Bed is probably one of the most personal items that one used for years. For most people, this is not the understatement. We heard people complaining that they can’t sleep well in the hotel because the beds are not as comfy as their own ones. This could also be the main reason why people spend months shopping for their ideal beds. Afterall, it is not a cheap item and people definitely put in more thoughts when comes to finding their beds.
“Is there one bed in the market that cater to all?”
YouBed, a Swedish startup, creates a bed that could be personalized to individual’s needs. YouBed claims that they have created the world’s first and only bed that provides adjustable firmness without compromising comfort features.
We have the opportunity to speak to Mr Mattias Sörensen, CEO and Founder of YouBed who was exhibiting their products at Singapore’s Food and Hotel Asia 2018. When asked about the strategies in penetrating the market, Mr Mattias is clear that hotel operator is the strategic partner for YouBed.
“This might sound too good to be true, but our invention is so groundbreaking it will probaly change the hotel industry at its core” says Mr Mattias.
The one-bed-fits-all innovation is already making fast success across Europe, where for example Mövenpick Hotel & Resort has installed YouBed in all of their European hotels. Singapore is YouBed’s first stop in Asia. Business Sweden (The Swedish Trade & Invest Council) have identified YouBed as a prioritized trade interest and will support the company in finding the most suitable hotel brand to introduce the innovation in Singapore and the region.