In the hope of maintaining Singapore as the regional financial hub, the government has been encouraging Singapore banks to adopt technology in improving business operations. Ever since Singapore Prime Minister Mr Lee Hsien Loong highlighted that banks should adopt blockchain technology in bank settlements in 2015, fintech start-ups from all around the world flew into Singapore. In 2018, YouTrip, an e-wallet start-up, left its home ground – Hong Kong – one of the world’s largest financial hubs to launch their venture in Singapore.
YouTrip positioned itself as a multicurrency e-wallet for travellers. It has developed technical infrastructure for multicurrency exchanges with a network of FX providers. The uniqueness of its technology is to offer FX exchanges to individual at a competitive rate that banks cannot provide. However, that itself is not going to give YouTrip an edge against the traditional money changers as their rates are almost the same. Furthermore, storing money digitally in the e-wallet is useless if travellers can’t use that to make payment in stores.
As such, YouTrip partners Mastercard (stock quote:MA) . Intuitively, this makes the YouTrip card more “useable” as users could make their payment if the respective merchants accept Mastercard. The strategy works. Months after their launch, number of users has surpassed 50,000. That caught investors’ attention. In May 2019, YouTrip raised USD 25.5M in Pre-Series A funding which is quite impressive for a Singapore-based company that is barely a year old.
YouTrip is a Bank Disruptor?
The recent capital injection is useful in helping YouTrip to improve their technology infrastructure which is the backbone for all financial institutions. In fact, this is the challenge that YouTrip must overcome. Normal people deposit money digitally in their saving accounts with the belief that the bank’s technology could safeguard their savings. Let’s extend the idea further. When we top up money in YouTrip e-wallet, can we expect from them the same security level that bank is offering? If you have read my earlier blog post, YouTrip is trying to assure the public that they have the same level of technology that bank has in terms of risk management and anti-money laundering capability. However, building up the infrastructure equates to building faith among users which takes time. By and large, YouTrip, as a company, is still too young for the public to put their trust (saving) with them.
To succeed in the fintech space, a fintech start-up has to offer the same level of services (or even better) that the bank is offering. As a matter of fact, that’s the value that fintech start-up is offering to the market. YouTrip has identified that digitalizing the existing business model of money changer is the way to enter the market which undeniably, they have succeeded and even convince major payment solution company like Mastercard and locally, Ezlink to participate in their growth stories.
They have great partners and now, it is for them to shape the market behaviour.
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Friends have been asking me about @youtripsg MasterCard. My reply is always the same it is a good for travel. You get better exchange rate and for some major currencies, you could even buy and keep them in the E-wallet and that’s good for traveller who like to plan their trip ahead to capture the best possible rates. Travellers should give this a try. Now you could even get an additional $10 if you sign up and do your first top up via my referral link http://bit.do/youtrip-weewu P.s. it is also a #ezlink card if that matters to you. #instatravel #travelphotography #travelgram #instalifestyle #mastercard #youtrip #instafinance #discountcodes #discount #referralcode #reward #instareward #singapore #fintech #startup #ewallet
E-wallet business – More Than Just a Debit Card
E-wallet, as the name suggested, should work like a WALLET. It should be able to keep fiat currencies, credit cards and reward cards etc. YouTrip positioned themselves as a wallet for travellers only provides the entry to the market but personally, I don’t think it is going to be sustainable. Singaporeans love travels but their time are mostly spent in Singapore. Although YouTrip card holders could use their cards to pay for public transports, there are other players rolling up similar services that gives better discounts. In short, the YouTrip card has not much use in Singapore given so many other options available.
There must be strong enough reasons for users to continue keeping YouTrip card in their wallet
Where are the merchants?
Banks refuses to lower rates as it hurts profitability. Offering low fees is a good penetration strategy but that is not going to be the barrier for new entrants. YouTrip needs to bring in more partners into their ecosystem. For a start, they should just be focusing on bringing more values to travellers. For instance, a reward system in the form of discount for travel insurance or hotel booking for heavy YouTrip users (frequent travellers) that will encourage card usage.
Basically, virtual money is only useful in 2 ways – One, I can use that to buy into services or products at greater discount. Two, I can grow it so that I could use that in the future. In principle, any fintech company that can achieve both can basically be called a bank. ANT Financial is one classic example. However, most fintech start-ups are only able to deliver services or products at greater discount than credit cards companies (which is exactly what YouTrip is trying to do!). However, keeping up with this in a longer term costs money and it may not be sustainable. YouTrip has to “engineer” a new form users’ reliance to your services to keep themselves afloat in the competitive fintech business. In my opinion, better forex rate?Nah!
Grab, a South-East Asian fintech and transport services company, has established a strong network of merchants in the region. Grab Pay, e-wallet services by Grab, can be used to pay for any goods in their marketplace and delivered to users’ doorsteps. Outside Singapore, you could even use Grab to pay off your transportation in other South East Asia countries. Grab is also following footsteps of ANT Financial. They are hiring consultant and it is rumoured that they are preparing to be a virtual bank in the event that Singapore is issuing virtual bank license like what Hong Kong did
Getting merchants into ecosystem is crucial in developing use cases and I am sure there are a lot more to be explored. Grab’s way of linking transportation and merchant seems to be working in South East Asia market. YouTrip is not Grab. They have to offer use cases that are different from what their counterparts are offering. They could study what their closest competitor, Singtel Dash is doing. For a start, why not just tap on existing e-commerce players? That might be faster for YouTrip.
In short, YouTrip has a good start but it is still a hype that I am doubtful it could sustain as a travel card. As of now, I am keeping my YouTrip card in my drawer.
2 Replies to “Why YouTrip Mastercard is a hype?”
You are absolutely right. Despite all the marketing hype, there is absolutely zero innovation about this product. All they are doing is subsidising the transactions using venture money with a higher cost model than a bank. Definitely not sustainable.
If you are already using their services, you are not at the losing end but always be aware. Just like all other start-up, YouTrip is more like wait-and-see what else they can come out with. Usually, I will advise users this – If you want to use them for travel, please go ahead and try. Just don’t put too much money in the wallet.
In fact, I am trying up their security capability. We are running some challenge on facebook. If you are keen, you can go and check it out. https://m.facebook.com/story.php?story_fbid=10157006126750901&id=598910900