Audio equipment business has always been perceived to be lacking innovation and personally, I think it is true at least to a certain extent – how much can you change when comes to sound which you can’t touch, see and feel. However, my perception is starting to change in recent years. The Singapore-based Creative Super X-Fi, for instance, has impressed me with their personalized sound map. Now, another Singapore company Tat Chuan Acoustic (TC Acoustic) is rolling up new services hoping to lure more customers in this highly competitive audio equipment.
TC Acoustic has announced the launch of Sonos-On-Demand, a unique online service that offers music lovers and their families a fifteen-day free trial1 of the new gamechanging smart speaker Sonos Beam (RRP S$699). Consumers can simply place a refundable deposit of S$99 for the Sonos Beam at South-east Asia’s leading e-commerce platform Lazada, with the option of completing or cancelling the purchase fifteen days from the date of delivery.
Marching to the Beat of an On-Demand Generation
Catering to a new generation of tech savvy consumers who are used to on-demand services such as Netflix and Spotify, Sonos-On-Demand is a creative way to provide the same kind of convenience and access, allowing them to test and buy a music system at a touch of a button, without ever setting foot out of the house.
Sonos Makes it Home
Based on a study that surveyed 30,000 people across the world, Sonos discovered that when music is played out loud in the house, it transforms relationships. Families are 25% more inspired, have 50% more hang-out time, and say “I love you” 18% more. Truly, Sonos makes it home.
Sonos-On-Demand aspires to deliver this promise right to the doorsteps of homeowners, quite literally. The aim is to usher them into their first foray of filling their homes with music and what it can do for them – more warmth, love, bonding, creativity, conversations and connections – and enable them to create the best sonic culture and atmosphere in their own homes.
Delivering a rich, in-home sound experience, the Sonos Beam is designed for the unparalleled listening of virtually any streaming content, from movies and TV shows to music and podcasts. Touted as the world’s most versatile smart speaker, the Sonos Beam supports over 80 music services, multiple voice assistants and Apple AirPlay 2.
“As technology continues to push the boundaries of how we live, work and play; a seamless customer journey means ensuring that consumers get what they want, when they want it. Through Sonos-OnDemand we’re giving our consumers complete control to create the perfect listening environment, whenever the desire takes hold”, said Christian Honegger, Chief Executive Officer of TC Acoustic, the official distributor of Sonos in Singapore.
About TC Acoustic
The exclusive regional distributor for Sonos and Klipsch, TC Acoustic has been the leading player in audio distribution since 1966. It underwent a change of management and strategic restructuring in 2010 and has since become one of the fastest-growing and highly innovative lifestyle technology distributors in Singapore and rest of Asia. Currently TC Acoustic has close to 500 distribution points across the region. Under its new management, its key brands have also garnered several awards from major tech media.
Also published on Medium.