Inline with the Singapore Road Safety Month, Samsung Singapore is having a booth at Nex Shopping Center promoting their latest VR content – Eyes on the Road that aims to educate the public on the importance of staying focused while on the roads.
Encouraging Safe Driving among Road Users
Although the number of fatal accidents has decreased by 5.4 percent from 2015 to 2016, the number of injury accidents has seen a rise of 2.7 percent in 2016 as compared to 2015. To help reduce the number of traffic incidents caused by distractions from mobile devices, Samsung’s Eyes on the Road VR content features different dangerous scenarios to discourage the use of mobile devices while on the road. For example, a scenario plays out whereby the user, experiencing the point of view of a driver, almost gets into an accident at a pedestrian crossing due to distractions from his mobile device.

Samsung Galaxy S8 Giveaway Instagram Contest
In addition, Samsung will be holding two Samsung Eyes on the Road #EOTR contests on Instagram whereby participants can stand a chance to win a #GalaxyS8 and a Gear VR (with controller).
What you need to do?
1. Head down to the Samsung’s Eyes on the Road booth at Nex Shopping Center between 24 and 28 May 2017 OR the Eyes on the Road experience corner at Samsung Experience Store at Vivo City between 30 May and 2 Jul 2017.
2. Take a photo of themselves against Samsung’s Eyes on the Road backdrop
3. Upload the photo to their own Instagram page and tag @samsung_sg and include the #EOTR hashtag within the captions.
Also published on Medium.