Garmin Singapore Releases New Vívoactive 3 Element

Singapore,  25  June  2019  –  Garmin  Singapore  today  announced  the  vívoactive  3  Element,  a  fuss-free  companion  that  has  the  essentials  that  you  need  to  stay  active  and  achieve  more  fitness  goals  with   over   ten   preloaded  GPS   and  indoor  sports   apps   including   yoga,   running   and   more.     

The vívoactive 3 Element is available in three colors – Grey, Cerise and Azure . Image – Garmin Singapore

The  vívoactive  3  Element  features  an  always-­on  high-­resolution  Garmin  ChromaTM  display  for  great  readability  in  all  lighting  conditions. 

With  thousands  of  different  watch  faces,  widgets,  data  fields  and  apps  available  to  download  for  free  from  the  Garmin  Connect  IQ  app,  users  can  customise  and  personalise  your  vívoactive  3  Element  to  complement  your  mood,  or  style  for  the  day.   

The vívoactive 3 Element is available in three colors – Grey, Cerise and Azure from today at a recommended retail price of SGD 329 at all authorised retailers.

Should You Still Buy Huawei Phones?

Despite the assurance from Android that Google Services will still work on the existing Huawei phones in the market, consumers are still fearful to put Huawei phone into their shopping cart. Bloomberg has reported that Huawei is preparing for a drop in international smartphone shipments of 40 million to 60 million during this trade war.   

Thing isn’t pretty in Singapore. Mobile phone shops are lowering the price to attract more sales. In the secondary market, it is not hard to find Huawei smartphones selling at huge discount on the Popular consumer-to-consumer marketplace Carousell. A quick check – it is not hard to find Huawei P30 Pro selling at about SGD 600 (approx. USD 440). 

Sound like a good time to snap the good deal if you are considering buying a new phone huh. Is it? Weeks ago, I gave my opinion during a Chinese TV interview about US boycott on Huawei. Although there are new developments since then, I believe whatever I have said still hold till now. I understand that some of my international readers may not understand so I am providing a translated transcript here. I have also embedded the video below. 

Q1. Google is not going to support Android update for Huawei phones. To a Huawei phone owner, does that mean the phone is not longer “usable”?

My answer: Android is an open system i.e. to say, it is available to all phone manufacturers including Huawei. The situation arises when Google is not providing any technical supports to Huawei for the future Android updates of its phones. Huawei will have to provide the updates by its own but that does not mean the phone becomes “un-usable”. Current Huawei phone owners could still use their phones without the latest Android version.

Q2. What will happen to Google Services Application without those updates?  

My answer: Google has been clear that future Huawei phones will not come with Google Services including YouTube, Google Maps, Gmail and etc. However, Android has commented that this will not affect the current Huawei phone models in the market. In other words, current Huawei owners could still enjoy their YouTube video even though the YouTube app is not running the latest version.

Q3. Will the security be compromised for Huawei phone owners?

My answer: Indeed, it is a risk for the Huawei users. Huawei is offering another solution – to release its own proprietary operating system. However, it is still too early to tell. 

Q4. What’s the challenge that Huawei faces in developing their new OS?

My answer: Developing its own OS makes strategic senses. However, to build an entirely new ecosystem that could be as good as Android’s, I believe it is going to take a couple of years.

Back to the discussion, should you still buy a Huawei phone? Huawei has been very clear in their positioning – camera. Indeed, the Huawei P30 and P30 Pro have received very good critique (for the camera). If you are a camera-person, I believe you should take the advantage to buy the Huawei P30 or Mate 20 at a discount (Just make sure the one you bought from the e-commerce sites is 100% original and comes with local warranty).

A few days ago, Huawei Singapore has also rolled up EMUI 9.1 update for its Mate, P and NOVA series. I believe that gives more assurance to the current Huawei phone owners. Local electronic giant retailer Challenger has also shown their support to Huawei by giving 100% money-back warranty if you buy Huawei’s devices from Challenger from now till 31st August 2019. The warranty which is not given by Huawei Singapore guarantee Huawei users of 2 year protection of Google Apps.

To end off, I just want to tell current Huawei phone owners that they need not have to worry that much. To potential Huawei consumers out there, you might have been over-reacting. A good smartphone should be able to last you for the next 2 years. By the time is up, you probably would want to get a new one. Personally, I am still using an old Xiaomi phone (as a spare phone in the office) that goes without updates for the last 2 years! By the way, it is still functioning!

The future of Huawei phones that come after the P30 series is very unpredictable. However, the ones you see in the market now should be still “use-able” in the next 1 ½ year.

Energizer Undergoes Rebranding

Energizer (stock quote: ENR), the maker of world’s longest-lasting AA battery, announced a rebranding campaign, including new packaging, in-store displays, logo and advertising for its battery product lines, as well as an even more prominent role for Mr. Energizer , the brand’s beloved charismatic character. The new visual treatments, to be introduced in Singapore in June, will provide a contemporary look with a lighter, brighter presentation and a helpful new approach, with distinct colors deployed to help consumers more easily and intuitively find the best product to suit their needs. Whether it’s the world’s longest-lasting Energizer® Ultimate Lithium™ AA battery, a lithium coin battery or an Energizer Recharge® rechargeable battery, the new packaging and color schemes will help consumers quickly identify the right choice

New Packaging for the Energizer AA Batteries

This is the first major rebranding exercise since 2008, a year after the very first iPhone was launched. Market has evolved for the past 10 years. This year, Energizer surprised all at MWC with their gigantic P18K smartphone that featured 18,000 mAH battery ( you could continuously watch video on this device for 2 days!). Avenir Telecom has even started a Indiegogo project hoping to raise USD 1.2 million to develop the product.

Models show off the new packages at the launch

You will get to see the new packaging hitting the stores this month.

Sudio Tolv Review – A Good Attempt By Sudio

Last year, I reviewed the Sudio Nivå and I am rather impressed by its quality sound packed into a compact size. If you have read my review, you would have known about my water test on the Nivå. Despite it is not certified water-resistance, it survives the water test. Sudio is a young player in the audio lifestyle business but they have been catching up fast. The Nivå is impressive if you compare it with other incumbent brands at similar price range. 

This year, I am exceptionally looking forward to their new product. The new Sudio Tolv promises to have longer battery life and better sound quality than Sudio Nivå. Let’s see whether it can deliver what it promised.

Battery Life

Tolv’s battery size is bigger than Niva. In fact, it is twice as much as its predecessor. The official number given by Sudio – the Tolv earbud has a battery life of 7 hours whereas the Nivå has only 3.5 hours.

Unlike the Nivå, the Tolv is armed with Bluetooth 5.0. With Bluetooth 5.0 technology, the battery life of Tolv may even last longer when paired with smartphone which similarly equipped with Bluetooth 5.0 technology.

Like the Nivå, the Tolv comes with portable charging-cum-storage case. This will give 4 extra charges to the Tolv. In another words, you could get extra 28 hours of battery life on the go. Nivå’s case, on the other hand, has a battery capacity of approx. 14hours which is half of what Tolv is providing. 

We have been using the device in a normal circumstance like listening to Spotify while on the train to work and back home. A fully charged Tolv has proven to last almost five days.       

Sound quality  

This is the most difficult part of the entire review. When comes to sound quality, we kind of have equal liking on both Nivå and Tolv. However, each has its own style. Nivå has a very balanced bass-and-treble and that makes it a very good travel companion to listen to a very wide genre of music. This time, Sudio has included graphene driver on their new Tolv which audio quality is perceived to be better. Is it true that it sounds better? Personally, I think it depends on the music you are listening.

It is a different kind of experience. we tested the same music on both Tolv and Nivå. Tolv can bring up the clarity of string instrument. When listened to vocal, especially at high note, the contrast is more evident. Vocal is more “airy” and that adds more “life” to the music. We are not implying that the Tolv can’t deliver clear sound quality; just that the soundstage is different for the Tolv and Nivå. Upon further testing on more concert videos on YouTube, we tend to prefer the Tolv to Nivå.  

Verdict

Clearly, the Tolv is a good attempt by Sudio. We love the soundstage and at that price point of SGD 189, it could be an attractive headphone-alternative for audiophiles who might be looking for something small and yet, it still delivers. I am surprised given its small size (unlike headphones, wireless earbud has limited number of drivers), the product is impressive in trying to create that kind of live concert experience.

I am looking forward to the future development of Sudio’s new range of headphones.

Should you buy?

In general, the Tolv is very small and compact. More importantly, the battery life is impressive; you will never run-up of juice while listening to your Spotify.

If you are addicted to instrumental and vocal music, this product could be of your likings. At that price of SGD 189, you are getting a wireless earbud that is lighter and more comfortable to wear than the pricier headphones.

There is a summer promotion from now till 31 July 2019. Sudio will be giving free Sudio tote bag with every earphone/headphone purchased at Sudio’s website.

Furthermore, we are bringing in more discount to the readers. Apply my TND promocode “neodimensiontolv” on Sudio’s Singapore online store, you will get 15% discount. On top of that, you get free shipping and one-year warranty from Sudio. 

RedMart & Archipelago Deliver Singaporean Craft Beer

RedMart has launched CODE RED Lemongrass Pale Ale – its first-ever collaboration beer, in partnership with Archipelago Brewery. A pale ale infused with distinctively local flavours including lemongrass and jasmine, this limited-edition, small batch craft beer aims to celebrate the partnership between two of the nation’s most treasured brands in creating a uniquely Singaporean craft beer.

CODE RED Lemongrass Pale Ale is sold in 4-packs ($20.80) and is exclusively available on RedMart

In the last few years, Singapore has seen a growing demand for craft beer options and is now home to more than 20 craft beer bars, making craft beer more accessible to first-time drinkers. In response to this demand, RedMart is expanding its offering of global craft and mainstream beer brands by providing shoppers with its own branded craft brew, designed for the Singapore palate. For a start, a limited run of 300 cases (24 bottles per case) of CODE RED Lemongrass Pale Ale has been produced, with the potential for additional production in the future.

Brewed and bottled in Singapore for RedMart by Archipelago Brewery, CODE RED Lemongrass Pale Ale is as unique as it is local. Its fruity esters from the ale yeast mingle perfectly with late additions of jasmine and lemongrass, two Southeast Asian flavour staples, to make this beer unique, refreshing, and designed with Singapore’s tropical climate in mind. Its straw-golden colour comes from the use of pale malts only, while the moderate bitterness is balanced with a light body that creates a crisp aftertaste. CODE RED Lemongrass Pale Ale has a 4.5-percent ABV. 

Alice Canty, Senior Category Manager for Beer, Wine & Spirits at RedMart, said, “RedMart is a tech company at heart, and we wanted this to come across in the branding for CODE RED. The name is a nod to RedMart’s tech roots and celebrates the brand’s iconic red logo colour. We felt the unique but subtle lemongrass and jasmine notes are a great differentiator from current offerings in the craft beer market, and more importantly a celebration of Singapore flavour.”

“Archipelago and RedMart’s shared values of quality and accessibility make for a natural partnership,” said Nicholas Low, Head of Archipelago Brewery. “Archipelago Brewery’s mission is to grow the craft beer market, and our collaboration with RedMart opens doors to the growing base of Singapore craft beer drinkers who are constantly looking for high-quality custom brew that suits their increasingly complex palate. Together, we have an exciting opportunity to introduce a great craft beer for Singapore to enjoy.”

You may also watch the QnA session with the executives over my Facebook Live

Singtel and GOJEK partner to offer perks and privileges to users

  • GOJEK driver-partners will enjoy competitive mobile and lifestyle perks from Singtel
  • Singtel customers will receive special privileges on GOJEK’s ride-hailing service

Singtel has been rolling out more services to push for their GOMO plan. From now to 15 May, all new and existing Singtel’s GOMO plan subscribers will each receive GOJEK ride-hailing credits worth S$5, which can be activated using a unique code.  This is part of strategic partnership between Singtel and GOJEK. The perk does not stop there.

From May 2019 onwards, both Singtel and GOGEK users will see products ranging from mobile services to ride-hailing lifestyle services offered by both companies. For a start, GOJEK driver-partners will also enjoy a 20% discount on Singtel Combo plans, complimentary caller-ID service, and preferential rates on Singtel’s wide range of content and lifestyle services, including Singtel Music and HungryGoWhere (from which they can also receive personalised restaurant recommendations). 

From left: Mr Yuen Kuan Moon, CEO, Consumer Singapore, Singtel, with Mr Lien Choong Luen, general manager of GOJEK Singapore.
Photo Source: Singtel

This is part of GOJEK’s mission to lower the operating costs for its driver-partners and provide them with better earnings stability. It also marks the newest benefit under GoalBetter, GOJEK’s dedicated benefits programme for driver-partners in Singapore, which currently features insurance, medical teleconsultation and fuel rebates. 

Mr Yuen Kuan Moon, CEO, Consumer Singapore, Singtel, says, “With this partnership with GOJEK, we are taking our business and customer relationships to the next level, beyond just providing traditional carriage and connectivity. While our customers have come to expect reliable and comprehensive mobile coverage from us, they are always looking for more value and this we can extend in the form of perks and privileges that come from mutually-beneficial partnerships.”

Mr Lien Choong Luen, general manager of GOJEK Singapore, says, “Singaporeans are living and playing harder – whether online or offline. This is why the partnership between GOJEK and Singtel really works. As Singtel delivers our online and lifestyle needs through mobile and data, GOJEK gets us to places, parties and professional engagements, speedily and safely!”

More details on the partnership will be announced in due course. 

A Continued Love Affair With BlackBerry KEY2

Author: Poisonvine.com

Everyone who knows me knows that I am a hardcore BlackBerry fan. Therefore, please expect this review to be biased in the favour of BlackBerry. If there’s something you don’t agree with, let’s just agree to disagree.

 

Despite the prevalence of full touch screen phones, and admittedly there are many very good options out there, there are still a bunch of us who are willing to sacrifice a 16:9 4K stereo sound movie experience on a giant phone for features which makes a phone more usable as, well, a phone.

 

For me, my phone is primarily a communications device – Telegram, WhatsApp and email. I am totally happy to use my tablet to watch movies and play games (I just got a Mi Pad 4 recently which is really good value-for-money and I have no complaints with it so far). As such, the typing experience on my phone is really important to me. I like to be able to type and walk at the same time and still be able to keep my eyes on the road. I like to be able to type confidently without having to check my phone for spelling errors (or worse, stupid autocorrects which can be potentially more embarrassing than some innocent spelling errors. If you have no clue on how serious or hilarious autocorrect mistakes can be, you can see them here).

BlackBerry KEY2’s keyboard is not the best by far in my memory but it is 80% there

This is where a keyboard comes in.

 

BlackBerry KEY2’s keyboard is not the best by far in my memory. That accolade still goes to the good old BlackBerry Bold 9900 (back then, they manufacture their own phone. Now TCL is the manufacturer of all BlackBerry phones) but I think KEY2 is 80% there. The KEY2 certainly made a few improvements over the KeyOne. The keys are angled in such a way that it matches how the thumb would “hit” the keyboard. What I didn’t like so much was that in order to keep a slim profile for the phone, the right “shift” and “alt” key had to go, which at times is a bother if I need to type numbers. For example, to input “7”, I have to hold down the “alt” key and press the “z” key at the same time which is really difficult. Luckily it is possible to lock the “alt” (or the “shift” key for that matter) by double-pressing the “alt” key, but I definitely still prefer to have the alt and shift key on both sides. It is possible to customise the currency key so that it works as “shift” key, but now I chose to use it as “ctrl” key so that I can use it to do my cut and paste easily.

 

Another feature I like about BlackBerry KEY2’s keyboard is that it is possible to create a multi-language keyboard which gives predictive words for up to 3 compatible languages (read: similar writing systems). This could be useful if you regularly communicate using different languages (or better yet, a mix of them). Instead of having to change the input language all the time, you can now simply type away. That said, switching languages on the keyboard (say, English to Chinese) is super easy. Just hold “alt” and press “enter” to toggle between the available languages.

One of my favourite features on legacy BlackBerry devices was the global search feature. Instead of having to go into the contacts app to start looking for someone, I can simply type the person’s name and the phone will show me search results related to the person, including contact details, email conversations with the person, or social media stuff.

 

This feature is still available on the KEY2, but the setting is difficult to find. To enable the global search, tap the centre button (BlackBerry launcher), and click the “Settings” button on the top right hand corner, then “Typing action”, then select “Start a search”.

I have found this feature to be useful, unfortunately it is slow. I really hope that this will be improved going forward.

 

An important thing to note is that when this feature is switched on, in order to use the apps shortcut, you have to hold the bottom right key (the one with nine dots) in order to activate the shortcuts. Some may also notice that the options for creating “short press” shortcut is gone, which effectively reduces the available keys for creating shortcuts by half (long press vs short press). However, there is a workaround. If you create the “short press” shortcuts first, then switch to “Start a search”, the “short press” shortcuts will still work. So currently, I use a short press “T” for Telegram and a long press “T” for Twitter and still have the global search enabled.

 

The battery life on the phone is quite impressive. The battery easily last over a day with normal usage on the phone. That is despite the phone’s battery being only 3500 mAh. I am not sure, but I think it is because the processor Snapdragon 660 is a very power efficient processor.

 

But this brings me to my next point, while I will buy the phone, the price point vs the hardware specs makes it hard for me to recommend this phone to others. For Snapdragon 660, 6 GB RAM and 64 GB memory, BlackBerry KEY2 has a recommended retail price of SGD 899. It is currently possible to buy the Oneplus 6T at SGD 898 which has Snapdragon 845, 6 GB RAM and 128 GB memory. ( If you want to know how good the OnePlus phone is, read my review here)

 

I loved BlackBerry legacy devices, but the user experience on the android versions of BlackBerry hasn’t been quite as smooth so far. I still miss being able to swipe up and right from anywhere, any app to access the BlackBerry hub. That said, the KEY2 has proven to me that there is a future for BlackBerry in android, but admittedly it’s not for everybody.

 

Now I just gotta find the best discount I can get for this phone…

 

p.s. If you are keen to know more about my love for BlackBerry, read my older article on BlackBerry Passport here)

SG Smartphone Tech Updates – Highly-Secured Google Pixel 3, 4-camera Samsung Galaxy A9 & Blockchain-powered XPhone

Singaporean love gadgets. In this small island-state with no more than 6 million people, we have one mega electronic fair in every 2 months approximately. It is also not surprising to know that we have one of the highest smartphone penetration rates in the world. On average, one Singaporean is carrying 1.5 smartphones; no wonder many international brands choose to launch their smartphones in this tiny red dot.

 

There were so many smartphones launches recently in Singapore last week and the consumers have been spoiled for choices. If you have yet to find time to read out all the press releases, this article serves as a summary to make sure you are in the know.

 

Google Pixel 3/Pixel 3 XL

The Google Pixel 3 is probably the most high-profile launches recently. The Pixel UI has won praises in the market and a handful of tech reviewers has commented that the UI used in the Google Pixel line of phones are better than the “stock” android.

 

Besides improvements in the hardware from the earlier pixel phones, the biggest highlight of the Google Pixel 3 is the use of a new security chip called the Titan M. This is the same chip that Google used in their data centre which means that Google is bringing enterprise-level security technology to smartphones.

 

Google has also ditched 3.5mm port joining the likes of Apple to push for adopting new cable standard for our audio devices. For those who are still using the conventional headphones with the standard 3.5mm audio jack, the Google Pixel 3 and 3 XL are shipped with USB-C 3.5mm audio jack adaptor. You could still use your old expensive headphones with Google Pixel 3.

 

iPhone users, listen up! Before you feel like converting, you may wish to look on the CNET video below for comparison.

Samsung Galaxy A9

The rise of budget phones in recent years has prompted Samsung to launch mid-range Galaxy A series. Consumers has certainly benefited from the intense competition among the smartphone brands. At a lower price-point, the Galaxy A9 is offering specifications that are very comparable to those so-called “flagship phones” are offering.

 

The Galaxy A9 has caught attention from the media of being the first smartphone in the world that has not 2, not 3 but 4 rear cameras! Every camera sensor has its own purpose – ability for better optical zoom (2x to be exact), able to take wider images, better depth of field and better image qualities under low-light conditions.

The rationale of having 4 camera sensors is to give flexibility to the users who could toggle across different camera sensors to suit the users’ requirement – for instance long shots or wide shots.

 

Blockchain-powered XPhone

Pundi X, a Singapore-based blockchain start-up, has announced their very own smartphone called XPhone that runs on their own Function X OS based off Android OS 9.0. Essentially, it is still an Android phone powered by their own Function X blockchain; that means the data transmitted via your phone i.e. apps, pictures, video, messages, calls or any types of file are being stored or distributed through a network of decentralized nodes.

 

Traditionally, phone users go through the centralized mobile carrier to make a call via a number that is unique to every phone user. With Pundi X’s proprietary FXTP, users could by-pass the conventional internet protocol (http) completely to transmit data to another device. To put it simply, X Phone could potentially work independently at places without mobile signal. You should look at their product demo here.

The idea of X Phone is revolutionary. However, Pundi X comments the viability of its blockchain infrastructure depends largely on the spread of nodes (in this case, number of XPhone users).

Turkey Internet for Foreign Tourists

Article contributed by Rent & Connect

Are you travelling to Turkey for the first time? Or are you a Turkey expert, and have been to the beautiful, enthralling and somewhat complex nation several times before?

Well, you would know about the importance of having a reliable internet access in Turkey during your trip. Rent & Connect provides travelers with a mobile hotspot on rent, so that they can remain connected no matter where they are in Turkey.

Turkey Internet, anytime, anywhere, at an affordable cost.

The Importance of Staying Connected During Your Travels

Are you traveling to Turkey soon? You have to find a way to get reliable internet access throughout your trip, no matter where you are.

We live in the Internet Age; it is unthinkable for anyone to be without internet access for too long, especially when they are travelling.

You need the internet to keep in touch with your friends and family, know what’s happening in the world, and stay informed about the progress of an ongoing project back at your office.

That’s why you need reliable Turkey Internet during your journey.

Internet Access in Turkey for Travelers

Sure, you can get a Wi-Fi connection from a coffee shop in Istanbul, but as you know, public Wi-Fi is never safe and leaves you prone to hacking.

You can use your mobile’s cellular connection, of course, but what will do you about the roaming charges? They could be massive! Also, how can you make sure that there is no breakdown in the coverage?

That’s why for proper Turkey internet access during your trip, you should consider renting a Mobile Hotspot.

Turkey Internet: Renting a Mobile Hotspot in Turkey

Renting a mobile hotspot in Turkey is like having a temporary Wi-Fi with you during your travels. It’s convenient, simple and a great way to stay connected on the move.

What is a Mobile Hotspot and How Does It Work?

A mobile hotspot device is essentially a pocket-sized modem which connects to cellular towers and then re-transmits the signal in the form of a Wi-Fi network. You and the others in your travel group can connect with this Wi-Fi network anytime, anywhere.

As many as 5 to 10 devices can be connected at a time to a mobile hotspot. There is no need to get a new SIM card or to deal with any of the hassles related to getting an internet connection during a foreign trip. 

Rent A Mobile Hotspot and Stay Connected in Turkey

Rent & Connect provides Mobile Hotspots and highly convenient, fast and reliable Turkey Internet access to anyone travelling to Turkey. How does it work?

#1: Reserve your Mobile Hotspot device on our website for the dates you want it or for the entire duration of your holiday or business trip to Turkey.

#2: We will have the Mobile Hotspot delivered to your hotel, or at any location of your choice, before your arrival to Turkey.

#3: Following the end of your trip, we will pick up the device ourselves at a location of your choice.

See? As simple as it gets!

Rent & Connect provides fast, secure, uninterrupted and reliable 4G Turkey internet at an affordable price: Click here to read the details on our prices.

What’s more, we offer 30% off on all rentals of seven days or more! Contact our friendly customer service for more on how to get high quality internet access in Turkey during your trip.

Turkey Internet Speeds

According to the Internet Society, Turkey ranks 59th in the world at internet speed. The speed test data puts internet speeds in Turkey at 14.51 Mbps for download and 4.04 Mbps for upload in 2016.

Turkey Internet Providers

There are 6 or 7 leading internet providers in Turkey and about 30 regional internet providers. Most internet providers offer attractive packages to compete in a highly crowded marketplace. The average cost of an internet subscription is relatively low in Turkey.

Why Travel to Turkey?

Turkey is well known for its incredible natural beauty, friendly people, great cuisine, monuments of historical significance, diverse culture and heritage and much more.

Istanbul, the capital of Turkey, was once called as Constantinople, which for many hundred years was the most important city on the planet, bringing together different civilizations, connecting the East to the West.

It was through Turkey that the famous Silk Route that connected the ancient Kingdom of China to Europe, passed through. It is home to famous landmarks such as the Topkapi Palace, Blue Mosque and the Hagia Sophia.

It’s no surprise that Turkey is one of the most visited tourist destinations in the world, attracting 32.4 million foreign tourists in 2007.

Realme, OPPO’s sub brand, Looks To Enter Southeast Asia Market.

OPPO has joined the fight against Huawei to capture the youth market. Similar to Huawei’s Honor, Realme is a separated brand under OPPO that targeted at global youth to deliver advance technology features at affordable price range.

 

Established in May 2018, Realme aims to bring performance and design that the young generation need from a smartphone. They launched their first smartphone Realme 1 in India during the first half of the year. Sales has surpassed business expectation. The Realme1 was sold out two minutes after it was made available, making it onto the Amazon ‘Best Seller’ list. 400,000 units of the Realme1 were also sold just two months after the launch.

 

The company never stop to continue the good momentum. Realme’s latest series, the Realme2, set a new record during its launch in India when a total of 200,000 units were sold in under 5 minutes. “With very few options available in the market to meet the ever-changing customer demand, Realme is focusing on bridging the gap by providing products with the latest innovations along with strong performance and stylish designs. As Realme is targeting the global market, we aspire to inject fresh momentum into the global smartphone industry,” said Sky Li, Founder and Global CEO of Realme.

 

Speaking at the launch of the Realme2, Madhav Sheth, Chief Executive Officer, Realme India said, “Being a young smartphone brand in the most diverse and thriving market in the world, we have witnessed unprecedented demand for our smartphones since launching Realme1. In just 30 days, we gained 4% of the online market share, and were ranked 4th in the fastest growing online smartphone market. As a youth-centric brand, we will always thrive to offer customers with the best at optimum prices.”

 

The Realme2 is expected to exceed the Realme1’s achievement. The company has never given a clear time length on when the phones are coming to Southeast Asia but promises that consumers will soon be able to get their hands on the smartphones and enjoy a lot more at surprising prices. Afterall, consumers in this part of the world will have one more choices when comes to budget smartphone.