New Products Enrich Users’ Lives in Every Setting, from the Living Room to the Great Outdoors
(SINGAPORE, 6 January 2015) – Sony Corporation will unveil its new lineup of products slated for release in 2016, at the 2016 International Consumer Electronics Show (CES) held from Wednesday, January 6 in Las Vegas, Nevada.
At the Sony press conference held on Tuesday, January 5 (local time), Sony Corporation President and CEO Kazuo Hirai stated, “From the choices we’re making to be differentiated and unique, to the curiosity that drives our passion to face challenges, to our commitment as enablers of creativity, it is clear that the philosophical and strategic pillars are in place to continue to build a stronger, better, more profitable Sony. Providing kando continues to be the core focus and goal of our business.”
Sony Electronics (SEL) President and COO Michael Fasulo then took the stage to introduce some of Sony’s upcoming products to be released within the year, across a wide range of categories. Sony’s 4K BRAVIA™ TVs heavily emphasise picture quality and look, and they bring next-generation level visual experiences right into your living room. Sony’s ever expanding range of audio products offers you different ways to enjoy music to fit your unique tastes, from High-Resolution Audio (“Hi-Res”) to extra bass. Its line of digital imaging products enables you to capture easy-to-miss moments in the great outdoors and preserve memories of life’s most important events in stunning true-to-life detail. And finally, products in the Life Space UX series blend right into physical living spaces and redefine how entertainment is experienced. Sony will be bringing forth new products in each of these categories throughout the course of the year.
Below is Product Highlights and Press Release
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| Product Category | Model | Product Highlights | Availability |
| Home Entertainment | SRS-ZR5 & SRS-ZR7 Portable Wireless Speakers | Offering you more options for a dynamic sound listening experience, whenever and wherever you want, the SRS-ZR5 & SRS-ZR7 portable wireless speakers feature a built-in HDMI® (ARC) connection that connects the speaker to any television – allowing you to to enhance the sound quality of virtually any TV. Both speakers further support Google Cast™, Spotify Connect, and Multi-Room capability via Sony SongPal link. | July 2016 |
| BDP-S6700 | The new BDP-S6700 Blu-ray player features technology that automatically upscales HD video content to near 4K quality for enhanced viewing enjoyment. Connect it to your other Sony products via SongPal and enjoy steaming music services, CDs, and other and other music sources for Wireless Multi-Room listening. | May 2016 | |
| HT-NT5 & HT-CT790 Sound Bars | Both the HT-NT5 & HT-CT790 2.1 channel sound bars support 4K and High Dynamic Range content from major studios via HDCP 2.2, Google Cast™ and Spotify Connect; and Multi-room capability via the SongPal app – delivering immersive surround sound experience like never before. | May 2016 | |
| BRAVIA™ | X93D, X85D | One of the main takeaways from CES 2016 is Sony’s new 4K HDR TV lineup. The BRAVIA™ X93D features Sony’s new Slim Backlight Drive™ technology with a new grid-array backlighting structure. It’s slim design also allows it to sit close to the wall, leaving behind nothing but the picture itself.
Like the X93D, the BRAVIA™ X85D uses 4K X-Reality™ PRO to produce stunning detail for any content. It is also HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colors. |
TBC |
| W75D, W65D, W60D | The latest BRAVIA™ LCD television series, W75D, W65D, and W60D are designed with sleek lines and an elegant slim display to complement your home interior. They incorporate Clear Phase audio technology which analyses and compensates for inaccuracies in the built-in loud speaker’s response, resulting in pure, natural audio with smooth, even reproduction of all frequencies. | TBC |