|Smaato releases new white paper on Mobile Advertising Optimization
NEW YORK, June 1, 2009 – Smaato, the leading global mobile Ad Optimizer, released today its new white paper on Mobile Advertising: “Higher revenues with mobile Ad Optimization & global Ad Network aggregation.” The white paper can be downloaded at www.smaato.com.
The white paper describes the opportunities mobile publishers and developers have to monetize their inventory world wide. It explores how different mobile fill rates can be expected from mobile ad networks and what types of pricing tiers are out there for mobile inventory. It also explains how ad revenue optimization works, and helps to realize the true potential of mobile inventory.
“Publishers of mobile websites & developers of cool mobile apps face the growing challenge of matching their expanding global popularity with the daunting task of filling their ad inventory associated with those very services. Smaato identified this issue many moons ago, and is capitalizing on the provision of global mobile ad optimization using its SOMA platform. Smaato has come from nowhere and gained significant experience and footprint in this section of mobile advertising and marketing in a very short, yet incredibly successful, period” states Nick Lane, Chief Researcher / writer, mobileSQUARED.
The information featured in the white paper is based on the experience of Smaato’s ad ops and engineering teams over the last years in order to boost mobile ad revenues and give mobile publishers the opportunity to maximize their Ad ARPU.
“The buzz in the mobile advertising space is around delivering the right ad to the right person – even better if this occurs in the right context. But the real issue publishers face is how to identify – in real-time – the right ad network to deliver the right results,” added Peggy Anne Salz, Chief Analyst at MSearchGroove (MSG). “Smaato, a global company whose own evolution shows its grasp of the key issues impacting the mobile advertising business ecosystem at all levels, has gained significant traction through its ability to dynamically identify the ad networks that monetize publishers’ inventory best. This innovation is core to Smaato‘s competitive advantage and pivotal in moving the mobile advertising industry to the next level.”
Meet Smaato at MMA New York: Harald Neidhardt, CMO & Co-Founder of Smaato, will moderate a panel at the MMA Forum: International Innovation in Mobile – What are the trends for the future? June 3rd, 12:30 – 12:50pm.
|Press contact Smaato Inc.
CMO & Co-Founder
3 Lagoon Drive, Suite 170
Redwood Shores, CA 94065
Phone (USA): +1 (650) 286 11 98
Phone (Europe) +49 (40) 35 71 83 88
About Smaato Inc.
SOMA’s unique feature is the aggregation of multiple leading ad networks globally to maximize mobile advertising ARPU in more than 200 countries. SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.
Smaato is an active member of the Mobile Marketing Association, the dot.mobi Advisory Group and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2009 & 2007) and was an Andrew Seybold Choice Awards finalist at CTIA 2008 for best Newcomer, among other awards.
Smaato Inc. is based in Redwood Shores, California. The privately held company was founded in 2005 by an experienced International management team. The European headquarters are in Hamburg, Germany.