Event – Liberty Insurance Features Singapore’s Top Swimmers as Their Brand Ambassador

Liberty Insurance, one of Singapore’s top 10 general insurers, unveiled a national branding campaign featuring one of Singapore’s top swimmers, Quah Zheng Wen. These ads will appear in print and out of home with the tagline ‘Embracing Simple Joys’. The national branding campaign showcases Zheng Wen as he prepares for the Games in Rio de Janeiro, Brazil this year.

Zheng Wen is one of Singapore’s most promising young athletes, after winning 12 medals at the 2015 Southeast Asian Games. Armed with the support of his coach, family and friends, he will be competing in the Rio de Janeiro Games this August, the second in his illustrious career. With Zheng Wen’s talent, he is the face of Liberty Insurance as the insurance company makes its first major splash into the public’s consciousness.

Says Chang Sucheng, Chief Executive Officer of Liberty Insurance Singapore, “Through determination, discipline and hard work, Zheng Wen has shown that our local athletes can compete on the global stage. Despite his intensive training schedule, he still finds time to enjoy the simple joys in life. We are proud to be partnering with Zheng Wen to inspire future generations of athletes to pursue their dreams, as well as to rally Singaporeans to cheer on Team Singapore during the Rio Games.”

Says Zheng Wen, “Like everyone else, I’m in the midst of chasing my dreams. This means facing challenges and sacrifices, which makes me treasure the simple moments with my loved ones greatly. I am humbled and honored to be Liberty Insurance’s partner in this national brand campaign.”

Jose Raymond, Vice President for Finance of Singapore Swimming Association says “Zheng Wen is an athlete with immense potential. Poised for global success, he is a great role model, and will be an outstanding brand ambassador for Liberty Insurance. The Singapore Swimming Association will continue to provide additional exposure for our athletes, giving them a better understanding of their own commercial value and allowing them to gain further recognition.”

The campaign tagline was conceptualised to show that the company is focused on helping its customers remove complexity and confusion that is usually associated with insurance. By making life simple for its customers, Liberty Insurance seeks to enable more Singaporeans to spend quality time with their family and loved ones, and, in doing so, embrace the simple joys in life.

Press Release – KFit, backed by Sequoia Capital India and 500 Startups, Raised USD 12M in Series A

  • Funding will support KFit’s expansion as the fastest growing mobile fitness-sharing platform
  • Mobile app offers hyper-local discovery and easy, same-day reservations of thousands of activities each day
  • In six months, 250,000 fitness activities reserved across 4,500 gyms and fitness studios in Asia Pacific, over 75,000 activities to choose from KFit every week

KFit, Asia Pacific’s leading mobile fitness-sharing platform to discover and reserve fitness activities, today announced a US$ 12 million Series A investment round led by Venturra Capital, with participation from SIG and Axiata Digital Innovation Fund. Earlier investors, including Sequoia Capital India and 500 Startups, also participated.

KFit partners with studios and gyms, aggregating the supply of over 300,000 different activities every month. It then offers this wide selection to customers in one single, easy-to-use mobile app.

The new funding will enable KFit to expand in the region and invest in the technology, operations and marketing to further solidify its leading position in the Asia Pacific region. Their expansion will go beyond just fitness, with upcoming new categories, activities, and pricing models to be added this year.

The Series A round follows seed funding of US$ 3.25 million in July 2015 and pre-seed funding in April 2015. Since then, business has expanded at an accelerated rate with the number of active customers jumping 400%. In the last six months alone, KFit members have reserved over 250,000 reservations. A reservation is made every minute and customer ratings of KFit activities are at record high of 4.5/5 based on 10,000 reviews and 1.5 million ratings.

In the past six months, KFit has launched in Seoul, Taipei, Manila, Auckland and Perth, expanding its reach to 10 cities across the Asia Pacific region. The number of gyms and studios has surged five times to 5,000, with most of the notable gyms and fitness studios on board in each city.

Its hyper-local approach has flourished in areas with high population density and quality facilities. “At KFit, we’ve seen first-hand that staying active makes people happier and healthier. Our goal is to make it simple to build fitness and wellness into everyday life,” said Joel Neoh, Founder of KFit. “The next phase of our expansion will see us bring even more exciting partners onto the platform, helping us transform our customers’ health and lifestyle as they discover and enjoy great offline experiences across the Asia Pacific region”, he said.

Working out should be an easy, fun and social experience. To enable that, the KFit team has been iterating fast around its technology to create the ultimate personalized and social fitness-sharing experience. New features (see call-out box) have resulted in a 4.4 rating across Google Play and App Store.

With the KFit platform, partnering gyms and studios can promote their brands and fill classes, making it simpler than ever to generate incremental revenue for their businesses. Stefan Jung at Venturra Capital said, “KFit created an enormous opportunity for gyms and studios to market their businesses to an engaged and active consumer base. They have truly redefined the fitness paradigm in Asia Pacific, by helping gyms and studios attract demand in a way that is affordable for members and sustainable for the businesses.”

KFit is recognizing and addressing the pain points in the large health, wellness and fitness industry. Pieter Kemps, on behalf of Sequoia Capital India, said, “Joel and the KFit team have executed extremely well in the last year and quickly emerged as the leading fitness platform for consumers in Asia Pacific. We continue to believe this segment has a big consumer pain point and traditional models of accessing fitness services and infrastructure can be improved upon using hyper-local discovery, demand-matching and on-demand scheduling. We are excited about the impact KFit can have on the fitness and wellness industry.”

Innovation and Product Features:

  • Hyper-local discovery — ‘Wow, so many things to do in the city!’
  • Deep personalization — ‘Design your own unique fitness routine, curating from 1,000s of the best classes across multiple fitness services’
  • Advanced implementation of iOS Spotlight search — ‘Finding, reserving, and exercising is just a tap away’
  • Same day reservation — ‘Use that empty slot in your calendar today to work out. Just reserve and go!’
  • Socially integrated offline check-in — ‘Check in to the fitness centre or gym easily, on the spot’
  • Share with friends via Facebook, WhatsApp, E-mail — ‘KFit is always better with friends

source: Media Outreach

Press Release – Olympus announces the New PEN-F Camera for the photo-enthusiast

PEN-F-SLV Camera
PEN-F-SLV Camera

The PEN-F is the first Olympus camera to have a Monochrome and Colour Profile Control feature, easily accessible through a front-facing Creative Dial, for users to simulate the appearance of classic colour and black and white film. With a 20 Megapixel Live MOS sensor to ensure excellent image quality, the PEN-F is truly a masterpiece of design and imaging technology.

Feature Highlights

  1. Classic design styling with ‘masterpiece’ craftsmanship and finish quality
  2. New 20 megapixel Live MOS sensor
  3. 5-axis VCM Image Stabilisation (in-built) with up to 5 EV*1 stability
  4. New Creative Dial allows quick access to: – (a) Monochrome Profile – simulate B&W films (b) Colour Profile – simulates characteristics of classic colour films (c) Art Filter (d )Colour Creator
  1. New High-res Shot captures 50MP JPEG or 80MP RAW shots
  2. Shortest shutter release lag*2 in the compact system camera class of 44ms
  3. 2.36M dot OLED electronic viewfinder with aspherical optics for ultra-low viewing distortion (100% view; 0.62x magnification)
  4. Swivel 3.0 inch Touchscreen LCD with 1037k dots
  5. Full-HD movie with 5-axis IS stability (24, 25, 30 or 60 fps frame rates)
  6. Silent Mode for stealth shooting
  7. Built-in Wi-Fi when coupled with OI.Share app for smart devices (iOS & Android) enables camera remote control; image and video transfer for social sharing

See the official press release

[pdf-embedder url=”https://theneodimension.com/wp-content/uploads/2016/01/Press-Release-New-Olympus-PEN-F-combines-timeless-styling-with-a-new-20-megapixel-Live-MOS-sensor.pdf”]


AIBI launches a new revolutionary body product SIXPAD

Training Gear SIXPAD

Inspired by global football icon, Cristiano Ronaldo, the Training Gear SIXPAD aims to deliver a toned abdominal without heavy training using CMM pulses that can be used any time and worn under your clothes. 

AIBI International is the sole distributor of MTG’s Athletics beauty series endorsed by Cristiano Ronaldo in Singapore, Malaysia and Indonesia. During this product launch special, the Training Gear SIXPAD Abs Fit is available for $299, while a separate version SIXPAD Body Fit focusing on the waist, arms and legs sells for $229 and is available at all AIBI stores island-wide. 

To read the full press release, visit here

Worldwide #FatherSonSelfie Contest by #Chrome

1. Take a father and son selfie.

2. Post it on either Instagram, Facebook or Twitter with the hashtags #FatherSonSelfie #ChromeAzzaro or upload it on Iconosquare

3. 10 winning selfies will be chosen by the grand jury

First Prize

A year’s worth of Chrome fragrances and body products for father and son

Second to Tenth Prize

A father and son Chrome fragrance and body products package

Visit the link to find out the details on the contest participation.

Poster from Chrome
Poster from Chrome



Internationally Acclaimed Milan Pole Dance Studio Sets Foot in Singapore

Singapore – Renowned international dance school, Milan Pole Dance Studio (MPDS), has opened its first pole and aerial fitness studio in Asia, providing one of a kind fitness and dance workout for women and men of all ages and different fitness levels.

For the first time in Singapore, fitness enthusiasts can immerse in a dose of alterative workouts at MPDS, a one-stop pole and aerial fitness studio that houses a comprehensive-suite of fitness and dance classes.


Ladies practising their pole-dancing
Ladies practising their pole-dancing

Following the stunning success in Milan, Montréal and Dubai, Milan Pole Dance Studio has chosen Singapore to be their base in Asia. Located in the eclectic neighborhood of Bukit Pasoh, the studio offers intense yet fun workouts through its signature Pole & Aerial Fitness classes, ranging from Basic Pole Dance to Pole Gymnastics as well as Aerial Fabrics, Hoop and Silk classes.


Pole and Aerial Fitness is one of the fastest growing fitness trends in the world today and has become officially recognized as a sport. It is a discipline that promotes strength, flexibility and cardiovascular benefits combining dance, gymnastics and acrobatics.


Founder of Milan Pole Dance, Krystel Arbia, shared, “We have noticed that there is a growing demand in Asia who are constantly on a lookout for alternative ways of working out. As such, we take pride in introducing this fun and intense full body workout that we are certain many fitness enthusiasts will find excitement in.


Local co-owners Tracy Mak and Celeste Wang are determined to raise the profile of pole talents here. “There are many talents in Singapore and Asia who have the potential to take on bigger endeavours in the Pole and Aerial arena. With our world-class instructors and training programmes, we would like to groom the next generation of enthusiasts and help them realize their full potential on the global stage.” said Tracy.

MPDS is proud to have renowned instructors of Pole and Aerial Fitness and are winners of various international Pole Dance Championship titles. Visiting Master Trainer and French Pole Dance Champion 2010, Prana Ovide-Etienne will be in Singapore to teach during its opening months.



The 60-minute lessons consist of a very balanced training mix: warm up, technique training, choreography and stretching. Instructors follow a weekly schedule and structure, incorporating lifts, spins, tricks and combinations.


Dance routines and aerial acrobatics provide great cardiovascular benefits, whereas pole gym classes focus on improving technique and strength. Students are guaranteed an intense and effective workout at every level. Contortion classes provide focused training for back strength and flexibility whereas Twerk classes involve lots of cheeky dance moves and floor work that are favourites of many Hollywood celebrities. In Aerial Fabrics classes, students learn graceful yet strong tricks and choreographies on a spinning, suspended hammock.


For more information, please visit www.milanpoledance.com

Bare Your Sole 2014

Bare Your Sole 2014 will be held at Gardens by the Bay East (Rhu Cross) on the 12 Jul 9.00am to 12pm.

Find out more at www.bareyoursole.org.sg

Bare Your Sole 2014



Volunteers Spread Christmas Cheer with “Cups of Love”

Singapore, 21 December 2011 – Forty kids from Child at Street 11 moo-ed carols
along with Santa Cow and other volunteers  yesterday during an early Christmas
celebration hosted by Ben & Jerry’s at The Cathay scoop shop. Organised by the
hardworking elves of the Temasek Polytechnic Community Service Club and
supported by Ben & Jerry’s, this event is part of the Club’s “Cups of Love”
programme, aimed at bringing joy to less privileged children, while  promoting the
spirit of caring and volunteerism in Temasek Polytechnic’s student body with some
cups of Ben & Jerry’s ice cream.

In November, student leaders in the Community Service Club sold 2,040 cups of
Ben & Jerry’s ice cream on campus to raise funds for the Cups of Love programme.
These funds will be used to stage fun-tastic events for economically and socially
disadvantaged children in homes and centres across Singapore, starting with Child
at Street 11, a provider of high quality early years education to children, many of
whom come from disadvantaged families. As an added incentive for the students to
participate, Ben & Jerry’s will donate a cup of ice cream for each cup sold, to be
distributed amongst the children at these events.

“Organisations like Child at Street 11 play an important role in the lives of
disadvantaged young children and their families. Our committee felt that it was only
natural that we pitched in to help and do something nice for them this Christmas,”
said Keith Lim, President of the Temasek Polytechnic Community Service Club,
“Through Ben & Jerry’s generous support, the Community Service Club has been
able to expand and deepen our Cups of Love programme.”

At  yesterday’s Cups of Love event, the children were treated to a fun-filled
afternoon of games and interactive activities, led by student volunteers and Child at
Street 11 caregivers.  Many Ben & Jerry’s moo-niacs also  helped put smiles on 2
faces by donating gifts for the children after a call for support on the Ben & Jerry’s
Facebook page. And of course, there was loads of ice cream for everybody!
In the coming months, the remaining quantity of ice cream cups will be distributed
at events and visits scheduled with various homes, care centres and organisations
identified by the Community Service Club.

“When we were approached  with the Cups of Love programme, we knew it was
something we had to support. Ben & Jerry’s places great importance of on social
activism and doing good, but we also believe it is important to encourage and be
supportive of those who are looking to do good in their own communities,” said
Kenneth Lau, Brand Champion at Ben & Jerry’s Singapore, “Through our platform
of Fairness, we are working to empower Singaporeans to take ownership of social,
economic and environmental issues, and support them in their mission to create a
better, fairer community for all Singaporeans.”



The current crisis has wiped out the global market confidence but not the ambitions of the entrepreneurs.


And the Association of Small and Medium Enterprises (ASME) and the Rotary Club are aiming to recognise those who have succeeded this year despite the many obstacles. 



















The Entrepreneur of the Year Award is now into its 21st year. It seeks to honour successful entrepreneurs who have been able to recognise opportunities, take appropriate actions and accept the associated risks.
Past winners include homegrown firms like Charles and Keith, Breadtalk and Qian Hu.


What are the qualifying requirements? 

  1. The Candidate must be an entrepreneur who has been in business for at least three years, and has demonstrated outstanding entrepreneurial qualities in growing and developing the business.
  2. The Candidate must be a Singapore Citizen or Permanent Resident, who is above 21 years of age.
  3. The Candidate’s company must have a minimum 30% local equity.
  4. If the Candidate owns between 10% and 30% of the Company’s shares, he/she has to be nominated by the Board of Directors.
  5. Total fixed production assets of the Candidate’s company should not exceed S$30 million. Total number of employees must not exceed 400 if the Candidate’s business belongs to the service industry.
  6. The Candidate’s company must neither be a listed company nor a subsidiary of a listed company.
  7. The Candidate’s company must hold at least three years of audited books of accounts, which must be submitted for evaluation.

Submissions for the award will close at noon on June 30, 2009. Visit the website at http://www.eya.com.sg/