New ez-link Cards For Your New Generation In-Vehicle Units

untitled SINGAPORE, 8 July 2009 – EZ-Link Pte Ltd unveils EZ-Reload, an auto top-up service for the new ez-link card, which is CEPAS-compliant, when they are used in the second generation In-vehicle Unit (2GIU).  Rebranded from EZ-Link’s Auto Credit Card Top-Up facility, EZ-Reload will bring the same level of topping-up convenience and benefits enjoyed by commuters of Mass Rapid Transit (MRT) and bus rides over the past six years, to motorists.

The presentation of this service follows the announcement by the Land Transport Authority (LTA) on 30 June 2009 that all new cars will be fitted with the 2GIU.  Besides being the first in the market to offer cards compliant to the Specification for Contactless e-Purse Application, or CEPAS, EZ-Link is again first to introduce auto top-ups into the Electronic Road Pricing (ERP) and Electronic Parking System (EPS) markets with EZ-Reload. 

With EZ-Reload, motorists using the new IU will enjoy convenience and peace-of-mind as it ensures that they will always have sufficient value in their ez-link cards when they travel on the road.  This means that their cards will be automatically re-loaded with value to pay for ERP charges with immediate effect and car park charges as EPS systems are progressively upgraded to support the new ez-link cards from October 2009. 

New car owners with their vehicles fitted with the new IUs can immediately apply for this service at and benefit from the convenience it brings when they use the new ez-link cards.  With this move, existing users of the new ez-link card that is already linked to the Auto Credit Card Top-Up service can enjoy EZ-Reload with the new 2GIU immediately.

In fact there are already 17,300 vehicles fitted with the new IU to date, including 14,900 motorcycles and 2,400 taxis and other vehicles, and these owners can take advantage of this service by applying online at .

The EZ-Reload service links the user’s new ez-link card to his or her debit or credit card account, thereby enabling a pre-selected top-up value to automatically be added to the card when the card balance is insufficient for the transaction value needed.  With EZ-Reload, ez-link cardholders no longer need to join the queue but simply need to apply to have their ez-link card to be auto topped up with a credit or debit card.

In addition to convenience, the service offers cost-effectiveness as users only need to pay a nominal convenience fee when an auto top-up is made.  Since the user can choose the amount of top-up value at the point of registration, he or she can determine an appropriate top-up amount that he or she is comfortable with. 

The EZ-Reload service was launched at The Volvo Showroom, where a Volvo C70 became one of the first few cars in Singapore to be fitted with the new IU and utilising the new ez-link card.

Apart from the EZ-Reload service, EZ-Link has in place a wide selection of easily accessible top-up channels for the new ez-link cards, including the General Ticketing Machines (GTM), Add-Value Machines (AVM), DBS/POSB ATMs, selected 7-Eleven outlets and 200 D-Pay enable AXS Stations. Top-up facility for the new ez-link cards was made available at all DBS/POSB ATMs since the last week of June this year. By the end of 2009, all AXS stations island-wide will be equipped with top-up facilities for the new ez-link cards.

Since the launch of the new ez-link card in December 2008, over 3 million cards have been exchanged. Holders of the old ez-link cards are highly encouraged to have their cards exchanged for the new ones before 30 September 2009 to avoid last minute queues. 

For more information, please visit EZ-Link’s website at

HTC Magic™ – A Phone with Hopes and Aspiration

HTC Corporation has announced today the commencement of the open bidding for a pair of HTC Magic™ limited edition for a worthy cause – to support in the fight against child prostitution, child pornography and the trafficking of children for sexual purposes with. All proceeds from the auction will be donated to ECPAT International.

HTC Magic limited edition is named ‘Hopes and Aspirations’ – for the children whose unfortunate fate have left them trapped in the realm of callous acts. Charity-enthusiasts will have the opportunity to support not only a good cause but also a chance to own one of the two HTC Magic™ limited edition phones, both exclusively designed by Digiskin® and encrusted with CRYSTALLIZED™ – Swarovski Elements.

HTC Magic Charity 4Phones

The HTC Magic limited edition comes with a suite of features, including a fully customizable Home screen that lets you put applications, music or contacts widgets, Smart Dialer for you to call people in whatever way you think, and a versatile on-screen keyboard with predictive text – but these limited HTC Magic phones have so much more!

Bidding for the HTC Magic Limited Edition phones will kick start on HTC’s micro site, and will be open to hopeful bidders from Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam and Cambodia. Bidding will now begin with a starting price of USD $888. The bidding period will last for one month and will end Friday, 31st July 2009, at 11:59pm.

The two limited edition HTC Magic phones will be available in 2 colours – black and white colour.

About ECPAT International

ECPAT International is a global network of organisations and individuals working together for the elimination of child prostitution, child pornography and trafficking of children for sexual purposes. As a global alliance of 81 organizations in 75 countries around the world, ECPAT’s work encompasses empowering vulnerable children and youth, providing services to child victims, building the capacity of child welfare professionals, advocating and lobbying for government action, conducting research on the issue and carrying out awareness raising campaigns to promote social action. For more information please visit;


HTC hits the streets and spreads magic on wheels

HTC promises a series of enchanting weekends hot on the wheels of magic, literally.  The pioneer of Android Powered devices is set to bring shopping to a whole new dimension and ready to entice shopping revellers with extraordinary shopping carts – showcasing a suite of signature features of the HTC Magic.      Fun filled surprises awaits our street shoppers as HTC promises opportunities for everyone to lay hands and experience magic, up close and personal.


The street magic is set to hit town from the weekend of June 20th over 3 consecutive weeks. Shoppers can keep their eyes peeled for HTC’s magical carts along Orchard Road, Suntec City and at designated pit stops while they are making their rounds between 1 – 7pm.

The activities will allow shopping revellers to have a go at winning for themselves the HTC Magic, simply by stopping one of the magical carts and requesting for a product demonstration.

Look out for appearances by renowned street magician, Azim to work his spellbinding magic.

Details of the activity for the General public


Saturday 20 June 2009 – Sunday 21 June 2009

Saturday 27 June 2009 – Sunday 28 June 2009

Saturday 4 July 2009 – Sunday 5 July 2009

Time: 1pm to 7pm


Stand a chance to win the new HTC Magic when you stop at one of these carts to ‘window shop’!

Time schedule for the various interval stops:

20th & 21st June: Orchard

Pit stop 1

1 – 1.30pm @ Isetan Scotts

Pit stop 2

2 – 3pm @ Wheelock Place

Pit stop 3

4 – 5 pm @ Paragon

Pit stop 4

6 – 7pm @ CK Tang

27th & 28th June: Suntec City Mall *

Pit stop1

1 – 2 pm @ the area near the DBS machines at Level 1

Pit Stop 2

3.30 – 4.30pm @ Tropics Atrium

Pit Stop 3

6 – 7pm @ Carrefour near Duck tours counter

*Around the towers of Suntec City Mall

4th & 5th July: Orchard Road

Pit stop 1

1 – 1.45pm @ Takashimaya

Pit stop 2

2 – 3pm @ Paragon

Pit Stop 3

3.45 – 5pm @ The Heeren

Pit stop 4

6.15 – 7pm @ Orchard Central

MSC Malaysia InnoTech – Idea Launchpad


Malaysia faces a macro issue of not being a financial centre, as such the country has not been captured in the global investor’s radar. It is a challenge to attract 1st tier venture capitalist (VC) to invest in the country whereby some of these VCs are bound by their investment mandate for countries they are allowed to invest. As a result, local companies and budding technopreneurs lack funding opportunities and global exposure.

MSC Malaysia InnoTech provides a platform for technopreneurs, MSC Malaysia status companies, local and global VCs and professionals to connect and forge partnership, collaborations, creativity, innovation and knowledge sharing.


Regardless whether you are a technopreneur or representative of a company as long you are interested to meet up with VCs/Angel investor, grant providers, partners and financial institutions, you should be attending this event. 

Date: 30 June 2009

Persada Johor International Conventional Centre

Jalan Abdullah Ibrahim

PO BOX 293, 80730 Johor Bahru

Johor Malaysia

Time (Registration) : 8.00am – 8.30am

Business suit/Smart casual

Link : Download MSC Malaysia InnoTech Invitation

Link : Download MSC Malaysia InnoTech Agenda

Link : Download MSC Malaysia InnoTech Reply Slip

Link : Download FAQ

Asia Survey Reveals 86% of Respondents Want to Get Smartphones


LG Electronics (LG) has recently sponsored an Asia-wide CNET Asia survey about smartphones to learn more about Asian consumer needs, insights and preferences concerning smartphones. The survey of almost 2,000 respondents across Asia Pacific showed that 86% expressed desire to purchase a smartphone in the near future.

The survey indicated that when choosing a smartphone, the operating system of the smartphone is the most important purchasing factor and they also cited that an easy to use interface that is similar to a PC-like experience is another important reason. 50.2% of the respondents stated that they preferred a smartphone with the Windows Mobile operating system (OS) as it provides them with familiarity as a starting point and has connectivity features such as full internet browsing, email and social networking capabilities. They also claimed that a smartphone with Windows Mobile OS would be easy to use.

In the survey, respondents said that their ideal smartphone is one that has a fast processing speed, long battery life and enhanced operation. The respondents were dissatisfied with the slow processing speeds and short battery life and considered those factors as unbecoming to a smartphone. In addition, they also wanted smartphones to be available in slimmer, sleeker designs to suit their mobile lifestyles.

Critical concerns about smartphones in the survey included high prices and bulky design. Due to the fact that smartphones are the most advanced handsets, the respondents perceived smartphones as unaffordable.

LG sponsored the CNET Asia survey to understand the perceptions of Asian consumers about smartphones. As the CNET Asia survey indicates, ease of use is the most important factor in deciding a new smartphone.

HTC Snap™ makes staying in touch with more people less complicated

Singapore – 4 June 2009 — HTC Corporation, a global leader in mobile phone innovation and design, today debuted its newest QWERTY smartphone, the HTC Snap™. Designed with a set of features selected to deliver everything customers need without overwhelming them with things they don’t, the HTC Snap makes it easier than ever to stay in contact with life’s most important people.

Your Inner Circle, your most important people
HTC brings streamlined communication to greater heights with its innovative Inner Circle feature which allows HTC Snap users to press a dedicated Inner Circle key to bring emails from a preselected group of people to the top of their inbox, enabling important messages to be acted upon immediately.

“Recognizing that people are being overwhelmed by an avalanche of email, the HTC Snap introduces Inner Circle, an HTC innovation that makes it easy for people to prioritize messages from the most important people in their lives at the press of a button,” said John Wang, Chief Marketing Officer, HTC Corporation. “The HTC Snap represents the latest step in HTC’s mission to create a range of innovative smartphones, each with specific benefits designed to both surprise and delight our customers.”

A full QWERTY yet with a sleekness that fits in your hand

With a slim, sleek profile designed to fit perfectly in the hand, the HTC Snap measures less than half an inch (12 mm), yet it can deliver up to eight and a half hours of talk time with the standard 1500mAh battery. The full QWERTY keyboard is ergonomically designed with extra-large domed keys and responsive tactile feedback to make typing emails and text messages fast, accurate and comfortable. High-speed 3G HSPA connectivity makes it quick and easy to send pictures to friends, access favourite social networking sites, or download large files while on the go.

Synchronizing all your business or personal needs
The HTC Snap is powerful enough for experienced business users looking for an affordable, straightforward choice for remotely synchronizing email, calendar and contacts with their Microsoft Exchange server. However, the flexible Microsoft Windows Mobile® 6.1 Standard platform allows the HTC Snap to also be simple enough for first-time smartphone users wanting to keep their family life organized.

Pricing & Availability:
The new HTC Snap will be available from 10 June 2009 at all authorized resellers at a suggested retail price of SGD $688. (inclusive of 7% GST)*.
*All prices are subject to pricing policies of individual operators.

About HTC
Founded in 1997, HTC Corporation (HTC) is a global leader in mobile phone innovation and design. Since its establishment, HTC has developed strong R&D capabilities, pioneered many new designs and product innovations and launched state-of-the-art mobile phones for mobile operators and distributors in Europe, the US, Asia and around the world. HTC is one of the fastest growing companies in the mobile device market. The company is listed on the Taiwan Stock Exchange under ticker 2498.
For more information about
HTC, please visit

The article is provided by The Right Spin Pte Ltd. Website:



IDA denies SingTel full regulatory relief

4 of 7 appeals over dominant licensee obligations rejected


(SINGAPORE) After deliberating for 18 months, the Infocomm Development Authority of Singapore (IDA) is standing firm on its decision to deny Singapore Telecom full exemption from government regulations designed to keep the country’s largest operator in check.

The telecommunications regulator has officially turned down four of SingTel’s seven appeals to be freed from so-called ‘dominant licensee obligations’ relating to the provision of business telephony services.

Under Singapore’s Telecom Competition Code, SingTel is subject to these stringent operating rules in areas where it is deemed to have a commanding market presence. The conditions were put in place to ensure SingTel deals with other telecommunications licensees in a fair and non-discriminatory manner. For example, it requires SingTel to offer other service providers access to parts of its infrastructure under prices and conditions set by the government.

SingTel submitted two appeals for regulatory relief to IDA in October 2007. The first ‘customer segment request’ applied to corporate clients who spend more than $250,000 a year on telecom services, while the second ‘market-based request’ was for six business telephony services.

IDA reached a final decision this week after three rounds of public feedback and interviews with other industry players over the past 18 months.

‘SingTel’s request is far broader than its three previous exemption requests,’ IDA’s deputy director-general of telecom and post Andrew Haire said in a letter to SingTel on Tuesday.

‘If IDA were to grant SingTel’s request in its entirety, SingTel would be relieved from dominant licensee regulation for all telecommunication services it provides to government and business customers who spend at least $250,000 a year on telecommunication services.’

Full exemption in this customer segment would mean that SingTel would be unshackled from dominant licensee stipulations for most of the services it provides to businesses with a telecom budget below $250,000, he added.

Given these considerations, IDA decided to reject SingTel’s first customer-segment request. However, the regulator will grant SingTel regulatory relief for three of the six market segments contained in its second request.

According to Mr Haire, the backhaul and terrestrial international private leased circuits (IPLC) segments ‘are now effectively competitive’ and SingTel will be freed from its dominant licensee obligations in these markets. In addition, the regulator will continue to exempt SingTel in the international managed data services market.

These exemptions, however, will not be extended to the remaining three Singapore-centric business segments detailed by SingTel.

‘IDA has concluded that because effective competition has not yet taken root in the business local telephony service, LLC (local leased circuit) and local managed data service, IDA will not grant exemption in those markets,’ Mr Haire said.

The rulings are expected to kick in by June 16. When contacted, SingTel did not confirm whether it will appeal to IDA. ‘We are reviewing the decision. However, we welcome IDA’s decision to relieve us from dominant licensee obligations in respect to the terrestrial IPLC market and the backhaul market,’ a SingTel spokesman said.

Source: The Business Times

Launch of MSI X-SLIM X340


On 1 June, I was invited to the media launch of MSI X340 at Serenity Restaurant in Vivocity (thanks to Sally from CR MEDIA for the invitation).

MSI gained popularity in Singapore with its MSI U100 which was one of the more popular netbooks around. Now, MSI is launching with another exciting product that will grab the hearts of fashionistas who also look for functionality.

Welcome MSI X340, the latest addition to the X-SLIM series of notebooks. As the name suggests, the X340 is incredibly slim. It measures only 19.8 mm at its thickest point. The sleekness of X340 makes it a sure head-turner. And did I tell you it weighs merely 1.3 kg? (1.3kg includes the weight of the 4-cell battery that comes along with X340. You can also get an 8-cell battery if you want longer battery life.)

MSI launch 002

MSI launch 003

For a notebook that weighs 1.3kg and is only 19.8mm thick, X340 does pack a punch. It runs on Intel® Core™2 Solo processor ULV SU3500 (1.4GHz), sports 2 USB ports, 1 HDMI port, 1 VGA port. All your regular connectivity options like Bluetooth and wireless LAN 802.11b/g/n are available. X340 is also great for watching videos with its 16:9 screen.

 MSI launch 027 MSI launch 028 MSI launch 030

MSI launch 039 

In conclusion, this notebook is certainly a good option for those who want something slim and light enough to carry around without strain, something that looks sleek enough to make others look with envy, and something with more processing power than Atom-based devices. No doubt, fashion and function can exist together.


(blog post written by Poisonvine)

Technorati Tags: ,,,,

SMAATO Press: Smaato releases new white paper on Mobile Advertising Optimization

Smaato releases new white paper on Mobile Advertising Optimization

NEW YORK, June 1, 2009 – Smaato, the leading global mobile Ad Optimizer, released today its new white paper on Mobile Advertising: “Higher revenues with mobile Ad Optimization & global Ad Network aggregation.” The white paper can be downloaded at

The white paper describes the opportunities mobile publishers and developers have to monetize their inventory world wide. It explores how different mobile fill rates can be expected from mobile ad networks and what types of pricing tiers are out there for mobile inventory. It also explains how ad revenue optimization works, and helps to realize the true potential of mobile inventory.

“Publishers of mobile websites & developers of cool mobile apps face the growing challenge of matching their expanding global popularity with the daunting task of filling their ad inventory associated with those very services. Smaato identified this issue many moons ago, and is capitalizing on the provision of global mobile ad optimization using its SOMA platform. Smaato has come from nowhere and gained significant experience and footprint in this section of mobile advertising and marketing in a very short, yet incredibly successful, period” states Nick Lane, Chief Researcher / writer, mobileSQUARED.

The information featured in the white paper is based on the experience of Smaato’s ad ops and engineering teams over the last years in order to boost mobile ad revenues and give mobile publishers the opportunity to maximize their Ad ARPU.

“The buzz in the mobile advertising space is around delivering the right ad to the right person – even better if this occurs in the right context. But the real issue publishers face is how to identify – in real-time – the right ad network to deliver the right results,” added Peggy Anne Salz, Chief Analyst at MSearchGroove (MSG). “Smaato, a global company whose own evolution shows its grasp of the key issues impacting the mobile advertising business ecosystem at all levels, has gained significant traction through its ability to dynamically identify the ad networks that monetize publishers’ inventory best. This innovation is core to Smaato‘s competitive advantage and pivotal in moving the mobile advertising industry to the next level.”

Meet Smaato at MMA New York: Harald Neidhardt, CMO & Co-Founder of Smaato, will moderate a panel at the MMA Forum: International Innovation in Mobile – What are the trends for the future? June 3rd, 12:30 – 12:50pm.

Press contact Smaato Inc.
Harald Neidhardt
CMO & Co-Founder
Smaato Inc.
3 Lagoon Drive, Suite 170
Redwood Shores, CA 94065
Phone (USA): +1 (650) 286 11 98
Phone (Europe) +49 (40) 35 71 83 88

About Smaato Inc.
Smaato is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising) and partners with mobile publishers, developers, ad networks and operators.

SOMA’s unique feature is the aggregation of multiple leading ad networks globally to maximize mobile advertising ARPU in more than 200 countries. SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.

Smaato is an active member of the Mobile Marketing Association, the Advisory Group and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2009 & 2007) and was an Andrew Seybold Choice Awards finalist at CTIA 2008 for best Newcomer, among other awards.

Smaato Inc. is based in Redwood Shores, California. The privately held company was founded in 2005 by an experienced International management team. The European headquarters are in Hamburg, Germany.

About mobileSQUARED
mobileSQUARED offers the very latest bespoke research, analysis, forecasting, and insight on the mobile data market. From in-depth reports, to agile research in as little as 48 hours, business model analysis, unique market data, and contract publishing, our team of industry experts deliver it. Our complimentary research newsletter is published every six weeks, which offers in-depth analysis on key areas of the mobile data market – sectors, companies, territories and individuals. For more information, please visit

About MSearchGroove
MSearchGroove is a leading source of in-depth analysis and commentary on mobile search, mobile advertising, and social media. Peggy Anne Salz, Founder and Chief Analyst, leads a committed team of industry experts, undertaking custom research and consulting projects. Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics, indisputably establishing her as a mobile advertising authority. For more information, please visit: