Sony RX100 III: Professional camera that fits in your pocket

  • Bright, wide angle ZEISS VArio-Sonnar T* 24-70mm F1.8-2.8 lens
  • Clear, retractable OLED Tru-Finder with ZEISS T*coating
  • 20.1 effective megapixel back-illuminated 1.0-type Exmor R CMOS sensor and power BIONZ X processor
  • 50Mbps high bit-rate Full HD movies with XAVC S support
  • LCD flips for easy selfies
  • 4K still image output
  • Evolved manual controls and new custom button
  • Support for PlayMemories Camera Apps

Sony announces the latest addition to its popular RX series of cameras – the Cyber-shot™ RX100 III.

cx60600_Side-tilt_illust-1200Designed and crafted in tough, travel-friendly aluminium for lightness and looks, the Cyber-shot™ RX100 III builds on the acclaimed reputation of its predecessors. The camera features an uprated lens and speedy image processor, that is complemented by a retractable OLED Tru-Finder™ with ZEISS® T* coating, enhanced movie features and a 180-degree tilting LCD screen.

Capable of excellent low-light sensitivity and low noise, its 20.1 effective megapixel 1.0-type back-illuminated Exmor R CMOS image sensor is paired with Sony’s latest-generation BIONZ X processing engine. Three times faster than the Cyber-shot™ RX100 II, the Cyber-shot™ RX100 III powers detail reproduction technology for natural reproduction of fine textures, diffraction reducing technology for enhanced quality at small apertures and area-specific noise reduction that maintains clarity in dimly-lit regions of indoor and night-time shots.

With the use of your smart phone, PlayMemories Camera Apps boosts your photo experience with a growing range of free and paid-for apps. It’s easy to enhance photography with a  choice of effects and filters, utilities and more. Furthermore, the integrated NFC/WiFi connectivity ensure an easy customer experience.

The Cyber-shot™ RX100  III compact digital camera from Sony will be available in Singapore at all Sony stores and authorised outlets from June 2014 for S$1,199.



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