Tag Archives: #soundsystem

Pioneer – A Long Forgotten Japanese Electronics Giant

I am sure those who are in the 30s remember those days when we could be spending hours in the living room flipping around with the wires connecting between the bulky, enormous size amplifier and the tall, classy floor-standing speakers (back in those days, having a giant sound system is a pretty big deal!)

In the 90s, computer speakers, MP3 and MPEG were deemed to be bad quality(if you think it is getting better nowadays, go dig out your old CD and listen to yourself!) and consumers will spend over 100 bucks to buy CD and LD (DVD comes slightly later) so that they could enjoy a theatre-like experience at home.  (“Home Theatre System” and “Hi-Fi” if those terms have rung the bell!)

Speaking about Laser Disc (LD) or Home Theatre System  ( I am pretty sure people who are born in the early 2000s have not seen this Alien device before!), people who underwent that era will know a very Japanese brand ” Pioneer”.

Source: answers.com :Laser Disc Player. The smaller disc is the standard-size CD

Back in those days, Pioneer sold millions of sound systems to all around the world. Capitalised on their expertise in sound system, they launched satellite TV channel offering karaoke music videos in Singapore, Malaysia and Taiwan.

Stock (quote 6773.JP) was trading at high 4600 yen.

Time changes. Consumer nowadays are looking for convenience than quality. More compact sound systems that are cheaper and easy to set up has gained popularity among the consumers. If you visit your friends’ house, you seldom see a big sound system in their living room. Likely, you will see a soundbar and TV.

Unsold inventories start to build up in Pioneer’s warehouse due to slow response to market changes incurring tremendous loss for the past few years. Gone with the good old days, stock tumbles to only a few hundred yen.

However, situation starts to get better for Pioneer as the company repositions itself in the electronics sectors. Now, they are focusing on car navigating and sound system OEM services. The strategy has proven to be a good move. Sales is growing steadily for the past few years.

Source: Gizmag.com: Pioneer Text to speech car system

 

Will Pioneer make a comeback? Although the company is able to bring down the loss, it is still pretty uncertain for the company given the fact of intense competition in the car system market. Nonetheless, the industry outlook is pretty promising. Google has spearheaded the commercialisation of the smart car system. With their expertise in the hardware, there could be a chance for Pioneer to make a comeback.

What did you think?

 

 

 

Review: Logitech Z213 Sound System

Follow up from my previous post.

Logitech Z213 is a 2.1 sound system which includes 2 satellites speakers and a subwoofer. This is an entry-level system that delivers quality sound across different usage be it music, movie and gaming.

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Back of the subwoofer

Considering the price tag of only SGD39.90, I was very impressed by the rich bass that the subwoofer has delivered while watching music video on YouTube. Unlike other active subwoofer, the sound don’t seem to be too boomy. I guess the down-firing driver has certainly helped in spreading the bass across the room.

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Bottom of the subwoofer

The compact size fits nicely on my study table. I can free up more space if I put the subwoofer on the floor but it took me a while to tidy up the wiring behind the table.

 

Although I like the rich bass that it delivers, the low power output has its limitation and this is more evident while watching your Hollywood action-packed movies. The diffused bass is pretty bad while you turn up the volume.

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Wired volume controller

These days we have many entertainment contents stored in our phone. Having Bluetooth in the sound system will a big plus as it saves the hassle of plugging in and out of the 3.5mm plug. You can solve this problem by getting additional Bluetooth adaptor.  Still, I believe consumer is very willing to pay additional 10 to 20 bucks just to have Bluetooth integrated with the system.

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Likes:

Cheap and reasonable sound quality that will be best use in room. It is hard to find system with such quality at that kind of price range

 

Dislikes:

Bad bass for movie and gaming given the low power output. No bluetooth and it is cumbersome to plug in and out from the 3.5mm jack if I would like to listen music stored in my phone.

 

Recommendation:

As an entry level system, it is a buy for people who is looking for simplicity that compliment with their home computer.

 

A quick summary on the specs.

Satellites (per speaker)
  • 2 x 1.5W (RMS) (into 4 ohms, @1kHz, @10% THD)
  • 2-inch concave dome driver
Subwoofer Driver
  • 4W (RMS) (into 4 ohms, @100Hz, @10% THD)
  • 4-inch down-firing dome driver
  • Integrated bass control
Frequency Response 65Hz~20kHz
Power Output 7W (RMS) / 14W (peak)
Inputs / Outputs 3.5mm auxiliary input, 3.5mm headphone jack
Dimensions
  • Satellite: 142 x 79 x 76mm
  • Subwoofer: 183 x 130 x 193mm
  • 1.76kg