in providing the most secure and manageable commercial PC solutions, Dell today debuted sleek, completely redesigned additions to its trusted Latitude and OptiPlex portfolio: the Latitude 7000 Series 2-in-1 detachable laptop; the Latitude 3000 and 5000 Series laptops; the Latitude 14 Rugged laptop; and the OptiPlex 9020 and 3020 Micro desktop PCs. Dell also introduced new additions to its monitor line-up further expanding its global leadership in flat panel displays.
“Dell understands the complexity of supporting the wide variety of devices present in today’s evolving workforce environment,” said Ho Chye Soon, general manager, Consumer and Commercial Business, Dell Singapore. “Our new portfolio enables businesses of all sizes to embrace sleek and innovative form factors their workforce will be proud to use day after day to accomplish their productivity goals. While they look like thin and light consumer devices, these commercial PCs are backed by the industry’s best security and manageability that only Dell provides.”
Secure, Manageable with Outstanding Reliability and Service
Only Dell offers comprehensive encryption, advanced authentication and leading-edge malware prevention from a single source via its award-winning Dell Data Protection portfolio. Dell builds management capabilities into its Latitude and OptiPlex portfolio to help customers maximize their hardware investment and the all-new Dell Client Command Suite offers free automation tools to help significantly reduce time spent on deploying, monitoring and updating systems.
Also introduced today, Dell KACE K1000 Express, is a free, easy-to-use IT inventory solution exclusive to Dell customers that manages warranty status, BIOS and driver updates across a company’s Dell devices. With K1000 Express, customers gain a holistic view of their hardware and software assets, encompassing tablets, desktops and servers.
To help ensure outstanding reliability, each Latitude and OptiPlex system undergoes rigorous accelerated life cycle and torture tests for extreme heat, hinge endurance and twists. Dell uses premium materials including aluminum chassis and LCD display backs, and touch screens are clad with Corning® Gorilla® Glass for up to 10x scratch resistance over soda lime glass used in most other laptops. Dell also offers its award winning enterprise-class Dell ProSupport™.
New Latitudes Enable Productivity Anytime, Anywhere
Dell’s new additions to the Latitude family of commercial PCs offer a variety of work styles and use cases—from the executive road warrior to the rough and tumble demands of workers in the field. The new Latitude 13 7000 Series is one of the world’s most secure 2-in-1, combining a lightweight business Ultrabook™ and a detachable tablet in one powerful device without compromise. This “laptop-first” 2-in-1 offers a large 13.3-inch display and a professional, ISO-certified backlit keyboard, bolstered by the convenience of Instant Go from sleep mode, a feature often reserved for smart phones and traditional tablets. When paired with the Dell Mobile Office, a suite of accessories specifically designed for this device—a carrying case, sleeve, power companion and universal dongle—the Latitude 13 7000 Series 2-in-1 detachable laptop offers ultra-mobile professionals a first-class productivity experience.
According to a preview from Dell’s latest Evolving Workforce Study,* flexibility and the ability to work anywhere continues to demonstrate considerable benefits for overall health and well-being than working from the office. Case in point, employees who are allowed to work from home reporting they spend more time with their families (26 percent), get more sleep (21 percent), drive less (48 percent), and feel stressed less often (29 percent )*. From the corner office to the coffee shop, the new Latitude 12 5000 Series joins the Latitude 14 and 15 5000 Series for a fully-featured, premium mobile experience to meet the needs of any mobile professional. Dell’s most secure business laptop, the Latitude 5000 Series has a new, sleek design that is 20 percent thinner than the previous model. It also offers all day battery life with a 4-cell battery*, enhanced materials for durability and enterprise-class support and services.
Designed to meet the needs and budget of small and growing businesses, the new Latitude 14 and 15 3000 Series offers the essential features of a business-class laptop with the right balance of mobility, productivity and affordability. Thinner and lighter than previous generations and backed by enterprise-class support, the new 3000 Series boasts all-day battery life*, a spill resistant keyboard, up to 1 terabyte of storage* and 14-inch or 15-inch displays with touch options.
Dell is the only Tier 1 vendor with a fully rugged portfolio, and Latitude rugged devices are backed by Dell’s security, manageability and enterprise-level support. The latest addition to Dell’s rugged portfolio, the Latitude 14 Rugged, is built for durability to survive wherever the job takes it. Data is protected from the elements, while enabling performance at high temperatures with fourth generation QuadCool™ thermal management. With an expansive 14” outdoor-readable display, everything can be seen clearly in bright and low light conditions and standard resistive touch means gloves can stay on. A customizable RGB backlit keyboard enables comfortable usability in all environments and Stealth mode allows users to go incognito with a simple keypress.
OptiPlex Micro: Out of Sight Power
Performance is far and away the most important aspect employees seek in a work device and desktop PCs are still popular among employees of all company sizes, according to preliminary results from Dell’s latest Evolving Workforce Study.* With a chassis design of only 1.2 liters, 67% smaller than Dell’s smallest desktop form factor, and with five different mounting options, the new OptiPlex 9020 and 3020 Micro PCs provide the power employees expect in a desktop that answers the needs of smaller – or more specialized – working spaces. One of the most secure and manageable desktop on the market, OptiPlex 9020 Micro is ideal for environments where space is limited and security is a priority, while the OptiPlex 3020 Micro provides essential business class performance in a compact unit.
Industry-leading Dell monitors deliver stunning visual clarity
Dell’s class-leading suite of monitors allows businesses to better customize solutions to suit their working needs. The groundbreaking Dell UltraSharp 27 Ultra HD 5K Monitor is the first display with Ultra HD 5K resolution (5120 x 2880). Ultra HD 5K is equivalent to four times the resolution of QHD and seven times the resolution of Full HD; offering a revolutionary screen performance for professionals requiring the highest resolution available. Dell PremierColor and the anti-smudge / anti-reflective edge-to-edge glass design provide true-to-life color accuracy and pristine picture quality for color-critical work. It also delivers immersive acoustics with two 16W integrated Harmon Kardon speakers. To optimize productivity, this highly innovative monitor offers six USB ports and one media card reader to seamlessly connect with a wide range of other peripherals.You can also learn more about Dell’s 4K line of monitors here.
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Pricing and Availability
- The OptiPlex starts at S$419 and is available today.
- The Latitude 5000 Series starts at S$1,119 and will be available September 26.
- The Latitude 13 7000 Series 2-in-1 starts at S$1,719 and will be available in October.
- The Latitude 3000 Series starts at S$779 and is available today.
- The Dell UltraSharp 27 Ultra HD 5K Monitor will be available in the fourth quarter of this year.
“Dell is continuing to emphasize a customer promise to create the most secure and manageable environments,” said Patrick Moorhead, founder, president and principal analyst, Moor Insights & Strategy. “Each of these areas is a critical component for any IT department, but so is the need to satisfy the user. Dell has wrapped its core IT strengths with new thoughtfully designed and attractive products geared for enhanced productivity in a variety of customer use cases.”
Join us Nov. 4-6 at Dell World 2014, Dell’s premier customer event exploring how technology solutions and services provide organizations a better way to accelerate business’ ability to innovate. Learn more at www.dellworld.com and follow #DellWorld on Twitter.
Dell Inc. listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.sg.