For those in-the-know, the MASTER Series is the name given to only the very best Sony TVs and provides premium picture quality, colour, contrast, and clarity approaching that of a professional-grade monitor. The MASTER Series TVs are Sony’s only TV series that features Netflix Calibrated Mode to further ensure that content is delivered as intended. This month, Sony Electronics Asia Pacific add their new OLED 4K TV, A9G, into their MASTER Series.
The new model features the next generation Picture Processor X1™ Ultimate for accurate detail and contrast. The new Picture Processor X1 Ultimate has a unique algorithm that can intelligently detect and analyse each object in the picture resulting in greater detail and contrast for a more realistic picture. The A9G features the new Sound-from-Picture Reality which faithfully reproduces the position of the sound on the screen so when actors are speaking, the sound appears to be coming directly from their mouths and not from a speaker off to the bottom.
Picture Processor X1™ Ultimate
Over 8 million self-illuminating pixels are precisely and individually controlled by Picture Processor X1™ Ultimate. In addition to the processor, the A9G has Pixel Contrast Booster for more colour and contrast in bright areas. As a result, the A9G provides premium picture quality approaching that of a professional- grade monitor, showing images and colours as they truly are, as the creator intended. The processor improves SD and HD content to near 4K HDR quality and shows 4K content in stunning clarity.
Acoustic Surface Audio+
Acoustic Surface Audio+ provides a totally immersive sound experience with the sound coming from the entire screen, enveloping viewers in exciting new entertainment experiences, providing pictures and sound in perfect harmony. In addition, a TV Centre Speaker Mode provides choice to use the TV as the centre speaker.
User Experience
The A9G OLED feature Sony‘s Android TV which supports a huge range of apps from Google Play™, including YouTube™, Netflix, Amazon Video and more for deep smart home integration (availability varies by region). And making your TV and home even smarter, the A9G TVs have Google Assistant built-in. These TVs have built-in microphones that will free users’ hands. Viewers can simply talk to the TV using the Google Assistant to find what they quickly want, or to play TV shows, movies, and more. (Google Assistant availability depends on region.) The TVs also work with popular smart speakers such as Google Home and Amazon Echo. With smart speakers, users can control TV and stream content by simply using their voice – with more features to come later this year. Sony Android TVs will be compatible with Apple AirPlay 2 and HomeKit. AirPlay 2 lets you effortlessly stream content from your iPhone, iPad and Mac right to your Sony TV. Watch movies and shows from iTunes and other video apps, and view photos directly on your Sony TV. Play music or listen to podcasts on the television and AirPlay 2 speakers throughout the home – all in sync. HomeKit lets you easily and securely control smart home products using the Home app or by asking Siri on your Apple devices. TVs can be added to the Home app and included in scenes or automations with other HomeKit accessories. For example, users can create a “Movie Night” scene in the Home app to easily turn on their smart TV and dim the lights, and simply ask Siri to launch the scene. AirPlay 2 and HomeKit support will launch in A9G, X95G, X85G models in 2019.
For even more user-friendly experience, a new easy to control smart remote enables viewers to control their connected devices such as cable/satellite boxes, Blu-ray disc player, game console (supported devices vary by region) without switching remote controllers. Also added to the smart remote is an RF so users can control the TV without pointing the remote. And a newly developed UI brings seamless and quick access to your favourite apps and settings.
The Sony’s new flagship 4K OLED TV A9G is available in 77”, 65”, and 55”. Prices will be announced in the second quarter of 2019.