Pro Concepts Technology Opens New Store – Gam3.Asia at Marina Square

Pro Concepts Technology announced the opening of Gam3.Asia at Marina Sqaure.  Featuring eight concept stores by award winning gaming brands spanning 5,737 square feet of retail space but also an exclusive members only eSports zone and a membership program with exciting perks and deals for the community.

The opening ceremony ended with representatives from M1, Alienware, MSI, Aorus, Asus ROG, Razer and Logitech participating in a symbolic lighting up of a customized display, reaffirming their commitment to leveling up eSports and building a vibrant community of gamers in Singapore.

“I think it’s important to note that we don’t want to be retail-focused,” said Mr Jeffrey Phua, Director of Pro Concepts Pte Ltd. “Competitive gaming has taken the rest of the world by storm and we think that Singapore is the perfect place to cultivate into a regional eSports hub”.

Their unique membership program, the Gam3.Asia eSports Club, is targeted at gamers from all walks of life, especially those with a competitive streak in their blood. Its ambitious plans to incubate young gaming talent start with giving players a chance to challenge their peers.

Additionally, perks like early-bird access to community events, the ability to try out products while gaming in-store, exclusive promotions and flash sales give gamers the edge they need to take the next step in their eSports journey.

MSI model. Source: Instagram user @weewu
MSI model. Source: Instagram user @weewu

For many, that means playing together physically and finding a sustainable place to train – a challenge that Gam3.Asia intends to tackle head on. Instead of charging hourly rates, it will allow members free use of its facilities, with two training rooms available.

Gam3.Asia opens Monday to Thursdays 11 am to 8 pm, and Friday to Sundays 11 am to 9 pm. The eSports Club will have extended hours for special screenings of eSports tournaments, as well as during select community events.

 

About Pro Concepts Technology Pte Ltd & GamePro

Pro Concepts Technology Pte Ltd runs the GamePro, Singapore’s premier retailer for computer products, peripherals and accessories. In addition to a physical retail space at Bugis Junction and Gam3.Asia at Marina Square, it also operates an online retail portal at http://www.gameprosg.com

 

Smartphone Market Maintains Growth in South East Asia in 16Q2; Samsung, OPPO, True and ASUS Dominate

According to the latest International Data Corporation (IDC) Asia/Pacific Quarterly Mobile Phone Tracker, total smartphone shipments in the South East Asia (SEA) region is approximately 28 million units in the second quarter of 2016 reflecting an 18.1% increase quarter-on quarter (QoQ) and continued positive growth year-on-year (YoY) of 6.5%. Countries in the SEA region tracked by IDC’s local and regional analysts are Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.

The report states that competitive price points and heavy marketing activities in a now crowded market are the key driving factors for the budget conscious SEA market.

In terms of market share, the overall smartphone market remains dominated by Samsung, followed by OPPO, True (an operator in Thailand), Asus and Lava.

 

 

  • Samsung retained its top position by relying on its price and spec competitive Galaxy J series which was highly suited for the budget conscious SEA market. Meanwhile, the flagship Galaxy S7 series saw better YoY performance in terms of unit shipments compared to the Galaxy S6 series launched back in 2015.
  • OPPO moved to second position for the first time. Despite Oppo’s continued marketing investments to build a solid brand equity for its F1 family, it was the Neo model that drove up its volume.
  • Asus’ position is supported by its highly affordable Zenfone Go model. Meanwhile, the growth of its flagship, the Zenfone 2 Laser, slowed down in preparation for the new Zenfone 3 targeted for launch in the third quarter.
  • Unit shipments for True and Lava were propelled by heavy operator activities to increase 3G subscribers nationwide in Thailand.

 

 

Meanwhile, 3G handsets still make up majority of the market share as they carry significantly lower price points as opposed to 4G ones, a pivotal factor particularly for SEA consumers. Furthermore, the slow uptake of 4G is largely attributed to the temporary rise of 3G devices in Thailand, where operators were in a rush to migrate subscribers from 2G to 3G, handing out large amounts of free or heavily discounted handsets.

Source: IDC

Samsung Launches New Galaxy Tab S2 and Galaxy Tab A

Samsung today announced the launch of the Samsung Galaxy Tab S2 (2016) and Galaxy Tab A (2016, 10.1”) in Singapore – the latest devices in Samsung’s tablet line.

Key Product Highlights:

Galaxy Tab S2 (2016)

Galaxy Tab S2 (Black)
Galaxy Tab S2 (Black)
  • Equipped with a stunning SUPER AMOLED display, the Galaxy Tab S2 (2016) delivers the most immersive and best-in-class viewing experience for users. With richer colours and deeper contrast, the tablet showcases more precise details, and is perfectly optimised for reading and viewing any type of digital content. Users can use the Galaxy Tab S2 (2016) and relax with their favourite activities – reading e-books, watching movies or playing games.

 

  • The slimmest and lightest tablet in Samsung’s tablet line, the Galaxy Tab S2 (2016) is the perfect personal companion for users to enjoy quality Me Time anytime, anywhere. Equipped with 4G+ LTE Category 6 capability, users can enjoy up to two times faster web browsing and content download speed on the tablet, on top of maximum portability.

 

  • The Galaxy Tab S2 (2016) is packed with powerful performance features, offering enhanced usability, whether for productivity or multitasking. With Quick Connect1, users can conveniently share content between the tablet and other devices. They can also control and share their screens between the Galaxy Tab S2 (2016) and their Galaxy mobile devices with Samsung SideSync 4.02, and perform functions such as making calls and sending text messages. Users can easily unlock their Galaxy Tab S2 (2016) with a single touch on the fingerprint scanner, and multitask on the tablet with its Multi Window

 

Galaxy Tab A (2016, 10.1”) 

Galaxy Tab A (white)
Galaxy Tab A (white)
  • Modern and sophisticated in style, the Galaxy Tab A (2016, 10.1”) comes equipped with a clear and crisp WUXGA display and Anti Glare feature, providing users with an enhanced viewing experience at any time. The tablet is also designed to give users a comfortable grip, where its soft and textured design fits perfectly in users’ hands.

 

  • The Galaxy Tab A (2016, 10.1”) is family-friendly, and is the ideal tablet that will enhance users’ family time. With Kids Mode 4.0, users can access a variety of safe and fun content such as games and apps for their children to enjoy. They can also capture their family’s precious moments with the tablet’s 8MP camera. The Galaxy Tab A (2016, 10.1”)’s Multi-User Mode3 also allows users to easily set up and customise profiles for every member of the family.

 

  • With enhanced features such as SideSync 4.02 and Quick Connect1, the Galaxy Tab A (2016, 10.1”) allows users to enjoy Seamless Connectivity with a wide variety of devices, on top of powerful usability. The Galaxy Tab A (2016, 10.1”) is also equipped with long lasting battery to keep users powered with up to 13 hours4 of Internet usage on the tablet, be it surfing the net or watching movies on-the-go.

 

The Galaxy Tab S2 (2016) and the Galaxy Tab A (2016, 10.1”) will come with 4G+ and Wi-Fi® options. The Galaxy Tab S2 (2016) will be available in Black, White or Gold, and will come in 32GB5 with two screen size options – 8.0” and 9.7”. It will retail at the following recommended retail prices from 9 July 2016 (Saturday):

 

  • Galaxy Tab S2 (8.0”) 4G+: $598
  • Galaxy Tab S2 (8.0”) Wi-Fi®: $498
  • Galaxy Tab S2 (9.7”) 4G+: $698
  • Galaxy Tab S2 (9.7”) Wi-Fi®: $598

 

The Galaxy Tab A (2016, 10.1”) will be available in Black or White and in 16GB5. The Galaxy Tab A (2016, 10.1”) 4G is currently available at the recommended retail price of $498, while the Galaxy Tab A (2016, 10.1”) Wi-Fi® will be available from 9 July 2016 at the recommended retail price of $398.

See the specs below

[pdf-embedder url=”https://theneodimension.com/wp-content/uploads/2016/07/Galaxy-Tab-S2-2016-Galaxy-Tab-A-2016-10.1”-Product-Specifications.pdf”]

ESET Japan Cyber-Savviness Report 2016 – Japanese smartphone users fail to recognise importance of mobile security

The findings from the ESET Japan Cyber-Savviness Report 2016, showed that despite smartphone users in Japan being some of the most knowledgeable in Asia-Pacific when it comes to cybersecurity, this does not necessarily lead to safer online behaviour.

 

The survey highlighted that while most smartphone users in Japan know they should take security measures like regularly updating their operating system  (75%), only installing apps from trusted sources (67%), and changing passwords regularly (60%), very few actually follow these best practices.

 

Results showed that over half of all Japanese smartphone users (56.3%) believe that a PC is more likely to be hacked as compared to a mobile device, which explains why so few respondents in Japan proactively download security solutions onto their smartphones. Results highlighted that only a tiny 22 percent of Japanese respondents use credible paid-for security solutions to protect their smartphone, and only 35 percent use free antivirus software.

 

“Japan is known to be one of the most advanced consumer technology markets in Asia-Pacific, yet there is still a mismatch between what the smartphone users in Japan know they ‘should do’ versus what they ‘actually do’. It’s a myth that PCs and laptops are more likely to be targeted by cybercriminals than mobile devices. Users should start to recognise that their smartphones are like mini computers that are just as powerful as PCs, and in most cases store highly sensitive information that is extremely valuable to cybercriminals,” said Lukas Raska, COO Asia-Pacific, at ESET.

 

Mr Raska adds, “It takes small steps to making sure you have security software in place to protect against attacks or keeping your passwords regularly updated would make a huge difference when it comes to staying safe online.”

 

ESET polled 1,033 respondents in Japan to gain insights into the attitudes, knowledge and user behaviour there when it comes to cybersecurity. The study showed that while users in Japan are knowledgeable about cybersecurity and take few risks online, they still have some way to go in ensuring that they’re adequately protected from online threats. Cyber-savviness is based on factors such as users’ knowledge or ability to understand activities that are likely to make them vulnerable online, risky behaviours while surfing the web, and the proactive steps they can take to protect themselves online.

 

More information about the ESET Japan Cyber-Savviness Report 2016 can be found below

[pdf-embedder url=”https://theneodimension.com/wp-content/uploads/2016/07/ESET-Japan-Cyber-Savviness-Report_Updated-3rd-May-2016.pdf”]

Press Release – Sabre unveils sneak peek of new, next-generation travel agency platform featuring powerful data insights and merchandising capabilities

New Sabre Red Workspace promises to transform the way consultants and suppliers work together to create personalised experiences for travelers

SINGAPORE, June 29, 2016 – Global travel technology leader Sabre Corporation (NASDAQ: SABR) has given travel consultants and suppliers across the airline, hotel, rail, cruise and car rental industries a sneak peek at its game-changing Sabre Red Workspace. The software solution will harness the changes in the industry and provide both retailers and suppliers with a content rich marketplace, intelligent decision support tools and predictive data insights that enable agents and suppliers to more easily create personalised experiences for travellers.

Developed on Sabre’s merchandising platform providing access to its award-winning GDS, travel consultants around the world will benefit from a more intuitive way to book travel, while airlines, hotels and other industry suppliers are now empowered to market their brands in the same way they market in other channels.

“Data, analytics, personalization and mobile have been trending in the marketplace for some time and offer exciting opportunities for buyers and suppliers to meet changing traveler needs,” said Sean Menke, president of Sabre Travel Network. “Travellers want more than an itinerary; they want to feel confident about their purchases and expect a trip built around choice. That’s why in addition to a superior user experience, our new Sabre Red Workspace provides travel consultants with data insights, relevant offers and price transparency. Data and analytics are critical assets to increase productivity and efficiency in the retail world, and our travel insight engine will help drive decision-making, revenue optimisation and true personalisation.”

Sabre will begin upgrading travel agency customers to the new solution in early 2017, after a pilot later this year.

“Asia Pacific’s travel market is expanding – fact. Rapid economic growth and rising expendable incomes across the region’s burgeoning middle classes keep driving up demand. But with this, traveler expectations are also on the rise. We’re a region that dominates the global mobile economy and easier access to extensive travel information online continues to drive a more informed, more demanding traveller,” commented Roshan Mendis, senior vice president of Sabre Travel Network Asia Pacific. “Expectations for choice, flexibility, price and personalisation are at an all-time high. The release of the new Sabre Red Workspace will help travel retailers and suppliers respond directly to this new generation of traveller.”

Agents and suppliers who have been involved in the development of the innovative solution have helped drive the user interface of the new travel marketplace solution, combining the look and feel of a consumer-focused website with insights, tools and features that help drive more personalized offerings to sell travel more effectively.

“Sabre has always been very committed to bringing new technologies to market, but what’s so effective about their approach is the investment made to ensure these solutions are highly adaptive and relevant for all their customers, wherever we are in the world. We’re very excited to be part of the early testing and adoption for this new release of Sabre Red Workspace, which we predict will take travel shopping in Asia Pacific to the next level,” commented Thomas Chong, Managing Director and CEO of CWT/Holiday Tours Malaysia.

“Sabre is a global company with a very local approach. We’re delighted to be working closely with Sabre’s local APAC teams to bring the next generation of smart travel booking technology into play in this region,” added Ms. Lily Agonoy, Managing Director of BCD Travel Hong Kong“.

What’s New?

  • The combination of data-driven booking trend information with intuitive design and a consumer-grade user interface, smart product differentiation for air extras and Branded Fares, and inspirational shopping are among the many new features enabling agents to deliver personalised experiences and invaluable consultancy to their customers.
  • The new Sabre Red Workspace intelligent platform features innovative integration of Sabre Dev Studio APIs, to equip travel consultants with a unique Decision Support Bar providing market data and intelligence services for fare trend and range, travel seasonality and alternate airports. Just imagine if a travel consultant could advise on the best time to book to get the best price, predict the best days of travel, or even offer more options to choose from including alternate airports displayed in interactive maps. That’s travel consultancy at its best, with simplified comparison shopping to cleverly serve the specific needs of travellers.
  • The user-friendly interface of the new end-to-end solution also integrates revenue maximisation tools, including unique indicators that alert the travel consultants about opportunities to increase sales and commissions while offering differentiated options that cater to the traveller’s preferences. The enhanced product information, especially for air extras and Branded Fares, simplifies the shopping experience and reduces training times for newly hired travel consultants.

“Aside from helping us enhance the travel services we offer to customers, we anticipate that the new Sabre Red Workspace will significantly increase efficiencies within our own business, via the platform’s enhanced user interface which accommodates either command language or graphical content depending on our agents’ preferences,” added Mr. Noor Mohammed, Director South of AEG Travel Services, one of Pakistan’s’ leading Travel Management Companies.

Value for Suppliers

The new Sabre Red Workspace is also an enhanced platform for suppliers. The Sabre platform features advanced merchandising capabilities with enhanced product information through images, video and more, enabling airlines, hotels and other travel providers to leverage the Sabre travel marketplace for an omni-channel marketing strategy. The graphically-rich workflow supports ancillary and branded fares sales, and enhanced hotel capabilities.

“Sabre Red Workspace was designed with both supplier and agent needs in mind. Suppliers can count on improved consistency across channels while agents can work wherever and however they want, moving seamlessly between command and graphical interfaces,” said Menke.

The new Sabre Red Workspace will provide a consistent user experience across multiple operating systems and devices, including desktop, Sabre Red Mobile for consultants while onthe-go, and Sabre Web Services powering the world’s leading online travel agencies. The new merchandising platform is an upgrade that proves continuous innovation to provide stability, speed and performance in travel commerce transactions.

Video

 

Press Release – Samsung Electronics Claims Top Spot as Best Brand in Asia

Samsung Electronics has been named the best brand in Asia in 2016 for the fifth year in a row, according to results from ‘Asia’s Top 1000 Brands’ annual online survey conducted by Campaign Asia-Pacific in collaboration with Nielsen.

 

The ranking – which aggregates views across 14 major product categories including automotive, retail, F&B and consumer electronics – is based on consumer insights, and offers a clear measure of the most highly regarded brand names today.

 

For more information, please refer to the below press release.

[pdf-embedder url=”https://theneodimension.com/wp-content/uploads/2016/06/Media-Release-Samsung-Electronics-Claims-Top-Spot-as-Best-Brand-in-Asia.pdf”]

Press Release – New GoDaddy Offer Delivers Office 365 To Small Businesses Across Asia

source: PR Newswire

SCOTTSDALE, Arizona, June 20, 2016 — GoDaddy Inc. (NYSE: GDDY), the world’s largest technology provider dedicated to small businesses, today launched a new offer in collaboration with Microsoft Corp., through which GoDaddy will provide Microsoft Office 365 to small businesses across Asian markets. By offering Office 365, GoDaddy is providing customers with seamless access to professional email connected to a domain name, secure cloud storage, and a comprehensive set of productivity and collaboration capabilities.

Microsoft Office 365 from GoDaddy is now available in 14 markets across Asia, including: Hong Kong (English and Traditional Chinese), Indonesia, Japan, Malaysia (English and Malay), Philippines (English and Filipino),Singapore (English and Simplified Chinese), South Korea, Taiwan, Thailand, and Vietnam.

This relationship supports GoDaddy’s ongoing push to deliver premium small business management solutions globally. Serving 14 million customers worldwide, GoDaddy created a simple experience to help small businesses get up and running with Office 365, backed by best-in-class customer support.  These solutions help customers look professional with every email they send with personalized email addresses that end with their domain name, while allowing employees to communicate, collaborate and take their critical business applications with them anywhere they go.

“GoDaddy’s small business expertise combined with Microsoft’s email and productivity offering provides small business owners in Asia with solutions to make the business of running their business much easier,” said Roger Chen, Vice President of Asia, GoDaddy. “Our research shows consumers are nine times more likely to choose a company that uses a professional email address with its owndomain name. We’ve created an experience that makes this simple for businesses of any size.”

“Office 365 from GoDaddy offers business-class email and shared calendars powered by Exchange Online, up to 1TB of secure online storage for document sharing, real-time collaboration capabilities, and both client and web versions of Microsoft Office apps (including Word, Excel, PowerPoint, Outlook and more). These capabilities are delivered as a cloud service available to users wherever they are, online or offline and across a variety of devices. Office 365 also includes enterprise-grade, built-in security features that help deflect malware, spam, phishing attacks and other threats,” said Parri Munsell, Senior Director O365, Microsoft.

GoDaddy offers a complete suite of cloud-based products in local language and currency to help small businesses find the perfect domain name, create a beautiful website, find new customers and improve business productivity.

Source: PR Newswire

Event Coverage – Samsung Launches New Wearables at Galaxy Studio, Civic Plaza (Ngee Ann City)

Samung’s Galaxy Studio is back at Civic Plaza, Ngee Ann City. This time they are showcasing their latest wearables – Gear Fit2 sports band and Gear IconX. Watch the mini video clip at my facebook page.

Designed with consumers’ fitness needs in mind, the Gear Fit2 and the Gear IconX come with enhanced features including precise tracking technology and a standalone music player to provide users with the optimal fitness experience.

Gear Fit2: Advanced Features for Fitness and Fun

Equipped with an embedded GPS and built-in heart rate monitor (HRM), the Gear Fit2 offers users accurate auto-tracking and measurement of their fitness and lifestyle activities, from running, walking, cycling, yoga, to even utilising rowing or elliptical machines. Users can monitor their fitness on the sports band and get real-time audio feedback on their workout, without having to manually activate it. For further fitness monitoring and fun, users can also easily transfer their workout data to S Health, and engage in ‘Step Goal Challenges’ with their friends, family and co-workers.

The Gear Fit2 brings an ergonomic, slim and sleek design to users’ wrists, where they can also stay connected by checking their fitness updates and real-time notifications, such as messages and email, on its high-resolution colour SUPER AMOLED 1.5-inch curved touchscreen display. The sports band also comes with a standalone music player, providing users with additional audio entertainment and 4GB internal memory2 to motivate them to adhere to their fitness goals.

Gear IconX: Simple and Wireless Experience

Available in three different sizes of eartips and wingtips, the Gear IconX cord-free earbuds provide a lightweight, secure and comfortable fit for users without the hassle of entangling wires, and can be activated by simply placing them in their ears. It syncs easily with S Health, allowing users to track their fitness data such as distance, speed, duration, heart rate and calories burned. The Gear IconX also includes a Voice Guide feature that provides users with instant voice feedback on the progress of their workout. Equipped with Bluetooth capability and 4GB of internal memory, users can store their music easily, and control the playlist with a simple tap or swipe.

Both devices are compatible with most AndroidTM smartphones operating with AndroidTM 4.4 and 1.5GB RAM, and above.

Local Pricing and Availability

The Samsung Gear Fit2 will be available from 10 June 2016, in colour options of Black, Blue and Pink while the Samsung Gear IconX will be available from Q3 2016, in colour options of Black, Blue and White. Both devices will be available at local telecommunication operators, major consumer electronics stores, Samsung Experience Stores and Lazada Singapore, at the recommended retail price of $298 each.

The Galaxy Studio runs from 3 to 27 Jun 2016

Event (Video Clips included) – HP Inc Singapore Launched a New Portfolio of Enterprise-focused Products

HP Inc Singapore launched a new portfolio of PCs and Print products bound to engineer experiences that amaze.  With more power in sleeker packages, the new devices deliver the performance, versatility and security needed for consumers and businesses to succeed.

Specifically, HP announced –

  • Latest computing innovations that transform the mobile computing experience, including the new HP Elite x3
  • The world’s thinnest laptop, the HP Spectre, featuring CNC machined aluminum chassis as thin as an AAA-battery at just 10.4 mm.
  • Introducing the latest Pagewide printing technology.

HP Elite x3

The HP Elite x3 is a built-for-business mobile device that integrate phablet, laptop and desktop business features in a single device
. By utilizing Continuum in Windows 10, the Elite x3 enables frictionless multi-screen transitions between a phone scenario and a desktop PC scenario. Users can dock the Elite x3 with its ecosystem of accessories to render desktop and laptop productivity experiences while also retaining productivity on-the-go in a world-class premium and commercial-grade phablet.

The Elite x3 also utilizes biometrics to unlock the device – adding an extra layer of protection for enterprise customers.

See the pitch video

Source: YouTube user HP Business

HP Spectre

Commenting on the latest top-end laptop from HP, Lionel Chng, Managing Director, HP Inc. Singapore said “The HP Spectre is the thinnest notebook in the world, and unlike the majority of other super thin PCs on the market, this laptop doesn’t compromise power or features,”. He futher elaborated “A beautiful Full HD edge-to-edge display, Intel® Core™ i processors coupled with Bang & Olufsen sound and a sexy and thin design, HP amazing engineers set a new standard with the all new Spectre.”

Source: YouTube user Wee Wu Neo


Source: YouTube user HP Studios

Key highlights of the product

  • CNC machined aluminum chassis as thin as an AAA-battery at just 10.4 mm
  • Powerful Intel® Core™ i5 and i7 processors(2) deliver superior performance versus mobile processors often used in this class of device
  • Superb entertainment experience with full HD 13.3″ diagonal edge-to-edge display and Bang & Olufsen sound

Reinventing Business Printing with HP PageWide

HP PageWide Technology is a proven, reliable scalable print technology developed by HP that has delivered more than 140 billion high quality digital pages via HP printers including large format printers and web presses. In addition to the new lineup of A4 devices, early next year, HP will expand the reach of PageWide Technology to redefine the copier market with a new portfolio of A3 multifunction printers (MFPs).

The new HP PageWide business portfolio will be available through channel partners and at select retail stores. In addition, the new portfolio increases the number of managed devices designed for contractual channel partners and managed print services engagements. These contractual HP PageWide printers enable HP channel partners to provide low cost of operation with HP’s highest capacity supplies, a three-year print head warranty, higher speeds and recommended monthly print volume (RMPV) on select models, as well as integration with HP JetAdvantage Management and third-party tools. By optimizing managed HP PageWide devices for contractual agreements, HP provides channel partners with new opportunities to deliver higher customer satisfaction.

Source: YouTube user Wee Wu Neo

Source: YouTube user HP Business

Event – ViewQwest Partners NSFOCUS To launch Singapore’s most affordable DDoS protection At SGD699/month

As a business owner, you may not understand what’s the big deal of having DDoS protection. Even more so, you might not even know why you would need to pay SGD 699 per month for such service. To begin with, it might be easier to start off by understanding what is a DDoS attack?

DDoS stands for Distributed Denial of Services. According to Wikipedia, a denial-of-service (DoS) attack is an attempt to make a machine or network resource unavailable to its intended users, such as to temporarily or indefinitely interrupt or suspend services of a host connected to the Internet. A distributed denial-of-service (DDoS) is where the attack source is more than one, often thousands of, unique IP addresses. It is analogous to a group of people crowding the entry door or gate to a shop or business, and not letting legitimate parties enter into the shop or business, disrupting normal operations.

That may not sound easy to explain. I searched all over the internet and manage to find this video which may help you better understand DDoS attack.

 

Source: Youtube user Radware

In recent years, such attacks are getting more common. According to the Akamai 2015 quarterly report on cyber security, frequency of DDoS attacks has doubled. Seeing the rising needs of such protection, ViewQwest launched their DDoS Protection Service that defends the networks of banks, e-commerce vendors, telcos and just about any business with an online presence against the increasingly malicious and debilitating DDoS (Distributed Denial-of-Service) attacks.

Powered by enterprise security specialist NSFOCUS, the new service aims to make premium-grade Internet security more affordable for businesses and even governments which are increasingly beefing up their IT infrastructure to defend against this rising Internet menace.

Increasingly, businesses and government in the region are going beyond getting plain-vanilla Internet access to “clean-pipes” which are premium Internet lines with built-in tech that can automatically identify malicious DDoS traffic in the networks and filter them to “scrubbing centres” to take away the nefarious packets before sending the good packets back to the user.

ViewQwest offers cloud-based and provider-based DDoS mitigation to all businesses. ViewQwest’s DDoS Protection Service starts from $699 per month, the most affordable in Singapore.

Mr. Vignesa Moorthy, CEO of ViewQwest

Mr. Vignesa Moorthy, CEO of ViewQwest, said: “Singapore is the regional hub for e-commerce and online services. With this partnership, we aim to offer premium-class DDoS mitigation to protect these websites at prices that they can afford to help boost Singapore’s position as the leading online services hub in this region.”

DDoS attacks – where hackers paralyse websites by overwhelming them with web traffic, often using an army of infected computers from all over the world – have become more frequent and destructive over the last few years. Experts believe that the DDoS attack on the BBC website at the end of last year may have been the largest recorded attack in history, hitting the 600Gbps mark.

(From left) Mr. Allan Thompson, COO of NSFOCUS & Mr Attley Ng, SVP/GM, NSFOCUS IB, APAC

Mr. Allan Thompson, COO of NSFOCUS said: DDoS attacks are moving away from being just nuisance attacks to becoming a decoy that precedes more malicious attacks, such as stealing confidential information.”

DDoS attacks show no sign of slowing down because the barrier to entry to launch a DDoS attack is very low. DDoS attacks are not expensive to launch, costing as little as US$25 per hour for 1000 compromised computers to attack a single victim.

About ViewQwest DDoS Protection Service

Up-to-date and equipped to fight volumetric and application-targeted DDoS attacks, ViewQwest’s DDoS Protection Service actively monitors for unusual activity and diverts suspicious traffic to its scrubbing centre to filter real users from bots. After identifying DDoS attacks in real-time, a trigger is sent to drop the malicious traffic so business operations can continue smoothly.

  • Comprehensive Layers 3 and 7 Protection
  • On and Off-premise Protection
  • Proactive threat mitigation
  • Extensive Service-Level Agreements
  • Real-time analytics portal for customers

About ViewQwest

Since 2001, ViewQwest has been an information and communications technology company that provides premium communications services. ViewQwest is dedicated to providing superior speeds on a high performance network and fanatical customer service. ViewQwest offers tailored solutions to businesses including dedicated and broadband Internet access globally, layer 2 Ethernet connectivity solutions, DDoS protection, data centre services and other various managed services.

ViewQwest today counts many Fortune 500 corporations and Top 500 Small and Medium Enterprises in South-east Asia as its clients.

About NSFOCUS International Business (IB)

NSFOCUS IB is a wholly owned subsidiary of NSFOCUS, an enterprise network security provider, and is expanding operations in the Americas, Europe, the Middle East, Southeast Asia and Japan. The company is building on 15 years of proven success, innovation and trust, with offerings protecting four of the world’s five largest banks, as well as organizations in insurance, retail, healthcare, critical infrastructure, and government. Enterprise and carrier-grade products undergo rigorous evaluation and testing to Veracode VL4 certification, delivering powerful and effective threat management combined with advanced data analytics and intrusion prevention and detection capabilities. A research arm, the NSFOCUS Security Labs, is a renowned technical research center that tracks and analyzes global intelligence while identifying new network vulnerabilities and security trends. NSFOCUS IB has technology and channel partners in more than 60 countries, and is a member of the Microsoft Active Protections Program (MAPP), StopBadware.org, and the Cloud Security Alliance (CSA).