The wait of the new Galaxy S10 is over. This year, Samsung is doing a little different from the past. Instead of introducing 2 variations of Galaxy S10 (standard S10 and S10+), they are launching another a more affordable S10e.   

The Galaxy S10 is designed for those who want a premium smartphone with powerful performance and sets the stage for the next generation of mobile experiences. For consumers looking for a supercharged device, Galaxy S10+ takes every spec – from display, to camera, to performance – to the next level. Galaxy S10e is built for those who want all the premium essentials in a compact package on a flat screen. Anticipating the implementation of 5G network this year, Samsung also introduces an extension of the Galaxy S10+ – Galaxy S10+ 5G.

Display

Samsung’s stand for front camera is clear – no notch and so, to get full edge-to-edge display experience or Infinity-O display as coined by Samsung, the company has developed a “punch-hole” front camera that flushed with the display panel. The notification bar blends well with the front camera without affecting the viewing experience of the display.  Galaxy S10’s unique Infinity-O Display packs an array of sensors and camera technology into a hole-in display – so you can maximize your screen real estate without any distractions.

Galaxy S10’s display also includes the first-ever in-display Ultrasonic Fingerprint Scanner that reads the 3D contours of your physical thumbprint – not a 2D image of it – for improved anti-spoofing. With the world’s first FIDO Alliance Biometric Component certification, this next generation biometrics authentication offers vault-like security to keep your device safe

Camera

Galaxy S10 introduces new camera technology and advanced intelligence that makes it easy to take epic shots and videos:

• Ultra Wide Lens: A first for the S Series, Galaxy S10 offers an Ultra Wide Lens with a 123degree field of view, like the human eye, so what you see is what’s in frame. Perfect for impressive landscape shots, big panoramas and even fitting the entire extended family into the photo, the Ultra Wide Lens ensures that you’ll always be able to capture the full scene. 

• Super Steady & High-Quality Video Recording: Galaxy S10 offers Super Steady recording with digital stabilization technology. Whether you’re dancing in the middle of an amazing concert or trying to record every detail of a bumpy bike ride, Super Steady allows you to capture the moment. Both front and rear cameras can shoot in up to UHD quality, and in an industry first, the rear camera gives you the flexibility to record in HDR10+.

• AI Camera: Galaxy S10 makes already smart features more accurate with a Neural Processing Unit (NPU) so you can get pro-grade shots worth sharing without having to manually select any advanced camera settings. Scene Optimizer can now recognize and more accurately process additional scenes because of the NPU. And with Shot Suggestion, Galaxy S10 offers automatic composition recommendations so you can frame your photo better than ever. 

Other Improvements

• Wireless PowerShare: Samsung introduces Wireless PowerShare on Galaxy S10, making it possible to easily charge Qi-certified smartphones and even compatible wearable devices. In addition, Galaxy S10 is capable of charging itself and a second device simultaneously via Wireless PowerShare, while connected to a regular charger, enabling you to leave your second charger at home while on a trip.

• Intelligent Performance: The new AI software on the Galaxy S10 automatically optimizes battery, CPU, RAM, and even device temperature based on how you use your phone and continues to learn and get better over time. Leveraging AI-capabilities, Galaxy S10 also learns how you use your device to launch your most frequently used apps faster.

Local Pricing and Availability 

Galaxy S10e, S10 and S10+ 

The Galaxy S10e, S10 and S10+ will be available in Singapore from 8 March 2019, at local telecommunication operators (M1, Singtel and StarHub), major consumer electronics & IT stores, Samsung Experience Stores and Lazada Singapore. The respective recommended retail prices for the devices are as follows: 

Model	Built-in Memory1	RRP (S$)
Galaxy S10e	128GB	$1,078
Galaxy S10	128GB	$1,298
Galaxy S10+	128GB	$1,398
Galaxy S10+	512GB	$1,798
Galaxy S10+	1TB	$2,198

The Galaxy S10e, S10 and S10+ (128GB¹) will be available in Prism White, Prism Black and Prism Green. The Galaxy S10+ (512GB¹ and 1TB¹) will be available in Ceramic White and Ceramic Black.