Organised by Orchard Road Business Association [ORBA], Samsung Fashion Steps Out @ Orchard 2016 [FSO 2016] returns for a six-week extravaganza from 25 March – 8 May 2016.
This year’s edition promises to wow visitors to Orchard Road with much to do, see and shop. A string of lifestyle activities from events, a signature runway show, fashion installations and exclusive MasterCard® shopping promotions have been planned for the annual festival, as Orchard Road’s famous shopping belt celebrates the Spring/Summer fashion season with local and international brands.
On March 26 – and for the first time, an entourage of more than a dozen personalities, influencers and artistes from Singapore and around the region will join the Orchard Fashion Runway. They include JJ Lin [Singapore]; VJ Daniel [Indonesia]; Min Chen [Malaysia]; Laureen Uy [Philippines]; Aisyah Aziz [Singapore], Sheila Sim [Singapore], Hayley Woo [Singapore], and more.
Adding to the style factor are eight labels to look out for – FOX Kids & Baby; MASH-UP; PHANTACi; Raffles Privato; RÊVASSEUR; Sean & Sheila; Thomas Wee; and UNIQLO Lifewear. PHANTACi, a label by Asian pop icon Jay Chou, makes its debut at the Orchard Fashion Runway while Raffles Privato, Thomas Wee and UNIQLO Lifewear participate for the first time.
The biggest outdoor fashion show, curated by Singapore’s fashion doyen Daniel Boey, is the curtain raiser for Samsung Fashion Steps Out @ Orchard 2016. Like the previous FSO editions, the stretch between Scotts Road and Bideford Road will be closed to vehicular traffic and transformed into Singapore’s longest fashion runway.
The runway features a wide range of fashion styles from a collection of well-known labels. Set to be a captivating and an elaborate runway show, it features over 130 models and performers on Orchard Road bringing a myriad of fashion styles and trends to life through various contingents. For the first time, revellers will also be invited to party the night away after the runway show with ZOUK Singapore’s very own resident deejay, DJ Hong, in this outdoor after-party on Orchard Road.
“This year, Orchard Road Business Association [ORBA] has curated a collection of some of the most exciting labels and rising stars from the Spring/Summer 2016 season for Samsung Fashion Steps Out @Orchard 2016. For the first time, we will be joined by regional personalities in addition to celebrities and artistes from Asia and Singapore who will grace the highly anticipated Orchard Fashion Runway.
“This fashion festival captures the essence of Orchard Road, where street style meets high – end luxury. Our famous shopping belt is home to a stellar presentation of marquee local and international brands, and Asian flagship stores, cementing it as the fashion centre of Asia, drawing millions of local and international shoppers annually. This is testament to the continuing allure of Orchard Road, and an affirmation of our commitment to delivering a refreshing shopping experience for every visitor on this Great Street,” said Mr Mark Shaw, Chairman of ORBA.
More photos at ION Sky http://bit.do/samsungfso2016