Epson Launches New L-Series Integrated Ink Tank Printers

Epson has launched its new A4 duplex integrated ink tank printer, the new L-series printers that offer one of the lowest printing costs in the market.

The New Epson L6190. Source: Instagram user @weewu

The new integrated L-series printers significantly lower the total cost of ownership to businesses with its ultra-high page yields. Each complete set of 4 ink bottles yields 7,500 black and white pages and 6,000 colour pages to help businesses lower their operating costs.


The new L6160, L6170, L6190 printers come with auto-duplex print function which affords users up to 50 per cent savings on paper cost, reducing running costs even further. Epson is currently the only brand offering ink tank printers with auto-duplex function in the market.


The new L6160, L6170, L6190 printers are equipped with Epson’s proprietary  PrecisionCore printheads for high performance, achieving high ISO print speeds of up to 15ppm for standard black and white printing and 33ppm for draft printing, for improved business efficiency. Delivering a maximum print resolution of 4800 x 1200 dpi, Epson’s PrecisionCore printheads are composed of Micro Thin Film Piezo print chips for precise multi-size droplet control capabilities, ensuring the greatest details and extremely smooth gradations in documents or photographs.

The printer supports borderless injet printing upto A4 size. Source: Instagram user @weewu


The integrated ink tank printers deliver exceptional quality black and white prints with the use of black pigment ink that produces water and smudge-resistant printouts. For photo printing, the printers offer outstanding lab-quality photos when printing on photo media. Large-sized photo printing is made possible as the printers support borderless printing of up to A4 size.


Sporting a brand new sleek design, the new L6160, L6170, L6190 are designed to be compact, offering the smallest footprint amongst all ink tank printer brands.

Epson’s ink tank system makes refilling easy and lower the cost of print. Source: Instagram user @weewu

Designed with the customers’ experience in mind, its easy-to-use spill-free ink bottles offer users ease and convenience when refilling the ink bottles. The ink bottles are designed with a unique “lock & key” bottle nozzle with each ink bottle nozzle uniquely customised to fit its matching colour tank, in order to prevent re-filling errors.


The ink tank printers support printing on-the-go and comes equipped with Ethernet2, Wi-Fi, and Wi-Fi Direct connectivity, enabling users to print wirelessly within a network, connect to mobile devices or print remotely from anywhere via Epson Connect, Epson’s suite of connectivity solutions.


The new L6160, L6170, L6190 printers will be priced SGD459, SGD499 & SGD539 respectively and will be available at major retailers from 22 September 2017 onwards.

Fanfare joins Alibaba Influencer Network

7 September 2017, Hong Kong – Fanfare is excited to announce that it has joined the Alibaba Influencer Network through a signed partnership with VideoUP, a global video analytics platform.

“We are extremely delighted with this new venture, as it builds upon Fanfare’s video-sharing and social commerce platform, while opening new doors for our Fanfare Ambassadors”, says Benny Phang, Fanfare’s Rainmaker.

To-date, Fanfare has an ecosystem of 90 Fanfare Ambassadors from 24 countries, ranging from micro-influencers to social media personalities, with a combined reach of 13 million followers worldwide. This exclusive entry into Alibaba’s Influencer Network will allow eligible Fanfare Ambassadors direct access to a galaxy of brands and merchants available on the Alibaba and Lazada marketplace, with monetary rewards when they create brand-related review videos.

“The world has become a more social place. It is no longer just about concocting your own secret sauces or conceiving elaborate strategies. It’s about connection, collaboration and co-creation. This is the power of fan-generated content, the future of brand amplification and the crucible for social commerce”, adds Benny Phang.

About Fanfare 

Fanfare is a mobile APP that rewards Fans for creating interesting video content about the Brands they love.

It serves as an omni-channel missing link between fans and their favorite brands. Through community-created video content, viral campaigns, gaming elements, exclusive prizes, as well as e-Commerce – all on a single mobile platform – Fanfare aims to empower consumers or fans around the world to have more personalized engagements and meaningful moments with their favorite Brands, while getting rewarded at the same time.

Samsung Launches Galaxy Note8 in Singapore

Singapore – 24 August 2017 – Samsung Electronics Singapore introduces the Galaxy Note8. With the Galaxy Note8, Samsung claims that consumers can get a bigger Infinity Display that fits comfortably in one hand, an enhanced S Pen that allows communication in a more personal ways, and improved camera for better photo experience.

The Galaxy Note8 is equipped with two 12MP rear cameras with Optical Image Stabilisation (OIS) on both the wide-angle lens and the telephoto lens.

Enjoy and Do More on the Infinity Display 

Featuring a 6.3-inch Quad HD+ Super AMOLED Infinity Display that allows users to see more and scroll less, the Galaxy Note8 has the biggest screen ever on a Note device, yet its narrow body makes it comfortable to hold in one hand. With the new Galaxy Note8, users are equipped with more room to watch, read and draw—making it the ultimate multitasking smartphone.


Live Messaging with Enhance S Pen

Samsung introduces Live Messaging that allows users to create animated messages and this works on any apps that supported animated GIF files.


Better Pictures with Galaxy Note8’s Camera

The Galaxy Note8 is equipped with two 12MP rear cameras with Optical Image Stabilisation (OIS) on both the wide-angle lens and the telephoto lens. Whether users are exploring a new city or running around their backyard, OIS allows them to capture sharper images.


For more advanced photo-taking, the Galaxy Note8’s Live Focus feature lets users control the depth of field by allowing them to adjust the bokeh effect in preview mode and after they take the photo.


In Dual Capture mode, both rear cameras take two pictures simultaneously and allow users to save both images; one close-up shot from the telephoto lens and one wide-angle shot that shows the entire background.


The wide-angle lens has a Dual Pixel sensor with rapid Auto Focus, so that users can capture sharper, clearer shots, even in low-light environments. The Galaxy Note8 is also equipped with an industry-leading 8MP Smart Auto Focus front-facing camera for sharp selfies and video.

Local Pricing and Availability

Interested buyers can place their pre-order from 25 Aug 2017. The Galaxy Note8 will be available from 15 September 2017 at a recommended retail price of $1,398 including GST. Available in MidnightBlack, Maple Gold and Orchid Gray, the device will be available at all local telecommunication operators, major consumer electronic stores, authorised mobile retailers, Samsung Experience Stores and Lazada Singapore.

Galaxy Note8 Product Specifications:

  Galaxy Note8 
OS  AndroidTM 7.1.1 (Nougat)
Network  LTE Cat. 1623
Dimension  162.5 x 74.8 x 8.6mm, 195g
Processor  10nm, Exynos 2.3GHz Quad + 1.7GHz Quad
Memory RAM: 6GB


External Storage: microSD slot up to 256GB

Display 6.3” Infinity Display, Quad HD+ 18.5:9, 2960×1440
Camera Rear: Dual Camera [Wide] 12MP Dual Pixel OIS AF (F1.7), [Tele] 12MP OIS AF (F2.4) Front: 8MP AF (F1.7)
Battery  3,300mAh
Charging  Ultra Fast Charging, Fast Wireless Charging (built-in)
Connectivity  Wi-Fi® 802.11 a/b/g/n/ac (2.4GHz + 5GHz), VHT80, MU-MIMO, 1024-QAM, Wi-Fi Direct®, Bluetooth® 5.0, USB 3.1 Type-C, NFC
Audio Format Supported:

UHQ 32-bit audio & DSD (Direct Stream Digital) 64/128

Video UHD 4K (3840 x 2160) | @30fps


Water & Dust Resistance (IP68) – Note 8 and S Pen


Transparent clear cover, Micro USB Connector, Earphones Tuned by AKG by Harman, Travel Adaptor, Type-C USB Cable, Ejection Pin



REA Group (Stock Quote – ASX:REA) today announced a new Asian community partnership program through a three-year commitment with the International Committee of the Red Cross (ICRC).

Henry Ruiz, REA Group Asia Chief Executive Officer

As part of the partnership, REA Group will provide financial and in-kind support to regional projects and local Red Cross/Red Crescent societies. REA Group which owns and operates the iProperty Group will support the Singapore Red Cross, in the form of matched employee donations and volunteering.


Henry Ruiz, REA Group Asia Chief Executive Officer, said the business is incredibly proud to be partnering with the ICRC to support the organisation’s efforts around ensuring humanitarian protection and assistance for people in need.


“We’re incredibly pleased to be bringing our community partnership program to Asia for the first time and having the opportunity to work alongside the ICRC to improve the lives of others across the region.

“The ICRC is the largest humanitarian network in the world and we feel humbled to be able to play a role in supporting the incredibly important work they do,” Mr Ruiz said.

Arnaud De Baecque, ICRC’s Deputy Regional Director for Asia and the Pacific welcomed REA’s three year commitment, and commented: “Expressions of solidarity like this one from REA Group and its employees makes it possible for the ICRC to continue our work in some of the most difficult areas in support of those most affected by conflict and violence.”


Established in 1863, the ICRC is an impartial, neutral and independent organisation whose exclusively humanitarian mission is to protect and assist victims of armed conflict and other violence. In 2016, the ICRC provided food to 14.8 million people, delivered curative medical consultations to over 3.8 million people, and helped repair, build or upgrade water-supply, sanitation and other infrastructure benefitting 28.4 million people. The ICRC also helped 910 people, mostly minors, reunited with their families.

Huawei Signs MoU with Leading Data Analytic and Cloud Providers At CommunicAsia 2017

Huawei, REDtone and Fusionex Collaborate to Accelerate Cloud Transformation for Government and Enterprise Business

[Singapore, May 23, 2017] Huawei, REDtone (Stock: 0032.KL)and Fusionex (Stock: FXL.L)announced the forming of a tripartite partnership to serve the rapid increase in demand for big data and analytics Cloud solutions in Asia Pacific. A Memorandum of Understanding (MoU) between the three parties was completed at the Huawei eco-Connect, Singapore, in conjunction with CommunicAsia 2017, the largest ICT trade event in the region.

Signing of MoU at #CommunicAsia 2017. (From left) Raju Chellam VP New Technologies of #Fusionex, Andy Yau #CEO #REDtone and George Pan #CTO Solution Sales Department of #Huawei Malaysia. Source: Instagram user @weewu

The collaboration aims to leverage on all partners’ unique expertise to intelligently identify pain points and opportunities for users while lowering OPEX and CAPEX with on-demand one-stop cloud service solution. Huawei, a global leader of Telecommunications ICT solutions, will be cloud solution provider and the Go-to-Market advisor. REDtone flexiCloud, the next generation business-to-business cloud, offers Enterprise Cloud Services that runs on the Huawei’s cloud platform. Whilst Fusionex, an international software provider of analytics, big data and the Internet of Things (IoT), will contribute business insights and analytics-as-a-service to complete the full-suite of Cloud Solutions ideal for verticals including healthcare, retail and more.

Noting the rising trend of digital transformation among SMEs, Mr Andy Yau, CEO of REDtone highlights how cloud services could help SME owners to kickstart the digitalization process for their business without incuring high investment. Mr Raju Chellam, Vice President, New Technologies for Fusionex Pte Ltd, also illustrates the amount of cost-saving typically ranging from 70%-90% of system installation charges depending on the nature of the industries.

George Pan, Chief Technology Officer of Huawei Malaysia said, “With this strategic partnership, we are moving towards swift digital transformation together with our partners and customers, as well as enabling business success of our customers by helping them to cloudify their business through our global experience and professional services. We see this as a future model of growth for enterprises in the digital era,”


About REDtone International Berhad

REDtone International Berhad is a subsidiary of Berjaya Corporation Berhad. Listed on Bursa Malaysia, REDtone is a leading integrated telecommunications and digital infrastructure services provider. A well respected home-grown brand founded in 1996, REDtone has evolved from a voice provider to one that offers an extensive range of services under three main categories: (i) telecommunications servicesit offers data, voice, mobile and managed cyber security services to government, enterprises and SMEs. REDtone is the only service provider in the industry to provide infrastructure integration expertise. Its access to a unique suite of last mile technologies also enables it to offer broadband-on-demand. (ii)managed telecommunications network services – this includes building, maintaining and operating large scale WiFi hotspots, base stations and fiber infrastructure. (iii) industry digital services – it offers cloud services and applications, data centre services, Internet of Things (IoT) / smart cities services, and healthcare solutions to enterprises, government and the healthcare industry.


About Fusionex

Fusionex is a multi-award winning international provider of software solutions, specializing in Analytics, Big Data, the Internet of Things (IoT), Artificial Intelligence and Deep Learning. Its offerings help organizations manage, understand and derive value, insights, and foresight from data.

Video:Dr Yaacob Highlights Key Aspects of Digital Transformation

BroadcastAsia and CommunicAsia 2017 will be held concurrently at Suntec City and Marina Bay Sand from 23 – 25 May 2017. This year, global exhibitors bring in new technologies advancement in cloud computing, IoT, big data analytic, satellite communication, artificial intelligence and Robotics

Present at the event, Dr Yaacob Ibrahim (Minister for Communications and Information) speaks about the need of technology in improving productivity of the workforce as well as people’s life. As part of government’s effort in escalating digital transformation among businesses in Singapore, Dr Yaacob also announced that 5G airwave fees to be waived in Singapore till Dec 2019

Infocomm Media Development Agency (IMDA) will be focusing on key industrial interests namely Artificial intelligence, cyber-security, Immersive Media (Augment Reality, Virtual Reality) and Internet of Things. You may wish to view the Facebook live speech starting from 8:09


Huawei and Keppel Data Centres Sign MoU on Next-Generation Data Centers in Singapore

Huawei and Keppel Data  Centres Holding Pte Ltd (KDCH) today announced the launch of Huawei’s Cognitive Datacenter reference site located at Keppel DC Singapore 4.

Announced at the Huawei Asia Pacific ISP Summit 2017 in Singapore, the collaboration between Huawei and KDCH aims to explore on the data center efficiency and sustainability in the areas of Green Technology, High Performance Computing, Scientific Software applications, Network Solutions and more.

The project is also a showcase of cognitive computing within a datacentre environment. Enterprises will be able to leverage on deep learning and AI-driven computing to drive automate insights that will inform their next step of growth.

Interview with Lightvert’s CEO – Daniel Siden

Augmented Reality (AR) – A term that you could find all around the web. It is not uncommon that you have heard people around you spoke about this before.

However, how many people truly understand the technology? If you ask your friends how much they know about the technology, it is likely that you hear Pokemon Go as the answer.

Today, we have an AR expert-cum-entrepreneur Mr Daniel Siden to share with you his entrepreneurial experience in this space.

  1. Do you mind introducing yourself as well as your ventures to our friends in Asia?

Sure, my name is Daniel Siden, I’m the CEO of Lightvert Ltd. a digital outdoor media technology company.  We’re working to introduce a wholly new visual medium we call ECHO into the outdoor advertising industry.  ECHO allows us to produce the worlds largest digital outdoor images but without the need for the worlds largest LED screen.  ECHO is what is referred to as a Persistence of Vision (PoV) display technology, with a PoV display like ECHO we can create fleeting images from just a single thin vertical line of light through the persistence of vision effect.  The images exist only in the viewer’s eye and not in reality.  The resulting experience for the viewer is wondrous.  Images appear in their field of view for what feels like 1/10th to 1/4th of a second and at a massive scale!  It’s really quite magical and transformative to the cityscape.  We’ve patented a new means of creating this type of display which allows us to scale up the size of the display massively, up to 200 meters in height!


You can find video of viewer reactions and our demonstrations on your YouTube channel:


We’re a small company right now, and I’m not only the CEO but also the technologist in the team.  I come from an engineering and industrial design background, I’m a serial entrepreneur and recently stepped back from my previous company, Haberdashery which i co-founded with two business partners, Mac Cox and Ben Rigby.  I’ve always been attracted to light based products and technologies and my career has naturally followed my heart I suppose.


2. In Asia, we heard a lot about augmented reality but most of us don’t exactly understand the meaning of it. What is “augmented reality” all about? And why are you entering to this space?

Augmented Reality and Mixed Reality are really two interchangeable terms, so your readers might be hearing about both, but they are really the same thing.   Both refer to the ability to overlay digital images and information in the real world.  Mixing digital information with real-world sensory information: vision, sound primarily.


This is undoubtably the future of information, and anyone who watched the Facebook F8 conference will realise that soon the mobile phone will be replaced by mixed reality devices and the web will grow to accommodate mixed reality media.


The power of mixed reality comes down to context… it places the person in both a physical context and a digital context at the same time, and with so much of our lives lived through both, but via very separate channels at present I’m sure your readers can imagine the power and value mixed reality can bring to our daily lives.


What’s particularly interesting about our ECHO technology is that it doesn’t require a wearable or mobile device to see the digital content we produce so the thrill and the intrigue of the experience is available to everyone, but once a wearable or mobile device is incorporated into the experience, a wide range of opportunities open up for the viewer.


  1. Outdoor or Out-of-Home (OOH) advertising could be quite competitive and in some developed cities, it could be capital-intensive to set up such business. How did you intend to break the barriers of the market? What are the strategies you are employing to enter the markets like US or Europe?

You’re right, OOH is a very challenging space to enter.  And it hasn’t had it’s technology revolution yet unlike web and mobile. But this is quickly changing.  Advertisers and viewers is becoming much more progressive in terms of their acceptance of new media and new commercial experiences.  We’ve partnered with Kinetic Worldwide here in the UK (part of WPP group) and we are looking to form similar partnerships in other regions around he world to introduce our ECHO media to the OOH industry.


We recognise that there is going to be a period of education for the general public as they begin to understand ECHO. So we’re working to align first uses of the medium with civic and cultural experiences, such as sports and the arts to allow the viewing public to accept it on their own terms, rather than force the medium into the confines that have been defined by traditional screen media.


  1. What are the challenges or opportunities for Lightvert in the next 3 years?

Quite a few!  But our main challenge is ensuring that we introduce the medium in the right way such that different regions and markets appreciate it for what it is.  Everyone expects outdoor media to be a screen or a poster and ECHO has very little in common with either of those mediums.  Most people though don’t recognise that their entire way of thinking about visual communications relates to screens or print, so we need to introduce ECHO in the right way so that people can find their own path to break outside the paradigms of traditional media expectations.

5.What’s your expansion plan for Lightvert? Any plans to enter Asia markets in the near term?

Asia is a large and very attractive market for Lightvert. We are actively looking for the right partners in the region to help us enter the market there.  And we encourage anyone to contact us through our website should they be interested in working together.


  1. Is Lightvert raising capital? If so, which funding stage the company is at right now?

We are currently in advanced discussions with a Hong Kong based investor to close our seed round.  Once we complete this round of funding we will be working to produce the first commercial unit for Q4 of 2017.  We anticipate an A round in about 12 months time, which will focus on building out a larger network of ECHO displays.


  1. As an entrepreneur yourself, what are the attributes do you think an entrepreneur should possess?

Firstly, It really helps if entrepreneur’s are good all-rounders… they have a thirst to know about finance, HR, design etc., but most importantly they need to know about their customers.  Always stay close to your customers.


Secondly, and while it isn’t 100% necessary it certainly helps to be outgoing and tenacious!  Entrepreneurs need to own their space and really be a part of the beating heart, the cutting edge of their market so it pays to be ‘on the scene’ as i call it, attending the events, contributing to blogs like the NEO Dimension, and putting your communications out there.


Thirdly, don’t buy into your own hype.  You’re going to spend a lot of time selling your product, but good entrepreneurs keep a very close eye on constructive feedback and draw out the constructive feedback from every person they interact with. A lot of people will shower entrepreneurs in platitudes and it is easy to become too proud.


  1. What advice will you give for our budding entrepreneurs or people who want to start a business?  


Firstly, build it, do it, make it, sell it.  Make your product, even if it is just a prototype, offer your service for sale.  Get to your minimum viable product/offer before you try to raise any equity funding.  The lessons you learn from building it and doing it will be invaluable to get your business going.


Secondly, don’t be afraid to take on equity partners.  You can have 100% of nothing or a lesser % of something, which would you prefer?  Finding the right partners can be the biggest challenge though, so take advice as to how to bring them into your business.


Thirdly, try to find a mentor.  A good mentor can really mean the world during the inevitable highs and lows you will go through in your business journey. I personally really enjoy mentoring entrepreneurs.  The right mentor will be a friend and an ally but also help to keep you on track.


  1. It is said that every entrepreneur has their own set of checklists while evaluating a venture. As an entrepreneur, do you mind sharing with us yours?

Team – Is the team capable of supporting the pillars of the business?

Finances – Do they have a robust financial model and what are the assumptions in the model?

Product – Does their product or service work?  Has it been proven?  Has it been sold?’s review on Sudio Regent Wireless Headphones

Sudio has released their latest product – Sudio Regent Wireless Headphones. We managed to get hold of a unit for review. Instead of writing about how we feel about the product, we’ve decided to do something different this time and get a female blogger  ( to share with us her experience after using this product.


Q1. Have you heard of Sudio? What’s your first impression when you first got hold of the Sudio Regent?

I first got to know about Sudio until they launched the Sudio Vasa Blå. It left a very strong impression on me because the earphones looked stunning!

Sudio Regent exemplifies the Sudio’s design philosophy – minimalist, elegant and timeless. It’s definitely a beautiful headphone that you would want to show off to your friends.

Q2. Which genre do you usually listen to? And does the sound profile meet your expectations?  

I listen to a rather wide variety of genres so it’s a bit difficult to say. For instrumentals, I prefer artists like Kenny G, Keiko Matsui, Kaori Kobayashi and Jessy J. For vocals, I like Andrea Bocelli, Josh Groban, Michael Bublé, Il Divo, Mariah Carey, Mary J. Blige and Toni Braxton.

Anyway, I find that the Sudio Regent generally performs well for instrumentals, there is good clarity and balance. Unfortunately, the bass is a little weaker than I would like. For vocals, I find that the sound quality tends to be a bit airy.

#sudioregent #wirelesss #headphones

A post shared by Neo Wee Wu 梁威武 (@weewu) on

Q3. What’s the best (or worst) experience you had while using this product?

I like that the Sudio Regent offers both Bluetooth and wired option, which makes it very versatile and is ideal for travelling. The headphone is light and foldable, making it very portable. In addition, you can change the caps on the headphone and match the headphones to your OOTD.

The headphones sits on the ear and is generally quite comfortable. However, after prolonged usage, the headphone will start to feel a bit too tight for my head (maybe because I have a big head?) But for commuting I would not expect to wear this continuously for over an hour so it’s not a big issue.


Q4. Considering all factors: Design, features, sound quality and price, how do you rate the product?

I would give it a 6.5/10. It is definitely worthy of a consideration if you are in the market for portable headphones.


The Sudio Regent is available in two colors, black and white and retails for S$229.

If you are in Singapore, you will get a 20% off that price because of tax rebates. After the 20%, it becomes S$183.20.

Using my promo code “neodimension” at their site, it will give you an additional 15% discount. So in total, you pay just S$155.72 for the Sudio Regent.


On top of that, you will receive a free express shipping and a phone case.


Who is

Typical working class Singaporean who is a caffeine addict and an aspiring home barista. Like most Singaporeans, she loves food and travel. She believes that Google will eventually rule the world (“hail Google!”) and is waiting for the day when language is no longer a barrier because Google translate attained perfection. Also a die-hard Blackberry fan.

Criteo Significantly Improves Tiki’s Customer Engagement and Sales with Personalised Content to Local Shoppers

  • Tiki collaborates with Criteo to convert web and mobile app store traffic into actual sales
  • Partnership increases App Conversion Rate by 184 percent and monthly revenue by 64 percent
  • Cross-device and in-app performance marketing solutions ensure online shoppers discover Tiki’s latest products, enhancing their eCommerce experiences and improving operational efficiency


Criteo (NASDAQ: CRTO), the performance marketing technology company, and Tiki, the largest business-to-consumer (B2C) eCommerce company in Vietnam, today announced results from their ongoing collaboration. Tiki has been using Criteo’s cross-device and in-app performance marketing solutions since July 2016. Within three months, Criteo’s technology helped Tiki achieve a 184 percent increase in App Conversion Rate and a 64 percent increase in monthly revenue.


Founded in 2010, Tiki was one of the first eCommerce startups in Vietnam. After achieving success as an online bookstore, the company started diversifying its offerings 6 years ago to include electronics and lifestyle goods. However, its vast online catalogue of more than 300,000 products soon became a double-edged sword. While Tiki was regularly updating its inventory with new items to meet a variety of needs, it found that the millions of daily website and mobile app visitors were unable to keep up with its latest products. This made it challenging for Tiki to drive sales conversions for these new offerings.


Vietnam is a truly ‘mobile-first’ market – 97 percent of local shoppers are regular users of mobile shopping apps, of which, 88 percent have completed purchases in-app[1]. To effectively convert consumers across PCs and smartphones, Tiki turned to Criteo’s cross-device and in-app performance marketing solutions.


Powered by the Criteo Engine, these solutions use machine learning to compute an individual’s preferences and readiness to purchase, by assessing online browsing behaviour across devices. It then automatically delivers personalised content – relevant and recommended products – after a shopper has left This encourages the user to return and complete a purchase. Through this partnership, Tiki saw a significant increase in App Conversion Rate, Average Order Value and monthly revenue.


“Shoppers use apps like because they enjoy the variety of goods and services available on a single platform. But large product catalogues mean consumers are often unaware of certain products that best meet their needs. To ensure they discover the right products, eCommerce players must use technologies that empower them with a more personalised customer engagement strategy. Criteo’s performance marketing solutions allow for more meaningful shopping experiences, and thus increasing interactions and conversions further driving eCommerce growth for retailers across Vietnam,” said Alban Villani, Commercial Director, Southeast Asia, Criteo.


Quarterly Results of Criteo’s Collaboration with Tiki


Tiki evaluates a marketing channel’s effectiveness by examining how it improves customer engagement, sales acquisition and overall revenue. Since July 2016, Criteo’s performance marketing solutions have delivered positive results:

  • 184 percent increase in App Conversion Rate on Tiki’s branded mobile app
  • 67 percent increase in Average Order Value
  • 64 percent increase in monthly revenue


“Criteo’s technology fits into our vision of offering original products, insightful customer service that leads to excellent shopping experiences, and unparalleled delivery and fulfilment. As we grow our business and the size of our product inventory, ads that are automatically served across platforms with precision free up our staff to focus on other operational tasks. More importantly, Criteo’s ability to deliver highly personalised advertising content helps consumers discover products that truly meet their needs. This has increased positive customer interactions and enhanced our status as a trustworthy eCommerce provider. Criteo has become an important partner for Tiki and we are very satisfied with the results so far,” said Phan Tuan Anh, Head of Marketing, Tiki.

The full Tiki Case Study can be accessed at the following link: