Press Release – #ChristmasWonderlandSG @GardensbytheBay Hit over 1.6 million Visitors

Following up on my previous post. Christmas Wonderland @ Gardens by the Bay, Singapore’s largest yuletide fair, drew to a close with resounding success. The month-long festive event, held from 27 November 2015 to 3 January 2016, saw a record turnout of over 1,600,000 visitors – a marked increase from over 900,000 in 2014. The highest-ever daily attendance recorded at Gardens by the Bay was achieved on Christmas Day, when over 110,000 visited the fair. With expanded fair grounds of 35,000 square metres and new attractions, Christmas Wonderland proved to be a hit with a wide range of activities suited for families and people of all ages.

Jointly organised by Blue Sky Events and Gardens by the Bay, Christmas Wonderland was held for the second year at the Gardens. Visitors were treated to a multi-sensory experience with magnificent Luminarie light sculptures from Italy, a traditional Festive Market and a vintage Spiegeltent from the Netherlands which proved to be crowd pleasers once again this year.

Spalliera Light Up at Garden By the Bay. Source: Instagram user @weewu

The jovial mood was heightened with the hugely popular new attractions, the Ice Palace‘s Ice Skating Rink and Snow Playground as well as the traditional carnival rides and game stalls at The Fairground, which appealed to children and the young-at-heart. Over at the Flower Dome, the brand-new Christmas Toyland floral display captivated crowds with its enchanting display of toys amidst yuletide floral favourites.

“We are thrilled that the expanded second edition of Christmas Wonderland was very well received by local and overseas visitors. We are humbled by the strong support from our partners and are grateful for their contributions to the success of this event. Going forward, we will not rest on our laurels as we look into visitors’ feedback and work towards delivering an enhanced experience with even more surprises for the next fair,” said Ms Sarah Martin, Director of Blue Sky Events.

Mr Felix Loh, Chief Operating Officer of Gardens by the Bay, said, “2015 has been an eventful and memorable year for many of us. We are heartened that Singaporeans found Gardens by the Bay a meaningful destination to round off the nation’s Golden Jubilee, and we look forward to bringing more exciting events and experiences to the Gardens in 2016 for everyone to enjoy.”

Ms Ho Lee Yen, Chief Marketing Officer of AIA Singapore, said, “We are very delighted that the partnership with Christmas Wonderland brought many real moments of joy to our customers and the community with more than 1.6 million families and individuals coming together with their loved ones and friends to celebrate this festive season. As we embark 2016, AIA Singapore will continue to deeply engage the community by creating fun-filled platforms to bring everyone together to have fun and allowing them to spend quality time with their loved ones, in addition to encouraging them to lead active and healthier lifestyles.”

Ms Carrie Kwik, Executive Director, Arts, Entertainment & Integrated Resorts, Singapore Tourism Board, said, “Christmas Wonderland has had a successful run as a beautiful and funfilled event that greatly complemented the year-end festivities. The event was very well received by local residents as well as overseas visitors, who made up 40% of the total visitorship. We look forward to the surprises installed for 2016, and will continue to support the industry in creating more of such iconic experiences for Singaporeans and visitors to enjoy.”


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