Event Coverage – ASUS Showcased Zenfone Zoom, Exclusive to Starhub

Held at Park Royal Hotel, ASUS Singapore unveiled the ZenFone Zoom, the World’s Thinnest 3X Optical Zoom Smartphone equipped with optical image stabilisation and laser auto-focus.

ASUS ZenFone Zoom. Source: Instagram user @weewu

With built-in optical image stabilisation (OIS) to eliminate shakes and blurred shots, and powered by a high-performance quad-core Intel® Atom processor with 4GB RAM for ultra-fast performance, the ZenFone Zoom, according to ASUS, promises to pack DSLR-style shooting experiences into a metal unibody that tapers to a mere 5mm making it easier to bring around especially during holiday travels.

3X Optical Zoom and OIS, 10-element Lens, Real Tone Flash and Laser Focus

ZenFone Zoom is the world’s thinnest optical zoom smartphone, with a 13MP PixelMaster rear camera and 3X lens in a body that measures just 5mm at the edges. The innovative 10-element digital eye was created by the optics experts at Hoya. Glass, synthetic and prismatic lenses are meticulously configured in a dual-prism periscope arrangement to maximise incoming light and capture the best possible photo quality. Equipped with a built-in OIS, it ensures sharper, steadier shots every time even at maximum 3X optical magnification.

Furthermore, the rear camera features a dual-LED Real Tone flash to create the most natural illumination for indoor portraits, generating the perfect combination of yellow and white to capture life-like colours and skin tones. ZenFone Zoom’s rear lens also has a laser auto-focus function to point and shoot with total clarity in just 0.03 seconds.

Periscopic Design, Pro Results and Premium Finish

The ZenFone Zoom was meticulously created to be the world’s thinnest optical zoom smartphone with ASUS engineers rotating the ZenFone Zoom’s lens mechanism to create a compact, intricately-calibrated periscope-style camera in a smartphone. Coupled with a Panasonic SmartFSI® image sensor, the ZenFone Zoom captures more light and more colour, revealing detail and beauty in both natural and low-light compositions that other smartphone cameras will never see.

The ZenFone Zoom’s design takes its cue from the look and feel of professional DSLR cameras, with dedicated buttons for shooting and recording. Its strong uni-body frame is precision-crafted to a metallic finish that is smooth to the touch, with a choice of premium Pure Black or sleek Ceramic White on the rear, plus diamond-cut edges to create four stunning patterns across the back and sides. The ZenFone Zoom even has an integrated a safety loop and many stylish strap options, for confident shooting from any angle.

(From Left) Wong Li-Na, Head of Product & Marketing, Starhub and Benson Lin, ASUS Corporate VP showcase the ASUS ZenFone Zoom. Source: Instagram user @weewu

The intuitive ZenUI Camera app makes it a breeze to capture professional-quality photographs. ASUS-exclusive Super Resolution mode applies multi-frame-fusion technology to create incredibly-detailed photos. Four high-resolution 13MP shots are fused to create a single image of with clarity that’s four times (4X) greater than a single shot. In either night time or day time, the ZenFone Zoom captures more detail and less noise and Super Resolution shots of up to 52MP.

In addition, the ZenFone Zoom excels at macro photography, enabling extreme close-ups as near as 5cm (2in) to reveal new and unseen worlds of detail. It also allows users to customise their camera features with one tap through the Manual mode, allowing instant adjustment of shutter speed, exposure value, white balance, ISO and a host of other professional-grade settings.

High performance: 64-bit quad-core power, 4GB RAM and Full HD IPS display

The ZenFone Zoom’s 64-bit quad-core Intel Atom processor carefully balances brilliant performance and superb power efficiency, empowered by Intel’s sophisticated 22nm Silvermont architecture. Intel’s new Tri-Gate transistors have three times (3X) more surface area than planar transistors, enabling the flow of more electrons that increase computing performance and reduce power leakage. Furthermore, coupled with a huge 4GB of fast dual-channel DDR3 RAM, the ZenFone Zoom provides top performance in a smartphone.

Featuring a high-capacity 3000mAh battery and 60ms touch-response time, the ZenFone Zoom delivers fast and fluid performance anywhere and users are able to work and play from dawn to dusk. The ZenFone Zoom also features the exclusive ASUS BoostMaster technology for turbo-speed charging that takes the battery from zero to 60% in just 39 minutes.


Starting 10 March, customers can visit StarHub’s Online Store at www.starhub.com/store to buy the ZenFone Zoom. Please refer to the below table for details on pricing.

StarHub Mobile Postpaid Plan 4G 300M 4G 3 4G 4 4G 5 4G 6 4G 12
Monthly Fee $27.90 $42.90 $62.90 $82.90 $102.90 $220
Local Talktime (mins) 100 150 350 450 700 Unlimited
Local SMS 500 1000 1200 1300 1500 Unlimited
Local Data Bundle 300MB 3GB 4GB 5GB 6GB 12GB
64GB ASUS ZenFone Zoom $449 $349 $99 $0 $0 $0

For those who are not ready to sign up contract, you may wish to get this device at $659/-

ASUS ZenFone Zoom
Processor Quad-core, 64-bit Intel® Atom
Operating system ASUS ZenUI under Android 5.0 (Lollipop)
Display 5.5-inch with 1920 x 1080 (Full HD) resolution and 403ppi pixel density
IPS display with 400cd/m2 brightness and full-screen lamination
Scratch-resistant Corning® Gorilla® Glass 4 with anti-fingerprint coating
PixelMaster cameras Rear: 13MP, f/2.7- to 4.8-aperture, 10-element, 3X optical zoom lens, with optical image stabilisation (OIS), laser auto-focus and dual-colour Real Tone flash
Front: 5MP, f/2.0-aperture, wide-angle 88-degree lens with Panoramic Selfie
PixelMaster features include Low Light mode, Backlight (Super HDR) mode, Beautification mode, Professional (manual-settings) mode
(Network support varies by country)
Memory and storage 64GB ROM
Micro SD card slot (up to 128GB supported)
Wireless 802.11ac, Wi-Fi Direct, Bluetooth® 4.0
Connectors 3.5mm audio jack, single micro-SIM
Location sensors GPS, A-GPS, GLONASS
Other sensors Accelerometer, proximity, ambient light, gyro, digital compass and Hall-effect sensors
Battery 3000mAh non-removable lithium-polymer
Colours Obsidian Black, Glacier White
(H x W x D)
158.9 x 78.84 x 11.95~5mm
Weight 185g

Press Release – Casio Introduces Next-Generation Photo-sharing with the EXILIM EX-ZR3600

Through new and improved Auto Transfer Mode, Geo-Location Tagging, One Time Share and more, photo-sharing has never been easier

Casio EXILIM EX-ZR3600

Singapore, 2 March 2016: Casio Singapore is pleased to introduce the EX-ZR3600, the latest addition to their award-winning EXILIM ZR Series of compact digital cameras. The EX-ZR3600 features many firsts for the series, including Enhanced Auto Transfer, Geo-Location Tagging, One Time Share function, as well as Selfie Art and Selfie Timer functions, all packed in a compact and light-weight frame.

Centred on the concept of “Amazing Gear”, the EXILIM ZR Series continues to offer innovative functions with outstanding shooting capabilities that enable users to creatively express themselves as well as share their images and videos with greater ease.

Never miss out on subtle detail and beauty

The new EX-ZR3600 has a 1/1.7-inch back-illuminated CMOS image sensor with a large surface that receives more light for crisper and clearer shots even during high-speed burst shooting or under dim lighting. The larger sensor also enables the EX-ZR3600 to capture subtle details and bring out facial feature definition with remarkable clarity.

Topped with Casio’s original Make-up Mode Technology, users can enhance their complexion by adding a fresh glow to their skin with a tinge of rosiness on the cheeks or smoothen the skin according to their preferences.

Connectivity to a Smart Device for Transfer of Images and Videos

Users will be able to seamlessly share their picture perfect moments with loved ones and on social media via the Auto Transfer Mode. Similar to its predecessor, the EX-ZR3600 utilizes Bluetooth® Smart, the EXILIM Connect application as well as Scene to automatically transfer chosen files to a smart device.

The improved Auto Transfer Mode gives users greater control over selecting the types of images or videos transferred to their smart device. Users can either manually select desired photos or adjust the camera’s Auto Transfer settings to intuitively recognise and automatically transfer only a specific type of image such as self-portraits.

New modes of sharing picturesque moments with friends

Sharing photos with larger groups has never been easier. Simply use the Scene application to generate a QR Code through the all new One Time Share feature and friends can instantly transfer desired images via scanning the QR code on the camera’s LCD display using a QR code scanner on their smart devices.

After the images are transferred, the Geo-location tagging function helps to sort files based on location on a map, making it a more interactive and engaging way to relive a holiday or special event with friends and family.

Going one step further, the camera’s Highlight Movie and Highlight Photo functions intuitively create short videos and photo collages to creatively capture and package the day’s best moments.

Selfie Art and Selfie Timer for the Selfie Lovers

Using the Selfie Art mode, Selfie enthusiasts can now add five artistic effects to their selfportraits – “Elegant” for a natural light feel, “Foggy” for a softer ambience, “Fairy” to bring out feminine qualities, “Nostalgic” for a sentimental and wistful mood and “Vivid” that sharpens and brightens shots.

After activating the new Selfie Timer mode in the camera settings, users can simply access the timer by pressing and holding on to the front shutter button to select from a choice of two to five second intervals. An additional Triple Timer mode can be activated, where the camera captures three images in rapid succession for users to pick the best shot.

Price and Availability

The latest EX-ZR3600 is available in three colours (Pearl White, Pink and Lavender), and retails at a Suggested Retail Price of SGD599 at all Casio Authorised Retailers from March 2016. -END-

Press Release – Sony’s Latest Action Cam

Brand-new Action Cam features exceptional new movie functions and enhanced operability to ensure no action goes uncaptured

HDR-AS50 Action Cam

  • Advanced SteadyShot™ for smoother, blur-free footage with 11.1 megapixel back-illuminated CMOS sensor and ZEISS® Tessar lens for crisp resolution
  • Up to 3x smooth zoom and 2 angle setting modes for perfect field angle adjustment
  • Enhanced camera body for improved usability and supplied Underwater Housing for up to 60m depth range
  • Great movie functions with XAVC S 50Mbps high – bitrate and 120p/100p high–frame rate recording at for incredible slow-mo footage and 4K Time-lapse capabilities using Action Cam Movie Creator

(SINGAPORE, March 2016) – Relive your every-day adventures and capture stunning point-of-view footage with Sony’s latest HDR-AS50
Action Cam. Whether you’re travelling, enjoying water sports, cycling or just strolling around, the HDR-AS50 allows you to capture those experiences and relive them in mesmerising HD movies.

HDR-AS50 Action Cam

The HDR-AS50 has an 11.1 megapixel back-illuminated CMOS sensor paired with a ZEISS® Tessar lens, capturing your content in crystal clear high definition resolution. It uses advanced SteadyShot™ which is three times more powerful than its predecessor and also used in the range topping FDR-X1000V, which delivers judder-free footage when shooting everything from motocross to aerial landscapes. The stabilisation system is especially effective against low amplitude vibration, which can occur when used with radio-controlled helicopters or drones. Capturing clear and steady footage of action sports is no longer problematic as shakes and blur during skydiving, running or cycling are effectively compensated for.

With the HDR-AS50, field angle adjustment is now possible through “angle setting” and “zoom setting.” Users benefit from two-step angle switching between wide and narrow, allowing perfect frame adjustment of any scene with less image distortion for great quality, no matter what angle. The HDR-AS50 also features a newly enhanced 3x smooth zoom, allowing you get even closer to the action.

HDR-AS50 Action Cam

The body of the HDR-AS50 has been redesigned with emphasis on increased usability. The Action Cam provides a new and improved user interface, enabling intuitive operation through icon and button operability, for quick setting changes when time is of the essence. Users can control their Action Cam using smartphones and tablets and turn it on/off when using with the PlayMemories Mobile app.

The camera boasts a rear USB port allowing users to connect a cable even whilst an accessory is attached, enabling the Action Cam to be supplied with power via a mobile battery, even while shooting. A tripod socket has been introduced eliminating the need for a tripod adaptor.

The new camera has implemented some changes based on customer feedback from athletes and other previous users, and now comes with several new and improved user features. Adjustable and enhanced beep sounds as well as three tally lights on the top, front and back have been added to allow greater notice of camera conditions like REC status even when wearing a helmet and when mounted on handlebars or monopods.

HDR-AS50 Action Cam

The HDR-AS50 comes with a variety of incredible movie functions for more exhilarating footage. Time-lapse Capture allows interval shooting of 8MP still images which means that even though the Action Cam only records in HD, when editing using the Action Cam Movie Creator software, these images can easily be turned into a stunning 4K Time-lapse movie. Time-lapse movies can also be created in Full HD using the Action Cam App.

The HDR-AS50 can capture high-bitrate recordings at 50Mbps using the XAVC S format, allowing you to shoot even the most complex of situations like splashing water or large crowds with impressive detail. Fleeting moments that ought to be emphasised can now also be captured in cinematic slow-motion, allowing you to add a creative touch to those epic moments.

Sony’s own in-built movie creator, Highlight Movie Maker, now incorporates face detection and automatically assembles a highlight package which can be viewed and shared immediately. Your action-packed footage is rounded off with pure and vibrant sound recorded with a high-quality stereo mic allowing you to accurately capture the essence of waves crashing or children laughing.

HDR-AS50 Action Cam

The HDR-AS50 comes with a large range of accessories to further enable you to preserve life’s moments. Divers and swimmers can now benefit from a supplied Underwater Housing for the HDR-AS50, which allows footage to be captured down to 60m under water. The housing is perfectly designed to protect your Action Cam from damage and is therefore not only extremely tough but also dust-, shock and waterproof. The designated flat lens allows you to capture incredibly clear underwater footage. An optional Cap Clip (AKA-CAP1) is a perfect accessory for any casual use such as travelling or fishing.

Sony’s new HDR-AS50 Action Cam will be available at all Sony Stores, Sony Centres and selected Sony authorised dealers from March 2016 at a recommended retail price of $299.

Full technical product specifications for the new HDR-AS50 can be accessed here.


Press Release – OPPO Unveils Super-Fast 15-Minute Flash Charge and World’s First SmartSensor Image Stabilization Tech at MWC

Singapore, 24 February, 2016  The evolving smartphone brand OPPO, fresh off of 50 million smartphone sales in 2015, presented another exciting advance in smartphone user experience when it unveiled a breakthrough SmartSensor image stabilization and Super VOOC Flash Charge technologies at Mobile World Congress 2016.

“With our commitment to equipping consumers with the best technology, OPPO invests great efforts in technological innovation,” said Mr. Sky Li, Vice President of OPPO and Managing Director of International Mobile Business. “We are excited to share these breakthrough technologies with the world at MWC 2016 they’re the result of our commitment to listening to consumers and valuing their feedback to create more delightful user experiences for them in the future.”

Super VOOC Flash Charge: Giving a full charge in 15 minutes

Slow charging times and underwhelming battery life is a consistent problem for smartphone users.To address this problem, OPPO is proud to present Super VOOC Flash Charge technology.

Super VOOC Flash Charge improves on the original VOOC Flash Charge introduced by OPPO in 2014 and now used by 18 million consumers worldwide. Original VOOC Flash Charge revolutionized charging by giving users 2 hours of talk after just 5 minutes of charging. Super VOOC takes it to the next level, offering a full 10 hours of talk time with only five minutes of charging, and filling a 2500mAh battery in only 15 minutes, a never-before-seen speed.







Super VOOC Flash Charge uses a 5V low-voltage pulse-charge algorithm, ensuring a low temperature charge thats safe for the battery and dynamically regulating the current to charge the phone in the shortest time possible. The allnew algorithm pairs with a customized super battery, as well as a new adapter, cable and connector made using premium, military-grade materials. Super VOOC Flash Charge supports Micro USB or typeC interfaces, in line with the global standard.

Super VOOC Flash Charge’s safe, low-temperature charging algorithm makes it perfect for using the phone while its charging, such as watching an HD video, or playing a game, a functionality which other quick charge technologies dont support.

SmartSensor Image Stabilization: The first ever sensor-based, pixel-level optical image stabilizer

Smartphones are taking over as personal cameras, making mobile photography performance a critical factor for smartphone buyers. Continuing its commitment to breakthroughs in the smartphone camera revolution and to give users the ability to take great photos anytime and anywhere”, OPPO decided several years ago to tackle the universally recognized issue of image stabilization.

Optical image stabilization technologies come in two types, lens-based and sensor-based, but due to the size limitations of smartphones, all previous solutions across the industry were lensbased. Relying on a groundbreaking MEMS (micro-electro-mechanical system), OPPOs SmartSensor is the first-ever sensor-based solution for smartphones, as well as the smallest optical image stabilizer of any kind in the world!

Moreover, SmartSensor improves on other solutions with a key advantage. Existing lens-based stabilizers can only correct for vibrations on two axes of motions, the pitch axis and yaw axis, even though the most common type of unwanted shaking during photography actually takes place on the roll axis. SmartSensor solves this problem, allowing for image stabilization on three axes, pitch, yaw and the all-important roll. Making split-second adjustments with its comb-shaped monocrystalline silicon MEMS, SmartSensor achieves full three-axis image stabilization in a mere 15 milliseconds.

At the same time, SmartSensor uses a voltagedriven sensor, reducing power consumption to as low as 10 milliwatts, 50 times less than the power consumption of lensbased solutions.

Lens-based systems, with their increased power consumption, can quickly heat up the module, affecting image quality, especially during extended photo shoots. But the low power consumption of the fine-tuned MEMS keeps temperatures low and preserves image quality even in long shooting sessions.

Meanwhile, whereas lens-based image stabilizers generally have a precision of between 3 and 5µm, SmartSensor remains precise to a vibration of just 0.3µm. The size of a pixel is usually larger than 1µm, meaning that SmartSensor is the world’s first pixellevel image stabilize.

With SmartSensor, OPPO smartphones become like pocketsized SLR cameras, able to capture lifes beautiful moments in breathtaking detail. Even when lighting conditions aren’t ideal, such as at a party or concert, SmartSensor ensures clear and bright images by allowing a longer exposure time.

At MWC, OPPO also announced a growing emphasis on its “Camera Phone” strategy. Under the new strategy, OPPO plans to strengthen a welldeserved association between OPPO and great photography. Through continued refinement of its photography platform as well as new innovations like SmartSensor, OPPO aims to bring users technology that will allow them to better record their lives and share their experiences, so they can capture every moment as it really is: sharp, vivid and bright.

Press Release – Two Singaporean Photographers Shortlisted For World’s Biggest Photography Competition – The 2016 Sony World Photography Awards

  • Record number of entries – 230,103 images from 186 countries
  • Entries from Singapore up over 120%
  • Overall winners to be revealed on 21 April 2016

(SINGAPORE, 24 February 2016) – Two Singaporean photographers are today named on the shortlist of the world’s biggest photography competition, the Sony World Photography Awards – one in the awards’ Professional competition with a stunning series of work investigating an architectural quirk unique to Singaporean housing, and one in the Open competition.

Entries to the awards from Singapore were up over 120% from 2015 and the photographers were selected from a record-breaking 230,103 entries from 186 countries to secure their place on the shortlist. The total number of entries received by the Sony World Photography Awards since its launch in 2007 has now surpassed 1 million images, reinforcing the awards’ position as one of the most respected and influential photography competitions in the world.

Selected by an expert panel of judges (full list here) the shortlisted photographers are:

  • Jonathan Tan, Professional Architecture category
  • Kajan Madrasmail, Open Travel category

Both Tan and Madrasmail are now competing to win their category and the L’Iris d’Or Photographer of the Year and Open Photographer of the Year titles plus a share of the $30,000 (USD) grand prize. All winners will also receive the latest digital imaging equipment from Sony. The winners will be announced at the Sony World Photography Awards Gala Ceremony in London on 21 April 2016. In addition, both photographers will also have their works shown in London as part of the 2016 Sony World Photography Awards exhibition in April and May. Their works will also be published in the 2016 edition of the Sony World Photography Awards book.

The exhibition at Somerset House will also include the first major European exhibition of the artistic duo and fine art photographers, RongRong & inri, recipients of the Outstanding Contribution to Photography prize at the awards.
RongRong (China) & inri (Japan) have shaped contemporary photography in Asia and are being recognised for both their careers as artists, as well as their significant impact on Asian photography. The exhibition will include new works from their critically acclaimed series Tsumari Story.

© Johnathan Tan, Singapore, Architecture, Professional, 2016 Sony World Photography Awards

Jonathan Tan ‘Your House Downstairs’ Professional Architecture category

Tan is a Senior Account Executive for the award-winning marketing agency DDB Group Singapore, and a photography enthusiast with a particular interest in street photography.

His shortlisted series ‘Your House Downstairs’ was shot entirely on a smartphone – Tan believes that photography isn’t about the equipment, but about observing and capturing the fleeting sights around us.

In this series, Tan captured the architectural wall features of the void decks of Housing Development Board flats – the homes of more than 80% of Singaporeans. This ‘hole-in-the-wall’ feature comes in various shapes and bright pops of colours which jazzes up the void decks, which are also common spaces for Singaporeans to gather. While they are more commonly found in older flats, these ‘holes’ are recognisable by Singaporeans as part of Singapore’s landscape and heritage. This series aims to compile these holes that are found in what Singaporeans would colloquially describe as, ‘your house downstairs’.

Talking about being shortlisted, Tan commented: “As a casual photography hobbyist, I am truly honoured to be shortlisted for such a prestigious competition. I am glad that my photos depicting a part of Singapore’s architectural heritage are showcased on an international platform.”

© Kajan Madrasmail, Singapore, Travel, Open, 2016 Sony World Photography Awards

Kajan Madrasmail ‘Spin Fun’ Open Smile category

Madrasmail is a self-taught photographer based in Singapore who has captured beautiful images across the Asia-Pacific; from India to Malaysia, and from Sri Lanka to Thailand.

His shortlisted image ‘Spin fun’ was taken during a regular walk at the playground with his seven year old son, who loves to spin around. With a camera hanging around his neck, Madrasmail was able to capture the panning shot of his spinning son smiling.

Madrasmail said, “I am very happy to be shortlisted in the 2016 Sony World Photography Awards Open Competition as it is the most precious photography contest in the world.”

The Sony World Photography Awards rewards and recognises the world’s best contemporary photography. Attracting photographers of all abilities, the awards incorporate four competing categories: Professional; Open; Youth and Student. More information about the awards can be found at www.worldphoto.org.

Speaking about all the photographers who have been shortlisted this year, Scott Gray, CEO of the World Photography Organisation and organiser of the awards said, “We are extremely pleased with our jurors’ choices this year. Despite the increase in the number of photographers, and the amount of imagery that required judging, this year above all others we have witnessed a wealth of powerful imagery in both traditionally strong social documentary categories, as well as the art and conceptual work. It is wonderful for the medium that it can offer such rich diversity.”

Olympus and Japan Creative Centre presents OYAKO: PRESENT TO THE FUTURE a photography exhibition by Bruce Osborn

SINGAPORE – 15 February 2016 Award-winning photographer, Bruce Osborn will be showcasing his photography exhibition, OYAKO: PRESENT TO  THE FUTURE at the Japan Creative Centre (JCC) from 19 February to 12 March 2016.

The exhibition is part of a commemorative event to mark the 5th anniversary of the 2011 Great East Japan Earthquake. OYAKO ( 親子) – a Japanese phrase that means parents and children, is the inspiration behind Bruce Osborn’s works. Available to the public for free, the exhibition includes portraits representing Bruce Osborn’s lifework and a series of Oyako photos – dedicated to the survivors of the 2011 Tōhoku Earthquake and Tsunami. These Oyako photos were captured to display the families’ determination to live on, during a time of loss.

An American photographer residing in Japan, Osborn has received numerous awards for his work and has published several photo books. He has held exhibitions at the 21st Century Museum of Contemporary Art (Kanazawa), Boston’s Children’s Museum, and Yamanashi Art Museum (Kofu City).

Osborn will be carrying out a live photo shooting session on the 20 February, to extend his line of works in the Oyako series. 15 families have been chosen from the Chinese, Malay, Indian and Eurasian communities to represent the diverse cultural landscape in Singapore. As part of the exhibition, a documentary of Bruce Osborn’s journey on initiating a social movement in Japan, titled OYAKO ~PRESENT TO THE FUTURE~ will be screened on 5th March 2016 at JCC.

For more information on Bruce Osborn and his past work, do visit http://www.bruceosborn.com/

For more information on the photography exhibition, do visit http://bit.ly/1QZsbZD

Press Release – Sony Announces new Exmor RS™ image sensor for smartphones

IMX318 Stacked CMOS Exmor RS Image Sensor

Tokyo, Japan – Sony Corporation (“Sony”) is announcing the commercialization of a new Exmor RS™ image sensor for smartphones and other devices that require increasingly better cameras and thinner form factors. The IMX318 is a type 1/2.6 stacked CMOS image sensor with 22.5 effective megapixels, and it boasts a more compact size, greater image quality, and higher performance. This new Exmor RS is the industry’s first*1 to be equipped with built-in high-speed hybrid autofocus (“AF”), as fast as 0.03 seconds*2, and built-in 3-axis electronic image stabilization technology for video. Sony aims to begin shipments for this new CMOS image sensor in May, 2016.

Videos introducing the product and its key features:

Hybrid AF video:



3-axis electronic image stabilization comparison video:


Model name

Shipment date (planned)

Sample price (tax not included)

IMX318 type 1/2.6 22.5 effective megapixel* stacked CMOS image sensor

May, 2016

2,000 yen

*Based on prescribed methods for determining effective pixels for image sensors

The IMX318 boasts a stacked structure and the industry’s smallest unit pixels, which measure 1.0μm (micrometers) in size. With this, the image sensor achieves a compact, type 1/2.6 size suitable for inclusion into smartphones, while still realizing a high resolution of 22.5 effective megapixels, among the top in the industry. This new image sensor not only boasts enhanced resolution, but it also matches its predecessor in image quality despite the IMX318’s smaller size and unit pixels (IMX230 predecessor model: type 1/2.4 sensor with 1.12μm unit pixel size). Additionally, Sony has succeeded in equipping the IMX318 with cutting-edge digital imaging features, namely high speed built-in hybrid AF and 3-axis electronic image stabilization for video, a first*1 for the industry. With this image sensor, the user can capture image stills of those decisive moments reliably in high quality, as well as high resolution video without fear of blur.

●Main Features

1. The industry’s smallest unit pixel size at 1.0μm, achieving compact size (type 1/2.6) while realizing 22.5 effective megapixels high resolution

As smartphones grow ever thinner, so too are image sensors growing increasingly more compact. In line with this trend, Sony has developed a miniscule 1.0μm pixel sensor that, despite its small size, realizes high image quality. To accomplish this, Sony employed manufacturing technology that improves light utilization efficiency, as well as circuit design technology that eliminates noise, a root cause of deterioration in image quality. With this innovation, Sony has realized an image sensor that delivers high quality images, while also boasting small optical size and a high resolution of 22.5 megapixels. Night shots have long been a weak point for the compact cameras used in smartphones, with the lack of light translating into excessive visual noise. The IMX318 addresses this weakness and realizes beautiful photography in nighttime conditions.

    No drop in image quality from the 1.0μIMX230 predecessorm unit pixel size), despite the model (Left: latter1.12’s smallerμm unit sizepixel size)      to the IMX318 (Right:

. The industry’s first*1 image sensor with built-in hybrid AF, as fast as 0.03 seconds
*2, and 3-axis electronic image stabilization

Hybrid AF

Hybrid AF, which merges image plane phase detection AF with contrast detection AF, has previously been realized through the combination of an image sensor and an application processor. But with the IMX318, Sony has created the industry’s first*1 stacked CMOS image sensor with hybrid AF built into the sensor’s internal signal processor. The IMX318 leverages Sony’s high-speed AF technology that has been honed over many years, boasting an AF as fast as 0.03 seconds*2 (and as fast as 0.017 seconds when shooting video at 60fps). With this power in hand, the user can capture those decisive moments reliably in focus, whether shooting stills or video.

    When shooting with hybrid AF: 0.03 seconds(Time required for focusing)     

Image plane phase detection AF: Utilizes dedicated image plane phase detection AF pixels embedded throughout the image sensor pixel array.

Contrast AF: Works off the contrast of the subject.

3-axis electronic image stabilization for video

With the IMX318, Sony has also created the industry’s first*1 stacked CMOS image sensor with image stabilization functionality built into its internal signal processor. This sensor leverages the image stabilization technology that Sony has cultivated over its years developing cameras, realizing smooth 4K*3 videos with little camera shake by making effectively use of the signal output obtained from the external 3-axis (pitch, yaw, and roll) gyro sensor*4. Sony’s unique image stabilization technology incorporated into the IMX318 corrects not only camera shake, but also lens distortion, making for more beautiful videos. Furthermore, because image stabilization is achieved by processing within the hardware of the image sensor, less power is used than when it is accomplished by software processing in the external application processor. Since it enables smooth video shooting, this image sensor is suited for incorporation into not only smartphones, but also a variety of other products that tend to generate substantial camera shake, such as aerial drones used for image capture.

34K and high frame rate video recording, through high-speed communications leveraging the latest MIPI specifications

Sony elected to adopt the MIPI (Mobile Industry Processor Interface) Alliance’s latest C-PHY 1.0/D-PHY 1.2 specifications for this image sensor’s interface. With this interface, the IMX318 is able to achieve more power efficient and faster data transmission from the image sensor to the application processor. As a result, even at the high resolution of 22.5 megapixels, transmission is realized for all pixels at 30fps. This enables seamless switching between high resolution video and still image photography, realizing the best of both worlds. Since the image sensor can transmit greater-than-4K resolution images for all pixels to the application processor, the user can capture 22.5 megapixel still images even while in the middle of recording video in 4K*3 at 30fps.

Key Specifications

Model name IMX318
Effective pixel count 5488 (H) x 4112 (V) 22.5 megapixels
Image size Diagonal 6.858mm (Type 1/2.6)
Unit cell size 1.00μm (H) x 1.00μm (V)
Frame rate Full 30fps
Movie 4K (3840×2160)     30fps

1080p 120fps 720p     240fps

Sensitivity (standard value: F5.6) 61mV
Sensor saturation signal (minimum value) 330mV
Power supply

Analog 2.8V
Digital 1.05V
Interface 1.8V
Key features Hybrid AF, 3-axis image stabilization for video, HDR imaging, lens resolution correction, white spot correction, NR
Output MIPI C-PHY 1.0 (3 trio) / D-PHY 1.2 (4 lane)
Image format Bayer RAW

*1: According to Sony research (as of February 16, 2016)

*2: The time it takes to bring the picture into focus when the distance from the sensor surface to the subject is reduced from 2m to 2cm, given high-light conditions (2,000lux or higher).

*3: QFHD (3840×2160)

*4: Gyro sensor: instrument that determines angular velocity through inertia.

Press Release – Olympus announces the New PEN-F Camera for the photo-enthusiast

PEN-F-SLV Camera
PEN-F-SLV Camera

The PEN-F is the first Olympus camera to have a Monochrome and Colour Profile Control feature, easily accessible through a front-facing Creative Dial, for users to simulate the appearance of classic colour and black and white film. With a 20 Megapixel Live MOS sensor to ensure excellent image quality, the PEN-F is truly a masterpiece of design and imaging technology.

Feature Highlights

  1. Classic design styling with ‘masterpiece’ craftsmanship and finish quality
  2. New 20 megapixel Live MOS sensor
  3. 5-axis VCM Image Stabilisation (in-built) with up to 5 EV*1 stability
  4. New Creative Dial allows quick access to: – (a) Monochrome Profile – simulate B&W films (b) Colour Profile – simulates characteristics of classic colour films (c) Art Filter (d )Colour Creator
  1. New High-res Shot captures 50MP JPEG or 80MP RAW shots
  2. Shortest shutter release lag*2 in the compact system camera class of 44ms
  3. 2.36M dot OLED electronic viewfinder with aspherical optics for ultra-low viewing distortion (100% view; 0.62x magnification)
  4. Swivel 3.0 inch Touchscreen LCD with 1037k dots
  5. Full-HD movie with 5-axis IS stability (24, 25, 30 or 60 fps frame rates)
  6. Silent Mode for stealth shooting
  7. Built-in Wi-Fi when coupled with OI.Share app for smart devices (iOS & Android) enables camera remote control; image and video transfer for social sharing

See the official press release

[pdf-embedder url=”https://theneodimension.com/wp-content/uploads/2016/01/Press-Release-New-Olympus-PEN-F-combines-timeless-styling-with-a-new-20-megapixel-Live-MOS-sensor.pdf”]

Press Release – New addition to the World’s first Tough series with a 180 degree tilting screen for selfies.

The Olympus Tough TG-870 ultra-wide angle rugged compact camera has a wide range of creative control  and enhanced daytime outdoor LCD screen visibility

All-round model packs a powerful combination of a 21mm ultra-wide angle 5x zoom lens, 180 degree tilt screen, Wi-Fi compatibility and GPS. High-resolution LCD has brightness boosting function for outdoor daytime shooting.

Singapore – 6th January 2016

Olympus is pleased to announce the launch of the 16-Megapixel  Tough TG-870 rugged compact digital camera. Designed for outdoor enthusiasts, rugged urban explorers and families with young children, the new TG-870 features the widest lens of any compact digital camera with a 21mm 5x zoom. Its standout features include a 180 degree flip-up screen, Wi-Fi compatibility, GPS, and a new 920k dot LCD screen with a 2.6x brightness-boost function that enhances outdoor visibility. The new TG-870 is 15m water-proof, 2.1m shock proof, 100kgf crush-proof, and is -10 degrees Celsius freeze-proof.

The remarkable 21-105mm wide-angle zoom lens of the Tough TG- 870 provides you with the ability to photograph the widest scenes from expansive outdoor vistas to cramped interiors, and at the same time, allow you to capture flattering portraits when fully extended. For the best image quality, Olympus has used the same type of high performance glass optics that it uses in the highly-regarded Zuiko lens system for PEN and OM-D cameras.


A new Autofocus-Lock functionality, automatic edge distortion compensation for flattering ultra-wide angle selfies, and a significantly smaller USB charger are the highlight improvements over the series model that it succeeds (i.e., the Tough TG-860). The new Olympus TG-870 is designed for the consumer who wants a durable camera with superb lens flexibility and the best balance of the latest imaging features. It’s the ideal no-fuss compact camera that you can take anywhere.


To view the specification and other accessories, See Press Release

[pdf-embedder url=”https://theneodimension.com/wp-content/uploads/2016/01/Press-Release-Olympus-Tough-TG-870.pdf”]

(Video) Sony Unveils its Latest Products at CES 2016

New Products Enrich Users’ Lives in Every Setting, from the Living Room to the Great Outdoors

(SINGAPORE, 6 January 2015) – Sony Corporation will unveil its new lineup of products slated for release in 2016, at the 2016 International Consumer Electronics Show (CES) held from Wednesday, January 6 in Las Vegas, Nevada.

At the Sony press conference held on Tuesday, January 5 (local time), Sony Corporation President and CEO Kazuo Hirai stated, “From the choices we’re making to be differentiated and unique, to the curiosity that drives our passion to face challenges, to our commitment as enablers of creativity, it is clear that the philosophical and strategic pillars are in place to continue to build a stronger, better, more profitable Sony. Providing kando continues to be the core focus and goal of our business.”

Sony Electronics (SEL) President and COO Michael Fasulo then took the stage to introduce some of Sony’s upcoming products to be released within the year, across a wide range of categories. Sony’s 4K BRAVIA™ TVs heavily emphasise picture quality and look, and they bring next-generation level visual experiences right into your living room. Sony’s ever expanding range of audio products offers you different ways to enjoy music to fit your unique tastes, from High-Resolution Audio (“Hi-Res”) to extra bass. Its line of digital imaging products enables you to capture easy-to-miss moments in the great outdoors and preserve memories of life’s most important events in stunning true-to-life detail. And finally, products in the Life Space UX series blend right into physical living spaces and redefine how entertainment is experienced. Sony will be bringing forth new products in each of these categories throughout the course of the year.

Below is Product Highlights and Press Release

 [pdf-embedder url=”https://theneodimension.com/wp-content/uploads/2016/01/Sony-Press-Release_Sony-Unveils-its-Latest-Products-at-CES-2016_SG_FINAL.pdf”]

Product Category Model Product Highlights Availability
Home Entertainment SRS-ZR5 & SRS-ZR7 Portable Wireless Speakers Offering you more options for a dynamic sound listening experience, whenever and wherever you want, the SRS-ZR5 & SRS-ZR7 portable wireless speakers feature a built-in HDMI® (ARC) connection that connects the speaker to any television – allowing you to to enhance the sound quality of virtually any TV. Both speakers further support Google Cast™, Spotify Connect, and Multi-Room capability via Sony SongPal link. July 2016
BDP-S6700 The new BDP-S6700 Blu-ray player features technology that automatically upscales HD video content to near 4K quality for enhanced viewing enjoyment. Connect it to your other Sony products via SongPal and enjoy steaming music services, CDs, and other and other music sources for Wireless Multi-Room listening. May 2016
HT-NT5 & HT-CT790 Sound Bars Both the HT-NT5 & HT-CT790 2.1 channel sound bars support 4K and High Dynamic Range content from major studios via HDCP 2.2, Google Cast™ and Spotify Connect; and Multi-room capability via the SongPal app – delivering immersive surround sound experience like never before. May 2016
BRAVIA™ X93D, X85D One of the main takeaways from CES 2016 is Sony’s new 4K HDR TV lineup. The BRAVIA™ X93D features Sony’s new Slim Backlight Drive™ technology with a new grid-array backlighting structure. It’s slim design also allows it to sit close to the wall, leaving behind nothing but the picture itself.

Like the X93D, the BRAVIA™ X85D uses 4K X-Reality™ PRO to produce stunning detail for any content. It is also HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colors.

W75D, W65D, W60D The latest BRAVIA™ LCD television series, W75D, W65D, and W60D are designed with sleek lines and an elegant slim display to complement your home interior. They incorporate Clear Phase audio technology which analyses and compensates for inaccuracies in the built-in loud speaker’s response, resulting in pure, natural audio with smooth, even reproduction of all frequencies. TBC