Singtel Unveils New Brand Promises to “Make Everyday Better”

Customers to enjoy seamless and effortless experiences in everything they do

Singapore, 21 January 2015 – Singtel today launched a new brand identity, the first in 16 years, with a promise – Let’s make everyday better. This reflects a new phase in Singtel’s transformation journey to grow beyond traditional telecommunications into multimedia and ICT services.

The new Singtel aims to celebrate customers’ everyday achievements and help them discover experiences that are effortless and seamless in everything they do – at work, at home or when doing their favourite things. It marks a bold commitment to enrich lives with better service, technology and content.

New Singtel Logo

Effective today, customers can book their preferred appointment times with Singtel shops via This will reduce customers’ waiting time at the shops.

Additionally, effective March 2015, customers can request call-backs by Singtel hotline officers at their preferred times. From April onwards, customers with service appointments can expect Singtel technicians to arrive within 30 minutes of their appointment time.

Singtel Group CEO, Ms Chua Sock Koong delivers speech during the launch of the new brand

To celebrate the new brand, Singtel will donate 10% of the sales proceeds from all Singtel shops over two days to the Singtel Touching Lives Fund, Singtel’s corporate philanthropy programme that supports children and youths with special needs.

To thank loyal customers for their support, Singtel is launching a weekly treat, Better Thursdays with Singtel. As a start, postpaid mobile customers will enjoy free outgoing local calls all-day on 22 January 2015. On subsequent Thursdays, customers can look forward to other treats such as free Singtel TV previews, unlimited local data and, for prepaid mobile customers, free access to Facebook. Details of other Better Thursdays will be shared at a later date.

Technical support vehicle re-painted with new Singtel brand

Better Thursdays with the new Singtel

Singtel customers will enjoy the following treats every Thursday (from 22 January – 19 February 2015) as part of the Singtel brand relaunch.

22 Jan: Free local calls all day for postpaid mobile customers

29 Jan: Free SMSes all day for postpaid mobile customers

5 Feb: Free 30-day preview of new SingtelTV channels for SingtelTV subscribers

12 Feb: Free Facebook access all day for prepaid mobile users

19 Feb: Free data all day for postpaid mobile customers


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