December 2015, Singapore – Members of the media, bloggers, business partners and special guests were treated to a stylish affair as Atlas Sound & Vision Pte Ltd launched the latest flagship products from Swedish fashion and lifestyle brand Happy Plugs – Sound Piece and Sound Piece Mini. Held on 3 December 2015 at klapsons, The Boutique Hotel, guests experienced first-hand the state-of-the-art sound technology and minimalist Swedish design that make these wireless speakers a must-have for modern homes and music aficionados.

Kenneth Wong, Director, Strategy & Planning of Atlas Sound & Vision
Kenneth Wong, Director, Strategy & Planning of Atlas Sound & Vision

The intimate launch was hosted by Kenneth Wong, Director, Strategy & Planning of Atlas Sound & Vision, official distributor of Happy Plugs in Singapore, while the Happy Plugs Sound Piece and Sound Piece Mini, along with Happy Plugs’ brand story were presented by Hermine Bonde, Happy Plugs Global Sales Director.



Hermine Bonde, Happy Plugs Global Sales Director.
Hermine Bonde, Happy Plugs Global Sales Director.

Happy Plugs Sound Piece is crafted for the modern sophisticated home owner, marrying interior design with consumer electronics. Just as how fashion accessories and gadgets help reflect a person’s lifestyle and personality, a home speaker should fit the aesthetics of each home.

Happy Plugs Sound Piece does just that with customisation. With exchangeable grills in multiple designs and colours, the Sound Piece integrates easily into the home as an essential centrepiece and music centre.

For those on the go, the Sound Piece Mini is a compact and portable speaker that fits into one’s carry-on. A built-in microphone also allows the device to double up as a conference speaker and speakerphone.

Sound Piece and Sound Piece Mini
Sound Piece and Sound Piece Mini



The Happy Plugs Sound Piece and Sound Piece Mini are retailing at $329 and $139, respectively. Each speaker comes with the signature black grill and new exchangeable grills are available in the same colours and styles as the existing Happy Plugs design portfolio.

These products will be sold through Atlas Estore and selected resellers island-wide.


For more information, visit


Happy Plugs is a Swedish brand that creates and manufactures stylish mobile accessories born with the ambition of transforming essential tech accessories into fashion must-haves. Happy Plugs is designed in Sweden, known for its vibrant fashion and music scenes. Our idea is simple; we believe that mobile accessories not only should fit your mobile device, but also fit your style. We like to keep it elegant and classic, but yet fun and affordable. Happy Plugs are currently available in over 6,000 shops in 70+ countries worldwide.


Atlas inspires dreams across generations through the power of sound and vision. Beyond passion for great audio and visual products, Atlas truly cares about the experiences they create for people and the relationships they help foster. Everything that Atlas touches – from products and partners to customers and staff – is an integrated effort to connect people with each other and their dreams.

Atlas itself spans across generations, beginning as a humble record library on Market Street in 1963 by Mr. A.B. Tien and his wife Jeannie. Atlas started with renting music, and then branched out to provide sound consultancy and began offering sound equipment as well.

Now guided by the next generation of the Tien family and an expanded team, Atlas is building on its deep rooted passion for sound and vision to bring its expertise across generations, from families to music lovers to youth.

Atlas has been an expert in music since the beginning, in step through its transition from records, to 8-tracks, to cassettes, to CDs to today’s digital formats. Understanding how music and media are so ingrained in people’s lives, Atlas seeks to share their insights beyond simply sound, and into the latest, most inspiring lifestyle trends and technology.


Sony Presents its latest Speaker Systems – The CS Series

(SINGAPORE, November 2015) – Sony is proud to announce its latest dynamic range of Speaker Systems – the Credible Speaker (CS) Series: the SS-CS3 (Floor Standing Speaker), the SS-CS5 (Bookshelf Speaker) and the SS-CS8 (Centre Speaker) that not only delivers natural audio quality but is able to also let you hear the music as the artist intended.

SS-CS3 (Floor standing speaker)

Packed with high efficiency super tweeters and a maximum input power of 145W, the versatile three-way coaxial, four-driver SS-CS3 guarantees smooth frequency response, wider dispersion and a deep bass to ultimately let you experience nothing but authentic, full-frequency audio with minimal signal loss.

SS-CS5 (Bookshelf Speaker)

Carefully developed with premium components and packing a 130mm woofer, the three-driver bookshelf speaker SS-CS5 is able to reproduce High-Resolution Audio tracks that will take your digital music collection to a whole new level.

SS-CS8 (Centre Speaker)

Designed with a 100mm foamed-mica cellular reinforced woofer and a 25mm polyester main tweeter, the SS-CS8 two-way bass reflex system is capable of eliminating unnecessary rear sound pressure and influencing vocal reproduction to in turn produce only faithful, crisp sound quality that allows you to indulge in your favorite tunes from any living space.

The SS-CS3, the SS-CS5 and the SS-CS8, will be available at the Sony Store at 313@somerset and selected Sony authorised dealers from mid-November 2015 at the following retail prices:


Standard Retail Price




Sold as a pair



Sold as a pair



Sold as a unit


Specifications Sheet


(Floor standing speaker)


(Bookshelf speaker)


(Center speaker)

Type 3-way 4-speaker system, Bass-reflex 3-way 3-speaker system, Bass-reflex 2-way 3-speaker system, Bass-reflex
Speaker Woofer: 130mmMRC cone type

Tweeter: 25mm soft dome type

Super Tweeter: 19mm soft dome type

Woofer: 130mmMRC cone type

Tweeter: 25mm soft dome type

Super Tweeter: 19mm soft dome type

Woofer: 100mmMRC cone type

Tweeter: 25mm soft dome type


Maximum Input 145W 100W 145W
Sensitivity 88dB (2.83V, 1m) 87dB (2.83V, 1m) 86dB (2.83V, 1m)
Frequency Response 4550,000 Hz 5350,000Hz 5525,000 Hz

(W X H X D)

230 x 922 x 260 mm 178 x 335 x 220 mm 430 x 146 x 220 mm
Mass 11.5kg 4.5kg 5.0kg
Magnetically Shielded No No No


@GorillazSoundSystem debuts in @ZoukSingapore on 17 Sep 2015

Join the ‘Feel Good Inc.’ as Gorillaz Sound System (GSS) takes over Zouk Singapore for one night only, on Thursday, 17 September 2015. Debuting in Singapore, GSS is a state-of-the-art audio-visual show that incorporates all the hugely successful Gorillaz hits, along with larger-than-life projections of their award-winning animation.

Tickets for the Gorillaz Sound System show is now on sale at Pelago at, priced at S$55 for pre-sale tickets, and S$75 at the door. The show is brought to you by Lumina Live! and JUICE is the official media partner.


Date: Thursday, 17 September 2015

Venue: Zouk Singapore 17 Jiak Kim Street Singapore 169420

Time: Doors open at 9.30pm

Tickets: S$55 / S$75 via



To read the full press releases, visit here

Sony Delivers Smart Sound Mini Hi-Fi System – MHC-V7D

MHC-V7D (2)

(SINGAPORE, July 2015) – The MHC-V7D, Sony’s latest Mini  Hi-Fi system,  comes with the powerful Smart High Power technology which channels sound through a specific sound path to increase acoustic pressure and create a clear and full bass. The sound pressure horn enables them to present soul-shaking beats that can really be felt as you sway along with the tunes. Furthermore, the Mini Hi-Fi System does not use up much electricity as it possesses power-saving technologies to conserve energy.

Gesture Control Technology lets you effortlessly transcend the world of DJs as you control both the music and lighting with the flick of your hand. Additionally, enhance your favourite tracks with easily-controllable sound effects, such as audience reactions or the addition of your own voice with two Microphone inputs for Karaoke. The bass bumping MHC-V7D also allows you to elevate the atmosphere on your dance floor further by engaging your visual senses with integrated, adjustable space illuminating party lights that let you synchronise the light effects with the beat of the music.

Read the full press release here

Sony Partners with Foo Fighters to Promote #HiResAudio Globally

(SINGAPORE9 July 2015)  Sony Corporation and Foo Fighters have agreed to work together to deliver convincing, premium quality High-Resolution Audio experiences to audiophiles worldwide.  

Foo Fighters celebrates the 20th anniversary of the band’s acclaimed 1995 debut album this year. Having built itself into one of the premiere stadium and arena headlining attractions worldwide, the legendary band – Dave Grohl, Taylor Hawkins, Nate Mendel, Chris Shiflett and Pat Smear – has sold over 20 million albums to date and won countless awards, including no less than 11 Grammys.

What is Hi-Res Audio? 

Learn more about Hi-Res Audio here

To read the full press release on the partnership, visit here

Hot babe in JJ’s new song – 熟能生巧

This is the new song by JJ熟能生巧. So who’s the hot babe in his new song? Her name is Akemi. She is a Taiwanese model. She was born in Brazil, but growed up in Tokyo (wanna know more about her, visit here).

A follow-up from my previous post – 林俊杰的赤壁之战. I think the chinese oriental type of music (which Jay Chow usually sings) may not be suitable for JJ. He sounds too modern for that. What did you guys think?


As I was googling for the game – 赤壁online, I found this song by JJ Lim. The title of the song is called 醉赤壁, theme song for the movie 赤壁. Not too bad but it can be better given the fact that 方文山 has involved in writing the lyrics (you can access the lyrics of the song here). 

By the way, 隋棠 and JJ are the celebrities who endorse the game.