Launch of the all-new Audi A4 and preview of the Audi R8 at the Singapore Motorshow 2016

If you have read my previous post, 2015 has been a record year for Audi Singapore having sold more than 2,000 cars for the first time in the brand’s history. Going into 2016, Audi Singapore launches the all-new Audi A4 and the preview of the Audi R8 during the Singapore Motorshow 2016.

For the specification of the new A4, you may check up my previous post.

Jeff Mannering, Managing Director of Audi Singapore (2nd from left) with the Audi R8 at the Singapore Motorshow 2016

Specially flown in for the Singapore Motorshow 2016, the new Audi R8 was unveiled for the very first time in South-East Asia. The new Audi R8 is even faster, even more powerful and even more dynamic than its predecessor. This car brings Audi’s concentrated motorsport competence from the racetrack to the road. It sets new standards in performance with 610 horsepower, 330 km/h and acceleration from 0 to 100 in just 3.2 seconds. The Audi R8 combines breathtaking performance with aesthetics, to create one of the most striking and powerful Audi production cars ever built.

Also on display were 14 Audi models including the Audi A1, A3, A6, A7 Sportback, Q3 and Q7 and the Audi Sport shop featuring a wide range of lifestyle products, Audi Genuine Accessories and Parts.

The Singapore Motorshow 2016 will be held from 14-17th Jan 2016 at Suntec Singapore Convention & Exhibition Centre.

Singapore MOTORSHOW 2016 – A Quick Peek Into #LEXUS GS F

Lexus Singapore has up the ante this year to unveil the new models for the Singapore market. The Singapore Motorshow 2016 features more cars this year, allowing visitors to fully experience the brand’s focus on delivering exhilarating performance, innovation and craftsmanship.

The Lexus showcase will focus on the three main powertrains of the brand – Hybrid, Turbo and ‘F’ performance range which include the Lexus CT, IS, ES, GS, NX, RX, RC F and the first-ever Lexus GS F.


An exclusive launch of the first-ever Lexus GS F has taken place on 14 January 2015, 10.20am, at the Lexus Showcase. The Lexus GS F is powered by a specially developed high-revving 5.0-litre V8 engine that produces 470 BHP and 530 Nm of torque. Notable for its exhilarating power, outstanding smoothness, excellent response and steadfast reliability, the Lexus GS F is the latest and boldest expression of the F philosophy.

Launch at the Singapore Motorshow 2016


The all-new Lexus GS Turbo sets new standards in the performance mid-sized luxury sedan segment with its ground-breaking technologies and breathtaking capabilities. And with the introduction of a 2.0-litre twin-scroll turbocharged engine, the GS Turbo is set to deliver a unique sense of exhilaration and driving experience.

The New Lexus GS F


The all-new Lexus IS Turbo is a pure sports sedan engineered to provide outstanding dynamic capabilities and an exhilarating driving experience. Spotting design cues inspired by the brand’s immensely popular LFA supercar, the Lexus IS Turbo is powered by Lexus’ proprietary 2.0-litre turbocharged engine that delivers 241 horsepower and 350Nm of torque to the rear wheels.

The Singapore Motorshow will be held from 14-17th Jan at Suntec Singapore Convention & Exhibition Centre.


Singapore, 14 Jan 2016 – Following the success from the 2015 exhibit, the Singapore Motorshow returns for a second consecutive year from January 14 to 17, 2016 at Suntec City Convention & Exhibition Centre. Toyota Singapore ups the ante this year by unveiling three new models to the local market – taking centre stage will be the 4th Generation Toyota Prius, followed by the RAV4 and Avanza. Sports variant of the Corolla Altis and Wish will also be on display

Staying true to the brand’s promise of Superior Peace of Mind, Toyota Singapore highlights its unparalleled strength of quality, durability and reliability through various elements at the Motorshow. Its progressive efforts to further enhance the Prius reflect its environmental leadership in contributing to a better society. Visitors will also be able to fully experience the brand’s focus on a sense of Waku-Doki as it exceeds expectations to elicit joy in every customer’s life. Below are the key highlights from

Toyota at the 2016 Singapore Motorshow:

The All-New Toyota Prius

IP0202A special media preview of the all-new Prius will take place on 14 January 201610.35am, at the Toyota Showcase. Borneo Motors (Singapore) will be joined by Chief Engineer of the all-new 2016 Prius, Mr Kouji Toyoshima.

With its established DNA of fuel efficiency and ecological prowess, the new Toyota Prius will feature a new striking exterior design and is set to captivate anyone who sees it. The interior also impresses with ergonomic innovations and

voluminous space that makes it a winner on every seat. With over 8 million sold worldwide, the Toyota Hybrid Synergy Drive (HSD) answers the needs of an environment-conscious world. HSD is an intelligent combination of an internal combustion engine and an electric motor, which can reduce fuel consumption significantly while remaining fully optimised for lowering CO2 emission. This specially- designed hybrid system helped pioneer regenerative braking technology – where kinetic energy generated by braking is harnessed into charging a nickel-metal hydride battery – a concept that would open the door to an all-new driving sensation.

List of Display Cars


Type of Vehicle Make and Model
Sedan Toyota Corolla Altis Standard
Toyota Corolla Elegance Sports
Toyota Camry
MPVs Toyota Avanza New!
Toyota Wish Sports
Toyota Previa
Toyota Alphard Elegance
Toyota Vellfire Elegance
SUVs Toyota RAV4 New!
Hybrid Toyota Prius New!
Toyota Prius C


Singapore Motorshow 2016 Activities

  • Launch of the All-New Prius
  • Appearance of Toyota brand ambassadors
  • Toyota Doki Doki Café
  • FT-1 Simulator

Toyota 2016 New Vehicle Line-up


Quarter 1 Quarter 2 Quarter 3

(New Model)


(New Model)

Alphard / Vellfire(Improvement / facelift)

(Improvement / facelift)

Corolla Altis(Improvement / facelift)
Avanza(Improvement / facelift) Previa

(Improvement / facelift)


@AudiSingapore Delivered More Than 2,000 vehicles in 2015 and Showcases New #AudiA4 In the Coming #Motorshow2016

SINGAPORE, 7 JANUARY 2016 For the first time in history, Audi Singapore has delivered more than 2,000 vehicles in a single year. This is a tremendous achievement for the brand with the four rings.

In 2015, Audi Singapore made several key model introductions in nearly all market segments. They include the new A1 Sportback, A6, A7 Sportback, Q3, the all-new TT and Q7. The all-new Audi Q7 – “the great quattro”, for example, is now available with an efficient and highly competitive 2.0 TFSI powertrain following the launch of the 3.0 TFSI earlier in the year. The momentum is expected to grow stronger as the new models enter their first full year of sales in 2016.

Jeff Mannering, Managing Director of Audi Singapore

Mr Jeff Mannering, Managing Director of Audi Singapore, broke the news during the media brunch held at Audi Centre, Alexandra Road. The event also showcased the new Audi A4. The new A4 promises to be more powerful, more efficient, more intelligent. The new car features numerous premium technologies which set higher benchmarks for their class. Elegant design blends with an innovative control concept, and lightweight construction meets new, efficient drivetrain solutions. See below for the technical specifications.

[pdf-embedder url=””]

The New Audi A4

“2015 was a great year for Audi. We are closing the gap to our key competitors and this is only the beginning,” says Mr. Jeff Mannering . “The next phase kicks off in January with the launch of the all-new Audi A4 at the Singapore Motorshow 2016. The latest generation model is as progressive, sporty and sophisticated as only an Audi can be. With this new car, Audi will have one of the freshest model line-ups in the premium market. We will also be bringing other surprises to the event.”

At launch, Audi Singapore is offering the following variants:

Audi A4 Sedan 1.4 TFSI:         $176,800

Audi A4 Sedan design 1.4 TFSI:     $186,900

Recommended retail prices are inclusive of COE and CEVS rebates.

The complete Audi A4 illustrated global digital press kit is available at

Event (Singapore) photos, please click here

Sony Presents its latest Speaker Systems – The CS Series

(SINGAPORE, November 2015) – Sony is proud to announce its latest dynamic range of Speaker Systems – the Credible Speaker (CS) Series: the SS-CS3 (Floor Standing Speaker), the SS-CS5 (Bookshelf Speaker) and the SS-CS8 (Centre Speaker) that not only delivers natural audio quality but is able to also let you hear the music as the artist intended.

SS-CS3 (Floor standing speaker)

Packed with high efficiency super tweeters and a maximum input power of 145W, the versatile three-way coaxial, four-driver SS-CS3 guarantees smooth frequency response, wider dispersion and a deep bass to ultimately let you experience nothing but authentic, full-frequency audio with minimal signal loss.

SS-CS5 (Bookshelf Speaker)

Carefully developed with premium components and packing a 130mm woofer, the three-driver bookshelf speaker SS-CS5 is able to reproduce High-Resolution Audio tracks that will take your digital music collection to a whole new level.

SS-CS8 (Centre Speaker)

Designed with a 100mm foamed-mica cellular reinforced woofer and a 25mm polyester main tweeter, the SS-CS8 two-way bass reflex system is capable of eliminating unnecessary rear sound pressure and influencing vocal reproduction to in turn produce only faithful, crisp sound quality that allows you to indulge in your favorite tunes from any living space.

The SS-CS3, the SS-CS5 and the SS-CS8, will be available at the Sony Store at 313@somerset and selected Sony authorised dealers from mid-November 2015 at the following retail prices:


Standard Retail Price




Sold as a pair



Sold as a pair



Sold as a unit


Specifications Sheet


(Floor standing speaker)


(Bookshelf speaker)


(Center speaker)

Type 3-way 4-speaker system, Bass-reflex 3-way 3-speaker system, Bass-reflex 2-way 3-speaker system, Bass-reflex
Speaker Woofer: 130mmMRC cone type

Tweeter: 25mm soft dome type

Super Tweeter: 19mm soft dome type

Woofer: 130mmMRC cone type

Tweeter: 25mm soft dome type

Super Tweeter: 19mm soft dome type

Woofer: 100mmMRC cone type

Tweeter: 25mm soft dome type


Maximum Input 145W 100W 145W
Sensitivity 88dB (2.83V, 1m) 87dB (2.83V, 1m) 86dB (2.83V, 1m)
Frequency Response 4550,000 Hz 5350,000Hz 5525,000 Hz

(W X H X D)

230 x 922 x 260 mm 178 x 335 x 220 mm 430 x 146 x 220 mm
Mass 11.5kg 4.5kg 5.0kg
Magnetically Shielded No No No


Video: #Mazda -designed Bicycle and Sofa Unveiled

For release April 14, 2015

MILAN, Italy and HIROSHIMA, Japan—Mazda Motor Corporation (stock quote: MZDAF) has taken the wraps off Mazda-designed artworks, including “Bike by KODO concept” and “Sofa by KODO concept” on the eve of opening the event “Mazda Design: The Car as Art,” in the Italian city of Milan from April 14, 2015.

With “Mazda Design: The Car as Art,” Mazda is aiming to further the evolution of the expression of motion by attempting the expression of two key sensibilities rooted in Japanese aesthetics; RIN, a sense of self-restrained dignity, and EN, an alluring sensuality that speaks directly to the senses.


“Bike by KODO concept” is a track racer that seeks to express the innate beauty of the bicycle. Its minimalist structure is composed of the least possible number of parts. The frame was painstakingly formed by hammering a single sheet of steel and the black leather saddle is hand-stitched, featuring the same red thread and stitch design as the all-new Mazda MX-5. The bicycle’s mixture of dynamism and allure is evocative of the Mazda MX-5’s styling.


“Sofa by KODO concept,” a collaborative effort between Mazda’s designers and Italian furniture makers, exhibits an exquisite blend of Mazda Design’s refined sensibilities and fine Italian craftsmanship backed by a long tradition of furniture-making. The form of the sofa is as honed as that of the all-new Mazda CX-3 and evokes the strong stance common to all Mazda’s new-generation vehicles.


Also on display at the event are a number of works by traditional Japanese craftsmen inspired by Mazda’s KODO—Soul of Motion design philosophy. KODOKI is a tsuiki copperware wine cooler hammered from a single sheet of copper in Japan’s famous Gyokusendo metal-working studio. SHIRAITO is a traditional lacquered box created by Kinjo-Ikkokusai which expresses the richness of natural phenomena using multiple layers of lacquer and finely-broken eggshell.


“Over the past few years, design has become an essential part of who we are, adding an artistic value to the entire Mazda brand experience,” said Masahiro Moro, Mazda’s Managing Executive Officer, in charge of Global Marketing, Customer Service and Sales Innovation. “As such, it only makes sense that we introduce our design messages here in Milan, a city of the apex of the design world, in order to elevate our brand image.”


Pioneer – A Long Forgotten Japanese Electronics Giant

I am sure those who are in the 30s remember those days when we could be spending hours in the living room flipping around with the wires connecting between the bulky, enormous size amplifier and the tall, classy floor-standing speakers (back in those days, having a giant sound system is a pretty big deal!)

In the 90s, computer speakers, MP3 and MPEG were deemed to be bad quality(if you think it is getting better nowadays, go dig out your old CD and listen to yourself!) and consumers will spend over 100 bucks to buy CD and LD (DVD comes slightly later) so that they could enjoy a theatre-like experience at home.  (“Home Theatre System” and “Hi-Fi” if those terms have rung the bell!)

Speaking about Laser Disc (LD) or Home Theatre System  ( I am pretty sure people who are born in the early 2000s have not seen this Alien device before!), people who underwent that era will know a very Japanese brand ” Pioneer”.

Source: :Laser Disc Player. The smaller disc is the standard-size CD

Back in those days, Pioneer sold millions of sound systems to all around the world. Capitalised on their expertise in sound system, they launched satellite TV channel offering karaoke music videos in Singapore, Malaysia and Taiwan.

Stock (quote 6773.JP) was trading at high 4600 yen.

Time changes. Consumer nowadays are looking for convenience than quality. More compact sound systems that are cheaper and easy to set up has gained popularity among the consumers. If you visit your friends’ house, you seldom see a big sound system in their living room. Likely, you will see a soundbar and TV.

Unsold inventories start to build up in Pioneer’s warehouse due to slow response to market changes incurring tremendous loss for the past few years. Gone with the good old days, stock tumbles to only a few hundred yen.

However, situation starts to get better for Pioneer as the company repositions itself in the electronics sectors. Now, they are focusing on car navigating and sound system OEM services. The strategy has proven to be a good move. Sales is growing steadily for the past few years.

Source: Pioneer Text to speech car system


Will Pioneer make a comeback? Although the company is able to bring down the loss, it is still pretty uncertain for the company given the fact of intense competition in the car system market. Nonetheless, the industry outlook is pretty promising. Google has spearheaded the commercialisation of the smart car system. With their expertise in the hardware, there could be a chance for Pioneer to make a comeback.

What did you think?





Pioneer Electronics launches AppRadioLIVE, their proprietary new app that enhances the driving experience for users through a single touch interface that offers seamless aggregated content most popular among existing customers.

AppRadioLIVE’s dynamic home screen feature contents and services from Pioneer’s partners such as Feedly, Stitcher, and Eventseeker, which are classified into four quadrants – mapping, music, news information and calendar events. With these contents placed side-by-side on AppRadioLIVE, AppRadio Mode users can now easily switch between apps, making their drive more fun and safer. 

Watch the video to know more.

For more information about AppRadioLIVE, please visit

Can we drive “armored-vehicle” on the road?!


If you are an entrepreneur or business developer, you are constantly fighting for sales otherwise you will lose out in this highly-competitive market. Time is everything! As a sales person or entrepreneur (especially those at the early stage of startup), you need to be highly efficient even on the move!


Meeting your clients is like engaging a fire fight. You need weapons and transportation for wars. Your products are your bullets and your car should be like your armor vehicle. Besides transportation capabilities, armor-vehicles have fighting and communication capabilities. Question here, “besides transportation, what else can our car do?”


I am sure all of us agree that car is a liability. Why? Simply because we do not see much of owning a car except for the ERP (for those who don’t understand, it is the acronym of Electronic Road Pricing), car loans, petrol charges and road taxes. We need to look at uses or applications of car beyond transportation.


I come across the term “Mobile Office”. One of the examples is to convert your vehicle into a mobile place. I believe this is the area that can be further explored. In fact Volkswagen (Stock Quotes: VOW.DE) has the concept of such car. Below are some of the photos of Volkswagen T6.  





The T6 model has won the “Best Lifestyle Interior” in the Interior Motives Award 2008. (Source: Car Body Design)


I am using this example only to prove my point that we need more applications on wheels. In fact, I believe that the design of the concept car can be further developed to suit the needs of the mass (especially entrepreneurs who might not have an office to work since office rental can be quite expensive).  Sounds hard? But it is not very hard for the technicians to change or modify your car parts. If you watch MTV channel, there is a TV program called “Pimp My Ride” that actually helps to “renovate” your car.



Enough of Wonderland! Let’s get back to reality. In Singapore, we have seen car loves spend ten thousands of dollars just on installing lighting and car audio system. I am sure there is a demand of office usages on cars. But, Can we have such car modification in Singapore? Bear in mind, you might be installing additional battery (approval from LTA – Land Transport Authority ) to power up your equipments such as communication devices which might transmit wireless signal (approval from IDA – Infocomm Development Authority).  Things are not going to be that simple. I believe there are more factors to consider.


I am very willing to hear more. Please drop your comments.