HTC Corporation, a global smartphone designer, has unveiled on Thursday a global advertising campaign that is based on HTC’s new Quietly Brilliant brand positioning at Butter Factory @ One Fullerton. As HTC’s first global advertising campaign, the YOU campaign is being rolled out across 20 countries in the coming weeks and features the tagline, ‘You don’t need to get a phone. You need a phone that gets you.’ This represents HTC’s commitment to focus on people, their needs and how they work and live to ensure that HTC devices suit them.
On the same day, HTC also announced the launch of HTC Tattoo, an Android-based phone that brings broad personalisation to the masses in Singapore. With its distinct design and ability to personalise all aspects of the phone, from its hardware to its applications and content, people are able to express themselves and create their own individual mobile experience.
HTC Tattoo is the second phone to embody HTC Sense, a mobile experience focused on putting people at the centre by making your phone work in a more simple and natural way. Designed by listening and observing how people live and communicate. Inline with their YOU campaign, HTC Sense revolves around three fundamental principles – Make it Mine, Stay Close and Discover the Unexpected.
With HTC Tattoo, you stay close to the important people in your life by integrating your communications and applications including voice calls, emails, texts, photos and status updates into one consolidated view, providing innovative and fun phone experiences.
HTC Tattoo integrates Google’s innovative mobile services including: Google Maps, search, Google Mail, and Android Market where users can download thousands of popular applications and games. It also comes complete with a broad variety of hardware features including a 3.2 mega pixel camera, 3.5mm stereo headset jack and expandable microSD memory.
The new HTC Tattoo will be available this weekend in Thoughtful Silver at all authorised resellers and exclusively in Sophisticated Black at M1 retail outlets at a suggested retail price of S$598*. Standard retail HTC Tattoo package will come with a 2GB microSD™ card.