Land Yourself the “World’s Coolest Job” This Winter


  • Honestbee is hiring two candidates to shop and deliver groceries in Niseko, Japan for a month in
  • Contract comes with attractive salary of US$10,000 plus expenses, training, living cost, transport and exclusive activities


SINGAPORE,  November 2015 – honestbee, a fast-growing on-demand grocery concierge and delivery service company based in Singapore, today announced the launch of the “World’s Coolest Job” campaign. Offering a once-in-a-lifetime opportunity to work in Niseko, Japan, for a month from 4 to 31 January 2016, this position of a trained shopper and delivery bee comes with an attractive salary of US$10,000 plus expenses, training, living cost, transport and exclusive activities.

“This call for application seeks out the social media savvy, adventurous and spontaneous, giving them an experience they will never forget,” said Joel Sng, CEO, honestbee. “Winning candidates can expect to enjoy one of the best job perks available such as trying out the world-renowned onsens, as well as skiing and snowboarding down the powdery slopes of Niseko.”

“We are happy and excited to support honestbee for this campaign as it provides us with an additional avenue to showcase Niseko and our unique offerings to the world,” said Toshinori Shimada, Director of Marketing, Niseko Promotion Board (NPB). “As we seek the perfect candidates for this job in the weeks to come, you will see the unveiling of Japan’s much-loved mythical powder paradise.”

From now to 11:59pm GMT+8, 18 December 2015, interested parties aged 21 and above are invited to submit their applications via Instagram, highlighting why they will be great for the job. Honestbee will be hiring two candidates selected from this call for application, rewarding them with each a month of employment at Niseko, supported by NPB, Japan.

How to Submit

To those who are keen in applying for the “World’s Coolest Job”, all you have to do is to send in your submissions via Instagram:

  • Log on to your own Instagram account
  • Follow the @honestbeejp Instagram page
  • Create a 15-second video application in English telling us why you are the best person for the job
  • Upload the video on your Instagram account and use the hashtag #WorldsCoolestJob
  • Click Submit to share your submission with honestbee


Of course, do remember to share this with your friends and get them to take part too!


The top 10 submissions based on the number of likes on your post will be shortlisted for an interview with a panel of judges comprising honestbee executives. We will be selecting two winners, and they will be announced on 28 December 2015.


For more details on the official rules as well as teams and conditions, please visit You can also visit our Facebook page at and our Instagram account @honestbeejp.



Epson Launched New Range of Inkjet Printers For SOHO/SME

Singapore, November 2015 – Epson launched their latest WorkForce Pro Series Printers – WF-5111, WF-5621 and WF-6091. Singapore is the first country in Southeast Asia to launch the new WorkForce Pro series printers.

The launch was held as part of a business showcase of Epson’s business inkjet portfolio for both SOHO/SME and business users. Products include its market leading ink tank system printers which have sold over two million units in Southeast Asia.

WorkForce Pro Printers – Focus on cost-savings and speed

Specially targeted at home and small to medium businesses, the three new WorkForce Pro series printers – WF-5111, WF-5621 and WF-6091 will provide users with low-cost, high page yields for enhanced business productivity and work efficiency.

Key features of the new WorkForce Pro series printers include:

  • Powered by Epson’s PrecisionCore Printhead technology: Initially used for industry level printing, Epson is increasingly introducing PrecisionCore technology for models catering to small business and office needs. It is a culmination of over 40 years of development that produces precision and durability in business printing. The printhead technology eliminates warm up time that is normally required in colour laser printers, therefore maximizing time efficiency. Nozzles using PrecisionCore can efficiently and precisely deliver the most appropriate amount of ink to achieve highquality, high-speed printing.
  • High page yields and durability: According to Epson, the WF-6091 can print up to 10,000 and 7,000 black and colour pages respectively, while the WF-5111 and WF-5621 can print up to 45,000 pages monthly.
  • Saving costs with automatic duplex function. The new WorkForce Pro range comes with double-sided printing to further cut costs and lessen the impact on the environment.

Product specifications of the new WorkForce Pro series printers are available in the Annex.

Printing Solutions for Businesses

In addition to the new WorkForce Pro series printers, business partners were also treated to a showcase of Epson’s complete portfolio of business inkjet printers. They include:

  • M-series Ink Tank System Printers: Epson’s first monochrome integrated ink tank system printers – the M100 and M200 provide users ultra-low-cost office printing. The printers save costs, power and time with an ultra-high yield of 6,000 pages, making it the most economical office printer than any mono laser or inkjet printer.
  • Epson’s revolutionary L-series range of ink tank printers: These include the L310, L365 as well as the L655, Epson’s top-of-the-line ink tank system printer which is the world’s first duplex ink tank system printer.
  • Epson WorkForce Pro WF-R8591: The first printer model that features a Replaceable Ink Pack System (RIPS). Combining both PrecisionCore technology and DURABrite Ultra Pro inks, the Epson RIPS utilises high capacity ink packs that can hold a far higher volume of ink compared to traditional ink cartridges. The WF-R8591 has a super high-yield printing of up

    to 75,000 pages without replacing the ink. The Replaceable Ink Pack System technology offers cost savings to meet centralized printing needs and maintain a lower inventory for consumables.

Matthew Loh, Head of Sales Epson Singapore at the launch of Workforce Pro Product Launch.

The event is part of Epson Singapore’s efforts to engage their customers and promote the use of inkjet printing for the business segment. Said Mr Matthew Loh, Head of Sales, Epson Singapore,” The future of business printing lies in developing versatile solutions that can keep up with changing business needs. Small businesses especially want a one-stop solution that can deliver good and fast results cost-effectively – be it office documents, colour photos or creative visual products. Epson’s business printing solutions, such as the WorkForce Pro series, bring that ease of mind and flexibility to corporate customers, to expand their business at top speed without worrying if they need to add on multiple printers or compromise on quality.”

Annex: Epson WorkForce Pro series business inkjet printers key specifications

Feature WF-5111 WF-6091 WF-5621 WF-8591

Colour Ink Jet Printer PrecisionCore Print Head

Print Resolution 4, 800 x 1, 200dpi
Print Speed


20 ipm/

20 ipm

24 ipm/

24 ipm

20 ipm/

20 ipm

24ipm /


Scan     Optical


N/A 1, 200 x 2, 400 dpi
Scanning Speed












Windows® XP/XP Professional x 64 Edition/ Vista™/ 7/ 8/


Windows Server 2003/2003R2/2008/2008R2/2012

Mac OS X 10.5.8 or later3

Wireless Mobile


Epson iPrint, Email Print, Remote Print Driver, Scan to Cloud, Apple AirPrint, Google Cloud Print

Price (GST Incl.)

& Availability


Available now


Available now


Available now

$5, 888

Available now

Southeast Asia Businesses and Governments More Likely to be Targeted with Cyber Attacks: New Report from FireEye and Singtel

Entertainment, media and hospitality industries are most targeted; government is next A state-owned bank and an Asian telecommunications company were compromised

Singapore,     November     19,     2015     –     FireEye,     Inc.     (NASDAQ:     FEYE)     and     Singapore Telecommunications Limited (Singtel) today released a new report on advanced cyber attacks against organisations in Southeast Asia. In the first half of the year, organisations observed in the region faced a 45% higher risk of facing a targeted cyber attack than the global average. In the prior six-month period, they faced only a 7% higher risk.

Across the region, 29% of observed organisations were targeted with advanced cyber attacks in the first half of 2015. Thailand and the Philippines were hardest hit, with 40% and 39% of observed organisations exposed to these attacks, respectively.

Chart: Percentage of FireEye customers observed to have been affected by targeted malware (January – June 2015)

More than one-third of malware detections associated with advanced persistent threat (APT) groups originated within the entertainment, media and hospitality industries. By targeting media organisations, threat groups can gain access to news before it is published and potentially identify undisclosed sources.

FireEye observed at least 13 APT groups targeting national government organisations and at least four APT groups targeting regional or state governments around the world.

“Espionage isn’t new but it is increasingly conducted online, and Southeast Asia is a hot spot,” said Eric Hoh, president for Asia Pacific Japan at FireEye. “Geopolitics can drive cyber attacks. As

Southeast Asia becomes a larger economic player on the world stage and tensions flare in the South China Sea, organisations should be prepared for targeted attacks.”

William Woo, Managing Director, Enterprise Data and Managed Services at Singtel said, “The report emphasises the frequency and sophistication of cyber attacks against all types of industries and enterprises in the region. The risk of attack, faced by regional enterprises, is higher than the global average. Therefore these enterprises must make it a priority to reinforce their cyber defences. Even though APT attacks can be discovered within a shorter timeframe than before, which is currently after 205 days, this still leaves enterprises wide open to malicious activity within their breached environment. To avoid such a situation, it is imperative for enterprises to adopt preemptive measures, such as our cyber defence managed services, to safeguard their assets and customers, in order to protect their reputations.”

Threat intelligence is an important tool for organisations seeking to stay ahead of attackers. The report contains insights into recent developments in Southeast Asia’s cyber threat landscape, such as groups targeting prominent institutions to gather political and economic intelligence, the detection of a known cyber espionage campaign, and threat actors’ evolving techniques to evade detection.

State-owned Bank Compromised

FireEye observed malware beaconing from a state-owned bank in Southeast Asia. FireEye Threat Intelligence believes the malware, called CANNONFODDER, is most likely used by Asian cyber threat groups to collect political and economic intelligence. In late-2014, FireEye observed the malware beaconing from an Asian telecommunications company. In mid-2014, the company observed threat actors sending spear phishing emails with malicious attachments to employees of an Asian government.

Decade-Long Cyber Espionage Campaign Detected

In April 2015, FireEye released a report documenting an advanced persistent threat group referred to as APT30 which conducted a cyber espionage operation against businesses, governments and journalists in Southeast Asia for ten years. This group’s malware, called Lecna, comprised 7% of all detections at FireEye customers in Southeast Asia in the first half of 2015.

Stealthy Group Targets Southeast Asia Government

FireEye has been tracking ongoing activity associated with a unique and relatively stealthy group it first identified in 2013 as APT.NineBlog. One of the probable targets of the group’s 2015 campaign is a Southeast Asian government, based on the specificity of some of the decoy documents. The group’s malware uses encrypted SSL communications to evade detection. In addition, the malware attempts to detect the presence of applications used to analyze malware, and it quits if any is detected.

View the full report:


Senior leaders gather to discuss the changing face of education in Asia

  • Singapore hosts gathering of over 500 senior education leaders, experts and influencers from across the region
  • Focus on how disruptive technology will facilitate lifelong learning and the growth in personalised learning through analytics
  • Infocomm Development Authority of Singapore (IDA) and Singapore Workforce

    Development Agency (WDA) key partners

  • Bett’s worldwide partner Microsoft also a key supporter of the event

Singapore, Tuesday 17 November 2015 – Over 500 senior education and global technology leaders were gathered today at Bett Asia Leadership Summit 2015, a leading education technology conference, taking place from 17th – 18th November at Marina Bay Sands, in Singapore. Key themes that are being discussed at the two-day summit included the future of education in Asia Pacific, the importance of 21st century skills in teaching and learning, the growth of personalised learning powered by analytics, the growing importance of student-centric education, digital learning for developing Asia and revolutionising education with mobile.

The opening keynote talk was given by Ng Cher Pong, Chief Executive of Singapore Workforce Development Agency (WDA) who spoke about ‘Transforming Lifelong Learning through Technology’. He commented on the fact that many jobs are at stake as a result of advances in technology, noting the fact that “no jobs will be spared, not even medical doctors” and that “machines will increasingly take over mid-level jobs” as jobs become increasingly more automated. As a result of this change, he emphasised the ever growing importance of lifelong learning, particularly as the retirement age in Singapore and across Asia increases. He noted that “Technology can be used to increase accessibility to learning… it bridges barriers to geography, cost and time”.

Mr Ng touched on WDA’s new ‘iN.LEARN 2020’ initiative, which will be focused on providing support to adult educators, providing new grants, piloting new online learning solutions and gathering intelligence on how we can best harness technology, for example leveraging on virtual headsets via stimulus learning, where students can undertake lectures, tutorials and even examinations using virtual headsets. He commented “By 2020, we will have a vibrant community to learn, supported by the widespread use of technology, with breakthrough achieved in pedagogy and instructional design….learning will be widely accessible to learners and learning will happen at anytime and anywhere, there will be multiple modes of learning available too.”

Adrian Lim, Director of Education for the Sectoral Innovation Group at Infocomm Development Authority (IDA) also gave a keynote talk at the Summit, noting at the start of his talk that “we need to prepare our kids for the future”. He emphasised the importance of personalised learning powered by analytics, commenting that “assessment analytics will uncover a wealth of insights previously unknown” and noting that “we have to let machines do their job and look at insights”. He also highlighted the importance of precision intervention, which will help educators to know a single child in his or her entirety. It is important to use analytics to inform how the teacher or school takes the next step.

IDA is currently working closely with the Singapore government to help encourage more kids to learn coding in schools. He commented “It is important to teach kids coding, they need to know it’s about solving a problem. We need to cultivate courage, curiosity and confidence”. IDA wants to challenge the paradigm of technology for kindergarten kids and recently announced the launch of the playmaker project which will be rolled out across 160 pre-schools in Singapore in 2016. This new initiative will introduce ‘age appropriate’ technology, such as technology enabled toys to make learning more fun, as Adrian Lim said “We are preparing Singapore for the road ahead”.

Forward thinking education visionary Marc Prensky also spoke about a new ‘Plan B’ education. ‘Plan B’ focuses on encouraging children to apply their passion to improve the world, by implementing realworld projects in schools and introducing a new, broader curriculum of Effective Thinking, Effective Action, Effective Relationships and Effective Accomplishment. Key skills that Prenksy believe need to be become an integral part of school curriculums include creative thinking, entrepreneurship, financial thinking, relationship building skills, leadership skills, innovation, improvisation and strategy & tactics, among many others. Prensky has also noted that technology is becoming the new underlying foundation and support for all our human skills — just as reading was the main support in the past.

Prensky said “Education is not just an academic process anymore. We need a new way to think about education. ‘Plan A’ education is obsolete. We need to be empowering kids to use their new abilities to add value and do it while they are still students. This needs to be done through real world accomplishments…. we have to help kids become ‘solutionaries’. What we need is a ‘Plan B’, that is improving our world where kids are becoming good, effective world improving people, that is the goal”.

Anthony Salcito, Vice President of Worldwide Education from Microsoft, who will be giving a keynote talk at the Summit tomorrow said “Microsoft was founded on the principle that people can do remarkable things when technology is within reach and that applies to education. With the right technology and training, educators around the world are finding inspiring new ways to transform teaching and learning that’s empowering their students to achieve more.”

Ms Grace Hardy, Head of Content for Bett Asia Leadership Summit commented: “We are delighted to welcome senior education figures and thought leaders from across the globe for this year’s Bett Asia Leadership Summit. The Summit provides a valuable platform for senior leaders and influencers to share insights, discuss new trends and debate their vision for the future of education in Asia.”

For more information on Bett Asia Leadership Summit, please visit:

Holiday Inn Express Wahid Hasyim

InterContinental Hotels Group (IHG®) is celebrating the opening of Holiday Inn Express Jakarta Wahid Hasyim in the heart of the capital, making it the  8th Holiday Inn Express in Indonesia.


Centrally located along the bustling Jalan K.H. Wahid Hasyim, the 160-room hotel’s city-centre location is within minutes of the city’s colourful markets and major shopping malls, the Central Business District (CBD) and other attractions. The hotel will cater to the needs of on-the-go travellers looking for a comfortable and affordable place to rest and relax after a long day out and about, whether for business or leisure.

Please see below for the full press releases

[pdf-embedder url=””]

Sony Presents its latest Speaker Systems – The CS Series

(SINGAPORE, November 2015) – Sony is proud to announce its latest dynamic range of Speaker Systems – the Credible Speaker (CS) Series: the SS-CS3 (Floor Standing Speaker), the SS-CS5 (Bookshelf Speaker) and the SS-CS8 (Centre Speaker) that not only delivers natural audio quality but is able to also let you hear the music as the artist intended.

SS-CS3 (Floor standing speaker)

Packed with high efficiency super tweeters and a maximum input power of 145W, the versatile three-way coaxial, four-driver SS-CS3 guarantees smooth frequency response, wider dispersion and a deep bass to ultimately let you experience nothing but authentic, full-frequency audio with minimal signal loss.

SS-CS5 (Bookshelf Speaker)

Carefully developed with premium components and packing a 130mm woofer, the three-driver bookshelf speaker SS-CS5 is able to reproduce High-Resolution Audio tracks that will take your digital music collection to a whole new level.

SS-CS8 (Centre Speaker)

Designed with a 100mm foamed-mica cellular reinforced woofer and a 25mm polyester main tweeter, the SS-CS8 two-way bass reflex system is capable of eliminating unnecessary rear sound pressure and influencing vocal reproduction to in turn produce only faithful, crisp sound quality that allows you to indulge in your favorite tunes from any living space.

The SS-CS3, the SS-CS5 and the SS-CS8, will be available at the Sony Store at 313@somerset and selected Sony authorised dealers from mid-November 2015 at the following retail prices:


Standard Retail Price




Sold as a pair



Sold as a pair



Sold as a unit


Specifications Sheet


(Floor standing speaker)


(Bookshelf speaker)


(Center speaker)

Type 3-way 4-speaker system, Bass-reflex 3-way 3-speaker system, Bass-reflex 2-way 3-speaker system, Bass-reflex
Speaker Woofer: 130mmMRC cone type

Tweeter: 25mm soft dome type

Super Tweeter: 19mm soft dome type

Woofer: 130mmMRC cone type

Tweeter: 25mm soft dome type

Super Tweeter: 19mm soft dome type

Woofer: 100mmMRC cone type

Tweeter: 25mm soft dome type


Maximum Input 145W 100W 145W
Sensitivity 88dB (2.83V, 1m) 87dB (2.83V, 1m) 86dB (2.83V, 1m)
Frequency Response 4550,000 Hz 5350,000Hz 5525,000 Hz

(W X H X D)

230 x 922 x 260 mm 178 x 335 x 220 mm 430 x 146 x 220 mm
Mass 11.5kg 4.5kg 5.0kg
Magnetically Shielded No No No


#LogitechCREATE for the #iPadPro

SINGAPORE — November 2015 — Logitech unveiled its first accessories designed in collaboration with Apple to perfectly complement the aesthetics and features of the new iPad Pro​™​: the Logitech CREATE Backlit Keyboard Case with Smart Connector and the Logitech CREATE Protective Case with Any­angle Stand. The Logitech CREATE Keyboard Case is the first third­party keyboard on the market to leverage Apple’s new Smart Connector​, eliminating the need to power on, connect or charge the keyboard.


Both Logitech CREATE products offer thin and light front and back protection, and the tightly­woven premium fabric resists accidental bumps, scratches and spills.

Highlights of the cases include:

The Logitech CREATE Backlit Keyboard Case with Smart Connector

The Logitech CREATE Backlit Keyboard Case is designed to work exclusively with Apple’s new

Smart Connector for seamless communication between the iPad Pro and the keyboard. Through leveraging the Smart Connector, the Logitech CREATE keyboard automatically powers on and securely connects with the iPad Pro when placed in the typing position – no Bluetooth® pairing needed. And because the keyboard is powered by the iPad Pro, you never have to think about charging your keyboard again.

The Logitech CREATE Backlit Keyboard Case is built for productivity. The keyboard features full­size 19 mm keys, adjustable backlighting and an intuitive layout, helping you take full advantage of the iPad Pro’s expansive workspace and new iOS® 9 features. The iOS shortcut keys also put the power of your favorite apps at your fingertips – you can activate search and media controls without ever leaving the keyboard. The case provides two viewing angles, so you can make the most of the iPad Pro’s big, beautiful screen whether you’re posting an update, watching videos, or using the Apple Pencil to take notes.

The Logitech CREATE Backlit Keyboard Case will be available for a suggested retail price of S$249.00.

The Logi CREATE Protective Case with Any­angle Stand

The Logi CREATE Protective Case with Any­angle Stand adjusts to whatever adventure comes your way. The case’s flexible stand has a hidden hinge that firmly holds your iPad Pro in the perfect viewing angle within a 60­degree range. Place the iPad Pro upright in the stand for watching video in comfort or nearly flat for sketching with the Apple Pencil – there’s an angle for nearly every activity or work setup. The Logi CREATE protects the front and back of your iPad Pro without adding unnecessary bulk or weight.

The Logitech CREATE Protective Case with Any­angle Stand will be available for a suggested retail price of S$129.00.


Both Logitech CREATE products will be available in black, blue and red. The black Logitech CREATE Backlit Keyboard Case will be available from end­November at all authorized Logitech stores, while the Apple Online Store will have all three colours.

The Logitech CREATE Protective Case with Any­angle Stand will only be available on the Apple Online Store.

See below for the factsheet

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Entrepreneur’s Insights: Interview with Mr Isaac Tay, Co-Founder of honestbee

honestbee isaacTime flies and without you knowing, it is about time to say good bye to 2015. It is also time to get busy with Christmas shopping! But, how are you going to bash through swarm of shoppers during this festive season especially in a shopping place like supermarket?

That’s market’s need that honestbee is trying to fulfil. Our latest episode of Entrepreneur’s Insight, we interviewed Mr Isaac Tay, Co-Founder of honestbee.



  1. honestbee has been receiving a lot of media attention ever since the receipt of USD 15M funding. However, many people know the name but might not exactly know what honestbee is doing. Do you mind give a short description of the company?

We are the first on-demand, concierge grocery delivery service that is able to deliver to your doorstep on the same day, typically within the hour following your order. Our goal is to get you what you need, when you need it. In-store concierge shoppers trained by honestbee make sure the items in your shopping cart, including meat and produce, are carefully handpicked for you with freshness guaranteed.


  1. Technology sector is growing exponentially in Southeast Asia region. Rising affluence, rapid urbanization and population growth pose opportunities for e-commerce, m-commerce or these days, people call it “social commerce”. What’s your view on this?

Southeast Asia is not the only part of the world where the technology sector is experiencing growth. In this market though, we see that different parts of Southeast Asia are progressing at varying speeds and in multiple directions. That said, there are two constant areas of growth – mobile and online shopping – in the world of e-Commerce.


Logistics and payments are two important aspects of e-commerce. In Asia, however, different countries have different methods and systems. For us to succeed in Southeast Asia, local knowledge and partners are very important, and this is something technology cannot replace.


The opportunity as an Asian company headquartered in Singapore is that we are well-positioned to learn what works in the Western innovation hubs such as Silicon Valley, then tailor it to the local context with our understanding of the social fabrics of the various Southeast Asian countries honestbee is in.


  1. There are other online grocery shopping sites in the market? How is honestbee different from other online platforms?

We aim to bring convenience with the best service to our customers so that they can spend more time on what matters most to them. This includes bring fresh produce to them, as if they are shopping at the stores for themselves.


Ordering via honestbee is simple:

  • Enter your address and start shopping online at any of honestbee’s partner stores.
  • Choose a 1 hour delivery window to have your groceries delivered.
  • Once the order is placed, an expert honestbee concierge shopper immediately starts picking out your selected items. (Do note that like shopping on your own, some products may invariably be unavailable. Customers are able to choose similar replacement products when ordering, making it both interactive and intuitive to your needs. Additionally, your shopper will call you if necessary to ensure you get what you want.)


  1. What are the challenges or opportunities for honestbee in the next 3 years?

Recruiting the brightest young talent is a major challenge as we are competing with more established brands for their attention. However, with our recent funding announcement that we are backed by world-class Silicon Valley investors, this will change.


  1. What is the expansion plan for honestbee?

We intend to expand our business across Asia. We recently just launched in Hong Kong and will be extending our services to Taiwan and other parts of Asia.


  1. What is your view on IoT? Do you see any unexplored market in this space for honestbee to fulfill?

We are in the very early days of IoT, so there is definitely a lot of room for growth – not just for honestbee, but for the other brands as well. When the technology catches up and becomes more accessible, it will make our life better and more efficient be it at work or at home.


Our mission is to create happy homes with delightful services and flexible jobs. IoT, with its promise of better sensors and data, will definitely provide opportunities to create new services that can improve homes.


  1. Our Singapore readers could be interested on honestbee’s plan in Singapore. With the fresh injection of fund, do you plan to expand your workforce here?

Singapore is our headquarters – our founders are Singaporeans and all of the people in our senior leadership team are Singaporeans. This is something we’re proud of as we all want to put Singapore on the world map as a place with strong start-ups. With the funding, we will expand our business and workforce locally and in Asia. We plan to attract back the best engineering talent who have been working in the top companies in Silicon Valley; this will facilitate knowledge transfer.


  1. Hiring and talent retention are one of the challenges that startup faces. How did you manage such issue?  

We are very humbled by our low attrition rate here at honestbee. We are also proud to say that there is a strong bond and camaraderie between everyone, where we work hard and play hard.


We will also regularly organise get-togethers for our team to catch up and get to know each other better. Just recently, we had a family Halloween event where everyone was dressed to the nines. One of the teams even came in as zombies from The Walking Dead.


The most important thing is to understand the aspirations of all the members in my team. I’ve aimed to recruit motivated people with a shared vision, and have constantly ensure that the company’s goals are aligned with their individual’s aspirations.


Alignment is something I take very seriously, and within three months of joining a company, every member of my team has had at least three ‘health checks’ with me. During these sessions, the members of my team are unreservedly candid, and we have made countless improvements from the feedback.


For example, we noticed engineers were being interrupted with questions and it was hard to get into a rhythm of coding. We instituted no-speaking hours between 2pm-4pm on Tuesday and Thursday. This has also created the side effect where folks make better use of meetings.


  1. What advices will you give for our budding entrepreneurs or people who want to start a business? 

I would say, if you dare to dream, then go ahead to aim and build. Don’t waste time thinking too much about it or you will never start. Of course, it is also important to build strong and meaningful relationships. You’ll be surprised how powerful this is.


  1. It is said that every entrepreneur has their own set of checklist while evaluating a venture. As an entrepreneur, do you mind sharing with us yours?

For me, it’s two key points:

  • Will this improve people’s lives
  • Are there people willing to pay for this improvement to their lives

PlayStation®VR Makes Singapore Debut at GameStart Asia



Sony Computer Entertainment Hong Kong Limited Singapore Branch (SCES) is proud to debut the PlayStation@VR – the virtual reality system for the PlayStation 4 gaming console – to members of the public in Singapore at GameStart Asia. This is also the first time that SCES is showcasing its PlayStation®VR at a public event in South-east Asia and the first time that the fans here can experience the next dimension of video gaming at a major public event here of this magnitude.

The GameStart Asia is happening at Suntec Convention Centre Hall 401 & 402 from 13-15 Nov 2015.

The launch date of Playstation@VR is not confirmed yet but according to Alphr, it is likely to happen in the first half of the 2016.

To read the full press release, please see below

[pdf-embedder url=””]