Tag Archives: mobile

Creative achieves next breakthrough with Super X-Fi by investing USD 100M and 20 years into R&D

Falling sales, reduced production and loss of investors’ interests – for the last decades, these are some of the negative stuff you’ve heard about our homegrown Creative Technology (“Creative”). However, this has not deterred Mr Sim Wong Hoo, founder of Creative, from continuing his fight in the struggling audio business and this year, they are coming back with their latest technology that aims to change the way how consumer experience audio entertainment – Super X-Fi. The Neo Dimension is fortunate to be invited to Creative headquarters to hear first-hand from Mr Sim on this technology.


Announced in the CES 2018, Super X-Fi received positive reviews from the media and audio experts at the event. This latest technology has also been named “Best of CES 2018”. Back in Singapore, this technology has sparked investors’ interests in the company. The stock (stock quote: C76.SI) has jumped more than 300% within a week and the rally does not show any signs of slowing down!


So what exactly is Super X-Fi?

To put it simply, it is a new audio technology designed specifically for headphones to produce an immersive surround audio experience to users. Mr Sim further explains that every person is unique and perception of “good audio” varies person-to-person. This perception of “good audio” is what he called individual’s custom sound map. The beauty of Super X-Fi is that it matches the audio output to the individual’s custom sound map by analysing anthropological features of one’s head and ears.

Creative has invested USD 100M in research on a perfect sound profile. For the past 20 years, they have run countless trials on rooms, sound systems, headphones and test subjects. With the help of an artificial intelligence (AI) engine, the anthropological features of a person’s head are extracted along with the dynamics of the targeted headphones, and the AI engine synthesizes them to create a multi-dimensional map of the desired room acoustics.


Using this synthesized SXFI map, Super X-Fi recreates the audio holography to create a magical listening experience for headphones, custom-made to each individual’s unique physique.


Despite the level of sophistication in the technology, the end-user experience is extremely simple. All users need to do is take pictures of their head with their phone, select their headphone type, and they can start playing.


Technology – Good or Bad?

Before the presentation started, they took images of my head and ears using a mobile phone. Then the technology analyzed the data and mapped a sound profile that is customized to me. I listened to the demo and it was mind-blowing! The surround sound I heard from the headphone was amazing and I even took the headphones off just to confirm that I wasn’t hearing the sound from the physical surround speakers. Judging from the guests’ reactions, they were equally or almost as impressed as I am.


As part of the demo, we get to hear other guests’ sound profiles and indeed, those sounded horrible to me.


We all know that everybody has their own perception on what is considered a “good sound” but no one in the industry could solve this decades-long problem. Creative’s Super X-Fi could be the game changer.


Mr Sim Wong Hoo analogize Creative’s Super X-Fi to a Color TV. He further elaborated, “Before TV you are watching black and white, then the switch of black and white TV to color TV; so we are now witnessing the switch right now!”



A Good Technology = A Good Business?

A good technology is an asset to the company but how much return you could squeeze from this technology depends on the strategies and business models.


For the past decades, Creative has been making losses. In recent years, it has been increasingly more difficult to compete with new and upcoming entrants in the market. The key success factor for Creative’s Super X-Fi would be to gain adoption in the market speedily by licensing this technology to headphones or smartphone markers. Speed is crucial, especially in the technology space.



As part of the plan, Creative will be launching a free Super X-Fi app where users could play downloaded content without purchasing any Creative headphones. Creative hopes to acquire 50 million users.


To get the full experience of Super X-Fi, users can purchase the dongle which Creative plans to sell at a competitive price point of USD 150 to attract consumers.


The free Super X-Fi app and the dongle will be available by mid-2018.


Creative, A Growth Stock Again?


Investors seem to be convinced that Super X-Fi is going to turn Creative around. It makes perfect sense for the company to focus on the headphones market given the projected high growth in the global market.  Quoting Mr Sachin Mittal, a DBS analyst in a Bloomberg report, “If the product gains just 0.5 percent share of the global headset market in 2020, Creative would gain revenues of $232 million”


I believe that the growth of the global headset market is inflated in the Bloomberg report. Based on their statement, this puts the value of the global headset market at USD 46B. Several research papers suggest that the global market could be worth USD 11B to USD 20B by 2020 to 2025. Suppose we take a more conservative yet optimistic estimate of USD 20B, that would be approx. USD 100m of revenue by 2023 (more than 100% jump from Creative’s revenue in 2017!).


Without a doubt, Creative is a growth stock. However, high growth essentially means high-risk. The challenge for Creative is to sign their first purchase order to start the first mass-production of the chip.  Now, it is hard to predict which headphone maker is going to give them the business. On the flip side, they are competitors as well.  The strategies of launching app and dongle are sound but is it good enough for Creative to turn their enemy into Frienemy?


How about licensing their technology to smartphone makers? Smartphone leaders like Apple and Samsung have already started the battle in the audio space. Apple has acquired celebrity headphone brand Beats Audio in 2014 and has started to manufacture their own audio headsets. Samsung, on the other hand, has acquired a US-based audio specialist Harmon in 2016. Ever since then, they have been bundling AKG earphones, Harmon’s subsidiary, with Samsung Galaxy S’s series of phones. Now, the question is, “If not Apple nor Samsung, who else can Creative offer their technology to in the smartphone market?”


To the investors, is the risk worth taking?

Fundamentally, Creative is holding approx. USD 100M of cash and more importantly, it is debt-free as of now. They should have sufficient financial capacity to market this technology for the next couple of years (They should be able to weather through if this new technology fails).


However, this stock is likely to be volatile in the short term which could be an opportunity for speculative traders.


For long term investors, this stock is a high-risk-high-return play. As I have mentioned earlier on, the extreme scenario is unlikely to bankrupt the company, but the high volatility may be of concern to some investors. Based solely on the potential of this technology, this stock could be undervalued but sign of market acceptance has yet to be seen.


Important! Please Read: All comments and suggestions here are purely my opinions. Investors should exercise their own discretions before taking up any positions on this stock.     

Samsung Singapore Launches Galaxy S9 and Galaxy S9+

Samsung Electronics Co., Ltd. introduces the Samsung Galaxy S9 and S9+ this month. The new phones are redesigned with a new Dual Aperture lens that powers an innovative low light camera, Super Slow-mo video capabilities and personalized AR Emoji.

Samsung unveil Galaxy S9 and S9+

First Impression – What’s New in Galaxy S9 and S9+ compared to S8 and S8+?

In terms of hardware, the most notable difference is the overall dimension and weight. The Galaxy S9 and S9+ is slightly shorter  and wider than its predecessor making the device looks less elongated.

The Galaxy S9 and S9+ are also slightly thicker and heavier than the S8 and S8+. (S9/S9+ is 8.5mm thick and weighs 163g and 189g respectively, S8/S8+ is 8.0mm thick and weights 155g and 173g) . This is probably due to the new Super Speed Dual Pixel 12MP AF camera sensor with OIS (F1.5/F2.4) used in the Galaxy S9 and S9+. Despite the slight difference in the overall dimension, the Galaxy S9 and S9+ shared the same display size of the Galaxy S8 and S8+.

The camera, which is the main selling point of this year’s Galaxy S9 and S9+, is packed with Samsung’s Dual Aperture (F1.5 / F2.4) that automatically lets in more light under low-light condition. Like Sony’s Xperia range of smartphones, Samsung has included Super Slow-mo features in Galaxy S9 and S9+ to allow users to take dramatic slow-motion video.

Having packed with new enhancement in Galaxy S9 and S9+, faster processors (10nm, 64-bit, Octa-core processor (2.7 GHz Quad + 1.7 GHz Quad) 10nm, 64-bit, and Octa-core processor (2.8 GHz Quad + 1.7 GHz Quad) respectively ) are used to power the devices.

Samsung adds AR Emoji in Galaxy S9 and S9+ which allows users to create an emoji that looks, sounds and acts like them. AR Emoji analyzes a 2D image of the user and maps out more than 100 facial features to create a 3D model that reflects and imitates expressions, like winks and nods, for true personalization.


Overall, my first impression on Galaxy S9 and S9+ – the phone looks and feels like the Galaxy S8 and S8+. Comparing the specifications, slight enhancement made in Galaxy S9 and S9+ may not attract consumers. Nonetheless, first impression may not do any justice to Samsung.

Price and Availability

The Galaxy S9 (64GB) is selling at SGD 1,198 whereas Galaxy S9+ is selling at SGD 1,348 (64GB)/SGD 1,498 (256GB). Pre-order commerce from 1 March 2018, Thursday 12pm.

Review of Gaston Luga Backpack – A Perfect Valentine’s Day Gift!

With Valentine’s day coming up in 2 weeks’ time, many of you will be pondering over what you can get for your significant other. How about something both practical and stylish at the same time? You will be hard-pressed to find a better gift option than one of the lovely backpacks from Gaston Luga.


Gaston Luga’s bags scream minimalist chic. The founder, Carl Sundqvist, had the vision to make a line of bags with Scandinavian minimalism (shout out to all IKEA fans!) and elegance to suit all different occasions. This vision is definitely realised in each and every product that Gaston Luga offers.

Poisonvine and her Classy Backpack

For those with “wanderlust gene”, you will be pleased to know that Gaston Luga have a variety of tags to match with how you feel and showcase who you are. But the most outstanding feature that really resonates with us is their passport and travel ticket pocket. Important travel documents should be easily accessible and at the same time safely kept. So Gaston Luga designed a special pocket with a beautiful leather detail on the back. This means that the important stuff are kept close to the body and becomes impossible to be pickpocketed, and yet you can easily access them when passing through various checkpoints while travelling. Honestly, this should become a standard for all backpacks to follow.


We believe the pictures will speak for themselves. It is hard for us to imagine someone not liking the design of these bags.

This is how you keep your passport in Gaston Luga Backpack!

The Clässic range has a capacity of 15L and an inner compartment which can fit a 13-15” laptop. The Pråper range (not pictured) has a capacity of 18L and also an inner compartment which can fit a 13-15” laptop. The Clässy range (which is a slimmer Pråper) has a capacity of 13L and the inner compartment can fit a 13” laptop.


All the bags are made with thick and strong cotton for durability. It is also noteworthy that the bags use vegan leather, so you can rest easy knowing your purchase is cruelty-free.

Some people still prefer the classic looks.

A little extra perk for you: when you order from outside the EU, the Swedish VAT will be deducted from the listed price (i.e 20% tax rebate on the listed price) so you are paying less than what you see on the website. There is free shipping globally by DHL express so you can definitely get the bags in time for that special occasion. Furthermore, you can get another 15% discount on the VAT-free price with our quote “NEODIMENSION”. (Effectively, this blog is giving you more than 30% discount!)

p.s. You may want to watch our unboxing on Youtube here.

Interview with Regional Director (South Asia Pacific), Unity Technologies – Mr Quentin Staes-Polet

Everybody is into VR now and it is evident that this sector has grown tremendously in 2017. All the tech giants are increasingly investing more into this space and people are watching this closely for the next breakthrough.


But will this trend going to continue in 2018? Today, we have Mr Quentin Staes-Polet, Regional Director, South Asia Pacific Unity Technologies to share with us his view on South East Asia market.


What business Unity Technologies (“Unity”) is in and the strategic goals that it hopes to achieve in this S.E.A region?  

Unity Technologies is the creator of a flexible and high-performance end-to-end development platform used to create rich interactive 2D, 3D, VR and AR experiences.


70 percent of all VR/AR content today is created with Unity and we are also working with the world’s biggest players in the world like Facebook, Microsoft, Xiaomi and Samsung to develop VR/AR content for their platforms. Although Unity was born from the gaming space with about 50 percent market share in the mobile games market, it is now being used across several industries outside gaming itself, a testament to the growing success of Unity as a creative platform.


Unity aims to “gamify” industries by making game technology, design and methodology, accessible to users beyond gaming – bringing the concept of games into industries by creating more engaging, more immersive experiences for customers and employees alike. That involves applying all that AR/VR can offer to make businesses more innovative, effective, and efficient. Ultimately, this technology can bring them much closer to their customers.


We enable anyone and everyone to develop games or applications. We do this through solving hard problems, such as the coding and scripting elements of development, so that today’s creators don’t have to. They can be freed from the worry of complicated back-end processes and focus on building beautiful and creative designs and experiences in their work.

You have built a successful business before. What’s in Unity that wants you to go back to the corporate life?

The game industry is where art and technology meet and interact with each other, which is why I was interested in joining the industry. Gaming continues to be one of the most creative industries and has been fast to adopt and leverage new technologies in engaging ways. Community tools like video conferencing, blogging, and online streaming were all leveraged on early in the industry. Even now, many new technologies are finding their first mass implementations in gaming, resulting in the industry constantly being invigorated, which is always exciting to me.


What are your personal goals you wish to or have already achieved in Unity?

When first joining Unity, I wanted to help lay the foundations and build a dedicated team of high performers who possessed a drive for excellence and fun. This has been successful so far with the team here in SAPAC, albeit at a small scale, and I am looking forward to building on this success moving forward.

So far, what’s the most challenging problem you have faced in South East Asia?
Given how young the developer scene is in the region, there has been a recruitment challenge due to the scarcity of experienced talent with the set of skills that Unity is looking for. However, given how the scene is growing exponentially, largely due to the rising interest in games and development from youth within the region, I expect it will only be a matter of time before this challenge is overcome.

Any details of the expansion plan in Singapore?
As one of the strongest economies in the Asia Pacific, Singapore has a huge market potential for the AR and VR technology. While Unity is still used largely for gaming, we are already seeing game technologies being increasingly used across several sectors, from the likes of architectural visualization, film and entertainment, engineering and manufacturing companies, as well as the government sectors.


We are always interested to see how others use our technology and other advances, especially within government organisations and smaller tech startups. We have been supporting them wherever we can, especially in the areas of education and training. We have already partnered with some organisations to help build a solid foundation of developers to support the growing industry here, and continue to move forward with helping further build the development ecosystem here where we can.

Samsung Launches Galaxy A8 and A8+ in Singapore

To kickstart the year 2018, Samsung Electronics Singapore debuted their latest smartphones in the Galaxy A series – the Galaxy A8(2018) and the Galaxy A8+(2018). Samsung prided their A-series as a mid-range smartphones for the young.

So how far has Samsung achieved in attracting the young to switch from iPhones to their Galaxy Series? Let’s take a closer look of the Galaxy A8 and A8+.

Source: Instagram user @weewu

Enhanced Front Camera Capabilities – Dual Front Camera with Live Focus and Face-Unlock Features

The new Galaxy A8(2018) and the Galaxy A8+(2018) feature a new 16MP + 8MP F1.9 Dual Front Camera in addition to an impressive 16MP rear camera, allowing users to capture important moments and memories at any time and location. As the Dual Front Camera is made up of two separate cameras, users have the flexibility in choosing the type of selfies to take – from close-ups with the background, to portrait shots with a clear and crisp background. With the advanced Live Focus feature, users can easily create and adjust the bokeh effect on the smartphones before or after taking a picture.


Also fitted with facial recognition security features, consumers can opt for a quick and hassle-free way to unlock their Galaxy A8(2018) or Galaxy A8+(2018) with just a look. By simply scanning your face with the front camera and enabling the facial recognition feature under the security settings, consumers are ready to unlock their phone in a quick and effortless manner.



Though I like the idea of putting 2 cameras on the front, I still find it strange that they didn’t do it like-wise for the back.


Galaxy S8’s and Note 8’s Infinity Display on Galaxy A8

For the first time on the Galaxy A, Samsung brings in the Infinity Display which is the key feature of their Samsung’s premium Galaxy S8 and Note 8. The Galaxy A8 and A8+ comes in 5.6-inch and 6.0-inch screen size respectively. With an 18.5:9 display ratio that goes beyond the bezel, the device provides users with the ultimate cinematic experience. The smartphone screen is also supported with a premium metal frame and a curved glass on the back and front, providing users an ergonomic and comfortable grip when using the sleek and stylish device.



Water Resistance – IP68 – Certified, Separated Dual Sim Card Slot and MircoSD card slot

Continued from the previous Galaxy A series, the new Galaxy A8(2018) and A8+(2018) are equipped with IP68-certified water and dust resistant capabilities, allowing them to withstand elements including rain, sweat, sand and dust.


One thing to note, the Galaxy A8(2018) and Galaxy A8+ (2018) supports Dual Sim and microSD cards expandable storage upto 256GB and they have the 2 slots separated from one another. Unlike their previous Galaxy S series which use a hybrid microSD and Sim card slot, you could use both Sim cards and microSD simultaneously.


Supports Samsung Pay and Gear VR models

Both the Galaxy A8(2018) and A8+(2018) are also the first in the Galaxy A line-up to support most of their Gear VR models.


The Galaxy A8 and A8+ are equipped with Samsung Pay where users can make safe and secure mobile payments almost anywhere. Simply swipe up to bring up the last transacted credit or debit card, scan your fingerprint or key in your PIN and make payment.



Local Pricing and Availability

The Galaxy A8(2018) and A8+(2018) will be available from 27 January 2017 at a recommended retail price of $648 and $798 respectively, including GST. Available in Gold and Black, the devices will be available at all local telecommunication operators, selected consumer electronic stores, authorised mobile retailers, Samsung Experience Stores and selected online marketplace.

Source: Instagram user @weewuOpening of the Revamped Samsung Experience Store@Vivocity Promotion

In celebration of the revamping of the Samsung Electronics Store at VivoCity, customers who purchase any Galaxy smartphone or tablet at a recommended retail price of $400 and above will receive a $30 Mapletree voucher at the point of purchase. Customers who purchase a Galaxy Note8, S8+, S8 or Tab S3 will receive a $50 Mapletree voucher instead. This promotion will commence from 18 January 2018 on a while stocks last basis.


Lim Wen Suen of Team Gary emerged as the champion of《The Voice 决战好声》

(Johor Bahru, 18 December 2017) Following an intense sing-off among the eight finalists, Lim Wen Suen of Team Gary emerged as the champion of《The Voice 决战好声》. Chosen solely through public voting, she walked away with a co-management contract with mm2 Entertainment (a wholly owned subsidiary of mm2 Asia Ltd.) and Universal Music Group, which includes the release of a single and an EP.

《The Voice 决战好声》 has achieved remarkable success since making its debut on Astro and StarHub in September. Its online videos have garnered over 9 million views before last night’s final. Talents in the show received invaluable personal coaching from four highly accomplished celebrity coaches Tan Hanjin 陈奂仁, Della Ding 丁当, Gary Chaw 曹格 and Sky Wu 伍思凯. With their coaches’ help and guidance, they produced some mesmerizing performances that left audiences in awe. The four celebrity coaches were big crowd pullers too, entertaining audiences with witty bantering and insightful comments.


Fans can catch the full series and highlights of 《The Voice 决战好声》on StarHub Go for free. The Grand Final episode is also available for catch up on Hub E City (StarHub TV Channel 111/825) via the yellow button. Astro viewers can catch up on the full series of The Voice via On Demand or Astro GO, while all Malaysians can enjoy the show through the free live streaming app, NJOI Now anytime, anywhere.

Criteo’s Commerce Marketing Ecosystem Aims to Empower Retailers and Brands to Deliver Seamless Shopping Experiences

Criteo S.A. (Stock Quote: CRTO), the commerce marketing technology company, unveiled findings from two third-party studies, which highlight the pressing need for retailers and brands to organise and apply data at scale to understand shoppers, reach them, and inspire them to buy. To help retailers and brands, Criteo is opening up an ecosystem that enables retailers and brands who participate to benefit from a much broader data set and more intelligent technology than they could acquire or develop on their own


A Criteo-commissioned study, conducted by Forbes Insights and titled “The Commerce Data Opportunity: How Collaboration Levels the Retail Playing Field,” highlights the value of data collaboration and pooling data to better meet customers’ needs, drive value and compete. The “Shopper Story 2017” study, also commissioned by Criteo and conducted by an independent researcher, highlights the rise of “omnishoppers” – those that use a variety of devices, channels and platforms to browse and buy products. Overall, both studies reinforce the need for brands and retailers to innovate through collaboration and harness the collective power of data to engage with consumers at every moment and across any screen or device during the shopper journey.


To help retailers and brands deliver seamless and relevant shopping experiences across all devices and channel, Criteo announced its vision to build the highest performing and open commerce marketing ecosystem. As part of the company’s commerce marketing vision, two new solutions – Criteo Audience MatchBETA and Criteo Kinetic Design with Video – have been made generally available across the Asia-Pacific region.

Huang Hanming, Managing Director of South Asia and Greater China Criteo. Source: Instagram user @weewu

“Collaboration in an open ecosystem levels the playing field and paves the way for commerce companies to shape their future. This is especially crucial for eCommerce companies in Asia-Pacific where the market is expected to grow to more than US$3 trillion by 2021,” said Huang Hanming, Managing Director of South Asia and Greater China at Criteo. “We have developed Criteo Commerce Marketing Ecosystem to unleash the value of collaboration and the power of data to all who participate.”

Key Findings from Forbes Insights:

  • Retail Industry Disruption is Reshaping Commerce: 50 percent of brands demonstrate concern that physical-digital giants will limit access to their products and 41 percent are concerned that they will not have access to information about their own customers and products. Retailers also worry that this trend will cause consumers to turn away from smaller retailers.
  • Brands and Retailers Realize Data’s Potential, but Lack Activation Capabilities: Nearly four out of five brands and retailers include customer data as a key part of their business strategy. But while retailers have access to more data than brands, especially online, they are less confident than brands in their ability to activate data into actionable insights. Bottom line: more data alone doesn’t necessarily translate into a greater ability to take action.
  • Pooled Data Assets are a Powerful Way to Get Ahead: Brands and retailers see value in collaboration and pooling data assets to meet customer needs and drive value for their business. In fact, 71 percent of retailers are willing to contribute online search data to a pool. And, three-fifths of those surveyed are already part of a data cooperative, with almost seven out of 10 of those companies already happy with their collaborations as well as the data they receive. Additionally, 72 percent of marketers cite “increased revenue” as a key benefit they experience from pooled data.


Key Findings from The Shopper Story 2017:

  • More than 3/4 of Shoppers Globally Engage in Omnishopping: Most consumers are going online to shop and buying in-store, and vice versa.
  • Webrooming and Showrooming are the Norm: 66 percent of consumers occasionally browse products online and then purchase at retail, with 24 percent making this a regular occurrence; whereas 74 percent of consumers occasionally make purchases online after seeing a product in retail, with 15 percent communicating they do this regularly.
  • Digital Drives Conversion: As mobile continues to permeate everyday life, online is now a critical point of purchase driver; with nearly half of all omnishoppers from various countries sharing that websites were the “last influence before purchase” and 62 percent of consumers reporting that they use their phone while in-store to research products online.


Using customer relationship management (CRM) or data management platform (DMP) data to accurately target audiences across web, mobile browser and apps, Criteo Audience MatchBETA provides marketers with a new way to re-engage their customer base with broad-reaching, paid display campaigns. Criteo has built a foundation of deterministic IDs within Criteo Shopper Graph, enabling beta customers to see a match rate of more than 60 percent of their existing client lists with online profiles. Commerce marketers can use Criteo Audience MatchBETA to:

  • Quickly execute cost-effective, paid display campaigns across a diverse set of marketing scenarios, including re-engagement of lapsed customers, promotion of seasonal offers, cross-sell of products related to previous purchases, and more.
  • Drive unmatched advertising engagement through optimized ads, balancing brand-inspired design and ad performance through Kinetic Design.
  • Synchronize perfectly with Criteo Dynamic Retargeting to ensure cross-campaign optimization and attribution.


Criteo has also added video as a new channel and inventory source for commerce marketers. Criteo Kinetic Design with Video automatically optimises every visual aspect of an ad to inspire and engage a shopper. Kinetic Design already allows for more than 17 trillion variations from one base design in display ads. This has been now expanded to incorporate video, creating personalized video ads that feature relevant products based on Criteo’s complete understanding of the shopper. These video ads are created automatically, on-the-fly, and appear across web and mobile.


As consumer video consumption continues to grow, Criteo’s clients can now use video to relevantly re-engage shoppers without production time, resources, or costs. Video is delivered in a non-intrusive manner to provide a seamless browsing experience – in app, in feed or on a website. Criteo’s video capability also allows marketers to take advantage of video ads on a cost-per-click basis.

Alban Villani, General Manager, Southeast Asia, Hong Kong and Taiwan, Criteo. Source: Instagram user @weewu

“Understanding consumer purchasing behavior is challenging for retailers given that shoppers are on more platforms than ever before, with collected data being difficult to integrate and analyse, at scale,” said Alban Villani, General Manager, Southeast Asia, Hong Kong and Taiwan, Criteo. “To help retailers and brands overcome this challenge, Criteo Audience Match and Criteo Kinetic Design with Video, as part of a robust suite of commerce marketing technologies, will support the full shopper journey, enabling brands to create relevant and engaging experiences for customers online and offline.”

Indonesian talent sweep awards at Singtel Group’s “The 5-Min Video Challenge”

Singapore, 23 November 2017 – Indonesian talent swept the awards at Singtel Group’s “The 5-Min Video Challenge” Regional Finals in Singapore last evening. Chick Chick directed by Mr Kevin Anderson beat a host of entries to be named the Grand Winner while Sowan by Mr Destian Rendra was the runner-up.


Chick Chick tells the story of a young girl who befriends a chicken. Her attempts to communicate with the chicken, inspires her to try and reconnect her fighting parents with a tincan phone. As the grand winner, Mr Anderson received a cash prize of US$30,000 and a Sony camera and lens set worth more than US$5,000. Reacting to the win, he said, “We wanted to tell a story about connecting lives that goes back to basics without gadgets and social media. It’s been a great experience for us to connect with the finalists and judges from the region through this video challenge. We thank Singtel, Telkomsel and the judges.”

From left: Mr Arthur Lang, CEO of International Group, Singtel with runner-up Sarah Qodriyani and Eni Widiastuti and Telkomsel Chief Marketing Officer Alistair Johnston. Source: Singtel

The runner-up Sowan follows a man who travels to various places on his motorbike. He hears about recent agricultural issues and discovers the conflicts among farmers, middlemen and sellers. Mr Rendra, who also competed in and won the inaugural video challenge last year, received a cash prize of US$15,000 and Sony products worth more than US$4,000. “We appreciate this video challenge for bringing our vision to a bigger audience. We’re back again this year because it’s been a priceless experience for us,” he said.


The entries impressed the regional judging panel headed by award-winning Singapore filmmaker Mr Eric Khoo and comprising Mr Aaron Lea (Australia), Mr Joko Anwar (Indonesia), Mr Serge Abessolo (Gabon), Mr Quark Henares (the Philippines) and Mr Thitipong Kerdtongtawee (Thailand).


Mr Khoo, who returned as a judge for the second year, said, “We were wowed by the great improvement in the short videos this year. The winning works really spoke to us and we look forward to working with some these talented filmmakers.” He advised aspiring filmmakers to hone their craft by continuously filming and finding new ways to tell a story even with their smart phones.


“The 5-Min Video Challenge” is both a celebration of the filmmaking talent in Asia and a content push by the Group. Centred on the theme “Connecting Lives” this year, it attracted hundreds of video submissions from Australia, Gabon, Indonesia, the Philippines, Singapore and Thailand. The videos submitted spanned a range of genres from comedy, romance to drama and slice of life.


Two finalists from each of the six countries were chosen by local judges to compete in the Regional Finals. The Grand Winner and runner-up were then selected by the regional judging panel.


Mr Arthur Lang, Chief Executive Officer, International Group, Singtel, said, “We’re impressed by the different perspectives presented in the short videos that inspired, challenged and entertained us. As Asia’s leading communications technology group and a long-time supporter of the arts, we want to support the creative talent in the region and quality original content that our customers enjoy. Many of us today look for content that is mobile-friendly, authentic and connects with the heart. I strongly believe the finalist entries have all achieved these. We’re honoured to recognise them.”

Besides impressing the regional judging panel, Sowan and Chick Chick also captured the hearts of audiences who voted the videos as their favourites for the People’s Choice Awards. Mr Rendra received US$3,000 as the winner while Mr Anderson received US$2,000 as the runner-up.


Additionally, Chick Chick won the newly-created Sony’s Emerging Talent Award for outstanding technical skills and inspirational story-telling, and received prizes worth over US$5,000.


The grand winner, runner-up and finalists will have the opportunity to promote their videos on each Singtel Group member’s mobile and video platforms, allowing them to reach a 670million strong audience across Asia, Australia, and Africa.

Watch their winning video below











Singapore is the First Country To Launch Huawei Mate 10 Pro

The HUAWEI Mate 10 Series smartphones were launched yesterday in Singapore at the Funan Showsuite. The HUAWEI MATE 10 Series features breakthroughs in AI that open the door for a more intelligent and personalised mobile experience. Singapore will be amongst the first few countries to range the HUAWEI Mate 10 series, and will be the first country in the world to launch the HUAWEI Mate 10 Pro.



Expanding on Huawei’s partnership with Leica, the HUAWEI Mate 10 Series’ dual lens camera is now further enhanced using AI through RealTime Scene and Object Recognition. The camera is able to detect up to 13 different objects and scenes and intelligently optimises picture settings to deliver unbelievable image clarity.


Powered by Huawei’s all-new Kirin 970 processor, the HUAWEI Mate 10 Series incorporates AI enhancements that deliver a speedier, more user-friendly mobile experience. One example is the real-time text translation across a wide range of foreign languages that does not require an Internet connection. Simply take a picture of the text and the translation will be completed without the usual delay that is attributed to a phone requiring an Internet connection



HUAWEI Mate 10:

The HUAWEI Mate 10 will be available for sale in Singapore from October 28, 2017, in two colours, Mocha Brown and Black. Recommended retail price SGD 888


HUAWEI Mate 10 Pro:

Singapore will be the first country in the world to officially launch the HUAWEI Mate 10 Pro for sale. It will be available in two colours, Mocha Brown and Midnight Blue. The Mate 10 Pro in Mocha Brown will be available in stores and online retailers from November 11, 2017, while the Mate 10 Pro in Midnight Blue will be available in stores and online retailers from November 25, 2017. Recommended retail price SGD 1,098


Check up my tour with Huawei at Funan ! 


Launch of #huaweiMate10 series in #Singapore. #smartphone #instagadget #mate10sg #huawei

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Fanfare joins Alibaba Influencer Network

7 September 2017, Hong Kong – Fanfare is excited to announce that it has joined the Alibaba Influencer Network through a signed partnership with VideoUP, a global video analytics platform.

“We are extremely delighted with this new venture, as it builds upon Fanfare’s video-sharing and social commerce platform, while opening new doors for our Fanfare Ambassadors”, says Benny Phang, Fanfare’s Rainmaker.

To-date, Fanfare has an ecosystem of 90 Fanfare Ambassadors from 24 countries, ranging from micro-influencers to social media personalities, with a combined reach of 13 million followers worldwide. This exclusive entry into Alibaba’s Influencer Network will allow eligible Fanfare Ambassadors direct access to a galaxy of brands and merchants available on the Alibaba and Lazada marketplace, with monetary rewards when they create brand-related review videos.

“The world has become a more social place. It is no longer just about concocting your own secret sauces or conceiving elaborate strategies. It’s about connection, collaboration and co-creation. This is the power of fan-generated content, the future of brand amplification and the crucible for social commerce”, adds Benny Phang.

About Fanfare 

Fanfare is a mobile APP that rewards Fans for creating interesting video content about the Brands they love.

It serves as an omni-channel missing link between fans and their favorite brands. Through community-created video content, viral campaigns, gaming elements, exclusive prizes, as well as e-Commerce – all on a single mobile platform – Fanfare aims to empower consumers or fans around the world to have more personalized engagements and meaningful moments with their favorite Brands, while getting rewarded at the same time.