Ello has reassured their users that the site will be simple, beautiful and most importantly ad-free.
Ello’s founders emphasized in their letter that the world has changed and “2014 is not 2004” To ensure that the company stay focused with the mission to remain ad-free, Ello converted to a Public Benefit Corporation (PBC).
A Benefit Corporation is a new kind of for-profit company in the USA that exists to produce a benefit for society as a whole — not just to make money for its investors.
The Ello PBC charter states in the strongest legal terms possible that:
- Ello shall never make money from selling ads;
- Ello shall never make money from selling user data; and
- In the event that Ello is ever sold, the new owners will have to comply by these terms.
In other words, Ello exists for your benefit, and will never show ads or sell user data.
View the full signed letter at https://ello.co/downloads/ello-pbc.pdf