LG Chocolate Is Not A Phone

LG’s New Chocolate Makes Runway Debut with Twenty8Twelve at London Fashion Week

SAVANNAH SIENNA_official profile photos

9 September 2009, Singapore LG Electronics (LG), a global leader and technology innovator in mobile communications, announced today a partnership with young fashion label Twenty8Twelve designed by Creative Director Savannah Miller and international film star, Sienna Miller. The first joint project between LG and Twenty8Twelve will be a luxurious designer case for the stylish new Chocolate mobile phone, the only handset to offer a widescreen display for extreme multimedia performance.

United by a shared vision to drive innovation and inspiration in design, the collaboration between LG and Twenty8Twelve was a natural fit. The talented sisters found the new Chocolate the perfect product for their first foray into premium phone cases. In addition to creating the limited-edition Twenty8Twelve-branded designer case, the partnership will extend to LG and new Chocolate sponsoring the Twenty8Twelve London Fashion Week show on 21 September and the commissioning of digital content exclusively for the new Chocolate.

Pouch image shot-3sSheathed in luxurious bespoke leather and proudly bearing the Twenty8Twelve name on a stainless steel tag, this stunning designer case is the perfect accessory for the sleek, glossy-black new Chocolate and will be modeled before the who’s who of the international fashion world in London later this month.

“It’s a privilege for us to be working with the new LG Chocolate. It’s the most beautiful phone I’ve ever seen,” said Sienna Miller, who is currently appearing in the hit action movie G.I. Joe: The Rise of Cobra. “We just love its super sleek design. It embodies everything Twenty8Twelve aspires to be,” added Savannah Miller.

“Sienna and Savannah Miller stand out as forward-thinking designers and two of today’s hottest trendsetters while the new Chocolate stands out for challenging conventional design with its disruptive new design,” said Chang Ma, Vice President of Marketing Strategy for LG Electronics Mobile Communications Company. “As a hip new fashion label, Twenty8Twelve is the perfect partner to highlight the new Chocolate’s exceptional design qualities.”

A highlight for fans of the Miller sisters and fashion will be a behind-the-scenes look into the making of Twenty8Twelve’s runway show to be available exclusively on the new LG Chocolate microsite as well as additional multimedia content including a video feature of Sienna and Savannah sharing their thoughts on the new LG Chocolate.

For more information on the new Chocolate by LG and news on the Twenty8Twelve partnership, visit the microsite at http://newchocolate.lgmobile.com

Western Digital introduces the new WD TV Mini Media Player

Western Digital today introduced a new version of its popular WD TV™ media player. The new WD TV™ Mini Media Player now enables playback of RealVideo™ content and provides a more affordable way for consumers to play their stored digital content on their televisions.


The WD TV™ Mini Media Player connects to a user’s TV or home theatre and plays digital movies, music and photos stored on storage devices USB mass storage devices. The new compact design is small and portable enough for users to easily take with them when they travel.

Key features:

  • Broad format support including Real Media
  • Simple, intuitive user interface
  • Upscale to 1080i resolution (480 decode)
  • Thumbnail and video preview support
  • Built-in file management allows user to copy or delete files
  • Built-in Picture Transfer Protocol (PTP) – Play/copy pictures and videos directly from a digital camera/camrecorder
  • Built-in search function

The WD TV™ Mini Media Player is now available at selected retailers and is distributed by AMC Pacific Pte Ltd in Singapore. The recommended retail price is S$129 and the device comes with 1-year limited warranty.

P.S. I would like to thank Tricia and Stephanie from The Right Spin for inviting me to the media launch.

Ask Science Questions in Twitter And win Yourself An iPod Touch

Hi Guys! If you have followed my blog recently, you would have known that I have won myself a Creative Earphones during a Twitter Contest. See my older post here

Twitter is really amazing and more and more organizations have started to leverage on its platform to reach out to the public. The latest player who jumps into this bandwagon is the Science Centre.

As part of their science.09 event, they are giving away an iPod Touch by asking Science questions!

If you want to win the Twitter Contest like I did, simply submit questions and qualify for the contest via Twitter:

  1. Follow @ProfWhy (www.twitter.com/profwhy), the science.09’s mascot Professor Why
  2. Tweet your questions to @ProfWhy

Alternatively, you can submit your questions along with your full name and email on the science.09 website (www.sciencemonth.org.sg)

Every Monday, Professor Why will also respond to a selection of the previous week’s questions. Check the science.09 website for answers!

The contest began on Tuesday, 11 August 2009 and will end at midnight (Singapore time) on Friday, 4 September 2009.

For further details, visit: http://www.sciencemonth.org.sg/asky_cont.aspx

p.s. This piece of information is provided by Ms Angie Lim from Hill and Knowton.


Twitter Helped Me Win a Creative EP-630 Earphone


Twitter, an online service that has revolutionized the way people communicate over the web, has received lots of attention from all parts of the world. You got to know the latest H1N1 figures at Twitter before the main stream media reports. It is kind of amazing to realise that a micro-blogging website that allows only 140 characters can have so much impact on how people receive information.


With more than 20 million of visitors, many companies from all parts of the world are using Twitter to engage potential customers. Creative Technology has recently opened a Twitter account (http://twitter.com/creativestore) and has ended a Creative Twitter TwitPic campaign where users can contest for some of the latest Creative products.


I took part in their Twitter contest and I was lucky enough to win a pair of Creative EP-630 in-ear earphones. And it is white colour! A perfect match to my iPod!


Noise isolation is not a new idea but EP-630 is by far the best in-ear earphones that can “cancel” the surrounding sounds without you turning up the music volume.

HTC hits the streets and spreads magic on wheels

HTC promises a series of enchanting weekends hot on the wheels of magic, literally.  The pioneer of Android Powered devices is set to bring shopping to a whole new dimension and ready to entice shopping revellers with extraordinary shopping carts – showcasing a suite of signature features of the HTC Magic.      Fun filled surprises awaits our street shoppers as HTC promises opportunities for everyone to lay hands and experience magic, up close and personal.


The street magic is set to hit town from the weekend of June 20th over 3 consecutive weeks. Shoppers can keep their eyes peeled for HTC’s magical carts along Orchard Road, Suntec City and at designated pit stops while they are making their rounds between 1 – 7pm.

The activities will allow shopping revellers to have a go at winning for themselves the HTC Magic, simply by stopping one of the magical carts and requesting for a product demonstration.

Look out for appearances by renowned street magician, Azim to work his spellbinding magic.

Details of the activity for the General public


Saturday 20 June 2009 – Sunday 21 June 2009

Saturday 27 June 2009 – Sunday 28 June 2009

Saturday 4 July 2009 – Sunday 5 July 2009

Time: 1pm to 7pm


Stand a chance to win the new HTC Magic when you stop at one of these carts to ‘window shop’!

Time schedule for the various interval stops:

20th & 21st June: Orchard

Pit stop 1

1 – 1.30pm @ Isetan Scotts

Pit stop 2

2 – 3pm @ Wheelock Place

Pit stop 3

4 – 5 pm @ Paragon

Pit stop 4

6 – 7pm @ CK Tang

27th & 28th June: Suntec City Mall *

Pit stop1

1 – 2 pm @ the area near the DBS machines at Level 1

Pit Stop 2

3.30 – 4.30pm @ Tropics Atrium

Pit Stop 3

6 – 7pm @ Carrefour near Duck tours counter

*Around the towers of Suntec City Mall

4th & 5th July: Orchard Road

Pit stop 1

1 – 1.45pm @ Takashimaya

Pit stop 2

2 – 3pm @ Paragon

Pit Stop 3

3.45 – 5pm @ The Heeren

Pit stop 4

6.15 – 7pm @ Orchard Central

MSC Malaysia InnoTech – Idea Launchpad


Malaysia faces a macro issue of not being a financial centre, as such the country has not been captured in the global investor’s radar. It is a challenge to attract 1st tier venture capitalist (VC) to invest in the country whereby some of these VCs are bound by their investment mandate for countries they are allowed to invest. As a result, local companies and budding technopreneurs lack funding opportunities and global exposure.

MSC Malaysia InnoTech provides a platform for technopreneurs, MSC Malaysia status companies, local and global VCs and professionals to connect and forge partnership, collaborations, creativity, innovation and knowledge sharing.


Regardless whether you are a technopreneur or representative of a company as long you are interested to meet up with VCs/Angel investor, grant providers, partners and financial institutions, you should be attending this event. 

Date: 30 June 2009

Persada Johor International Conventional Centre

Jalan Abdullah Ibrahim

PO BOX 293, 80730 Johor Bahru

Johor Malaysia

Time (Registration) : 8.00am – 8.30am

Business suit/Smart casual

Link : Download MSC Malaysia InnoTech Invitation

Link : Download MSC Malaysia InnoTech Agenda

Link : Download MSC Malaysia InnoTech Reply Slip

Link : Download FAQ

Asia Survey Reveals 86% of Respondents Want to Get Smartphones


LG Electronics (LG) has recently sponsored an Asia-wide CNET Asia survey about smartphones to learn more about Asian consumer needs, insights and preferences concerning smartphones. The survey of almost 2,000 respondents across Asia Pacific showed that 86% expressed desire to purchase a smartphone in the near future.

The survey indicated that when choosing a smartphone, the operating system of the smartphone is the most important purchasing factor and they also cited that an easy to use interface that is similar to a PC-like experience is another important reason. 50.2% of the respondents stated that they preferred a smartphone with the Windows Mobile operating system (OS) as it provides them with familiarity as a starting point and has connectivity features such as full internet browsing, email and social networking capabilities. They also claimed that a smartphone with Windows Mobile OS would be easy to use.

In the survey, respondents said that their ideal smartphone is one that has a fast processing speed, long battery life and enhanced operation. The respondents were dissatisfied with the slow processing speeds and short battery life and considered those factors as unbecoming to a smartphone. In addition, they also wanted smartphones to be available in slimmer, sleeker designs to suit their mobile lifestyles.

Critical concerns about smartphones in the survey included high prices and bulky design. Due to the fact that smartphones are the most advanced handsets, the respondents perceived smartphones as unaffordable.

LG sponsored the CNET Asia survey to understand the perceptions of Asian consumers about smartphones. As the CNET Asia survey indicates, ease of use is the most important factor in deciding a new smartphone.

HTC Snap™ makes staying in touch with more people less complicated

Singapore – 4 June 2009 — HTC Corporation, a global leader in mobile phone innovation and design, today debuted its newest QWERTY smartphone, the HTC Snap™. Designed with a set of features selected to deliver everything customers need without overwhelming them with things they don’t, the HTC Snap makes it easier than ever to stay in contact with life’s most important people.

Your Inner Circle, your most important people
HTC brings streamlined communication to greater heights with its innovative Inner Circle feature which allows HTC Snap users to press a dedicated Inner Circle key to bring emails from a preselected group of people to the top of their inbox, enabling important messages to be acted upon immediately.

“Recognizing that people are being overwhelmed by an avalanche of email, the HTC Snap introduces Inner Circle, an HTC innovation that makes it easy for people to prioritize messages from the most important people in their lives at the press of a button,” said John Wang, Chief Marketing Officer, HTC Corporation. “The HTC Snap represents the latest step in HTC’s mission to create a range of innovative smartphones, each with specific benefits designed to both surprise and delight our customers.”

A full QWERTY yet with a sleekness that fits in your hand

With a slim, sleek profile designed to fit perfectly in the hand, the HTC Snap measures less than half an inch (12 mm), yet it can deliver up to eight and a half hours of talk time with the standard 1500mAh battery. The full QWERTY keyboard is ergonomically designed with extra-large domed keys and responsive tactile feedback to make typing emails and text messages fast, accurate and comfortable. High-speed 3G HSPA connectivity makes it quick and easy to send pictures to friends, access favourite social networking sites, or download large files while on the go.

Synchronizing all your business or personal needs
The HTC Snap is powerful enough for experienced business users looking for an affordable, straightforward choice for remotely synchronizing email, calendar and contacts with their Microsoft Exchange server. However, the flexible Microsoft Windows Mobile® 6.1 Standard platform allows the HTC Snap to also be simple enough for first-time smartphone users wanting to keep their family life organized.

Pricing & Availability:
The new HTC Snap will be available from 10 June 2009 at all authorized resellers at a suggested retail price of SGD $688. (inclusive of 7% GST)*.
*All prices are subject to pricing policies of individual operators.

About HTC
Founded in 1997, HTC Corporation (HTC) is a global leader in mobile phone innovation and design. Since its establishment, HTC has developed strong R&D capabilities, pioneered many new designs and product innovations and launched state-of-the-art mobile phones for mobile operators and distributors in Europe, the US, Asia and around the world. HTC is one of the fastest growing companies in the mobile device market. The company is listed on the Taiwan Stock Exchange under ticker 2498.
For more information about
HTC, please visit

The article is provided by The Right Spin Pte Ltd. Website: http://www.therightspin.com.sg/



IDA denies SingTel full regulatory relief

4 of 7 appeals over dominant licensee obligations rejected


(SINGAPORE) After deliberating for 18 months, the Infocomm Development Authority of Singapore (IDA) is standing firm on its decision to deny Singapore Telecom full exemption from government regulations designed to keep the country’s largest operator in check.

The telecommunications regulator has officially turned down four of SingTel’s seven appeals to be freed from so-called ‘dominant licensee obligations’ relating to the provision of business telephony services.

Under Singapore’s Telecom Competition Code, SingTel is subject to these stringent operating rules in areas where it is deemed to have a commanding market presence. The conditions were put in place to ensure SingTel deals with other telecommunications licensees in a fair and non-discriminatory manner. For example, it requires SingTel to offer other service providers access to parts of its infrastructure under prices and conditions set by the government.

SingTel submitted two appeals for regulatory relief to IDA in October 2007. The first ‘customer segment request’ applied to corporate clients who spend more than $250,000 a year on telecom services, while the second ‘market-based request’ was for six business telephony services.

IDA reached a final decision this week after three rounds of public feedback and interviews with other industry players over the past 18 months.

‘SingTel’s request is far broader than its three previous exemption requests,’ IDA’s deputy director-general of telecom and post Andrew Haire said in a letter to SingTel on Tuesday.

‘If IDA were to grant SingTel’s request in its entirety, SingTel would be relieved from dominant licensee regulation for all telecommunication services it provides to government and business customers who spend at least $250,000 a year on telecommunication services.’

Full exemption in this customer segment would mean that SingTel would be unshackled from dominant licensee stipulations for most of the services it provides to businesses with a telecom budget below $250,000, he added.

Given these considerations, IDA decided to reject SingTel’s first customer-segment request. However, the regulator will grant SingTel regulatory relief for three of the six market segments contained in its second request.

According to Mr Haire, the backhaul and terrestrial international private leased circuits (IPLC) segments ‘are now effectively competitive’ and SingTel will be freed from its dominant licensee obligations in these markets. In addition, the regulator will continue to exempt SingTel in the international managed data services market.

These exemptions, however, will not be extended to the remaining three Singapore-centric business segments detailed by SingTel.

‘IDA has concluded that because effective competition has not yet taken root in the business local telephony service, LLC (local leased circuit) and local managed data service, IDA will not grant exemption in those markets,’ Mr Haire said.

The rulings are expected to kick in by June 16. When contacted, SingTel did not confirm whether it will appeal to IDA. ‘We are reviewing the decision. However, we welcome IDA’s decision to relieve us from dominant licensee obligations in respect to the terrestrial IPLC market and the backhaul market,’ a SingTel spokesman said.

Source: The Business Times

Launch of MSI X-SLIM X340


On 1 June, I was invited to the media launch of MSI X340 at Serenity Restaurant in Vivocity (thanks to Sally from CR MEDIA for the invitation).

MSI gained popularity in Singapore with its MSI U100 which was one of the more popular netbooks around. Now, MSI is launching with another exciting product that will grab the hearts of fashionistas who also look for functionality.

Welcome MSI X340, the latest addition to the X-SLIM series of notebooks. As the name suggests, the X340 is incredibly slim. It measures only 19.8 mm at its thickest point. The sleekness of X340 makes it a sure head-turner. And did I tell you it weighs merely 1.3 kg? (1.3kg includes the weight of the 4-cell battery that comes along with X340. You can also get an 8-cell battery if you want longer battery life.)

MSI launch 002

MSI launch 003

For a notebook that weighs 1.3kg and is only 19.8mm thick, X340 does pack a punch. It runs on Intel® Core™2 Solo processor ULV SU3500 (1.4GHz), sports 2 USB ports, 1 HDMI port, 1 VGA port. All your regular connectivity options like Bluetooth and wireless LAN 802.11b/g/n are available. X340 is also great for watching videos with its 16:9 screen.

 MSI launch 027 MSI launch 028 MSI launch 030

MSI launch 039 

In conclusion, this notebook is certainly a good option for those who want something slim and light enough to carry around without strain, something that looks sleek enough to make others look with envy, and something with more processing power than Atom-based devices. No doubt, fashion and function can exist together.


(blog post written by Poisonvine)

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