Press Release: Honestbee announces Successful Applicants of #WorldsCoolestJob

Left to right: Andy Lau from Hong Kong, Danielle Lin from Singapore

SINGAPORE, 28 December 2015 – honestbee, the fastest growing on-demand grocery concierge and delivery service company, today announces the successful applicants of the “World’s Coolest Job” campaign. Andy Lau from Hong Kong and Danielle Lin from Singapore, both 24, have emerged victorious, winning the once-in-a-lifetime opportunity to work in Niseko, Japan, after having gone through grueling rounds of selection process.

“We are really excited to have picked our successful applicants who will soon be on their way to Niseko,” said Joel Sng, CEO, honestbee. “There, they will represent our brand at the forefront, to deliver on our commitment of a personalised and high-quality service to our customers as trained shopper and delivery bees. Of course, we will ensure that they have a time of their lives.”

From 4 to 31 January 2016, Andy and Danielle will be stationed in Japan’s mythical snow paradise, Niseko. They can expect to enjoy one of the best job perks available such as trying out the world-renowned onsens, as well as skiing and snowboarding down the powdery slopes of Niseko. On top of that, they will be paid an attractive salary of US$10,000 plus expenses, training, living cost, transport and exclusive activities.

honestbee’s “World’s Coolest Job” campaign ran from 23 November to 18 December 2015, where potential candidates were invited to submit their applications via Instagram, highlighting why they will be great for the job. The top 10 submissions were shortlisted for an interview with a panel of judges comprising honestbee executives.

Andy and Danielle will be sharing their exciting experiences in Niseko via the honestbee social media channels. You can follow them on Facebook ( and Instagram (@honestbeejp).

Winners Profile

Andy Lau

“Winning the #WorldsCoolestJob makes me feel that I am in control of my life; that I am doing something that is, finally, solely the result of what I wanted for myself. I can finally call what I’m doing my own. This is something special that I’m doing, and I ‘made it’ myself. I want it to be a testament to people who are afraid to go after their dreams; that if they had believed and acted, albeit with uncertainty, they could own something truly theirs too. Otherwise, it will always remain being a dream.”

Danielle Lim

“Winning this means the world to me and this would be such a hallmark moment for my life. I’m ending my one year journey of freelancing and will soon be entering corporate world, so this would be a fantastic BANG to end this chapter of my life. But most importantly, being part of this amazing campaign to show the heart of the company would be the highlight of my life thus far, as nothing I’ve experienced will come close to this.”

Ruckus Wireless Recognized For Its Product Innovation, Channel Infrastructure & Flexible Deployment Options

SINGAPORE – December 28, 2015According to IDC MarketScape: Worldwide Enterprise WLAN 2015-2016 Vendor Assessment, doc #US40653915, December 2015, Ruckus is regarded as a “widely applicable enterprise solution” with a footprint across verticals including hospitality, education, retail, Smart City and carrier. The IDC MarketScape credits Ruckus for “best-in-class RF innovation” and cited “portfolio enhancements to expand both upmarket and downmarket,” including:

  • Ruckus Unleashed™ and Xclaim™ access points for small business;
  • The industry’s first to ship Wave 2 802.11ac access point (ZoneFlex™ R710 access point);
  • The massively scalable Ruckus SmartZone™ management platform;
  • Cloudpath™ software for security, policy and onboarding;
  • One of the industry’s largest implementations of HotSpot 2.0 certification to support automatic Wi-Fi roaming;
  • SPoT™ location-based services;
  • SmartCell™ Insight wireless analytics for network and business intelligence; and
  • Partnerships with Brocade and Juniper for best-in-class wired-wireless solution.

“The enterprise WLAN market continues to see consistent growth and compelling innovation,” said Rohit Mehra, vice president, network infrastructure at IDC. “These overarching trends overlap with unprecedented developments in wireless speeds, RF innovation, policy, security and wired and wireless interoperability, as well as a greater level of choice and flexibility. Organizations of all sizes, across segments and verticals, are increasingly shifting wired network workloads onto wireless as well as leveraging mobility to improve customer engagement and bring new applications and services to market. Ruckus has emerged as a compelling option to deliver wired and wireless solutions through its partnerships with Brocade & Juniper.”

“We’re thrilled that the IDC MarketScape has recognized Ruckus as a leader in the enterprise Wi-Fi market,” said Kash Shaikh, vice president of marketing and business development at Ruckus. “Our mission is to deliver a simply better wireless experience with solutions that deliver flexibility and avoid vendor lock-in, and the IDC MarketScape’s recognition validates the hard work of our product, sales and customer service teams – and, of course, of our incredible network of 11,000-plus partners around the world.”

To download an excerpt of the IDC MarketScape assessment, please click here:


December 2015, Singapore – Members of the media, bloggers, business partners and special guests were treated to a stylish affair as Atlas Sound & Vision Pte Ltd launched the latest flagship products from Swedish fashion and lifestyle brand Happy Plugs – Sound Piece and Sound Piece Mini. Held on 3 December 2015 at klapsons, The Boutique Hotel, guests experienced first-hand the state-of-the-art sound technology and minimalist Swedish design that make these wireless speakers a must-have for modern homes and music aficionados.

Kenneth Wong, Director, Strategy & Planning of Atlas Sound & Vision
Kenneth Wong, Director, Strategy & Planning of Atlas Sound & Vision

The intimate launch was hosted by Kenneth Wong, Director, Strategy & Planning of Atlas Sound & Vision, official distributor of Happy Plugs in Singapore, while the Happy Plugs Sound Piece and Sound Piece Mini, along with Happy Plugs’ brand story were presented by Hermine Bonde, Happy Plugs Global Sales Director.



Hermine Bonde, Happy Plugs Global Sales Director.
Hermine Bonde, Happy Plugs Global Sales Director.

Happy Plugs Sound Piece is crafted for the modern sophisticated home owner, marrying interior design with consumer electronics. Just as how fashion accessories and gadgets help reflect a person’s lifestyle and personality, a home speaker should fit the aesthetics of each home.

Happy Plugs Sound Piece does just that with customisation. With exchangeable grills in multiple designs and colours, the Sound Piece integrates easily into the home as an essential centrepiece and music centre.

For those on the go, the Sound Piece Mini is a compact and portable speaker that fits into one’s carry-on. A built-in microphone also allows the device to double up as a conference speaker and speakerphone.

Sound Piece and Sound Piece Mini
Sound Piece and Sound Piece Mini



The Happy Plugs Sound Piece and Sound Piece Mini are retailing at $329 and $139, respectively. Each speaker comes with the signature black grill and new exchangeable grills are available in the same colours and styles as the existing Happy Plugs design portfolio.

These products will be sold through Atlas Estore and selected resellers island-wide.


For more information, visit


Happy Plugs is a Swedish brand that creates and manufactures stylish mobile accessories born with the ambition of transforming essential tech accessories into fashion must-haves. Happy Plugs is designed in Sweden, known for its vibrant fashion and music scenes. Our idea is simple; we believe that mobile accessories not only should fit your mobile device, but also fit your style. We like to keep it elegant and classic, but yet fun and affordable. Happy Plugs are currently available in over 6,000 shops in 70+ countries worldwide.


Atlas inspires dreams across generations through the power of sound and vision. Beyond passion for great audio and visual products, Atlas truly cares about the experiences they create for people and the relationships they help foster. Everything that Atlas touches – from products and partners to customers and staff – is an integrated effort to connect people with each other and their dreams.

Atlas itself spans across generations, beginning as a humble record library on Market Street in 1963 by Mr. A.B. Tien and his wife Jeannie. Atlas started with renting music, and then branched out to provide sound consultancy and began offering sound equipment as well.

Now guided by the next generation of the Tien family and an expanded team, Atlas is building on its deep rooted passion for sound and vision to bring its expertise across generations, from families to music lovers to youth.

Atlas has been an expert in music since the beginning, in step through its transition from records, to 8-tracks, to cassettes, to CDs to today’s digital formats. Understanding how music and media are so ingrained in people’s lives, Atlas seeks to share their insights beyond simply sound, and into the latest, most inspiring lifestyle trends and technology.


Press Release: Samsung launches CenterStage showcase in Singapore

CenterStage showcase debuts at Harvey Norman Millenia Walk Flagship Superstore to offer unique experiential shopping experience for consumers

Singapore – December 2015 – Samsung Electronics Singapore has launched its first CenterStage showcase to feature Samsung’s entire range of digital appliances in a compelling and immersive environment.

Credit Samsung Singapore
Credit Samsung Singapore

Located at the Samsung Open House at the brand new Harvey Norman Millenia Walk Flagship Superstore, CenterStage provides a revolutionary new digital experience. Consumers can experience the actual physical size representation of appliances in ultra-realism on the 85″ Samsung UHD display.

85” Samsung UHD display, Credit Samsung Singapore

“Samsung is always exploring innovative ways for consumers to experience our exciting range of products. CenterStage provides an excellent platform for us to showcase our full range of digital appliances in their actual sizes while leaving room for us to optimize our retail space. Consumers can even use CenterStage to see for themselves the appliances in all available colours and how these can complement different kitchen and laundry room settings,” said Ms. Poh Hwee Hian, Director and Head of Digital Appliances, Samsung Electronics Singapore.

CenterStage offers an interactive shopping experience for consumers to check out the exterior, interior and alternative views of Samsung digital appliances from refrigerators and washing machines to smart ovens. Users can even zoom in to any part of the selected product for an up close view of the material construct and colour composition.

The immersive CenterStage shopping experience is created by marrying Samsung’s 85″ UHD display with eight 46″ LFD displays. For a more pleasant and informative purchase journey, consumers can refer to the wealth of product information at CenterStage, available in multimedia formats like infographics and videos.

Launched in countries including the US, China and Thailand, Samsung launched its first CenterStage in Singapore to coincide with the official launch of the Harvey Norman Millenia Walk Flagship Superstore.

Press Release: Vaniday Announces Its Launch in Singapore

Singapore, December 2015 – Vaniday, the new way to discover and book beauty and wellness services, announces the launch of its first Southeast Asian market today. The company has recently raised €15 million in its first financing round to further pursue its expansion.

The Vaniday app and its website allow the customers to navigate through a wide variety of salons and book a treatment directly off the salon’s calendar. Vaniday launches with over 500 salons already live, some of the most prominent ones are Kim Robinson, Action Hair or The Comb.

“We wanted to create an experience that allows customers to book services based on their individual needs and have treatments booked in a matter of clicks,” says Global Founder and CEO, Maxime Legardez. Singapore is very engaged in mobile technology and with 85% of users, reports the highest smartphone penetration in the world. “As there is virtually an app for every single need and desire of the customer, we aim to fulfill the customer’s needs in the beauty and wellness market. Our goal is to create the best possible experience for our customers”.

Vaniday allows​ customers to easily find the closest salons in their area, offering the service they are looking for. The beauty marketplace provides detailed salon descriptions and images as well as insights to the services offered. Reviews allow for transparent and unbiased feedback from previous clients, facilitating the decision process even further.

“Through our fully integrated booking system, salons can offer direct online bookings, automatic appointment reminders and also use our integrated CRM tools to keep customers engaged. This has been requested by salons for a very long time and we are extremely glad to bring everything together at no cost for the salon.” says Co-founder & Managing Director Singapore, Robinson Blanckaert.

Vaniday is​ b​acked by Rocket Internet, the leading internet platform outside the US and China, which has already built other successful companies in the Southeast Asian market such as Lazada and Foodpanda.

launched​ its first market in Brazil in March 2015 and since then has expanded into Italy, the UAE, Australia and Russia. The dynamic roll out plan in various markets is set to shake up the international booking platform for consumers and increase salons’ profitability, on a global scale.

Casio Singapore Awarded Green Label Certification For Its Lamp-free Light XJ Series Projectors And Launched XJ-V2

On 11 December 2015, Casio Singapore celebrates an industry-first Green Label Certification by the Singapore Environment Council (SEC) for its ‘Slim’, ‘Standard’ and ‘Core’ series of lamp-free Laser and LED Hybrid light source projectors. The Green Label Certification reinforces Casio’s position as an industry leader for its series of affordable lamp-free Laser projectors that optimizes performance without compromising on environmental sustainability.

Casio lamp-free projector models that have attained Green Label Certification include:

  • ‘Core’ Series – XJ-V1
  • ‘Slim’ Series – XJ-A257/ XJ-A252/ XJ-A247/ XJ-A242/ XJ-A142 / XJ-A147
  • ‘Standard’ Series – XJ-M151 / XJ-M156 / XJ-M251 / XJ-M256
(Left) Mr Desmond Gay, Product Marketing Specialist (Regional) Projector, Casio Singapore, (Right) Mr Watanabe Shunichi, Managing Director Casio Singapore

Casio Singapore also took the opportunity to showcase their latest lamp-free projector XJ-V2. One great improvement from its predecessor – XJ-V1, the XJ-V2 achieves a higher 3000 lumen brightness. Mr Desmond Gay, Product Marketing Specialist (Regional), Projector Casio Singapore, explained that Casio is constantly looking for ways to improve the product that serves the needs of the customers. The 3000 lumen brightness is a benchmark that is generally accepted in a bigger room environment such as school. However, Mr Gay also emphasized that XJ-V1 is a very good product that caters to different markets such as small offices or home users who don’t need that kind of brightness.


Compared to conventional mercury lamp projectors, using the XJ-V2 results in lower energy consumption and maintenance costs. The Laser and LED Hybrid light source helps to prolong the projector’s usability and lifespan of up to 20,000 hours while reducing overall energy consumption by half, enabling educational institutions and businesses to save cost and reduce carbon footprint. By going lamp-free, there is no need to worry about routine maintenance brought about by wear and tear, contributing to a lower TCO and greater long-term cost savings.

Casio’s lamp-free projector is seeking to change the way how projector makers run their business. There is a lifespan for the lamp in the projectors and once exhausted, users need to get it replaced and there gives companies repeated customers. When asked how this has impacted the business, Mr Watanabe Shunichi, Managing Director Casio Singapore commented, “Business is not about chasing money”. He further elaborated about Casio’s stand in delivering products that address customers’ needs. Making good and durable products do not mean losing repeated businesses. He cited example of Casio’s solar-powered calculator that is designed to last 20 years and explained further,” if we can keep people happy (with Casio products), our business will grow”.

Price and Availability

The latest XJ-V2 projector is available at all Casio Authorised Retailers at a Suggested Retail Price of SGD899 from the last week of December 2015.

XJ-V2 Main Specifications


Light Source

Laser & LED hybrid light source
Estimated Life of Light Source Up to 20,000 hours (warranty 6,000hours)
Brightness 3000 lumens
Contrast Ratio 20000:1
Keystone Correction ±30 (manual)
Projection Lens 1.1X manual zoom, manual focus, F2.4 to 2.54 / f17.16 to 18.98
Projection Screen Size 30 to 300-inch
Projection Ratio 1.54 to 1.71:1
Lens Offset 72%
Projection Distance 60-inch Screen 1.79m to 1.99m
100-inch Screen 3.07m to 3.41m
Minimum Distance 0.83m
Projection System DLP® chip × 1, DLP® system
Display Element Chip Size XGA 0.55-inch DLP® chip
Number of Pixels 786,432 pixels (1,024 × 768)
Color Reproduction Full color (up to 1.07 billion colors)


Horizontal 15 to 91 kHz
Vertical 50 to 85 Hz
RGB Display Resolution Real XGA (1,024 × 768)
Maximum UXGA (1,600 × 1,200) resizing
Computer Input Terminal RGB 15-pin mini D-Sub × 1
Component Display Resolution Up to HDTV (1080P) resizing
YCbCr/YPbPr Input Terminal Shared with RGB input terminal
Digital Display Resolution Up to HDTV (1080P) resizing
HDMI Input Terminal HDMI Type A × 1 (HDCP support, audio signal support)
Audio Audio Input Terminal 3.5 mm stereo mini jack × 1
Audio Output Terminal 3.5 mm stereo mini jack × 1 (variable audio output)
Control Terminal RS-232C (D-Sub 9 pin) × 1
Service Terminal Micro-USB Type B× 1 (for firmware updates by the user)
Direct Power-ON / Direct Power-OFF Yes
Digital Zoom Yes (2X)
Security Compatibility Kensington-compatible, power-on password
Power Source AC 100V to 240V, 50/60Hz
Eco Mode Manual 1 to 5


Eco Mode Manual 1 130W
Manual 5 75W
Eco Off Mode Bright 165W
Normal 140W
Standby Power 100 to 120V 0.12W
200 to 220V 0.23W
Dimensions (including Projections) 269.5 (W) × 269.5 (D) × 88.5 (H) mm
Weight 2.9kg
Main Accessories Wireless remote control, test batteries(AAA-size),

AC power cord, warranty card


Note: The above table is given only for reference. Please go to Casio’s website or respective distributors for a more updated information.

Sony Electronics Introduces New 4K Home Theatre Projector, the VPL-VW5000ES

ASIA PACIFIC, 8 December 2015Sony Electronics today announced the introduction of the VPLW5000ES, a 5,000 lumens 4K SXRDTM laser light source projector. Sony’s new reference-quality unit is designed specifically for home cinema use that features 4K resolution powered by a laser light engine that provides 5,000 lumens of brightness, is compatible with High Dynamic Range (HDR), emulates the new BT.2020 color gamut, and covers the full DCI colour space.

The below video shows the features and benefits of VPL-VW5000ES

The VPL-VW5000ES is available for pre-order now and will be available in first quarter of 2016.

The full press release:

[pdf-embedder url=””]

A Brief Summary Of PayPal Uncovered @Singapore

PayPal, a company that has undergone a dramatic corporate history from its IPO to eBay’s acquisition and spinoff to be run again as a separate listed company. Quite a bumpy ride for a company that is only 17 years old. Anyway, the spin-off is now completed and focus should be on the business itself.

Personally, I think the spin-off weighs more benefits for PayPal as a separate company. I am very glad that I have the opportunities to be invited to their “PayPal Uncovered” event at The Hub, Singapore hosted by Braintree, a payment processing company that PayPal acquired in 2013.

In conjunction to their Global Startup Blueprint program, Braintree aims to help Singapore entrepreneurs to run a mobile or web business. The event started with Mr Tyson Hackwood, Head of Asia, Braintree explaining the need of payment solutions and how startups could benefit from Braintree’s payment processing platform. This is followed by Mr Anupam Pahuja, General Manager, Technology, PayPal Asia Pacific who shared about how PayPal helps startups in developing business beyond payment.

Tyson Hackwood, Braintree
Tyson Hackwood, Braintree
Mr Anupam Pahuja, PayPal

I should not dwell into the details about the presentation. In anyway, payment itself is a complex business case and the problem is even more prevailing in developing countries where comprehensive network infrastructure is basically non-existence. I think that is precisely the positioning strategy of Braintree and PayPal. Leave the payment system to the specialist and focus on growing the business. Entrepreneurs could leverage on this program to kick-start their idea. Through the collaboration, startups receive mentorship from PayPal’s Startup Advisors, who have started a company or worked in an early-staged company before.

The event is followed by networking session with the participating business owners. I have listed some of them whom I have the chance to speak to during the event.


Launch in 2015, Airfrov is a Singapore-based peer to peer marketplace that pairs up frequent travellers who have a little extra luggage space to spare, with shoppers who want to buy specific products but do not have the luxury to travel for it. Through Airfrov, shoppers get to enjoy their favourite overseas products more frequently, while buyers het to make a little profit in exchange for filling the empty spaces in their luggage. The platform now has about 18,000 users on the system and boasts a 70% fulfilment rate for purchase requests within two weeks.


Andios Pte Ltd is a Singapore-based startup that is building the trusted online marketplace for pre-owned smartphones in South-East Asia. Andios is backed by Challenger Technologies Limited, a SGX-listed company (stock quote: 573.SI)


Boxgreen is one of the fastest growing healthy snacks subscription companies in Asia, reinventing the way consumers snack by leveraging the power of technology to deliver a personalized box of healthy & delicious treats to your office desk or doorstep. Part of the proceeds from every snack sold also go to providing meals for the needy in Singapore


Cottony aims to provide amazing print quality services on a variety of items such as t-shirts, hoodies, company polo shirts and baby wear. Using a different method called Direct-to-Garment or DTG. Cottony prints directly onto the fabrics using specialty water-based inks, giving wearers a more comfortable feel that last multiple washings.

Going beyond the usual personalized printing providers, Cottony also enables individuals to start their own label without any upfront costs.


Vanitee is the mobile booking destination for quality beauty services from sought-after independent and emerging beauty professionals. It wants to change the way people think about and book beauty services. The company has a simple mission – to champion small beauty businesses and to provide customers with a great experience every single time.

The Vanitee app lets customers schedule appointments or house calls for manicures and pedicures, makeup and hair styling services, lash extensions, brow grooming services and even massages. With over 500 beauty professionals on its platform, a rigorous 27-step vetting process for professionals, and robust user review system, Vanitee aims to be the Airbnb or Uber of the beauty industry.

Press Release – goGame aims for global mobile games publishing with investments from SEGA and Incubate Fund

Japanese video game giant SEGA is making its foray into global mobile games publishing through its investments in homegrown start-up goGame. SEGA Networks, the mobile games division of SEGA, together with Japan’s leading early-stage venture capitalist Incubate Fund are the initial investors in four-­month old goGame.

I am lucky to be invited for a media tour at their office located at Pixel Red.  During the tour, David Ng, Founder and CEO of goGame, has shared with us his corporate life and how he has founded goGame. He has also shared the importance of goGame’s role in filling up the missing gaps of the global gaming industry.

David Ng, CEO of goGame.
David Ng, CEO of goGame.


“It’s not enough to just make a good mobile game. Success requires marketing, analytics, customer management, customer acquisition, localisation and many other essential but laborious processes to be in place which can be very daunting for new game makers.”

David Ng, CEO of goGame

To read the full press release, see below

[pdf-embedder url=””]


Blackberry Priv is Hitting Singapore This Christmas

Singapore, December 1, 2015 – BlackBerry Limited (NASDAQ: BBRY; TSX: BB), a global leader in mobile communications, announced today the availability and full features of PRIV™ by BlackBerry®, the first-ever BlackBerry smartphone powered by Android™ in Singapore. Combining the best of BlackBerry’s productivity, security and privacy features with the wide world of Google Play™ store apps, PRIV is the epitome of form and function. It has been engineered with the world’s finest technology and packaged in an ultra-thin device – including a dual-curved screen, touch and physical keyboards, state-of-the-art 18MP camera, and long-lasting battery – with unique tools that allow users to manage and control their privacy.

Matt Stewart, Director of Corporate Communications BlackBerry Asia Pacific

A New Standard for Security and Privacy

PRIV was designed with security at its core, building on BlackBerry’s legacy of security and keeping private its customers’ data. Security highlights include:

  • Advanced Privacy Controls: The exclusive DTEK™ by BlackBerry® app for Android™ monitors and reports on application access to the microphone, camera, location and personal information, enabling users to be confident that their personal data is being kept private. Users can know at a glance when their privacy could be at risk so they can take action to improve it.
  • Secure Hardware: BlackBerry’s hardware root of trust, a unique manufacturing process, injects cryptographic keys into the device hardware, providing a secure foundation for the entire platform.
  • Verified Boot and Secure Bootchain: Keys have been embedded to verify every layer of the device from hardware to OS to applications in order to make sure they haven’t been tampered with. Additionally, thousands of modifications were made to harden the Linux kernel with numerous patches and configuration changes to improve security.
  • Fully supported on BlackBerry’s EMM Solution: PRIV can be integrated with our leading EMM solution, BES 12, which offers cross-platform management of PRIV and other devices; providing a full end to end security solution and secure collaboration applications for business users like Secusuite for secure voice and WatchDox for secure file sharing.
Damian Tay, Senior Director of Asia Pacific BlackBerry Product Management

A New Standard for the Slider Form Factor

As part of BlackBerry’s cross-platform strategy to provide a greater choice of secure solutions to its customers, users will see a seamless merging of key BlackBerry 10 productivity features like the BlackBerry Hub and BlackBerry Calendar into PRIV. Additional key features include:

  • Full Android App and Ecosystem Experience – PRIV brings incredible new features to the Android platform and gives users full access to over one million applications: whether it’s Instagram, Spotify, Uber or BBM®, you’ll find it on Google PlayTM.
  • Best of Both Keyboards – offers the freedom to choose between a virtual keyboard or a physical keyboard for speed and accuracy.
  • Tough and Beautiful Screen – A stunning 5.4-inch immersive dual-curve OLED display offers plenty of room to work or play with rich colors, deep black levels and less power consumption. At a resolution of 2560×1440, it sports an incredible pixel density of 540 PPI – 4x the amount of pixels of a standard HDTV. Along the screen’s curved edge is the Productivity Tab that provides an “at a glance” view of the most pertinent info from BlackBerry Hub, Calendar, Task, and Contacts.
  • Full-day Battery Life
    PRIV has a 3410 mAh battery with enough power to work up to 22.5 straight hours of mixed usage*.
  • State-of-the-Art Camera – Engineered to deliver professional looking photos with minimal effort, an 18MP camera, certified by Schneider-Kreuznach®, integrates technologies commonly found in DSLR cameras.
  • Powerful Performance and Expandable Storage – PRIV is powered by the Qualcomm Snapdragon 808 processor, a premium-tier chipset designed to offer consumers a superior and compelling user experience along with peace of mind with Qualcomm® SecureMSM™ technology and Qualcomm® Snapdragon StudioAccess™ content protection. Plus, with 32 GB of onboard storage and support for micro SD cards up to 2TB, the new PRIV gives users the flexibility to add affordable and hot-swappable storage to download, install, capture and share as their needs evolve.
  • BlackBerry® Natural Sound – PRIV comes with powerful speakers and a three-microphone system that delivers a high-quality listening experience. BlackBerry® Natural Sound Technology is built in to adapt Wi-Fi and cellular call sound depending upon phone position and background noise, automatically adjusting volume so users don’t have to.
  • Android™ for Work – PRIV comes ready for work. Android for Work support allows for fast, simple and secure integration with the enterprise environment. Seamless integration with Google Play for Work enables easy access to IT-managed apps.

While PRIV will provide a choice in operating system to new and existing customers, the company remains committed to the BlackBerry 10 operating system, and will continue to release platform updates focused on security and privacy enhancements.

Availability and Pricing

PRIV will be available from mid-December at an RRP of SGD 1,098 inclusive of GST. Interested customers will be able to purchase PRIV from M1, Singtel, StarHub and through other BlackBerry authorized partners.

For more information on PRIV, go to Follow all updates to PRIV on the Inside BlackBerry blog.