Mobile Marketing Forum Asia 2009 is organized by Mobile Marketing Association (MMA) and co-organized by Singapore infocomm Technology Federation (SiTF). Supported by Infocomm Development Authority (IDA) of Singapore, the forum brings together the entire mobile marketing ecosystem to discuss developments and best practices in the industry at Suntec City Convention Centre.
I was very glad to be invited by Joan and Jeff from the Rice Communication as the technology blogger for this event. The event is truly a cohesive community of mobile businesses. Within the short 2 days, visitors will be expecting more than 40 talks on mobile marketing and the available technology that has changed the way businesses communicate with their customers.
The 2-day event connects regulators, brands, agencies, content aggregators, carriers, device manufacturers, technology developers and other major players in the mobile marketing industry. The event also includes a special focus on Visual Code to highlight ongoing technology developments with barcodes, zap codes, QR and similar interactive modes of content capture.
Another interesting element of the event is live streaming where attendees can text in their questions via the live stream platform which are projected on to the event screen. The live streaming is done by bnetTV.com.
In my opinion, marketing is about communication with the customers. MMF highlights the key essences of mobile marketing in Asia and this has certainly benefited not only for those who are already in the mobile business but also, companies which are currently exploring mobile as the new channel to engage their customers.
The event happens on 28 & 29 Apr 2009.
For more information about the event, please visit http://www.mobilemarketingforum.com/