Samsung launched #BeFearless campaign To Help Millennials Fulfill Their Potential

Samsung launched the #BeFearless campaign in Singapore, an initiative targeted at helping millennials overcome their fears to unleash their fullest potential with the help of VR technology. Millennials will be able to participate in a series of trainings using Samsung’s #BeFearless VR app to help them overcome their fear. This year’s campaign focuses on two common fears – fear of heights and fear of public speaking. #BeFearless is a program that is part of Samsung’s Launching People campaign.

Conquering the fear of height. Sky is the limit. Source: Instagram user @weewu

The VR training programme available on the #BeFearless VR app is designed with situations that one might encounter in daily life customised to each fear. For example, participants who have a fear of public speaking would be exposed to situations such as a job interview, a team meeting or a management presentation.


To participate, individuals simply need to submit a story sharing what they hope to achieve should they overcome their fear on the #BeFearless official site at Registration closes on 4 January 2017 and 10 finalists, five per fear, will be shortlisted to take part in a five-week training programme. The 10 finalists will each receive a set of Samsung products consisting of a Galaxy S7 edge, Samsung Gear VR and Samsung Gear S3.

Samsung Gear VR, Galaxy S7 Edge & Gear S3 Classic. Source: Instagram user @weewu

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