Steve McCurry has captured a series of photographs for #IHG Rewards Club to celebrate the launch of its new top membership level Spire Elite

Neighbours
Steve McCurry captures a moment of recognition as two neighbours delight in each other’s company

IHG has launched Spire EliteIHG Rewards Club’s new top membership level, introduced to recognise and reward its most loyal members.

The new tier was introduced after extensive research into what members want from the loyalty programme and can be reached by earning 75,000 qualifying points. Spire Elite includes the ability to attain:

    • 100% bonus points on all qualifying stays – an industry first
    • A choice between either 25,000 bonus points or gift Platinum Elite status to a friend or family member for a year

All other existing membership tiers will continue to have access to the industry-leading IHG Rewards Club benefits:

    • Club – Collect Points or Miles, Extended Check-out, Complimentary weekend newspaper, Exclusive toll-free service line and Reward Nights count towards Elite Status
    • Gold – All Club benefits plus, Priority Check-in and 10% Bonus Earnings on top of base points
    • Platinum – All Gold benefits plus, 50% Bonus Earnings on top of base points, Elite Rollover Nights, Guaranteed room availability and complimentary space-available room upgrades

In celebration of this, world-renowned travel photographer Steve McCurry – best known for his 1984 photograph ‘Afghan Girl’ -– has captured a series of poignant photographs depicting moments of recognition for the world’s biggest hotel loyalty programme.

To read the full press release, visit http://1drv.ms/1CzWp1Z

 

Holiday Inn Explores The Evolution of Souvenirs

The Evolution of Souvenirs is the first installment in the journey to uncover the history and current trends of popular keepsakes

Souvenirs are a multi-million dollar business and have always
formed a crucial part of the travel experience. Holiday Inn has mapped the evolution and history of souvenirs, tracing the very first travel mementos through to their modern day equivalents.

HiRes - HI News Gen - Evolution of Souvenir Infographic
The brand uncovers key dates, trends and fads that have impacted what and why travellers collect souvenirs since 980BC, including where the world’s largest gift shop can be found and which nation of travellers spend the most on souvenirs.

The Evolution of Souvenirs is a prelude to a multi-part Souvenir Series, of infographics developed from a survey of travellers across Asia, the Middle East and Africa. The series delves into the cultural nuances, buying habits and perceptions of souvenir sharing across a wide range of nationalities and ages – and unveil some of the worst and best souvenirs that survey respondents have either received or bought for themselves.

 

Lee Lin Teo, Director of Brand Management for the Holiday Inn Brand Family across Asia, Middle East and Africa (AMEA) at InterContinental Hotels Group (IHG) said,“Souvenirs are an integral part of the travel experience – everyone has a souvenir that are treasured momentos of a great trip, as well as ones that might have quickly found their way to  the back of a cupboard.
“The Souvenir Series gives us the opportunity to uncover not only what travellers like to bring home and share with friends, family and colleagues but also provides an incredible insight into the differences across this diverse and culturally rich region. We always want to learn more about our guests and provide new and exciting experiences, so we are looking forward to the Page 2 of 3 insights from this research.”

From the Ultimate European Excursion, to the souvenir spoons mania that gripped America, to kitschy fridge magnets today, the first Souvenir Series takes the reader through a journey of  souvenir discovery.

Keep updated on the Souvenirs Series and all other Holiday Inn news and campaigns by visiting HolidayInn.com/Communications.

FRANCE WELCOMES ITS FIRST HOTEL INDIGO® TO PARIS’ OPERATIC HEART

Marking the brand’s 60th hotel opening in its 10th anniversary year

Singapore, 19th September 2014 — InterContinental® Hotels Group (IHG), one of the world’s leading hotel companies, today debuts its boutique brand, Hotel Indigo, in France, with the opening of Hotel Indigo® Paris – Opera at the heart of the capital’s entertainment district. The new hotel marks a milestone for the brand as the 60th Hotel Indigo hotel globally, opening in the brand’s 10th anniversary year.

 

_W2A1899Hotel Indigo® Paris – Opera is set in the elegant Opera quartier of Paris, defined by its centuries-old love affair with the stage. Encircled by the most prestigious theatres, music halls and opera houses in France – as well as lesser-known but equally enthralling venues – each evening the neighbourhood comes to life with culture-hungry locals and tourists alike. Inspired by Molière and shaped by Haussmann, the area is best known for its ornate opera house: The Palais Garnier, which provided the inspiration for Gaston Leroux’s world famous ‘Phantom of the Opera’.

As IHG’s boutique brand, every Hotel Indigo property is designed to reflect the local neighbourhood. From the building design to the hotel’s artwork to the locally inspired menus, every Hotel Indigo is unique to its surroundings, so no two hotels are the same. Hotel Indigo Paris – Opera truly reflects the fabric of its neighbourhood. Unique touches echo the area’s cultural charm and opulent architecture throughout the hotel. Traditional fabrics and opera-inspired murals blend perfectly with modern Parisian design to create a beautiful, unique interior.

_W2A19166After a day of enjoying the delights of the city’s individual arrondissements as well as both hidden and world-famous landmarks, Hotel Indigo Paris – Opera offers guests the perfect place for a refreshing drink or bite to eat. These include Tartare(s) Restaurant inspired by Chef Christophe Raoux – a first-of-its-kind bar and restaurant created in homage to one of France’s most-loved delicacies – tartare. Tartare(s) will explore the concept of raw food through a variety of ingredients including meat, fish, cheese, vegetables and fruit, all in a contemporary Parisian setting. The food will be complemented by expertly selected wine pairings both traditional and surprising.

Vincent Poulingue, General Manager, Hotel Indigo Paris – Opera comments, “Hotel Indigo Paris – Opera is located right at the heart of the action. Paris is brimming with history and culture, and this neighbourhood provides the perfect base for exploring our enchanting city. We look forward to welcoming guests and helping them to explore both the famous landmarks and hidden gems located on every corner” Tom Rowntree, Vice President Brand Management Upscale & Luxury Brands, Europe

IHG said, “We’re proud to be opening our first Hotel Indigo in France in the key location of Paris. The hotel has been designed to reflect all of the charm and style of this fashionable and dynamic city, to give guests a truly Parisian experience. The Hotel Indigo brand continues to grow from strength to strength. We opened Hotel Indigo Madrid – Gran Via, Hotel Indigo Rome – St. George and Hotel Indigo St. Petersburg Tchaikovskogo earlier this year and have a further 13* hotels in the pipeline.”

The Hotel Indigo brand was launched in the United States in 2004, making it one of IHG’s youngest brands and today, there are over 100 hotels in the global system size and pipeline combined. IHG, one of the world’s leading hotel companies, with over 4,700 hotel globally across a broad family of nine brands to meet the needs of guests, whatever the occasion. Hotel Indigo offers guests the individuality of a boutique hotel but with the benefits and reassurance of a big hotel company.

For further information or bookings, please visit www.ihg.com/hotelindigo.

* Figures as at 30th June 2014