IHG has launched Spire Elite, IHG Rewards Club’s new top membership level, introduced to recognise and reward its most loyal members.
The new tier was introduced after extensive research into what members want from the loyalty programme and can be reached by earning 75,000 qualifying points. Spire Elite includes the ability to attain:
- 100% bonus points on all qualifying stays – an industry first
- A choice between either 25,000 bonus points or gift Platinum Elite status to a friend or family member for a year
All other existing membership tiers will continue to have access to the industry-leading IHG Rewards Club benefits:
- Club – Collect Points or Miles, Extended Check-out, Complimentary weekend newspaper, Exclusive toll-free service line and Reward Nights count towards Elite Status
- Gold – All Club benefits plus, Priority Check-in and 10% Bonus Earnings on top of base points
- Platinum – All Gold benefits plus, 50% Bonus Earnings on top of base points, Elite Rollover Nights, Guaranteed room availability and complimentary space-available room upgrades
In celebration of this, world-renowned travel photographer Steve McCurry – best known for his 1984 photograph ‘Afghan Girl’ -– has captured a series of poignant photographs depicting moments of recognition for the world’s biggest hotel loyalty programme.
To read the full press release, visit http://1drv.ms/1CzWp1Z