We all know that Huawei’s latest Mate 30 and Mate 30 Pro will not come with Google Mobile Services and that mean customers outside China who bought their latest flagship phones will not be able to use Youtube or Google Maps.
In the early October, Huawei Singapore has finally released the price plan for the Singapore customers. The new Mate 30 Pro is selling at SGD 1,298. Customers can now register their interest for the Mate 30 Pro which comes in either Black or Silver color.
As part of its early bird special, interested buyers who bought the phone will be invited to an exclusive private event and on top of that, they will receive a set of free gift worth SGD 463.
We have heard good reviews about the Mate 30’s camera. No doubt, the Mate 30 is a high-quality phone. However, we don’t just use our smartphone for photography only. We use that for other purposes which is why we need Google Play to download other essentials apps to suit our needs.
Now, Google Play has been taken away and Huawei customers have to get accustomed to their in-house Huawei Mobile Services. To the Android users, this is a switching cost and that’s bring back to one question, “Is the Huawei Mate 30 Pro worthy enough for that switch?”
Personally, I am adopting a “wait-and-see” approach to see how Singapore market reacts to this. Please feel free to leave a comment below if you have some unique insights on this matter. I will love to hear from you.
For those who are interested in the phone, here are the key things to know to get your hands on the HUAWEI Mate 30 Pro:
STEP 1: Register your interest online here from 5 -15 October, 2019 STEP 2: You may receive a call or email between 16 – 24 October 2019 with an invitation to a private event (limited to 200 successful registrants, selected at random) STEP 3: Upon invitation, you may attend a private event to purchase the HUAWEI Mate 30 Pro and receive an exclusive gift bundle worth $463 NOTE: Those who did not receive the invitation will be informed of the next opportunity to purchase the HUAWEI Mate 30 Pro.
Voice apps are changing the way we communicate. The
insatiable growth in smartphone use along with the increasing ubiquity of data connections
means that apps such as WhatsApp, Skype, Facebook Messenger and many other VoIP
(voice over internet protocol) service providers are offering an entirely new
platform for users to talk to each other.
Opensignal, an independent mobile analytics firm, has just released a report that measures the quality of over-the-top (OTT) voice services experienced by consumers across 80 countries, including Singapore. This marks the industry’s largest, independent survey of user experience of OTT services.
The Only Asia country Emerges the Top 10.
Of the 80
countries analysed for overall Voice App Experience, almost 25% (19) achieved a
‘Good’ rating — meaning many users in these countries were satisfied and
experienced minor quality impairments while using Voice Apps to communicate.
scores 81.7 trailing closely behind Switzerland (81.9) securing 8th
position among 80 countries surveyed. No country globally attained an
‘Excellent’ or ‘Very Good’ rating.
were from outside Europe, which are Singapore, South Korea, Japan, Taiwan,
Australia and New Zealand get “Good” rating.
Voice App Experience on 4G networks
is most often ‘Good’
The 3G Voice
App Experience scores are consistently lower in every country compared with
their 4G equivalents, including Singapore. In this region, Singapore and
Hong Kong were the only countries who had a difference of less than 5 points between their 3G and 4G Voice App Experience score — an
indicator of what the mobile experience will be in future for highly matured
markets where 4G Availability is rising and is replacing 3G as operators
enhance their networks for smoother transitions.
To read more about the survey results, you may access the
It is now confirmed that regulatory approval has been given for Telstra to become 25% stakeholder for SCCN and the construction of subsea cable will soon commerce.
The shareholders have agreed to commit the necessary equity
funding to enable Southern Cross NEXT to proceed with additional funding raised
from debt and SCCN cash reserves. Although the transaction is still subject to
some conditions, these are procedural in nature and are expected to be
satisfied within the next few days.
Alcatel Submarine Networks (ASN) has also been granted CIF
to build the new high capacity express route which, once complete, will be the
lowest latency path from Australia and New Zealand to the United States, based
on its design and route.
Southern Cross NEXT will provide data connectivity between
Sydney, Auckland, and Los Angeles and is scheduled for completion by January
2022. The new route will also provide critical international cable connectivity
to the Pacific Islands of Fiji, Tokelau and Kiribati.
The new 13,483 kilometre cable system has been developed as
an extension of the existing
Southern Cross two cable eco-system. It will allow customers to leverage Southern Cross’ extensive point-of-presence network and access infrastructure already in place. It will also allow Southern Cross NEXT customers to flexibly assign new and existing capacity across the three routes across the Pacific, connecting Australia, New Zealand, Fiji and the United States, maximising diversity and resiliency.
Southern Cross NEXT represents a network investment of
around US$300 million by Southern Cross and is designed to carry 72 Terabits
per second of traffic, the equivalent of simultaneously streaming 4.6 million
ultra-high definition movies, ensuring Southern Cross can cater for its
customers’ growing data requirements well into the future. Services offered on
the new system will be an extension and integration of the services offered
across the current Southern Cross platform. The construction is being funded by
a combination of capacity payments, equity contributions and financing.
Singtel Vice President, Carrier Services, Group Enterprise Mr Ooi Seng Keat said: “Our investment in the Southern Cross NEXT cable is a timely reinforcement of our global network infrastructure. Together with the newly completed INDIGO submarine cable system, the enhanced Southern Cross cable ecosystem will be a new data superhighway connecting Southeast Asia to the United States, providing greater network diversity. The new cable system will enable Singtel and Optus to accelerate the roll-out of next-generation technologies that rely on low latency and high-bandwidth connectivity, reinforcing our position as one of the leading providers of international data services in the region.”
“With 80 per cent of all the internet traffic to Australia
coming from the US, a high speed, low latency direct route to North America is a
very important investment for our business and our customers,” Mr Ebeid said.
“Southern Cross builds on our existing footprint across
Asia Pacific where we carry 30 per cent of the region’s active capacity. We are
now even better placed to meet our customers’ future data requirements right
across Asia Pacific.”
Spark Chief Financial Officer Mr David Chalmers welcomed Telstra as a shareholder in Southern Cross: “The Southern Cross network provides critical connectivity between New Zealand and Australia, the Pacific Islands, and the USA. Southern Cross NEXT will ensure this network Cross can continue to provide that connectivity for the region, and meet our customers’ increasing data demands, for decades to come.”
Southern Cross’ President and CEO Mr Laurie Miller said: “The achievement of CIF is the result of a massive amount of effort by Southern Cross and the Sponsor teams over many months on the project. The addition of the new Southern Cross NEXT route to the existing platform will provide existing and future customers with further resiliency and connectivity options between Australia, New Zealand and the United States. We are delighted to have successfully achieved this key milestone, and all focus will now turn to the timely implementation of the new system, and the continued development of product enhancements to meet our customers growing and changing requirements.”
With significant work already completed including pre-sales,
marine survey, landing arrangements, Pacific Island agreements, detail design
and the cable RFT, the Southern Cross NEXT project is well positioned to meet
its target completion date of January 2022.
September 2019, Singapore – Technology is changing the way people work and two in five Singaporeans (18%) are scared or nervous about the future impact of technology on their job. The city-state’s workforce as second most nervous or scared globally, just behind French workers (20%) and tied with the British (18%).
These findings are from a new PwC report, Upskilling Hopes & Fears, which surveyed 22,000 adults across 11 countries worldwide, and build on PwC’s economic analysis on the impact of automation on jobs.
Singaporeans are starting to see the impact of technology on work and jobs. As a smart-nation, the pace of technological advancements is expected to be faster than neighbouring countries in South-East Asia, and both government and the private sector are adopting technology quickly which could potentially accelerate the impact on jobs. This makes Singapore jobs more susceptible to the impact of technological advancements.
When Singaporean workers were asked why they had felt nervous or scared about the impact of technology on their jobs, 58% were worried that technology would make their role redundant and 36% were worried that they wouldn’t have the right skills.
On top of that, about half the Singaporeans (54%) surveyed believe automation will significantly change or make their job obsolete within the next ten years. While most admit that technology would change their jobs significantly, 4% still believe that technology would not affect their day-to-day work.
Despite the uncertainty, there is also a sense of optimism. The report found that 53% of respondents indicated that they felt technology would bring about more opportunities than risks in the workplace and 85% felt that technology will change their work for the better.
“With technology, roles that are more process-driven are more at risk of being displaced and individuals doing these roles must prepare for their “version 2.0” role. For example, robotic process automation (RPA) is becoming more commonplace, driving greater efficiency in highly repetitive tasks. In the short term, this change will require employees to understand how to work with the technology. In the longer term, individuals with the skills to maximise these new opportunities will be the ones who thrive in the marketplace.”
Time to upskill
While employees seem to understand how the technology can be embedded into the workplace, they are concerned that they may not have the right skills to remain relevant as the business landscape changes. Given the clear recognition of the change that technology will bring, it is unsurprising that 81% of respondents in Singapore were already learning new skills to better understand or use technology.
Even if they weren’t already pursuing opportunities, 92% in Singapore said that they would take the opportunity to better understand or use technology if it were available to them. If their jobs were at risk, 85% of Singaporeans would learn new skills now or completely re-train in order to improve their future employability.
This is a clear reflection that individuals are aware of the necessity of upskilling. This is potentially due to the increase in efforts by both the public and private sector. For example, Singapore has put in place safeguards, such as the establishment of SkillsFuture to inspire an attitude of life-long learning amongst its citizens. Initiatives such as Professional Conversion Programmes (PCP), Industry Transformation Maps and SkillsFuture Frameworks serve as good and tailored guidance for organisations and individuals to prepare for their job in the future.
With the strong national push for upskilling there are many more opportunities in the market for Singaporeans to upskill, but ultimately it’s up to each worker to take the step. However, less than half of Singaporeans (44%) recognised that it is their own responsibility to upskill. 32% felt that upskilling was the government’s responsibility higher than the global average of 22%.
Although, only one in five (19%) felt that employers were responsible for upskilling their workforce, a majority of employers have already begun to play their part in championing the agenda. In Singapore, 76% of workers said that their current employer was giving them the opportunity to improve their digital skills outside of their normal duties, although only 31% of respondents indicated that they are currently upskilling through their employers. This seems to indicate that there is a need for some reconciliation between the skills employees need and what is being offered to them.
“Employers are faced with a lot of complexity in understanding, managing and mitigating the impact of technology on the world of work. It’s the type of wicked problem that requires a wide variety of perspectives; deeper insight in the demand and supply for job roles; the capability to redesign structures and roles; an understanding of the skills and capabilities required to fulfil new and changing roles; and the ability to coach and motivate people to embrace learning and upskilling. A challenging, yet very important problem to solve.”
Singaporeans emerged the most likely to be learning new skills through their employer, tied with the Dutch at 35%. As compared to the other countries surveyed, Singaporean workers were also the most likely to accept a lower level position in another company or industry if they believed their job was at risk of automation (60%, global 47%).
Looking across the markets surveyed, workers in China and India are by far the most upbeat about the impact of technology (even after adjusting for cultural bias), despite being the most likely to believe their jobs will change significantly. Workers in these regions are getting more opportunities to upskill: 97% and 95% respectively are being given these opportunities by their employers. On the other hand, workers in the UK and Australia say they are given the least opportunity to learn new skills. They also tend to be less positive about the impact of technology.
Despite Chinese workers being more positive about the impact of technology, it’s interesting to note that Singaporeans are taking more responsibility for their own upskilling as compared to their Chinese counterparts. Only 26% of Chinese workers reflected that it was the individual’s responsibility to upskill (as compared to 44% of Singapore workers), while 40% and 31% of them said the responsibility lies with the government and the businesses respectively.
Although Singaporean workers are ahead of the average worker when it comes to learning new skills (81% in Singapore, 77% globally), our population is still behind emerging countries such as India (96%) & China (96%).
“The world of work in changing rapidly. For Singapore to remain relevant on the world stage, every player must do their part to keep the momentum of digital upskilling going. Employers, industries and government play a significant role in this by partnering and creating opportunities for upskilling, supporting and encouraging Singaporeans to upskill in an effective way.”
2019 is a big year for
true wireless earpiece. Headphone giant Sennheiser released their very first
true wireless under their Momentum series – Momentum True Wireless which was a
surprise to the market observer and smashed the market taboo that “tiny
earpiece can’t deliver good sound”. Sennheiser’s Momentum True Wireless said it
all. Tech journalists from around the world has been writing positive reviews of
this product in the first quarter of the year. The “momentum” did not stop.
Sony responded with their WF-1000MX3 that wowed the market with its noise
cancelling capabilities. Both products have been selling like hot cakes despite
a high price attached to them (Momentum True Wireless – RRP SGD469, Sony WF-1000MX3
– RPP SGD 349)
Sennheiser’s Momentum True Wireless and Sony WF-1000MX3 are the winners but
they are obscenely expensive. I can’t help but ask myself,” Aren’t there
unorthodox products in the market that could deliver same or similar quality
but at a lower price point?” I decided to try Creative Outlier Gold.
What’s in Creative Outlier Gold that caught my attention?
Last year, Creative (stock
quote: C76:SGX) shocked the world with their Super X-Fi, personalized
3D immersive sound technology which they termed as “holy grail” of headphone
processing. Instead of restricting this technology to headphones, they are
bringing this into their true wireless, the Outlier Gold.
How Creative Outlier Gold fare against other Super X-fi headphones?
Super X-Fi requires
both algorithm and their processing chip. In other words, to get the full potential
of Super X-Fi, both software and hardware side of things are built within the
audio device and that’s the main shortfall of Creative Outlier against other
Super X-Fi headphones. Given its physical constraint, Super X-Fi in Outlier
Gold is purely software-driven.
To enjoy Super X-Fi, you
need a Super X-Fi app (which you need to download for setting up purposes) to
play music file that is stored locally in my phone. Unfortunately, you won’t be
able to enjoy Super X-Fi if you are playing music from Spotify or other
How’s the sound performance?
Unable to enjoy full potential of Super X-Fi on Creative Outlier Gold is kind of a turn-off, the performance via the app is quite impressive. I am convinced that small device like Creative Outlier could deliver reasonable 3D holistic sound stage; for a lack of better description, I would like to quote from my good friend, Chester Tan (@musicdairy) who happened to own Creative Outlier Gold. He said, “ (music) sounds more comfortable and roomy”. With technology advancement, I am not surprised that true wireless could deliver multi-directional sound performance (drivers) as headphones could in the future.
Without Super X-Fi, sound
from YouTube or Spotify lacks depth. Instead, you are getting a clearer and sharper
tone. Bass is reasonably strong and punchy which I believe it is most people’s
likings. Personally, I prefer hi-tempo dance music especially when I am out for
run. Hence, I prefer the bass to be stronger.
In general, it is a
good device to listen to any genre of music.
If I am buying this, what am I getting?
Sound performance is
subjective and what I like may not be of your likings. But, we could look at
the technical aspect which it is very comparable across all models. First,
battery life of Creative Outlier Gold is 14hrs (without the case) which is kind
of unspoken standard in the market. It is not exceptional impressive but at the
very least, it is almost as good as some of the mid and top-end models that are
offering in the market.
Like other true wireless, Creative Outlier Gold comes with a battery-cum-storage case that gives a total playtime up to approx. 39hrs.
It has a water
resistance rating of IPX5. Yes, It is sport-friendly. After your run with
Outlier Gold, you could wipe your dirty sweat away with a wet tissue and the
water won’t cause any damage to your earpiece. A point to note here – Sony
WF-1000MX3 has no IP rating. From this aspect, the cheaper Outlier Gold beats Sony
The Creative Outlier
Gold is also packed with Bluetooth 5.0 and Qualcomm aptX. If you are using
compatible smartphones, lower latency will help in keeping fast connection between
the earpiece and phone. To put it simply, you could listen to hi-res audio without
any loss connection via Creative Outlier Gold.
Creative is not a
premium brand. As such, I believe most consumers won’t be paying a premium for
a Creative brand product. (Sad for Singapore brand…) Anyway, the Creative
Outlier Gold is priced at SGD 139 which is very wallet-friendly for those who
are looking for a true wireless.
Truth to be told, this
product is not the prettiest true wireless I have seen. In terms of sound
qualities, the Creative Outlier Gold has certainly exceeded my expectation at
that kind of price. The Creative Outlier Gold is also water resistance and
packed with premier features that you could only find in more expensive hi-end
true wireless models. At the low-to-mid price category, I would say the Creative
Outlier Gold offers the best-in-class values to the customers. If you are not that
brand conscious, this is one product that you should consider.
Huawei recently unveiled its next generation smartwatch, HUAWEI WATCH GT 2 46mm and 42mm series, powered by the firm’s proprietary Kirin A1 chip which promised to give better performance and longer battery life. The HUAWEI WATCH GT 2 is also Huawei’s first smartwatch with an all-in-one 3D glass screen, creating a wider, boundless display.
Proprietary Kirin A1 chipset supports longer battery life
The Kirin A1 chipset integrates an advanced Bluetooth processing unit, a powerful audio processing unit, an ultra-low power consumption application processor and a separate power management unit. The application processor uses the Cortex-M7 processor to achieve ultra-low power consumption of 10uA/MHz, which is far below the industry average of 30uA/MHZ. The combination of high performance and efficient power consumption makes it possible for HUAWEI WATCH GT 2 to deliver robust usage and even longer battery life.
In daily use, the HUAWEI WATCH GT 2 46mm series can operate continuously for up to two weeks, with both the intelligent heart rate monitor and call notification functions on and weekly usage of up to 30 minutes of Bluetooth calls; up to 30 minutes of music playback; up to 90 minutes of exercise and using the scientific sleep mode at night. In the classic mode, the HUAWEI WATCH GT 2 42mm series can operate continuously for up to one week. Both series of watches have greatly improved battery life in the GPS tracked sports mode. The 46mm series achieves battery life of 30 hours under the GPS tracked sports mode, while the 42mm series reaches 15 hours based on inhouse test result of HUAWEI lab.
All-in-one 3D glass design for expansive display experience
The all-in-one 3D glass surface allows for a wider look and feel. The dial of the 46mm series adopts beveled sculpting and gemstone processing techniques to create 3D curved glass and applies individual carving to create concave spots on the dial for a more vivid look. Treated with multiple processes, the curved dial of the 42mm series is only 9.4mm thin and decorated with an extremely thin, fashionable metal frame.
HUAWEI WATCH GT 2 46mm series is also equipped with a 1.39-inch AMOLED HD
precision touch screen with display resolution of 454 x 454 pixels, wider color
gamut, and ultra-thin design that is superior to LCD screens, achieving fuller
screen color and higher contrast. The screen design is modern and artistic,
suitable for people who pursue the finer things in life and speaks to the
simple, exquisite design philosophy that is in vogue nowadays.
New professional sports monitoring creates a richer smartwatch experience
Sports enthusiasts ask for professional sports data monitoring and all-around experience from their smartwatches. The HUAWEI WATCH GT 2 46mm series connects with Huawei mobile phone Bluetooth and supports Bluetooth calls at up to 150 meters. The watch also supports phonebook functionality so you can save friends’ contact information on your watch and easily look them up. At the same time, the watch comes with large storage capacity, housing up to 500 mp3 songs. You can easily manage and enjoy music while exercising.
the sports mode, HUAWEI WATCH GT 2 is compatible with 15 sports, including eight
outdoor sports (running, walking, climbing, hiking, trail running, cycling,
open water, triathlon) and seven indoor sports (walking, running, cycling,
swimming pool, free training, elliptical machine, rowing machine). For these 15
sports modes, the watch provides full-scale monitoring of approximately 190 types
of data. The watch provides targeted pre-exercise data analysis for different
sports, data recording analysis during the exercise and professional advice
afterwards. It is like having a personal intelligent sports coach to make your exercise
safer and better.
Although Huawei has announced the launch of HUAWEI WATCH GT 2, the pricing and availability of this smart watch will be released on a later date.
Crypto.com, Hong Kong-based Blockchain startup, has announced new MCO VISA pre-paid card for the US Citizens. The U.S. card launch in partnership with Metropolitan Commercial Bank has been set to July 14, 2019. The new US card also comes with new design. Crypto.com has also added in Frost Rose Gold card in their portfolio of pre-paid cards.
The MCO Visa Card is a prepaid card that features high-end metal cards with no annual or monthly fees, up to 5% back on all spending, unlimited airport lounge access and subscription rebates for popular streaming services such as Netflix and Spotify based on the number of MCO staked. The new design prominently features the Crypto.com brand icon, the Ethereum Lion.
2019 is the year for cryptocurrency. Facebook announced their own currency – Libra. Shortly after Facebook’s announcement, Bitcoin has rallied and crossed the USD 10,000 mark. Ever since Crypto.com’s announcement on their entry to US market, their MCO coin has jumped more than 20% within a day.
Reservations for the MCO Visa Card are made using the Crypto.com App which includes a three-minute customer onboarding process including ID verification. Using the App, customers are able to manage their card usage, move funds between crypto and fiat, and freeze or unfreeze their card with a single tap. The App also allows users to securely buy, sell, store, send, and track cryptocurrencies.
All MCO Visa Card transactions are denominated in fiat currency. All cryptocurrency exchanges to fiat currency take place before users may load their MCO Visa Card for use on the Visa network.
Singapore, 25 June 2019 – Garmin Singapore today announced the vívoactive 3 Element, a fuss-free companion that has the essentials that you need to stay active and achieve more fitness goals with over ten preloaded GPS and indoor sports apps including yoga, running and more.
The vívoactive 3 Element features an always-on high-resolution Garmin ChromaTM display for great readability in all lighting conditions.
With thousands of different watch faces, widgets, data fields and apps available to download for free from the Garmin Connect IQ app, users can customise and personalise your vívoactive 3 Element to complement your mood, or style for the day.
The vívoactive 3 Element is available in three colors – Grey, Cerise and Azure from today at a recommended retail price of SGD 329 at all authorised retailers.
Thing isn’t pretty in Singapore. Mobile phone shops are lowering the price to attract more sales. In the secondary market, it is not hard to find Huawei smartphones selling at huge discount on the Popular consumer-to-consumer marketplace Carousell. A quick check – it is not hard to find Huawei P30 Pro selling at about SGD 600 (approx. USD 440).
Sound like a good time to snap the good deal if you are considering buying a new phone huh. Is it? Weeks ago, I gave my opinion during a Chinese TV interview about US boycott on Huawei. Although there are new developments since then, I believe whatever I have said still hold till now. I understand that some of my international readers may not understand so I am providing a translated transcript here. I have also embedded the video below.
Q1.Google is not going to support Android update for Huawei phones. To a Huawei phone owner, does that mean the phone is not longer “usable”?
My answer: Android is an open system i.e. to say, it is available to all phone manufacturers including Huawei. The situation arises when Google is not providing any technical supports to Huawei for the future Android updates of its phones. Huawei will have to provide the updates by its own but that does not mean the phone becomes “un-usable”. Current Huawei phone owners could still use their phones without the latest Android version.
Q2. What will happen to Google Services Application without those updates?
My answer: Google has been clear that future Huawei phones will not come with Google Services including YouTube, Google Maps, Gmail and etc. However, Android has commented that this will not affect the current Huawei phone models in the market. In other words, current Huawei owners could still enjoy their YouTube video even though the YouTube app is not running the latest version.
Q3.Will the security be compromised for Huawei phone owners?
My answer: Indeed, it is a risk for the Huawei users. Huawei is offering another solution – to release its own proprietary operating system. However, it is still too early to tell.
Q4.What’s the challenge that Huawei faces in developing their new OS?
My answer: Developing its own OS makes strategic senses. However, to build an entirely new ecosystem that could be as good as Android’s, I believe it is going to take a couple of years.
Back to the discussion, should you still buy a Huawei phone? Huawei has been very clear in their positioning – camera. Indeed, the Huawei P30 and P30 Pro have received very good critique (for the camera). If you are a camera-person, I believe you should take the advantage to buy the Huawei P30 or Mate 20 at a discount (Just make sure the one you bought from the e-commerce sites is 100% original and comes with local warranty).
A few days ago, Huawei Singapore has also rolled up EMUI 9.1 update for its Mate, P and NOVA series. I believe that gives more assurance to the current Huawei phone owners. Local electronic giant retailer Challenger has also shown their support to Huawei by giving 100% money-back warranty if you buy Huawei’s devices from Challenger from now till 31st August 2019. The warranty which is not given by Huawei Singapore guarantee Huawei users of 2 year protection of Google Apps.
To end off, I just want to tell current Huawei phone owners that they need not have to worry that much. To potential Huawei consumers out there, you might have been over-reacting. A good smartphone should be able to last you for the next 2 years. By the time is up, you probably would want to get a new one. Personally, I am still using an old Xiaomi phone (as a spare phone in the office) that goes without updates for the last 2 years! By the way, it is still functioning!
The future of Huawei phones
that come after the P30 series is very unpredictable. However, the ones you see
in the market now should be still “use-able” in the next 1 ½ year.
Energizer (stock quote: ENR), the maker of world’s longest-lasting AA battery, announced a rebranding campaign, including new packaging, in-store displays, logo and advertising for its battery product lines, as well as an even more prominent role for Mr. Energizer , the brand’s beloved charismatic character. The new visual treatments, to be introduced in Singapore in June, will provide a contemporary look with a lighter, brighter presentation and a helpful new approach, with distinct colors deployed to help consumers more easily and intuitively find the best product to suit their needs. Whether it’s the world’s longest-lasting Energizer® Ultimate Lithium™ AA battery, a lithium coin battery or an Energizer Recharge® rechargeable battery, the new packaging and color schemes will help consumers quickly identify the right choice