Press Release – Casio Introduces Next-Generation Photo-sharing with the EXILIM EX-ZR3600

Through new and improved Auto Transfer Mode, Geo-Location Tagging, One Time Share and more, photo-sharing has never been easier

Casio EXILIM EX-ZR3600

Singapore, 2 March 2016: Casio Singapore is pleased to introduce the EX-ZR3600, the latest addition to their award-winning EXILIM ZR Series of compact digital cameras. The EX-ZR3600 features many firsts for the series, including Enhanced Auto Transfer, Geo-Location Tagging, One Time Share function, as well as Selfie Art and Selfie Timer functions, all packed in a compact and light-weight frame.

Centred on the concept of “Amazing Gear”, the EXILIM ZR Series continues to offer innovative functions with outstanding shooting capabilities that enable users to creatively express themselves as well as share their images and videos with greater ease.

Never miss out on subtle detail and beauty

The new EX-ZR3600 has a 1/1.7-inch back-illuminated CMOS image sensor with a large surface that receives more light for crisper and clearer shots even during high-speed burst shooting or under dim lighting. The larger sensor also enables the EX-ZR3600 to capture subtle details and bring out facial feature definition with remarkable clarity.

Topped with Casio’s original Make-up Mode Technology, users can enhance their complexion by adding a fresh glow to their skin with a tinge of rosiness on the cheeks or smoothen the skin according to their preferences.

Connectivity to a Smart Device for Transfer of Images and Videos

Users will be able to seamlessly share their picture perfect moments with loved ones and on social media via the Auto Transfer Mode. Similar to its predecessor, the EX-ZR3600 utilizes Bluetooth® Smart, the EXILIM Connect application as well as Scene to automatically transfer chosen files to a smart device.

The improved Auto Transfer Mode gives users greater control over selecting the types of images or videos transferred to their smart device. Users can either manually select desired photos or adjust the camera’s Auto Transfer settings to intuitively recognise and automatically transfer only a specific type of image such as self-portraits.

New modes of sharing picturesque moments with friends

Sharing photos with larger groups has never been easier. Simply use the Scene application to generate a QR Code through the all new One Time Share feature and friends can instantly transfer desired images via scanning the QR code on the camera’s LCD display using a QR code scanner on their smart devices.

After the images are transferred, the Geo-location tagging function helps to sort files based on location on a map, making it a more interactive and engaging way to relive a holiday or special event with friends and family.

Going one step further, the camera’s Highlight Movie and Highlight Photo functions intuitively create short videos and photo collages to creatively capture and package the day’s best moments.

Selfie Art and Selfie Timer for the Selfie Lovers

Using the Selfie Art mode, Selfie enthusiasts can now add five artistic effects to their selfportraits – “Elegant” for a natural light feel, “Foggy” for a softer ambience, “Fairy” to bring out feminine qualities, “Nostalgic” for a sentimental and wistful mood and “Vivid” that sharpens and brightens shots.

After activating the new Selfie Timer mode in the camera settings, users can simply access the timer by pressing and holding on to the front shutter button to select from a choice of two to five second intervals. An additional Triple Timer mode can be activated, where the camera captures three images in rapid succession for users to pick the best shot.

Price and Availability

The latest EX-ZR3600 is available in three colours (Pearl White, Pink and Lavender), and retails at a Suggested Retail Price of SGD599 at all Casio Authorised Retailers from March 2016. -END-

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