82% of Singaporeans hope to spend more quality time with their families, and OREO invites all families to join in the new PLAY WITH OREO campaign

Singapore, 09 April 2015 – Ranked to be one of the unhappiest people across the globe, as mentioned in findings from a Gallup Analytics study in 2012, Singaporeans are finding it difficult to let their hair down in a progressively competitive and stressful society. With so much to do and never enough time, OREO is determined to curb the prevalence of this phenomenon before play becomes a thing of the past.

Growing old does have its benefits, but the liberating nature of play is one which is sacrificed the most during the transition of a child to an adult. With increased stress from work and adult responsibilities, Singaporeans are finding it increasingly difficult to access child-like but precious emotions, such as creativity and wonderment that they once experienced when they were younger.

In hopes to unlock this rusty door to the realm where creativity soars into unpredictable and wonderful places, the world’s favourite cookie has taken on the mission to turn those frowns upside down with the debut of its latest campaign, PLAY WITH OREO.

The campaign seeks to help citizens regain their child-like perspective and find joy in the simpler things through the discovery of new and unimaginable ways one can have their OREO, particularly in the company of family and friends. In fact, 82% of respondents following a poll conducted across 300 respondents aged 16-60 in Singapore expressed that they would like to be able to spend more quality time with their families, and 61% of these respondents enjoy having their OREO cookies with family. PLAY WITH OREO intends to create exciting and appealing ways for families to bond through OREO cookies, and to embrace OREO as both a delicious and fun snack for the family.

“Having been around for more than a century, OREO has played an unforgettable role in our growing up,” said Karen Poon, Country Manager Singapore. “PLAY WITH OREO hopes to help Singaporeans discover the unadulterated, pure and carefree innocence of childhood together with their peers and loved ones, and to relive those days spurred by the quest to explore and imagine.”

PLAY WITH OREO invades Singapore

To introduce the PLAY WITH OREO campaign, onlookers are encouraged to keep an eye out for roving OREO carts and the friendly OREO mascot that will be taking over the city in the month of April. Eager fans can participate in fun and games to unleash their imagination when playing with OREO, where they can also enjoy a first-hand taste of the all-new OREO Coconut Delight. Interactive OREO games are also available at

PLAY WITH OREO Roving Cart Dates*:

  • 11 April: Orchard Road
  • 18 April: Tampines Central
  • 25 April: Toa Payoh Central

*Subject to weather changes


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