The LINE Friends Pop-up Store returns to Singapore 313@Somerset

SingaporeJune 2015, LINE Friends Pop-up store returns to Singapore, for the second time, at 313@Somerset! Located at the mall’s Atrium on Level 1, the pop-up store will run from 8 June 2015 – 5 July 2015, bringing Singaporeans closer to the ultimate LINE experience. 


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Besides Singapore, LINE Friends Pop-up stores have resonated with users and fans in 25 locations, including Korea, Japan, Hong Kong, Thailand and even the United States when it took place at Times Square, New York City in December 2014, resulting in huge turnout and support. LINE also has six permanent stores across Korea, Japan and Taiwan, a testament to the pop-up store’s popularity 


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As part of the improved LINE experience, this year’s highly-anticipated LINE Friends Pop-up Store at 313@Somerset will feature a photo zone, complete with a backdrop for shoppers to take the perfect selfie with their favourite LINE Friends characters. Shoppers can also look forward to an extensive array of official LINE merchandise, including exclusive collaboration items, such as the limited edition LINE x EZ-Link cards, LINE x Swarovski jewellery and LINE x LAMY pens. Favourite LINE character mascots, Cony and Brown, will also make special appearances during the period of the pop-up store for photo-taking opportunities. Prices at the pop-up store will range from SGD2.50 for a folder to SGD298 for a LINE Cuddle Doll. 

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8 June – 5 July 2015


Mon* – Thur: 11am -10pm

Fri – Sun: 10am – 10pm

*The store will open at 1pm on 8 June (Monday)


Level 1, 313@Somerset

313 Orchard Road, S238895


SGD2.50 for a folder to SGD298 for a LINE Cuddle Doll

LINE Mascot Appearance 

12 & 19 Jun, Fri: 7pm

13 & 20 Jun, Sat: 3pm & 7pm

14 & 21 Jun, Sun: 3pm & 5pm

LINE user privileges

·         All LINE users will receive 10-20% discounts

·         Type your receipt number in LINE Event Official Account for a sure-win lucky draw of LINE merchandise!

·         Notice of LINE Brown x LAMY Limited Edition pen sale will be highlighted via LINE Event Official Account.


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