#MixRadio Changes Strategies To Focus on Expanding Her Reach

Jamie Robertson, VP of MixRadio APAC, announced the roll-out of its acclaimed product to Asian consumers by expanding across Android and IOS platforms and shared details about a new partnership with HTC.

 MixRadio, a name that every Window phone user knows, is widely acclaimed for it its ease-of-use and highly personalized music streaming service. Now, the MixRadio app is available free for download at app stores in Singapore, Malaysia, Indonesia, Thailand, Vietnam and India.

Previously owned by Microsoft and Nokia and available only on Windows Phone, MixRadio’s recent acquisition by one of the world’s fastest growing mobile messaging service, LINE, means the service is now unleashed on Android and IOS platforms. The co-marketing opportunities with LINE presented to MixRadio through the partnership will help drive growth in the Asia Pacific region.

Through the partnership with HTC, MixRadio will exclusively provide music updates for HTC’s BlinkFeed, providing personalized music news tailored to the users’ music tastes.

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