OPPO has joined the fight against Huawei to capture the youth market. Similar to Huawei’s Honor, Realme is a separated brand under OPPO that targeted at global youth to deliver advance technology features at affordable price range.
Established in May 2018, Realme aims to bring performance and design that the young generation need from a smartphone. They launched their first smartphone Realme 1 in India during the first half of the year. Sales has surpassed business expectation. The Realme1 was sold out two minutes after it was made available, making it onto the Amazon ‘Best Seller’ list. 400,000 units of the Realme1 were also sold just two months after the launch.
The company never stop to continue the good momentum. Realme’s latest series, the Realme2, set a new record during its launch in India when a total of 200,000 units were sold in under 5 minutes. “With very few options available in the market to meet the ever-changing customer demand, Realme is focusing on bridging the gap by providing products with the latest innovations along with strong performance and stylish designs. As Realme is targeting the global market, we aspire to inject fresh momentum into the global smartphone industry,” said Sky Li, Founder and Global CEO of Realme.
Speaking at the launch of the Realme2, Madhav Sheth, Chief Executive Officer, Realme India said, “Being a young smartphone brand in the most diverse and thriving market in the world, we have witnessed unprecedented demand for our smartphones since launching Realme1. In just 30 days, we gained 4% of the online market share, and were ranked 4th in the fastest growing online smartphone market. As a youth-centric brand, we will always thrive to offer customers with the best at optimum prices.”
The Realme2 is expected to exceed the Realme1’s achievement. The company has never given a clear time length on when the phones are coming to Southeast Asia but promises that consumers will soon be able to get their hands on the smartphones and enjoy a lot more at surprising prices. Afterall, consumers in this part of the world will have one more choices when comes to budget smartphone.
Also published on Medium.