Scouting commences for amateur cooks across Asia to participate in renowned cooking competition series
February 2015, Singapore – A+E Networks® Asia has greenlighted a pan-regional Asian version of the global hit reality cooking format, MasterChef. MasterChef Asia will debut on Lifetime later this year.
Endemol Shine Group’s Singapore based production company, Endemol Southeast Asia, has been commissioned to produce the 15-episode series, which will film in Singapore. MasterChef Asia will feature three judges, to be named at a future date, alongside contestants selected from across Asia. Amateur cooks who aspire to be the first ever MasterChef Asia can submit their audition videos on masterchefasia.com from now until 5 March.
“MasterChef Asia marks an important milestone for A+E Networks Asia,” said Prem Kamath, Deputy Managing Director, Asia-Pacific, A+E Networks. “The series is our most significant local commission to date and is a sign of our commitment to the Asian production community.”
MasterChef Asia is presented by the Singapore Tourism Board and Knorr, in association with Panasonic and Changi Airport Group.
Lynette Pang, Assistant Chief Executive, Singapore Tourism Board, said, “We are excited to support this wonderful opportunity together with Changi Airport Group at a time when our dining scene has never been more exciting. Even as we celebrate our multi-cultural culinary heritage, this new series will help highlight a new generation of future Asian and Singaporean MasterChefs. Against the backdrop of our vibrant cityscape and culinary gems such as hawker centres and celebrity chef restaurants, viewers can look forward to a showcase of Singapore’s best culinary delights today.”
“At Knorr, we believe that crafting authentic flavourful meals for your family should be easy and achievable – for moms and MasterChefs alike,” said Jason Green, VP Marketing at Knorr. “We think that MasterChef is the perfect platform to inspire more people to inject more flavour into their own home cooked meals and in so doing, elevate the quality of food savoured across the subcontinent.”
Junichiro Kitagawa, Managing Director, Panasonic Asia Pacific, added “Panasonic aims to provide a better life by meeting the varied needs of our customers everywhere. We are excited to see how MasterChef Asia talents can put together healthy mouth-watering dishes with fresh premium crops locally harvested in our indoor farm and Panasonic cooking appliances.”
Lifetime is the exclusive Pay TV home in Asia for MasterChef versions from Australia, New Zealand and Canada.
MasterChef is represented internationally by Endemol Shine Group. The show was originally revived as MasterChef Goes Large in 2005 by Shine TV in the UK and is based on a format originally created by Franc Roddam.
Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. As a result of the network’s aggressive programming strategy that has doubled the hours of its original programming, in 2014 the network reached its strongest ranking among the key Women 18-49 demo in six years and its youngest median age in 18 years. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.
About A+E Networks®
A+E Networks is an award-winning, global media content company offering consumers a diverse communications environment ranging from television networks to websites, from home videos/DVDs to gaming and educational software. A+E Networks is comprised of the following networks and divisions: A&E®, Lifetime®, HISTORY®, LMN™ (formerly Lifetime Movie Network®), bio.®, H2™, HISTORY en Español™, Crime & Investigation Network®, Military HISTORY®, LRW™ (formerly Lifetime Real Women®), A&E IndieFilms®, A+E Networks International™, A+E Networks Digital™ and A+E Networks Consumer Products™. A+E Networks’ channels and branded programming reach more than 330 million households in over 180 territories. A+E Networks is a joint venture of Disney-ABC Television Group and Hearst Corporation.
About the Singapore Tourism Board
The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors. Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore. We aim to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the “YourSingapore” brand. For more information, please visit www.stb.gov.sg or www.yoursingapore.com.
In 1838, Carl Heinrich Knorr moved to the German city of Heilbronn where he opened a factory and experimented with food drying techniques in order to preserve and guarantee quality, flavour and freshness.
Over time, Knorr has built on Carl Heinrich Knorr’s innovation legacy from the advent of the stock cube in 1910, to stock pots and bake-in-bags over the 21st century. Today, Knorr still defines itself by those same high standards of quality, flavour and freshness.
Knorr is one of the world’s largest food brands, sold in more than 87 countries around the world. Based in Heilbronn, Germany, Knorr is Unilever’s largest brand, with a yearly sales value of 4 billion Euros.
At Knorr, we are dedicated to delivering great tasting products. Iconic bouillon cubes and soups are at the heart of the brand. Knorr chefs are culinary experts and creators of Knorr products. Knorr employs over 300 chefs representing over 48 nationalities and is one of the biggest employers of professional chefs worldwide. We are committed to a sustainable future through sourcing agricultural ingredients responsibly and building sustainable practices. As part of the Unilever Sustainable Living Plan, Knorr has committed to source 100% of their agricultural ingredients sustainably by 2020.
For more information about Unilever and its brands, please visit www.unilever.com
About Panasonic Asia Pacific
Panasonic Asia Pacific provides the whole range of the brand’s products and solutions across the South East Asia and Pacific (APAC) region. The company focuses on promoting its Business-to-Business portfolio, such as in the field of energy solutions, whilst maintaining solid Business-to-Consumer growth, in line with the group’s global direction.
The region has 45 manufacturing sites, which hold as a key hub for Panasonic’s global production activities supporting the consumer, solutions and components and devices business. Based in Singapore, Panasonic Asia Pacific regional headquarter encourages locally-initiated energy solutions partnerships and businesses. In this fiscal year, the headquarters will also strengthen the company’s foothold in emerging markets. Panasonic Asia Pacific will continue to promote green innovation and reduce its regional carbon dioxide emissions footprint in support of Panasonic’s global eco initiatives.
About Changi Airport Group
Changi Airport Group (Singapore) Pte Ltd (CAG) (www.changiairportgroup.com) was formed on 16 June 2009 and the corporatisation of Singapore Changi Airport (IATA: SIN, ICAO: WSSS) followed on 1 July 2009. As the company managing Changi Airport, CAG undertakes key functions focusing on airport operations and management, air hub development, commercial activities and airport emergency services. CAG also manages Seletar Airport (IATA: XSP, ICAO: WSSL) and through its subsidiary Changi Airports International, invests in and manages foreign airports.
Changi Airport is the world’s sixth busiest airport for international traffic. It served a record 54.1 million passengers from around the globe in 2014. More than 350 retail stores and 160 F&B outlets are situated across three terminals to cater to passengers and visitors. With over 100 airlines providing connectivity to 300 cities worldwide, Changi Airport handles about 6,600 flights every week, or about one every 90 seconds.