SINGAPORE, 27 Oct 2014 – Toyota Singapore delights the senses and brings reality to the imaginary as it ushers in the spirit of Toyota Waku Doki Moments to the nation in style. Prepare to feel joy, excitement and happiness along with Toyota at the carnival-roadshow held in VivoCity from 29 October to 2 November 2014.
Waku Doki is defined by the excitement and heart-pumping joy (Waku Waku) one feels while your chest beats (Doki Doki) with happiness. The term encapsulates the motoring brand’s long-standing inspiration behind all of its design and performance blueprints, it embodies the thrilling anticipation one experiences while cruising in a Toyota vehicle. Today, Waku Doki continues to be one of the brand’s integral hallmarks, and constantly plays a vital role in steering the brand’s strategic directions.
Toyota Waku Doki Moments encapsulates everything that makes your heart beat faster; from shared moments with loved ones, to adventurous trips with friends. The roadshow event will give visitors a taste of Waku Doki through nostalgic memories of Toyota owners themselves, and encourage you to create new Waku Doki moments of your own.
“Our car reminds me of my parents’ support for my passion in dancing because they are always prepared to give me a lift to dance class whenever I’m running late.”
Valerie, a Toyota Corolla Altis owner
“My first tracking experience at Pasir Gudang is by far my most memorable moment. It was absolutely exhilarating to hear the engine roar while drifting!”
Benjamin Attard, a Toyota Vios owner
Automobile lovers, families and casual shoppers alike will be treated to a tangible taste of Waku Doki at the VivoCity roadshow. A five-day event spanning Wednesday through Sunday, the carnival-roadshow not only promises to let visitors learn more about what the latest Toyota models can offer, but also to let them experience the essence of Waku Doki with a wide range of fun and interactive activities on-ground.
Car buyers can enjoy a bounty of cost-saving gifts, from complimentary upgrades worth up to $5,000 to the Elegance across selected models, to giveaways totalling nearly $10,000 worth in petrol vouchers for lucky buyers. Expect an Instant Gratification Game where players could win up to a $1,000 worth of discounts and prizes with a lucky drop.
Visitors will also have the opportunity to take pictures with prop versions of Toyota’s concept car, the FT1, as well as the sporty 86 on-site. One could even seize the chance to snap a video or take pictures with Toyota’s beautiful car models and delightful THUMS mascot, and upload it to Instagram (#WakuDoki). All Waku Doki moments shared on the Waku Doki wall at the carnival will stand a chance to win a whole weekend’s test drive for the legendary Corolla Altis, or the adventure-seeking RAV4 SUV.
Toyota recognises that here in Singapore, drivers have proven themselves to be discerning in taste and style-conscious with their vehicular choices. The VivoCity roadshow will be the first of many activities to come that aims to bring a greater understanding of what Waku Doki is, and how it constantly inspires and drives the team at Toyota to be always better.
The Toyota Waku Doki Roadshow will be held at VivoCity from 29 October to 2 November 2014.